{"id":2049,"date":"2025-02-26T13:31:46","date_gmt":"2025-02-26T13:31:46","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=2049"},"modified":"2026-03-02T04:27:22","modified_gmt":"2026-03-02T04:27:22","slug":"ai-overviews-are-impacting-website-traffic-whos-winning","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/ai-overviews-are-impacting-website-traffic-whos-winning-2049\/","title":{"rendered":"AI Overviews Are Impacting Website Traffic\u2014Who\u2019s Winning?"},"content":{"rendered":"<p>Google\u2019s <a href=\"https:\/\/www.stanventures.com\/news\/how-ai-overviews-ai-featured-snippets-are-transforming-search-results-1796\/\">AI Overviews<\/a> have transformed the search environment, providing users with immediate answers and leaving website owners rushing to adjust. This transition has resulted in a surge in traffic for certain sites while others face diminished visibility.<\/p>\n<p>So, who is thriving, who is facing challenges, and what implications does this hold for the future of search?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2050\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/02\/AIOs-impacting-website-traffic.jpg\" alt=\"AI Overviews Are Impacting Website Traffic\" width=\"1792\" height=\"1024\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/02\/AIOs-impacting-website-traffic.jpg 1792w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/02\/AIOs-impacting-website-traffic-300x171.jpg 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/02\/AIOs-impacting-website-traffic-1024x585.jpg 1024w\" sizes=\"auto, (max-width: 1792px) 100vw, 1792px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/news\/ai-overviews-are-impacting-website-traffic-whos-winning-2049\/#the-ai-overview-effect\" >The AI Overview Effect<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/news\/ai-overviews-are-impacting-website-traffic-whos-winning-2049\/#winners-and-losers-in-the-aio-era\" >Winners and Losers in the AIO Era<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/news\/ai-overviews-are-impacting-website-traffic-whos-winning-2049\/#seos-new-reality\" >SEO\u2019s New Reality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/news\/ai-overviews-are-impacting-website-traffic-whos-winning-2049\/#chegg-takes-legal-action-as-ai-overviews-disrupt-industries\" >Chegg Takes Legal Action as AI Overviews Disrupt Industries<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/news\/ai-overviews-are-impacting-website-traffic-whos-winning-2049\/#how-websites-can-stay-relevant-in-the-age-of-ai\" >How Websites Can Stay Relevant in the Age of AI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.stanventures.com\/news\/ai-overviews-are-impacting-website-traffic-whos-winning-2049\/#the-bottom-line\" >The Bottom Line<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"the-ai-overview-effect\"><\/span><b>The AI Overview Effect<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>AI Overviews sit prominently at the top of search results, replacing traditional blue links with AI-generated summaries.<\/p>\n<p>Instead of clicking through multiple websites, users now get quick, AI-powered answers. While this is great for searchers, many website owners are worried about the impact on their traffic.<\/p>\n<p>A new <a href=\"https:\/\/engineering.terakeet.com\/posts\/aio-research-2\/\">study<\/a> has analyzed thousands of web pages to measure the real effects of AIOs, breaking pages into three categories:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>No-AIO Webpages<\/b> \u2013 Pages appearing on SERPs without an AI Overview.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Included Webpages<\/b> \u2013 Pages featured in an AI Overview.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Excluded Webpages<\/b> \u2013 Pages that appear on an AIO-powered SERP but are not included in the summary.<\/li>\n<\/ul>\n<p>The results paint a striking picture of winners and losers in this evolving search ecosystem.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"winners-and-losers-in-the-aio-era\"><\/span><b>Winners and Losers in the AIO Era<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The study uncovered key patterns that reveal who thrives and who struggles under the new AI-dominated search experience.<\/p>\n<h3><b>Sites Featured in AIOs Get a Massive Boost<\/b><\/h3>\n<p>Being included in an AI Overview dramatically increases traffic, particularly for lower-ranked pages. These pages can experience traffic spikes of up to 3.6 times their normal clicks simply by appearing in an AIO.