{"id":1824,"date":"2025-01-28T10:43:17","date_gmt":"2025-01-28T10:43:17","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=1824"},"modified":"2025-10-29T07:27:07","modified_gmt":"2025-10-29T07:27:07","slug":"gary-illyes-explains-url-is-unknown-to-google-in-google-search-console","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/gary-illyes-explains-url-is-unknown-to-google-in-google-search-console-1824\/","title":{"rendered":"URL is Unknown to Google? Gary Illyes Explains Why"},"content":{"rendered":"<p>A recent LinkedIn discussion involving Gary Illyes, an Analyst at Google, sheds light on the nuances of Google\u2019s indexing system\u2014particularly for URLs marked as \u201cunknown to Google\u201d in Google Search Console (GSC).\u00a0<\/p>\n<p>Gary\u2019s insights offer actionable steps for SEO professionals looking to ensure their pages remain prioritized by Google.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1825\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/01\/DALL\u00b7E-2025-01-28-16.11.26-A-professional-modern-digital-landscape-image-representing-SEO-and-Google-indexing-concepts.-The-image-should-feature-a-blend-of-technology-elements-.webp\" alt=\"URL is unknown to Google\" width=\"1792\" height=\"1024\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/01\/DALL\u00b7E-2025-01-28-16.11.26-A-professional-modern-digital-landscape-image-representing-SEO-and-Google-indexing-concepts.-The-image-should-feature-a-blend-of-technology-elements-.webp 1792w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/01\/DALL\u00b7E-2025-01-28-16.11.26-A-professional-modern-digital-landscape-image-representing-SEO-and-Google-indexing-concepts.-The-image-should-feature-a-blend-of-technology-elements--300x171.webp 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/01\/DALL\u00b7E-2025-01-28-16.11.26-A-professional-modern-digital-landscape-image-representing-SEO-and-Google-indexing-concepts.-The-image-should-feature-a-blend-of-technology-elements--1024x585.webp 1024w\" sizes=\"auto, (max-width: 1792px) 100vw, 1792px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/news\/gary-illyes-explains-url-is-unknown-to-google-in-google-search-console-1824\/#what-does-%e2%80%9curl-is-unknown-to-google%e2%80%9d-mean\" >What Does &#8220;URL is Unknown to Google&#8221; Mean?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/news\/gary-illyes-explains-url-is-unknown-to-google-in-google-search-console-1824\/#why-do-urls-become-%e2%80%9cunknown%e2%80%9d-to-google\" >Why Do URLs Become &#8220;Unknown&#8221; to Google?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/news\/gary-illyes-explains-url-is-unknown-to-google-in-google-search-console-1824\/#the-impact-of-%e2%80%9cunknown%e2%80%9d-urls-on-seo-strategy\" >The Impact of &#8220;Unknown&#8221; URLs on SEO Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/news\/gary-illyes-explains-url-is-unknown-to-google-in-google-search-console-1824\/#how-to-prevent-your-urls-from-becoming-%e2%80%9cunknown%e2%80%9d\" >How to Prevent Your URLs from Becoming &#8220;Unknown&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/news\/gary-illyes-explains-url-is-unknown-to-google-in-google-search-console-1824\/#what-if-a-url-is-already-%e2%80%9cunknown%e2%80%9d\" >What If a URL Is Already &#8220;Unknown&#8221;?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.stanventures.com\/news\/gary-illyes-explains-url-is-unknown-to-google-in-google-search-console-1824\/#key-takeaways-from-gary-illyes-insights\" >Key Takeaways from Gary Illyes&#8217; Insights<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"what-does-%e2%80%9curl-is-unknown-to-google%e2%80%9d-mean\"><\/span><b>What Does &#8220;URL is Unknown to Google&#8221; Mean?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In Google Search Console, various indexing states provide feedback on how Google interacts with your site\u2019s URLs.\u00a0<\/p>\n<p>One of the more puzzling states is \u201cURL is unknown to Google,\u201d which essentially means the URL is not recognized or actively considered by Google Search. This status often raises questions about crawl priority and indexing behavior.<\/p>\n<p>During the LinkedIn discussion, Adam Gent asked if URLs with this state have the lowest crawl priority.\u00a0<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7289574684172468225\/\"><iframe loading=\"lazy\" title=\"Embedded post\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7289574683400646657\" width=\"504\" height=\"431\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/a>\u00a0<\/p>\n<p>Gary Illyes responded that these URLs &#8220;have no priority; they are not known to Google (Search) so inherently they have no priority whatsoever.&#8221;\u00a0<\/p>\n<p>He further explained that URLs transition between indexing states as Google collects signals for them. In some cases, the signals Google collects lead its systems to effectively &#8220;forget&#8221; that the URL exists, rendering it as if the URL has \u201cfallen out of the barrel altogether.\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-do-urls-become-%e2%80%9cunknown%e2%80%9d-to-google\"><\/span><b>Why Do URLs Become &#8220;Unknown&#8221; to Google?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to Gary Illyes, the reason behind a URL becoming \u201cunknown\u201d lies in the absence of significant signals\u2014those indicators that help Google understand the relevance and importance of a page. These signals include:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Backlinks (Equity):<\/b> Links from reputable sites act as votes of confidence for a URL. When a URL loses valuable backlinks, its importance in Google&#8217;s eyes diminishes.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Traffic Signals:<\/b> Pages with declining traffic may signal to Google that they are less relevant to users.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content Quality:<\/b> Outdated or low-quality content can result in a URL losing its value, prompting Google to disregard it.<\/li>\n<\/ul>\n<p>As Malcolm Slade, another SEO professional involved in the discussion, aptly put it: \u201cFor something to have been known and then become unknown, I would imagine that the URL simply doesn&#8217;t have or has lost any signals of merit.&#8221;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-impact-of-%e2%80%9cunknown%e2%80%9d-urls-on-seo-strategy\"><\/span><b>The Impact of &#8220;Unknown&#8221; URLs on SEO Strategy<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>URLs that become &#8220;unknown&#8221; to Google essentially lose their presence in search results, leading to a significant drop in organic visibility. This status can be especially concerning for SEO professionals who have invested time and resources into optimizing these pages.\u00a0<\/p>\n<p>Therefore, understanding and addressing the reasons why a URL might fall into this state is crucial for maintaining an effective SEO strategy.