{"id":1785,"date":"2025-01-23T12:35:38","date_gmt":"2025-01-23T12:35:38","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=1785"},"modified":"2025-10-29T07:27:29","modified_gmt":"2025-10-29T07:27:29","slug":"does-generative-ai-use-structured-data-for-results","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/does-generative-ai-use-structured-data-for-results-1785\/","title":{"rendered":"Does Generative AI Use Structured Data for Results"},"content":{"rendered":"<p>In SEO circles, a heated debate has been brewing on whether or not structured data affects rankings in AI-powered search engines.\u00a0<\/p>\n<p>Some SEOs suggest that adding structured data can influence the outputs of large language models (LLMs) like ChatGPT or Gemini.\u00a0<\/p>\n<p>But is this claim grounded in fact, or just a misinterpretation of how AI search works?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1786\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/01\/Why-AI-Search-Ignores-Structured-Data.jpg\" alt=\"Does Generative AI Use Structured Data for Results\" width=\"1792\" height=\"1024\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/01\/Why-AI-Search-Ignores-Structured-Data.jpg 1792w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/01\/Why-AI-Search-Ignores-Structured-Data-300x171.jpg 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/01\/Why-AI-Search-Ignores-Structured-Data-1024x585.jpg 1024w\" sizes=\"auto, (max-width: 1792px) 100vw, 1792px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/news\/does-generative-ai-use-structured-data-for-results-1785\/#linkedin-sparks-a-schema-showdown\" >LinkedIn Sparks a Schema Showdown<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/news\/does-generative-ai-use-structured-data-for-results-1785\/#the-confusion-how-did-we-get-here\" >The Confusion: How Did We Get Here?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/news\/does-generative-ai-use-structured-data-for-results-1785\/#lessons-from-seos-past-missteps\" >Lessons from SEO\u2019s Past Missteps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/news\/does-generative-ai-use-structured-data-for-results-1785\/#the-role-of-structured-data-in-generative-ai\" >The Role of Structured Data in Generative AI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/news\/does-generative-ai-use-structured-data-for-results-1785\/#challenges-and-limitations-of-structured-data-in-ai\" >Challenges and Limitations of Structured Data in AI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.stanventures.com\/news\/does-generative-ai-use-structured-data-for-results-1785\/#best-practices-for-seos\" >Best Practices for SEOs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.stanventures.com\/news\/does-generative-ai-use-structured-data-for-results-1785\/#the-bottom-line\" >The Bottom Line<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.stanventures.com\/news\/does-generative-ai-use-structured-data-for-results-1785\/#key-takeaways\" >Key Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"linkedin-sparks-a-schema-showdown\"><\/span><b>LinkedIn Sparks a Schema Showdown<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Patrick Stox, a notable SEO expert, questioned the validity of these claims in a viral LinkedIn post. Stox\u2019s query\u2014\u201cWhy do SEOs think schema markup will impact LLM output?\u201d\u2014set off a flurry of discussions.<\/p>\n<p><iframe loading=\"lazy\" title=\"Embedded post\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7287522558860566528\" width=\"504\" height=\"242\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/www.stanventures.com\/blog\/structured-data\/\">Structured data<\/a> is a standardized way to describe information on a webpage, making it easier for search engines to understand and display it in rich snippets, FAQs, and knowledge panels. But its role in generative AI, like large language models (LLMs), is less straightforward.<\/p>\n<p>Generative AI tools, such as ChatGPT and Google\u2019s SGE, primarily rely on vast datasets\u2014including web content, books, and government records\u2014to generate responses.<\/p>\n<p>While structured data helps traditional search engines enhance results, its role in AI-generated outputs is more indirect.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-confusion-how-did-we-get-here\"><\/span><b>The Confusion: How Did We Get Here?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The myth about structured data\u2019s role in AI search seems to stem from miscommunication.\u00a0<\/p>\n<p>SEO expert <a href=\"https:\/\/www.jonoalderson.com\/conjecture\/what-if-schema-org-is-just-labels\/\">Jono Alderson<\/a> once proposed that structured data <i>could<\/i> help AI systems better understand web content. This idea, speculative at best, morphed into a belief that structured data already influences AI rankings\u2014a classic game of telephone within the SEO community.<\/p>\n<p>Adding to the confusion, SEOs often conflate traditional search practices with AI search functionality. This has led to wasted efforts on strategies that have no measurable impact.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"lessons-from-seos-past-missteps\"><\/span><b>Lessons from SEO\u2019s Past Missteps<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The structured data debate highlights a recurring issue in SEO: chasing trends without fully understanding them.\u00a0<\/p>\n<p>In the past, practices like keyword stuffing and excessive link-building were widely adopted despite their lack of long-term effectiveness. Today, similar misconceptions surround concepts like structured data and <a href=\"https:\/\/www.stanventures.com\/blog\/google-eat-quality-guidelines\/\">EEAT<\/a> (Expertise, Authoritativeness, Trustworthiness).