{"id":2338,"date":"2025-04-03T10:34:31","date_gmt":"2025-04-03T10:34:31","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=2338"},"modified":"2025-10-29T07:26:00","modified_gmt":"2025-10-29T07:26:00","slug":"no-google-doesnt-favor-big-brands-danny-sullivan-clears-the-air","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/no-google-doesnt-favor-big-brands-danny-sullivan-clears-the-air-2338\/","title":{"rendered":"No, Google Doesn\u2019t Favor Big Brands: Danny Sullivan Clears the Air"},"content":{"rendered":"<p>At Stan Ventures, we\u2019ve been part of countless SEO conversations where clients ask: <i>\u201cDo big brands get preferential treatment on Google?\u201d<\/i><\/p>\n<p>Or, <i>\u201cIf I follow everything in the Quality Rater Guidelines (QRGs), will I rank higher?\u201d<\/i><\/p>\n<p>Well, Danny Sullivan\u2014Google\u2019s Search Liaison and former journalist + co founder of Search Engine Land\u2014just addressed <i>both<\/i> questions in a series of tweets, and his responses are gold for every SEO and content creator out there.<\/p>\n<p>Let\u2019s break it down.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-2341\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-Apr-3-2025-04_06_18-PM-1024x683.png\" alt=\"Google doesn't favor big brands\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-Apr-3-2025-04_06_18-PM-1024x683.png 1024w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-Apr-3-2025-04_06_18-PM-300x200.png 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-Apr-3-2025-04_06_18-PM.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/news\/no-google-doesnt-favor-big-brands-danny-sullivan-clears-the-air-2338\/#no-google-doesnt-rank-you-just-because-youre-a-%e2%80%9cbrand%e2%80%9d\" >No, Google Doesn\u2019t Rank You Just Because You&#8217;re a &#8220;Brand&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/news\/no-google-doesnt-favor-big-brands-danny-sullivan-clears-the-air-2338\/#and-no-the-qrg-isnt-a-secret-ranking-checklist-either\" >And No, the QRG Isn\u2019t a Secret Ranking Checklist Either<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/news\/no-google-doesnt-favor-big-brands-danny-sullivan-clears-the-air-2338\/#our-take-at-stan-ventures\" >Our Take at Stan Ventures<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/news\/no-google-doesnt-favor-big-brands-danny-sullivan-clears-the-air-2338\/#want-to-build-a-brand-people-remember\" >Want to Build a Brand People Remember?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"no-google-doesnt-rank-you-just-because-youre-a-%e2%80%9cbrand%e2%80%9d\"><\/span><b>No, Google Doesn\u2019t Rank You Just Because You&#8217;re a &#8220;Brand&#8221;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There\u2019s a paraphrased quote making the rounds that suggested Google favors big brands. Danny called it out, saying the interpretation misses important context. He clarified that Google doesn\u2019t have a system that says, \u201cThis is a brand, let\u2019s rank it higher.\u201d<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">It&#8217;s difficult to tell when things are quoted out of a live event if they are actually direct quotations or not. This, I suspect it&#8217;s a paraphrase (could be wrong). But I given I talked at length at the event (and other things in the past) about how we&#8217;re not somehow trying to\u2026<\/p>\n<p>\u2014 Google SearchLiaison (@searchliaison) <a href=\"https:\/\/twitter.com\/searchliaison\/status\/1907164975183143297?ref_src=twsrc%5Etfw\">April 1, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Here\u2019s what really matters:<\/p>\n<p>\u201cPeople recognize good brands\u2014of any size. That recognition can correlate with signals we use to reward content.\u201d<\/p>\n<p>So, if users search for your site directly, talk about you, or engage with your content consistently, Google sees that as a sign you\u2019re doing something right. Not because you&#8217;re \u201ca brand,\u201d but because you\u2019re <i>memorable<\/i>.<\/p>\n<p>This ties right into the work we do at Stan Ventures. When we help brands stand out in crowded niches\u2014whether it\u2019s a fried chicken recipe or CBD oil\u2014we\u2019re building more than just backlinks.\u00a0<\/p>\n<p>We\u2019re helping sites become the kind of trusted, recognized destination users return to. And guess what? That recognition often correlates with better rankings.