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-to-prevent-your-urls-from-becoming-%e2%80%9cunknown%e2%80%9d\"><\/span><b>How to Prevent Your URLs from Becoming &#8220;Unknown&#8221;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Maintaining the visibility of your URLs requires consistent efforts to strengthen their signals. Here are some practical steps to ensure your pages remain known and prioritized by Google:<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Enhance Backlink Profile:<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\">Focus on acquiring quality <a href=\"https:\/\/www.stanventures.com\/blog\/link-building\/high-quality-backlinks\/\">backlinks<\/a> from reputable sources to reinforce your URL\u2019s importance.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\">Regularly audit your backlinks to identify and replace lost or toxic links that may affect the page\u2019s equity.<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimize for User Engagement:<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\">Improve the user experience on your pages to increase traffic signals. This could involve updating content, optimizing page load speed, and ensuring mobile compatibility.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\">Encourage user interactions such as comments, shares, and page visits to signal relevance.<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Regular Content Updates:<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\">Keep your content fresh and relevant. Google values pages that are regularly updated with accurate information.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\">Conduct periodic reviews of existing content to ensure it aligns with current user intent and industry trends.<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Monitor Indexing States in Google Search Console:<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\">Set up regular monitoring of indexing states in GSC to catch potential issues early. If a URL is at risk of becoming \u201cunknown,\u201d take proactive steps to boost its signals.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\">Address issues that lead to URLs being moved to \u201ccrawled &#8211; currently not indexed\u201d before they transition to the \u201cunknown\u201d state.<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Submit URLs for Reconsideration:<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\">If a URL becomes \u201cunknown,\u201d consider reintroducing it to Google through URL submission in GSC. This may help initiate a fresh crawl, especially if the page has been updated with new content or links.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"what-if-a-url-is-already-%e2%80%9cunknown%e2%80%9d\"><\/span><b>What If a URL Is Already &#8220;Unknown&#8221;?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once a URL has fallen into the \u201cunknown\u201d state, it can be challenging to bring it back into Google\u2019s indexing system. However, as Spencer Campbell humorously noted in the LinkedIn discussion, even small efforts like URL submission can sometimes have a positive impact.\u00a0<\/p>\n<p>Here\u2019s what you can do if a URL has become \u201cunknown\u201d:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Rebuild the Page\u2019s Authority:<\/b> Start by improving the page\u2019s content and acquiring new, high-quality backlinks.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Resubmit the URL:<\/b> Use GSC\u2019s URL inspection tool to request indexing for the updated page.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Focus on Internal Linking:<\/b> Ensure that the URL is well-linked internally from other relevant pages on your site to help Google rediscover it.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"key-takeaways-from-gary-illyes-insights\"><\/span><b>Key Takeaways from Gary Illyes&#8217; Insights<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This discussion with Gary Illyes reinforces that Google\u2019s indexing system is heavily signal-driven. URLs that lack signals\u2014whether due to loss of backlinks, reduced traffic, or outdated content\u2014are at risk of becoming \u201cunknown\u201d and losing visibility in search results. <\/p>\n<p>Here\u2019s what SEO professionals should keep in mind:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Signals Determine Priority:<\/b> URLs that maintain strong signals (backlinks, traffic, and content quality) are more likely to stay indexed and prioritized.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Regular Monitoring Is Essential:<\/b> Google Search Console provides valuable data on the state of your URLs. Regularly monitor this data to spot potential issues early.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Proactive Optimization:<\/b> Addressing content quality, engagement, and link-building are essential for sustaining a URL&#8217;s relevance over time.<\/li>\n<\/ul>\n<p>Gary Illyes\u2019 insights offer a clear view into how Google\u2019s indexing system works and what it takes to ensure that URLs remain visible in search results. <\/p>\n<p>For SEO professionals, the key is to focus on building and maintaining strong signals for your pages. By implementing strategies to enhance backlinks, optimize user engagement, and keep content up-to-date, you can significantly reduce the risk of your URLs becoming \u201cunknown\u201d to Google.<\/p>\n<p>At Stan Ventures, we understand that maintaining optimal visibility in search results is an ongoing effort. Our tailored SEO solutions are designed to help you build and sustain the signals that matter most for your website\u2019s success. Reach out to us today to learn how we can help you optimize your website for long-term visibility and performance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recent LinkedIn discussion involving Gary Illyes, an Analyst at Google, sheds light on the nuances of Google\u2019s indexing system\u2014particularly for URLs marked as \u201cunknown to Google\u201d in Google Search Console (GSC).\u00a0 Gary\u2019s insights offer actionable steps for SEO professionals looking to ensure their pages remain prioritized by Google. What Does &#8220;URL is Unknown to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1825,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>URL is Unknown to Google? Gary Illyes Explains Why<\/title>\n<meta name=\"description\" content=\"Explore Gary Illyes&#039; insights on why URLs can become unknown to Google and how SEOs can take action to maintain indexing priority.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stanventures.com\/news\/gary-illyes-explains-url-is-unknown-to-google-in-google-search-console-1824\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"URL is Unknown to Google? 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