{"id":1437,"date":"2024-12-11T13:06:39","date_gmt":"2024-12-11T13:06:39","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=1437"},"modified":"2025-10-29T07:28:35","modified_gmt":"2025-10-29T07:28:35","slug":"google-asks-websites-to-embrace-caching-for-faster-crawling","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/google-asks-websites-to-embrace-caching-for-faster-crawling-1437\/","title":{"rendered":"Google Asks Websites to Embrace Caching for Faster Crawling"},"content":{"rendered":"<p>In a notable <a href=\"https:\/\/developers.google.com\/search\/blog\/2024\/12\/crawling-december-caching\">update<\/a>, Google has revised its crawler documentation to emphasize the importance of HTTP caching.\u00a0<\/p>\n<p>The newly added <a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/overview-google-crawlers#http-caching\">section<\/a> explains how Google\u2019s crawlers manage cache control headers, urging website owners to adopt caching best practices.\u00a0<\/p>\n<p>Alongside this, Gary Illyes wrote a Google blog\u00a0 post humorously pleading with website owners to allow caching, starting with the line, \u201cAllow us to cache, pretty please.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1438\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/12\/Google-updates-crawler-documentation.jpg\" alt=\"Google updates crawler documentation\" width=\"1792\" height=\"1024\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/12\/Google-updates-crawler-documentation.jpg 1792w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/12\/Google-updates-crawler-documentation-300x171.jpg 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/12\/Google-updates-crawler-documentation-1024x585.jpg 1024w\" sizes=\"auto, (max-width: 1792px) 100vw, 1792px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/news\/google-asks-websites-to-embrace-caching-for-faster-crawling-1437\/#the-problem-decline-in-cacheable-content\" >The Problem: Decline in Cacheable Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/news\/google-asks-websites-to-embrace-caching-for-faster-crawling-1437\/#whats-new-in-googles-documentation\" >What\u2019s New in Google\u2019s Documentation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/news\/google-asks-websites-to-embrace-caching-for-faster-crawling-1437\/#why-caching-matters\" >Why Caching Matters?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/news\/google-asks-websites-to-embrace-caching-for-faster-crawling-1437\/#a-decade-long-issue\" >A Decade-Long Issue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/news\/google-asks-websites-to-embrace-caching-for-faster-crawling-1437\/#implications-for-website-owners\" >Implications for Website Owners<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.stanventures.com\/news\/google-asks-websites-to-embrace-caching-for-faster-crawling-1437\/#what-to-expect-in-the-future\" >What to Expect in the Future<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.stanventures.com\/news\/google-asks-websites-to-embrace-caching-for-faster-crawling-1437\/#key-takeaways\" >Key Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"the-problem-decline-in-cacheable-content\"><\/span><b>The Problem: Decline in Cacheable Content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to Illyes, the number of pages allowing cacheable requests has dropped significantly.\u00a0<\/p>\n<p>Ten years ago, about 0.026% of Google\u2019s fetches were cacheable\u2014a modest figure even then. Today, it\u2019s down to just 0.017%.\u00a0<\/p>\n<p>This decline makes Google\u2019s crawling process less efficient and increases the workload for both its bots and website servers.<\/p>\n<p>By allowing caching, websites can reduce the number of times Googlebot needs to fully re-fetch unchanged content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"whats-new-in-googles-documentation\"><\/span><b>What\u2019s New in Google\u2019s Documentation?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The updated documentation lays out Google\u2019s approach to HTTP caching in clear terms, focusing on two key technologies:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>ETag Headers:<\/b> These small identifiers help Googlebot determine if the content has changed. Google recommends ETag because it avoids issues associated with date formatting.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Last-Modified Headers:<\/b> While supported, these rely on accurate timestamps, which can be prone to errors.<\/li>\n<\/ul>\n<p>Google\u2019s guidance specifically suggests prioritizing ETag to ensure compatibility with its crawlers.\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1439\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/12\/HTTP-Caching.png\" alt=\"HTTP Caching - Documentation\" width=\"1295\" height=\"640\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/12\/HTTP-Caching.png 1295w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/12\/HTTP-Caching-300x148.png 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/12\/HTTP-Caching-1024x506.png 1024w\" sizes=\"auto, (max-width: 1295px) 100vw, 1295px\" \/><\/p>\n<p>Additionally, the documentation addresses how Google handles HTTP protocols.<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>HTTP\/1.1 and HTTP\/2:<\/b> Googlebot can use both protocols, switching between them based on what\u2019s most efficient. While HTTP\/2 reduces computational costs for servers and Googlebot, it doesn\u2019t influence rankings on Google Search.