{"id":1693,"date":"2025-01-09T13:05:57","date_gmt":"2025-01-09T13:05:57","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=1693"},"modified":"2025-10-29T07:27:52","modified_gmt":"2025-10-29T07:27:52","slug":"what-consumers-want-from-brands-on-social-media","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/what-consumers-want-from-brands-on-social-media-1693\/","title":{"rendered":"What Consumers Want from Brands on Social Media"},"content":{"rendered":"<p>Social media has become more than a platform\u2014it\u2019s a space where culture, commerce, and connection thrive.<\/p>\n<p>As I explore how billions of users shape trends and influence opinions daily, I see clearly how the stakes for brands have never been higher.\u00a0<\/p>\n<p>The insights from the<a href=\"https:\/\/brandfolder.sproutsocial.com\/VXTUTVL1\/at\/c5xxww63p5qnmhqrw5qsrb9n\/index_2025_what-consumers-want-on-social.pdf\"> Sprout Social Index 2025<\/a> have helped me understand actionable strategies that brands need to succeed in this fast-paced digital world.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1694\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/01\/Social-media-trends-and-brand-engagement.jpg\" alt=\"What Consumers Want from Brands on Social Media \" width=\"1792\" height=\"1024\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/01\/Social-media-trends-and-brand-engagement.jpg 1792w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/01\/Social-media-trends-and-brand-engagement-300x171.jpg 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/01\/Social-media-trends-and-brand-engagement-1024x585.jpg 1024w\" sizes=\"auto, (max-width: 1792px) 100vw, 1792px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/news\/what-consumers-want-from-brands-on-social-media-1693\/#why-social-media-is-essential\" >Why Social Media Is Essential<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/news\/what-consumers-want-from-brands-on-social-media-1693\/#trend-participation-generational-preferences\" >Trend Participation: Generational Preferences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/news\/what-consumers-want-from-brands-on-social-media-1693\/#balancing-authenticity-and-engagement\" >Balancing Authenticity and Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/news\/what-consumers-want-from-brands-on-social-media-1693\/#social-commerce-is-changing-the-game\" >Social Commerce Is Changing the Game<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/news\/what-consumers-want-from-brands-on-social-media-1693\/#understanding-online-culture\" >Understanding Online Culture<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.stanventures.com\/news\/what-consumers-want-from-brands-on-social-media-1693\/#a-look-back-how-we-got-here\" >A Look Back: How We Got Here<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.stanventures.com\/news\/what-consumers-want-from-brands-on-social-media-1693\/#whats-next-for-2025\" >What\u2019s Next for 2025?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.stanventures.com\/news\/what-consumers-want-from-brands-on-social-media-1693\/#actionable-tips-for-brands\" >Actionable Tips for Brands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.stanventures.com\/news\/what-consumers-want-from-brands-on-social-media-1693\/#key-takeaways\" >Key Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"why-social-media-is-essential\"><\/span><b>Why Social Media Is Essential<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When I think about how culture unfolds today, I realize that social media is at the center of it all\u2014from viral trends to global movements.\u00a0<\/p>\n<p>It\u2019s no surprise to me that 93% of consumers believe brands must stay culturally relevant. But here\u2019s what stands out: simply showing up isn\u2019t enough.\u00a0<\/p>\n<p>To succeed, brands need to align their efforts with authenticity, timeliness, and their core identity.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1695\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/01\/Sources-consumers-use-to-keep-up-with-trends-and-culture.png\" alt=\"Sources consumers use to keep up with trends and culture\" width=\"721\" height=\"710\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/01\/Sources-consumers-use-to-keep-up-with-trends-and-culture.png 721w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/01\/Sources-consumers-use-to-keep-up-with-trends-and-culture-300x295.png 300w\" sizes=\"auto, (max-width: 721px) 100vw, 721px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"trend-participation-generational-preferences\"><\/span><b>Trend Participation: Generational Preferences<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One thing that fascinates me is the generational divide in how consumers view trend participation.\u00a0<\/p>\n<p>While 40% of consumers appreciate trend-savvy brands, Gen Z\u2014the TikTok generation\u2014is far more receptive to this. They\u2019re drawn to creativity and authenticity on platforms like TikTok and Instagram.\u00a0<\/p>\n<p>Boomers, on the other hand, often see trend-jumping as forced and irrelevant.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"balancing-authenticity-and-engagement\"><\/span><b>Balancing Authenticity and Engagement<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Consumers value brands that offer more than surface-level participation. They demand originality, relatability, and meaningful interactions. Key traits that resonate with audiences include:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Authentic storytelling over corporate jargon.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Thoughtful engagement instead of excessive posting.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Content that reflects shared values and real emotions.<\/li>\n<\/ul>\n<p><b>Here\u2019s What I\u2019ve Learned:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">94% of consumers think brands do a good job staying culturally aware.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">93% believe brands should actively combat misinformation.