<\/p>\n<h3><b>Top-Ranked Pages Are Losing Clicks\u2014Unless They\u2019re in the AIO<\/b><\/h3>\n<p>High-ranking pages (positions 1-3) are seeing significant drops in traffic when they\u2019re excluded from an AIO. When omitted, they receive 50% fewer clicks compared to a search with no AI Overview at all.<\/p>\n<h3><b>Different Content Types React Differently<\/b><\/h3>\n<p>The impact of AIOs depends on the type of search:<\/p>\n<p><b>For Informational Searches<\/b>: AI Overviews reduce clicks to top-ranking pages, as users find direct answers without needing to visit the site.<\/p>\n<p><b>For Transactional Searches<\/b>: Websites selling products or services benefit the most, with AIO-included pages seeing a 3.2x traffic increase.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"seos-new-reality\"><\/span><b>SEO\u2019s New Reality<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For years, ranking high on Google was the golden rule of SEO. Now, appearing in an AI Overview is just as important\u2014if not more. AIOs are shifting traffic patterns, making traditional SEO strategies less effective for some websites.<\/p>\n<p>This makes partnering with an <a class=\"\" href=\"https:\/\/www.stanventures.com\/on-page-optimization-service\/\" target=\"_new\" rel=\"noopener\" data-start=\"592\" data-end=\"676\"><strong data-start=\"593\" data-end=\"615\">on page seo agency<\/strong><\/a> even more critical, as they can help fine-tune your content structure and relevancy to improve your chances of AIO inclusion.<\/p>\n<p><b>What this means:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Being featured in an AIO is now crucial for visibility<\/b>\u2014if you\u2019re left out, you could lose valuable traffic.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Informational content sites are at risk<\/b> since AI-generated summaries reduce the need for users to click through.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Transactional pages have a new opportunity<\/b> to capture users directly through AI-driven answers.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>SEO strategies must evolve<\/b> to focus on optimizing for AIO inclusion rather than just search rankings.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"chegg-takes-legal-action-as-ai-overviews-disrupt-industries\"><\/span><b>Chegg Takes Legal Action as AI Overviews Disrupt Industries<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As AI Overviews reshape search, not all companies benefit. On February 24th, <a href=\"https:\/\/www.stanventures.com\/news\/chegg-sues-google-over-ai-overviews-2039\/\">Chegg sued Google<\/a>, claiming AI Overviews are diverting traffic and hurting revenue. Chegg alleges Google is profiting from its content without compensation, prompting the company to consider going private.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-websites-can-stay-relevant-in-the-age-of-ai\"><\/span><b>How Websites Can Stay Relevant in the Age of AI<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019re worried about <a href=\"https:\/\/www.stanventures.com\/news\/seo-warning-googles-ai-overviews-are-stealing-your-clicks-1909\/\">AIOs cutting into your traffic<\/a>, here\u2019s how to stay competitive:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimize for AI-Friendly Content:<\/b> Make sure your content is structured, concise, and authoritative so Google is more likely to feature it.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Boost Your Site\u2019s Credibility:<\/b> Google favors trusted sources\u2014<a href=\"https:\/\/www.stanventures.com\/powerful-link-building-service\/\">building quality backlinks<\/a> and authority can increase your chances of being included.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Analyze Your Search Performance:<\/b> Keep track of whether AIOs are appearing for your key queries and how they\u2019re affecting your traffic.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shift SEO Strategies:<\/b> Focus on <a href=\"https:\/\/www.stanventures.com\/blog\/search-intent\/\">intent-driven content<\/a> that AI can\u2019t easily summarize, making your pages indispensable.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"the-bottom-line\"><\/span><b>The Bottom Line<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google\u2019s AI Overviews marks an exciting start to a significant transformation in how we search. As AI technology keeps advancing, we\u2019re in for some fascinating changes ahead!<\/p>\n<p>The next exciting chapter? Expect to see more AI-generated responses, a shift in organic clicks, and an even greater opportunity to optimize for AI-driven search.<\/p>\n<p>Businesses, publishers, and content creators must adapt to these changes to succeed and stay competitive!