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Opting Out of HTTP\/2 Crawling:<\/b> Website owners can prevent crawling over HTTP\/2 by configuring their servers to send an HTTP 421 status code. However, this option is temporary and not generally recommended unless absolutely necessary.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1440\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/12\/Supported-transfer-protocols.png\" alt=\"Supported transfer protocols\" width=\"1412\" height=\"391\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/12\/Supported-transfer-protocols.png 1412w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/12\/Supported-transfer-protocols-300x83.png 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/12\/Supported-transfer-protocols-1024x284.png 1024w\" sizes=\"auto, (max-width: 1412px) 100vw, 1412px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-caching-matters\"><\/span><b>Why Caching Matters?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Caching plays a major role in making the Internet faster and more resource-efficient. When a website enables proper caching, it signals to Googlebot when content has changed and when it hasn\u2019t. This avoids unnecessary re-fetching of data that hasn\u2019t been updated, saving time and resources.<\/p>\n<p>Gary Illyes\u2019s post stressed that better caching practices benefit everyone. For Google, it means fewer redundant fetches. For website owners, it means less strain on servers. The result is a smoother, faster user experience and a more sustainable system overall.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"a-decade-long-issue\"><\/span><b>A Decade-Long Issue<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google and Bing have supported ETag headers for years\u2014at least since 2018. However, despite the advantages, many websites still fail to implement caching properly. The reasons vary, from lack of technical knowledge to developers focusing on other priorities.<\/p>\n<p>This renewed push from Google signals a growing urgency. As the volume of online content grows, the inefficiency of repetitive crawling becomes harder to ignore. Improving caching isn\u2019t just a technical improvement; it\u2019s a necessity for scaling the modern web.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"implications-for-website-owners\"><\/span><b>Implications for Website Owners<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This update isn\u2019t just for developers\u2014it\u2019s for everyone managing a website. Here\u2019s what you should take away:<\/p>\n<p><b>Use ETag:<\/b> It\u2019s Google\u2019s preferred method for handling caching and ensures seamless communication with its crawlers.<\/p>\n<p><b>Check Your Cache Headers:<\/b> Perform an audit of your website to see if caching directives like ETag are properly implemented.<\/p>\n<p><b>Understand HTTP Protocols:<\/b> HTTP\/2 can help save server resources, but it\u2019s not mandatory. Ensure your server supports what\u2019s best for your needs.<\/p>\n<p><b>Don\u2019t Block Caching:<\/b> Unless you have specific concerns, allow caching to reduce unnecessary fetches.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-to-expect-in-the-future\"><\/span><b>What to Expect in the Future<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This update is likely part of Google\u2019s larger strategy to encourage better web practices. As more websites adopt efficient caching systems, search engines will be able to allocate their resources more effectively. This could lead to faster discovery of new content and less strain on both servers and bots.<\/p>\n<p>Website owners can expect Google to continue providing detailed guidance on technical topics like caching. Over time, this may even evolve into more automated tools or features to help developers implement best practices easily.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"key-takeaways\"><\/span><b>Key Takeaways<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Google\u2019s crawler documentation now includes a dedicated section on HTTP caching, urging websites to improve their setups.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">The use of ETag headers is strongly recommended, as it helps Googlebot efficiently determine whether content has changed.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">HTTP\/2 can reduce server workload but doesn\u2019t affect search rankings directly.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Allowing caching lowers server strain, improves crawler efficiency, and benefits the broader web ecosystem.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Website owners should audit their caching settings and align with Google\u2019s recommendations for better results.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In a notable update, Google has revised its crawler documentation to emphasize the importance of HTTP caching.\u00a0 The newly added section explains how Google\u2019s crawlers manage cache control headers, urging website owners to adopt caching best practices.\u00a0 Alongside this, Gary Illyes wrote a Google blog\u00a0 post humorously pleading with website owners to allow caching, starting [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1438,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Asks Websites to Embrace Caching for Faster Crawling - Stan Ventures<\/title>\n<meta name=\"description\" content=\"Google updates crawler documentation, highlighting HTTP caching benefits. 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