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"and-no-the-qrg-isnt-a-secret-ranking-checklist-either\"><\/span><b>And No, the QRG Isn\u2019t a Secret Ranking Checklist Either<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In another tweet, Danny tackled confusion around Google\u2019s Quality Rater Guidelines (QRGs)\u2014you know, the ones often treated like the Bible of ranking.<\/p>\n<p>He set the record straight:<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">The raters guidelines are written for raters to evaluate the quality of our results. We don&#8217;t use those ratings directly in search. We talk about those guidelines as something creators might review if they want as part of a self-evaluation process, but it doesn&#8217;t mean things in\u2026<\/p>\n<p>\u2014 Google SearchLiaison (@searchliaison) <a href=\"https:\/\/twitter.com\/searchliaison\/status\/1907478621046153411?ref_src=twsrc%5Etfw\">April 2, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>\u201cWe don\u2019t use those ratings directly in search.\u201d<\/p>\n<p>The QRG is written for <i>raters<\/i> to evaluate the quality of Google\u2019s own results\u2014not to tell creators exactly how to rank. That said, Danny encourages creators to <i>reference the concepts<\/i> in the guidelines as part of a self-evaluation process.<\/p>\n<p>And here\u2019s the real gem:<\/p>\n<p>\u201cAsk yourself\u2014are you doing what readers and visitors would want and expect from a trustworthy site? If yes, good.\u201d<\/p>\n<p>So while you shouldn\u2019t obsessively optimize for QRG, the core message still holds: put your readers first.\u00a0<\/p>\n<p>Be clear about who you are, who\u2019s writing your content, and why someone should trust you. Whether it\u2019s an author bio, E-E-A-T signals, or just helpful content\u2014Google notices when people do things right.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"our-take-at-stan-ventures\"><\/span><b>Our Take at Stan Ventures<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>What we love about Danny\u2019s message is how it aligns with what we tell our clients every day:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Being a \u201cbrand\u201d isn\u2019t about size\u2014it\u2019s about <i>standing out<\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Helpful content beats algorithm-chasing tactics<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">QRGs are great references, but user-first thinking wins<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Search performance improves when people remember, engage, and return\n<\/li>\n<\/ul>\n<p>If you\u2019ve been stuck thinking SEO is about tricking the algorithm or mimicking brands with deep pockets, these updates should feel like a breath of fresh air.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"want-to-build-a-brand-people-remember\"><\/span><b>Want to Build a Brand People Remember?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>That\u2019s what we do best at Stan Ventures. From building authority to optimize for the real signals that matter\u2014we\u2019ll help your site become more than just \u201canother result.\u201d<\/p>\n<p>Let\u2019s turn your content into a brand users recognize and trust.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Stan Ventures, we\u2019ve been part of countless SEO conversations where clients ask: \u201cDo big brands get preferential treatment on Google?\u201d Or, \u201cIf I follow everything in the Quality Rater Guidelines (QRGs), will I rank higher?\u201d Well, Danny Sullivan\u2014Google\u2019s Search Liaison and former journalist + co founder of Search Engine Land\u2014just addressed both questions in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2341,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>No, Google Doesn\u2019t Favor Big Brands: Danny Sullivan Clears the Air - Stan Ventures<\/title>\n<meta name=\"description\" content=\"Do big brands get special treatment on Google? Does following QRGs boost rankings? Danny Sullivan&#039;s insights reveal the truth. Read more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stanventures.com\/news\/no-google-doesnt-favor-big-brands-danny-sullivan-clears-the-air-2338\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No, Google Doesn\u2019t Favor Big Brands: Danny Sullivan Clears the Air - Stan Ventures\" \/>\n<meta property=\"og:description\" content=\"Do big brands get special treatment on Google? Does following QRGs boost rankings? Danny Sullivan&#039;s insights reveal the truth. 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