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019s AI Overviews have transformed the search environment, providing users with immediate answers and leaving website owners rushing to adjust. This transition has resulted in a surge in traffic for certain sites while others face diminished visibility. So, who is thriving, who is facing challenges, and what implications does this hold for the future of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2050,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,14],"tags":[],"class_list":["post-2049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-google"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI Overviews Are Impacting Website Traffic\u2014Who\u2019s Winning? - Stan Ventures<\/title>\n<meta name=\"description\" content=\"AI Overviews are impacting website traffic. Find out who\u2019s benefiting, who\u2019s losing clicks, and how to adapt to the AI-driven search future.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stanventures.com\/news\/ai-overviews-are-impacting-website-traffic-whos-winning-2049\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI Overviews Are Impacting Website Traffic\u2014Who\u2019s Winning? - Stan Ventures\" \/>\n<meta property=\"og:description\" content=\"AI Overviews are impacting website traffic. Find out who\u2019s benefiting, who\u2019s losing clicks, and how to adapt to the AI-driven search future.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stanventures.com\/news\/ai-overviews-are-impacting-website-traffic-whos-winning-2049\/\" \/>\n<meta property=\"og:site_name\" content=\"Stan Ventures\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/StanVentures\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-26T13:31:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-02T04:27:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/02\/AIOs-impacting-website-traffic.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1792\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dileep Thekkethil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dthekkethil\" \/>\n<meta name=\"twitter:site\" content=\"@stanventures\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dileep Thekkethil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/ai-overviews-are-impacting-website-traffic-whos-winning-2049\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/ai-overviews-are-impacting-website-traffic-whos-winning-2049\\\/\"},\"author\":{\"name\":\"Dileep Thekkethil\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#\\\/schema\\\/person\\\/87d00ff18daf9650e7c925ae4bf86efb\"},\"headline\":\"AI Overviews Are Impacting Website Traffic\u2014Who\u2019s Winning?\",\"datePublished\":\"2025-02-26T13:31:46+00:00\",\"dateModified\":\"2026-03-02T04:27:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/ai-overviews-are-impacting-website-traffic-whos-winning-2049\\\/\"},\"wordCount\":720,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/ai-overviews-are-impacting-website-traffic-whos-winning-2049\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/AIOs-impacting-website-traffic.jpg\",\"articleSection\":[\"AI\",\"Google\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.stanventures.com\\\/news\\\/ai-overviews-are-impacting-website-traffic-whos-winning-2049\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/ai-overviews-are-impacting-website-traffic-whos-winning-2049\\\/\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/ai-overviews-are-impacting-website-traffic-whos-winning-2049\\\/\",\"name\":\"AI Overviews Are Impacting Website Traffic\u2014Who\u2019s Winning? - Stan Ventures\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/ai-overviews-are-impacting-website-traffic-whos-winning-2049\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/ai-overviews-are-impacting-website-traffic-whos-winning-2049\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/AIOs-impacting-website-traffic.jpg\",\"datePublished\":\"2025-02-26T13:31:46+00:00\",\"dateModified\":\"2026-03-02T04:27:22+00:00\",\"description\":\"AI Overviews are impacting website traffic. Find out who\u2019s benefiting, who\u2019s losing clicks, and how to adapt to the AI-driven search future.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/ai-overviews-are-impacting-website-traffic-whos-winning-2049\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.stanventures.com\\\/news\\\/ai-overviews-are-impacting-website-traffic-whos-winning-2049\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/ai-overviews-are-impacting-website-traffic-whos-winning-2049\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/AIOs-impacting-website-traffic.jpg\",\"contentUrl\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/AIOs-impacting-website-traffic.jpg\",\"width\":1792,\"height\":1024,\"caption\":\"AIOs impacting website traffic\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/ai-overviews-are-impacting-website-traffic-whos-winning-2049\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AI Overviews Are Impacting Website Traffic\u2014Who\u2019s Winning?