<\/p>\n<p>Patrick Stox and other industry veterans emphasize the importance of pragmatic SEO. Strategies based on speculation often waste resources and detract from proven methods, like creating high-quality, relevant content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-role-of-structured-data-in-generative-ai\"><\/span><b>The Role of Structured Data in Generative AI<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While structured data may not directly influence AI rankings, it does play an important supporting role in enhancing generative AI\u2019s understanding and outputs. Here\u2019s how:<\/p>\n<p><b>Improving AI\u2019s Contextual Understanding<\/b>: Structured data, such as Schema.org markup, allows AI systems to differentiate between entities. For example, Google\u2019s Search Generative Experience (SGE) uses structured data to identify key product attributes like brand, price, and reviews. This ensures that AI-generated summaries are accurate and contextually rich.<\/p>\n<p><b>Feeding Knowledge Graphs<\/b>: Generative AI models rely on knowledge graphs that aggregate structured information. Bing Chat, for instance, uses Schema.org data to enhance its knowledge panels, offering concise and reliable facts about businesses, people, or places.<\/p>\n<p><b>Applications in Retrieval-Augmented Generation (RAG)<\/b>: AI setups like RAG query structured data within knowledge bases to retrieve accurate information. This grounding process ensures consistency and reliability in the model\u2019s responses.<\/p>\n<p><b>Content Generation Tools<\/b>: Platforms like Jasper and HubSpot\u2019s AI content assistant can parse structured data to generate accurate product descriptions, FAQs, or summaries\u2014leveraging entities such as &#8220;product name&#8221; or &#8220;brand&#8221; from Schema.org markup.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"challenges-and-limitations-of-structured-data-in-ai\"><\/span><b>Challenges and Limitations of Structured Data in AI<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Despite its benefits, using structured data in generative AI comes with challenges:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Parsing Issues:<\/b> Not all generative AI models can parse Schema.org markup or JSON-LD without preprocessing. This may require additional steps to prepare structured data for AI use.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quality of Implementation:<\/b> If Schema.org markup is improperly implemented\u2014for example, with missing fields or outdated schema types\u2014AI systems may misinterpret the data or ignore it entirely.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Model-Specific Behavior:<\/b> Some AI systems primarily train on large text corpora and may not inherently prioritize structured data unless explicitly fine-tuned for it.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"best-practices-for-seos\"><\/span><b>Best Practices for SEOs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here\u2019s how to make the most of structured data while avoiding common pitfalls:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use Schema Where It Matters<\/b>: Focus on enhancing traditional search features like rich snippets and FAQs.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimize for Knowledge Graphs<\/b>: Ensure your structured data is clean, complete, and properly implemented.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Experiment Strategically<\/b>: Test how structured data impacts your site\u2019s visibility in tools like Bing Chat or SGE.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stay Evidence-Based<\/b>: Avoid speculative strategies and rely on proven SEO practices.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"the-bottom-line\"><\/span><b>The Bottom Line<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Generative AI tools like ChatGPT do not directly use structured data to rank or generate responses. However, structured data indirectly enhances AI\u2019s outputs by feeding knowledge graphs, enriching search results, and supporting retrieval-based systems. SEOs should embrace structured data\u2019s strengths while maintaining a realistic understanding of its role in the AI ecosystem.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"key-takeaways\"><\/span><b>Key Takeaways<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">AI search engines don\u2019t directly use Schema.org to rank content, but it supports other processes.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Structured data aids tools like Google SGE and Bing Chat by enriching responses through knowledge graphs.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Misunderstandings about structured data\u2019s role can lead to wasted effort; focus on proven strategies.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Schema.org is vital for enabling rich snippets, FAQs, and features that enhance visibility in traditional search.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Use structured data strategically and rely on research-backed methods to guide your SEO practices.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In SEO circles, a heated debate has been brewing on whether or not structured data affects rankings in AI-powered search engines.\u00a0 Some SEOs suggest that adding structured data can influence the outputs of large language models (LLMs) like ChatGPT or Gemini.\u00a0 But is this claim grounded in fact, or just a misinterpretation of how AI [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1786,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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