<\/li>\n<\/ul>\n<p><b>How Brands Can Do Better:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Use social listening tools to understand what people care about.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Focus on quality over quantity in content creation.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Engage authentically with audiences rather than just posting to fill a schedule.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"social-commerce-is-changing-the-game\"><\/span><b>Social Commerce Is Changing the Game<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Social media now covers the entire customer journey. Consumers discover, evaluate, and purchase products while interacting with brands online.\u00a0<\/p>\n<p>According to the Index, 73% of consumers expect quick responses to social media queries. Failing this could drive them to competitors.<\/p>\n<p>Additionally, <a href=\"https:\/\/www.stanventures.com\/news\/why-social-media-is-the-new-search-engine-for-gen-z105-105\/\">social commerce is growing rapidly<\/a>. More consumers are purchasing directly from platforms like Facebook and TikTok, with Gen Z leading this trend.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1696\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/01\/Platforms-used-to-make-purchases-in-2025.jpg\" alt=\"Platforms used to make purchases \" width=\"706\" height=\"694\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/01\/Platforms-used-to-make-purchases-in-2025.jpg 706w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/01\/Platforms-used-to-make-purchases-in-2025-300x295.jpg 300w\" sizes=\"auto, (max-width: 706px) 100vw, 706px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"understanding-online-culture\"><\/span><b>Understanding Online Culture<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Online culture is about belonging and emotional connection. Brands that understand and authentically engage with subcultures often gain the most loyalty.\u00a0<\/p>\n<p>Key factors consumers value include:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Original and entertaining content.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Meaningful engagement with followers.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Quick and personalized customer responses.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"a-look-back-how-we-got-here\"><\/span><b>A Look Back: How We Got Here<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Looking back, I\u2019ve seen how social media has grown from a simple marketing tool to a cultural and commercial powerhouse.\u00a0<\/p>\n<p>Platforms like MySpace paved the way for today\u2019s giants like TikTok and Instagram.\u00a0<\/p>\n<p>The pandemic accelerated this evolution, making digital engagement a necessity for businesses.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"whats-next-for-2025\"><\/span><b>What\u2019s Next for 2025?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here\u2019s what I believe the future holds:<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Social Commerce Expansion:<\/b> More consumers will make purchases directly through social platforms.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Higher Standards for Authenticity:<\/b> Audiences will demand genuine interactions over corporate messaging.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Platform Prioritization:<\/b> Brands will focus on platforms that best align with their audience.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI-Driven Personalization:<\/b> AI will help brands deliver tailored content and services.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"actionable-tips-for-brands\"><\/span><b>Actionable Tips for Brands<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>From everything I\u2019ve learned, here\u2019s what I\u2019d recommend:<\/p>\n<p><b>Be Selective<\/b>: Don\u2019t chase every <a href=\"https:\/\/www.stanventures.com\/blog\/social-media-trends-this-year\/\">social media trend<\/a>. Focus on those that align with your values.<\/p>\n<p><b>Act Quickly<\/b>: Trends fade fast. Engage within 24-48 hours when it makes sense.<\/p>\n<p><b>Build Relationships<\/b>: Prioritize meaningful connections over visibility.<\/p>\n<p><b>Listen to Your Audience<\/b>: Use social listening to understand what matters to them.<\/p>\n<p><b>Improve Customer Service<\/b>: Deliver timely and personalized support to stand out.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"key-takeaways\"><\/span><b>Key Takeaways<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Stay culturally relevant while remaining authentic.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Focus on quality content that resonates with your audience.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Use social media as a complete customer journey tool.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Adapt to generational preferences to strengthen connections.<\/li>\n<\/ul>\n<p>Leverage tools to enhance engagement and care strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media has become more than a platform\u2014it\u2019s a space where culture, commerce, and connection thrive. As I explore how billions of users shape trends and influence opinions daily, I see clearly how the stakes for brands have never been higher.\u00a0 The insights from the Sprout Social Index 2025 have helped me understand actionable strategies [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1694,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Consumers Want from Brands on Social Media - Stan Ventures<\/title>\n<meta name=\"description\" content=\"Discover insights and personal reflections on how brands can thrive on social media by staying authentic, relevant, and customer-focused.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stanventures.com\/news\/what-consumers-want-from-brands-on-social-media-1693\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Consumers Want from Brands on Social Media - 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