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/\",\"name\":\"Stan Ventures\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#organization\",\"name\":\"Stan Ventures\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Stan-Ventures.webp\",\"contentUrl\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Stan-Ventures.webp\",\"width\":2001,\"height\":801,\"caption\":\"Stan Ventures\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/StanVentures\\\/\",\"https:\\\/\\\/x.com\\\/stanventures\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#\\\/schema\\\/person\\\/87d00ff18daf9650e7c925ae4bf86efb\",\"name\":\"Dileep Thekkethil\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g\",\"caption\":\"Dileep Thekkethil\"},\"description\":\"Dileep Thekkethil is the Director of Marketing at Stan Ventures, where he applies over 15 years of SEO and digital marketing expertise to drive growth and authority. A former journalist with six years of experience, he combines strategic storytelling with technical know-how to help brands navigate the shift toward AI-driven search and generative engines. Dileep is a strong advocate for Google\u2019s EEAT standards, regularly sharing real-world use cases and scenarios to demystify complex marketing trends. He is an avid gardener of tropical fruits, a motor enthusiast, and a dedicated caretaker of his pair of cockatiels.\",\"sameAs\":[\"https:\\\/\\\/stanventures.com\\\/news\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/dileep-pradeep-3705aa53\\\/\",\"https:\\\/\\\/x.com\\\/dthekkethil\"],\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/author\\\/admin_7mxgn8tx\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AI Overviews Are Impacting Website Traffic\u2014Who\u2019s Winning? - Stan Ventures","description":"AI Overviews are impacting website traffic. Find out who\u2019s benefiting, who\u2019s losing clicks, and how to adapt to the AI-driven search future.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.stanventures.com\/news\/ai-overviews-are-impacting-website-traffic-whos-winning-2049\/","og_locale":"en_US","og_type":"article","og_title":"AI Overviews Are Impacting Website Traffic\u2014Who\u2019s Winning? - Stan Ventures","og_description":"AI Overviews are impacting website traffic. Find out who\u2019s benefiting, who\u2019s losing clicks, and how to adapt to the AI-driven search future.","og_url":"https:\/\/www.stanventures.com\/news\/ai-overviews-are-impacting-website-traffic-whos-winning-2049\/","og_site_name":"Stan Ventures","article_publisher":"https:\/\/www.facebook.com\/StanVentures\/","article_published_time":"2025-02-26T13:31:46+00:00","article_modified_time":"2026-03-02T04:27:22+00:00","og_image":[{"width":1792,"height":1024,"url":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/02\/AIOs-impacting-website-traffic.jpg","type":"image\/jpeg"}],"author":"Dileep Thekkethil","twitter_card":"summary_large_image","twitter_creator":"@dthekkethil","twitter_site":"@stanventures","twitter_misc":{"Written by":"Dileep Thekkethil","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.stanventures.com\/news\/ai-overviews-are-impacting-website-traffic-whos-winning-2049\/#article","isPartOf":{"@id":"https:\/\/www.stanventures.com\/news\/ai-overviews-are-impacting-website-traffic-whos-winning-2049\/"},"author":{"name":"Dileep Thekkethil","@id":"https:\/\/www.stanventures.com\/news\/#\/schema\/person\/87d00ff18daf9650e7c925ae4bf86efb"},"headline":"AI Overviews Are Impacting Website Traffic\u2014Who\u2019s Winning?","datePublished":"2025-02-26T13:31:46+00:00","dateModified":"2026-03-02T04:27:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.stanventures.com\/news\/ai-overviews-are-impacting-website-traffic-whos-winning-2049\/"},"wordCount":720,"commentCount":0,"publisher":{"@id":"https:\/\/www.stanventures.com\/news\/#organization"},"image":{"@id":"https:\/\/www.stanventures.com\/news\/ai-overviews-are-impacting-website-traffic-whos-winning-2049\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/02\/AIOs-impacting-website-traffic.jpg","articleSection":["AI","Google"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.stanventures.com\/news\/ai-overviews-are-impacting-website-traffic-whos-winning-2049\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.stanventures.com\/news\/ai-overviews-are-impacting-website-traffic-whos-winning-2049\/","url":"https:\/\/www.stanventures.com\/news\/ai-overviews-are-impacting-website-traffic-whos-winning-2049\/","name":"AI Overviews Are Impacting Website Traffic\u2014Who\u2019s Winning? - Stan Ventures","isPartOf":{"@id":"https:\/\/www.stanventures.