{"id":2142,"date":"2025-03-05T13:24:30","date_gmt":"2025-03-05T13:24:30","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=2142"},"modified":"2025-10-29T07:26:35","modified_gmt":"2025-10-29T07:26:35","slug":"forget-typing-googles-circle-to-search-is-the-next-big-thing","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/forget-typing-googles-circle-to-search-is-the-next-big-thing-2142\/","title":{"rendered":"Forget Typing\u2014Google\u2019s \u2018Circle to Search\u2019 is the Next Big Thing"},"content":{"rendered":"<p>Google is changing the way young users search the internet\u2014and it\u2019s happening faster than you think. Over 10% of searches from younger users now start with \u2018<a href=\"https:\/\/blog.google\/products\/search\/google-circle-to-search-android\/\">Circle to Search<\/a>,\u2019 an innovative tool that allows people to search by circling or tapping on anything on their screen.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2143\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/03\/Screenshot-202.png\" alt=\"Forget Typing\u2014Google\u2019s \u2018Circle to Search\u2019 is the Next Big Thing\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/03\/Screenshot-202.png 1920w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/03\/Screenshot-202-300x169.png 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/03\/Screenshot-202-1024x576.png 1024w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/roma-datta-chobey-8474bb31\/\">Roma Datta Chobey<\/a>, the Managing Director at Google India, <a href=\"https:\/\/www.linkedin.com\/posts\/roma-datta-chobey-8474bb31_ai-technology-circletosearch-activity-7300793168713654272-wlE8?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAACkvAHcBzRGbCxo_CaLn-4sU-zpU6Q9IvoQ\">shared<\/a> an exciting statistic at The Indian Society of Advertisers (ISA) CEO Conference, underscoring how this remarkable shift is taking place around the world.<\/p>\n<p>Instead of typing, this new search trend is changing the game for everything from online shopping to digital marketing.\u00a0<\/p>\n<p>So, what does this mean for businesses, brands, and everyday life users?<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=WdbeqSQjZI8\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/WdbeqSQjZI8?si=rOYK4zOljgtbtqp-\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/a>\u00a0<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/news\/forget-typing-googles-circle-to-search-is-the-next-big-thing-2142\/#the-search-experience-is-evolving\" >The Search Experience Is Evolving<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/news\/forget-typing-googles-circle-to-search-is-the-next-big-thing-2142\/#why-this-matters-for-everyone\" >Why This Matters for Everyone\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/news\/forget-typing-googles-circle-to-search-is-the-next-big-thing-2142\/#googles-bigger-vision-ai-powered-search\" >Google\u2019s Bigger Vision: AI-Powered Search\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/news\/forget-typing-googles-circle-to-search-is-the-next-big-thing-2142\/#what-this-means-for-you\" >What This Means for You\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/news\/forget-typing-googles-circle-to-search-is-the-next-big-thing-2142\/#key-takeaways\" >Key Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"the-search-experience-is-evolving\"><\/span><b>The Search Experience Is Evolving<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google\u2019s \u2018Circle to Search\u2019 is built for speed and convenience. Think of watching a video, spotting a product you like, and immediately circling it to find out where to buy it. It\u2019s so simple\u2014no need for all the extra words\u2014just that one easy gesture reveals all the info you\u2019re after!<\/p>\n<p>This feels natural for younger users, who are already accustomed to visual and voice interactions. It removes the friction of typing and guessing the right keywords, making search more intuitive than ever before.<\/p>\n<p>The feature is currently available on select Android models and can be activated in two ways:<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">For 3-button navigation mode: Long press the Home button.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">For Gesture navigation mode: Long press the navigation handle.<\/li>\n<\/ol>\n<p>Once activated, users can circle, highlight, or tap any part of the screen\u2014text, images, or videos\u2014to search instantly. If needed, search queries can be refined by adding text. Results appear at the bottom of the screen and can be expanded by swiping up.<\/p>\n<p>Additional features include:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Adjusting selection borders to refine searches.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Translating an entire screen instantly with the translate button (available on select devices).<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Music search by tapping the musical note icon.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Interacting with phone numbers, emails, or URLs directly from search results.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"why-this-matters-for-everyone\"><\/span><b>Why This Matters for Everyone<\/b>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>At first glance, 10% might seem like a small number. But when you consider Google processes billions of searches daily, this translates to millions of searches powered by this new feature. And this is just the beginning.<\/p>\n<p>Businesses and marketers need to take note. Traditional SEO, which focuses on keyword optimization, may soon need a major overhaul.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"googles-bigger-vision-ai-powered-search\"><\/span><b>Google\u2019s Bigger Vision: AI-Powered Search<\/b>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In her post, Roma Datta Chobey outlined three key AI-driven trends that will shape search and business strategies in the coming years:<\/p>\n<p><b>Multimodality is the future.<\/b> AI can now process text, images, and audio together, making searches more accurate and relevant. This means businesses need to optimize their content beyond just text.<\/p>\n<p><b>Search is becoming more intuitive.<\/b> People are shifting from traditional keyword searches to visual and voice-based interactions. Companies must adapt their strategies to ensure their content is discoverable in these new ways.<\/p>\n<p><b>AI-powered agents are transforming business workflows.<\/b> From chatbots handling customer queries to AI systems managing complex operations, automation is reshaping industries worldwide.<\/p>\n<p>Here\u2019s the screenshot of her LinkedIn post:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2144 size-full\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/03\/Roma-Datta-Chobey-e1741181002837.png\" alt=\"Roma Datta Chobey's LinkedIn post on Google's Circle to Search\" width=\"667\" height=\"777\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/03\/Roma-Datta-Chobey-e1741181002837.png 667w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/03\/Roma-Datta-Chobey-e1741181002837-258x300.png 258w\" sizes=\"auto, (max-width: 667px) 100vw, 667px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-this-means-for-you\"><\/span><b>What This Means for You\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For everyday users, this translates to quicker and simpler access to information. There\u2019s no need to wrestle with phrasing your thoughts; simply engage with your screen intuitively while Google manages everything else.<\/p>\n<p>And for businesses, it\u2019s important to embrace change or face the possibility of falling behind. Optimizing for AI-driven, visual, and voice searches isn\u2019t just a choice anymore\u2014it\u2019s essential for thriving in today\u2019s digital landscape.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"key-takeaways\"><\/span><b>Key Takeaways<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">10% of young users now use \u2018Circle to Search\u2019 instead of typing.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">AI-powered search is becoming more visual and intuitive.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Traditional SEO strategies must adapt to multimodal search.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Businesses need to optimize content for images, voice, and AI.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Google is changing the way young users search the internet\u2014and it\u2019s happening faster than you think. Over 10% of searches from younger users now start with \u2018Circle to Search,\u2019 an innovative tool that allows people to search by circling or tapping on anything on their screen. Roma Datta Chobey, the Managing Director at Google India, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2143,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-2142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Forget Typing\u2014Google\u2019s \u2018Circle to Search\u2019 is the Next Big Thing - Stan Ventures<\/title>\n<meta name=\"description\" content=\"Over 10% of young users now start searches with \u2018Circle to Search.\u2019 Learn how this AI-powered shift is changing search, SEO, and business strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stanventures.com\/news\/forget-typing-googles-circle-to-search-is-the-next-big-thing-2142\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forget Typing\u2014Google\u2019s \u2018Circle to Search\u2019 is the Next Big Thing - 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