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.stanventures.com\/news\/ai-overviews-are-impacting-website-traffic-whos-winning-2049\/#primaryimage"},"image":{"@id":"https:\/\/www.stanventures.com\/news\/ai-overviews-are-impacting-website-traffic-whos-winning-2049\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/02\/AIOs-impacting-website-traffic.jpg","datePublished":"2025-02-26T13:31:46+00:00","dateModified":"2026-03-02T04:27:22+00:00","description":"AI Overviews are impacting website traffic. Find out who\u2019s benefiting, who\u2019s losing clicks, and how to adapt to the AI-driven search future.","breadcrumb":{"@id":"https:\/\/www.stanventures.com\/news\/ai-overviews-are-impacting-website-traffic-whos-winning-2049\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.stanventures.com\/news\/ai-overviews-are-impacting-website-traffic-whos-winning-2049\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.stanventures.com\/news\/ai-overviews-are-impacting-website-traffic-whos-winning-2049\/#primaryimage","url":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/02\/AIOs-impacting-website-traffic.jpg","contentUrl":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/02\/AIOs-impacting-website-traffic.jpg","width":1792,"height":1024,"caption":"AIOs impacting website traffic"},{"@type":"BreadcrumbList","@id":"https:\/\/www.stanventures.com\/news\/ai-overviews-are-impacting-website-traffic-whos-winning-2049\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.stanventures.com\/news\/"},{"@type":"ListItem","position":2,"name":"AI Overviews Are Impacting Website Traffic\u2014Who\u2019s Winning?"}]},{"@type":"WebSite","@id":"https:\/\/www.stanventures.com\/news\/#website","url":"https:\/\/www.stanventures.com\/news\/","name":"Stan Ventures","description":"","publisher":{"@id":"https:\/\/www.stanventures.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.stanventures.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.stanventures.com\/news\/#organization","name":"Stan Ventures","url":"https:\/\/www.stanventures.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.stanventures.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/06\/Stan-Ventures.webp","contentUrl":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/06\/Stan-Ventures.webp","width":2001,"height":801,"caption":"Stan Ventures"},"image":{"@id":"https:\/\/www.stanventures.com\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/StanVentures\/","https:\/\/x.com\/stanventures"]},{"@type":"Person","@id":"https:\/\/www.stanventures.com\/news\/#\/schema\/person\/87d00ff18daf9650e7c925ae4bf86efb","name":"Dileep Thekkethil","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g","caption":"Dileep Thekkethil"},"description":"Dileep Thekkethil is the Director of Marketing at Stan Ventures, where he applies over 15 years of SEO and digital marketing expertise to drive growth and authority. A former journalist with six years of experience, he combines strategic storytelling with technical know-how to help brands navigate the shift toward AI-driven search and generative engines. Dileep is a strong advocate for Google\u2019s EEAT standards, regularly sharing real-world use cases and scenarios to demystify complex marketing trends. He is an avid gardener of tropical fruits, a motor enthusiast, and a dedicated caretaker of his pair of cockatiels.","sameAs":["https:\/\/stanventures.com\/news","https:\/\/www.linkedin.com\/in\/dileep-pradeep-3705aa53\/","https:\/\/x.com\/dthekkethil"],"url":"https:\/\/www.stanventures.com\/news\/author\/admin_7mxgn8tx\/"}]}},"_links":{"self":[{"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/posts\/2049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/comments?post=2049"}],"version-history":[{"count":2,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/posts\/2049\/revisions"}],"predecessor-version":[{"id":6992,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/posts\/2049\/revisions\/6992"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/media\/2050"}],"wp:attachment":[{"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/media?parent=2049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/categories?post=2049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/tags?post=2049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}