{"id":2569,"date":"2025-05-02T13:46:45","date_gmt":"2025-05-02T13:46:45","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=2569"},"modified":"2025-10-29T07:24:55","modified_gmt":"2025-10-29T07:24:55","slug":"new-seo-tactics-prioritize-reputation-over-rankings","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/new-seo-tactics-prioritize-reputation-over-rankings-2569\/","title":{"rendered":"New SEO Tactics Prioritize Reputation Over Rankings"},"content":{"rendered":"<p>On a recent episode of the SEO Charity podcast, digital strategist Amanda Walls challenged conventional thinking about search engine optimization.\u00a0<\/p>\n<p>Walls, the founder of Cedarwood Digital, discussed prioritizing human connection and brand credibility in SEO, a strategy that is gaining traction among marketing professionals.<\/p>\n<p>Central to this change is an age-old idea, Aristotle\u2019s persuasion framework,\u00a0 revived as a means to influence not only rankings but also genuine customer behavior.\u00a0<\/p>\n<p>Instead of obsessing over algorithms and technical hacks, Walls urges businesses to focus on building authentic signals that reflect expertise, trust, and authority.<\/p>\n<p>\u201cSEO is more than just bringing in traffic,\u201d Walls said on the podcast. \u201cIf people land on your site and don\u2019t convert, you\u2019ve lost the point. It has to be about value, trust, and results.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2570\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/05\/Screenshot-233.png\" alt=\"New SEO Tactics Prioritize Reputation Over Rankings\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/05\/Screenshot-233.png 1920w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/05\/Screenshot-233-300x169.png 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/05\/Screenshot-233-1024x576.png 1024w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/news\/new-seo-tactics-prioritize-reputation-over-rankings-2569\/#rethinking-eeat\" >Rethinking EEAT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/news\/new-seo-tactics-prioritize-reputation-over-rankings-2569\/#sales-first-rankings-later\" >Sales First, Rankings Later<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/news\/new-seo-tactics-prioritize-reputation-over-rankings-2569\/#reputation-is-the-real-metric\" >Reputation Is the Real Metric<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/news\/new-seo-tactics-prioritize-reputation-over-rankings-2569\/#tell-a-better-story-or-be-forgotten\" >Tell a Better Story or Be Forgotten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/news\/new-seo-tactics-prioritize-reputation-over-rankings-2569\/#let-your-customers-be-your-marketers\" >Let Your Customers Be Your Marketers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.stanventures.com\/news\/new-seo-tactics-prioritize-reputation-over-rankings-2569\/#want-coverage-know-the-audience-before-the-journalist\" >Want Coverage? Know the Audience Before the Journalist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.stanventures.com\/news\/new-seo-tactics-prioritize-reputation-over-rankings-2569\/#a-human-centered-seo-playbook\" >A Human-Centered SEO Playbook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.stanventures.com\/news\/new-seo-tactics-prioritize-reputation-over-rankings-2569\/#action-steps-for-seo-that-actually-converts\" >Action Steps for SEO That Actually Converts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.stanventures.com\/news\/new-seo-tactics-prioritize-reputation-over-rankings-2569\/#key-takeaways\" >Key Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"rethinking-eeat\"><\/span><b>Rethinking EEAT<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google\u2019s <a href=\"https:\/\/www.stanventures.com\/blog\/google-eat-quality-guidelines\/\">EEAT<\/a> signals (expertise, experience, authority, and trustworthiness) are widely discussed, but often misunderstood.\u00a0<\/p>\n<p>In a recent statement, Google\u2019s John Mueller clarified that EEAT is not something that can be simply added to a site like a checklist. Walls agrees, suggesting that EEAT should be viewed as an outcome of meaningful actions, rather than a formula.<\/p>\n<p>During the podcast, she explained how applying Aristotle\u2019s three pillars of persuasion \u2014 ethos (credibility), pathos (emotion), and logos (reason) \u2014 can lead to stronger external signals, which Google interprets as indicators of a trustworthy brand.<\/p>\n<p>Walls translates these principles into practical action: focus on reviews, thought leadership, emotionally resonant storytelling, and data-backed arguments that build trust with potential buyers.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=JZ2ouss6NDM&amp;t=2s\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/JZ2ouss6NDM?si=qeYJRm-BA_YVj0VJ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/a>\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"sales-first-rankings-later\"><\/span><b>Sales First, Rankings Later<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO, Walls argues, must support business goals. That means moving beyond traffic reports and focusing on conversions, leads, and bottom-line growth.<\/p>\n<p>In the olden days, many SEO efforts were driven just by metrics like <a href=\"https:\/\/www.stanventures.com\/blog\/link-building\/high-quality-backlinks\/\">backlink<\/a> counts and <a href=\"https:\/\/www.stanventures.com\/blog\/keyword-rank-checker\/\">keyword rankings<\/a>. Walls says this focus is outdated.\u00a0<\/p>\n<p>A link is only helpful if it brings qualified traffic that results in action. Her approach is to view SEO through the lens of sales strategy, asking how each tactic contributes to customer acquisition.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"reputation-is-the-real-metric\"><\/span><b>Reputation Is the Real Metric<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of Wall\u2019s main messages is the value of brand perception. She encourages businesses to treat their online reputation as a core part of their <a href=\"https:\/\/www.stanventures.com\/blog\/seo-checklist\/\">SEO strategy<\/a>. This means regularly monitoring what\u2019s being said, published, and reviewed.<\/p>\n<p>She cited research showing that 87% of consumers will abandon a potential purchase if they read something negative about the brand.\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2572\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/05\/Screenshot-236.png\" alt=\"87% of consumers will abandon a potential purchase if they read  negative about brand\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/05\/Screenshot-236.png 1920w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/05\/Screenshot-236-300x169.png 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/05\/Screenshot-236-1024x576.png 1024w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>Another study shows 81% of shoppers spend more than two months researching before they buy. That kind of cautious behavior makes it critical to control the narrative.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2571\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/05\/Screenshot-235.png\" alt=\"Reputation Is the Real Metric - Research\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/05\/Screenshot-235.png 1920w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/05\/Screenshot-235-300x169.png 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/05\/Screenshot-235-1024x576.png 1024w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"tell-a-better-story-or-be-forgotten\"><\/span><b>Tell a Better Story or Be Forgotten<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Walls also emphasized the importance of storytelling in building emotional trust.\u00a0<\/p>\n<p>One often-overlooked area is the About page, which is treated as an afterthought. Instead, Walls views it as a key opportunity to forge emotional bonds with visitors.<\/p>\n<p>This emotional appeal is a strategic move that fosters loyalty and confidence, two qualities that significantly influence purchasing decisions over product specifications.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"let-your-customers-be-your-marketers\"><\/span><b>Let Your Customers Be Your Marketers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Customer voices can be considered as another powerful signal. Walls highlighted the growing <a href=\"https:\/\/www.stanventures.com\/news\/reddit-tops-google-search-rankings-is-ugc-the-future-of-seo-1820\/\">impact of user-generated content<\/a>, from reviews to shared product photos and testimonials.\u00a0<\/p>\n<p>She believes businesses should actively encourage customers to share their experiences, as this type of authentic content builds trust in a way that polished marketing copy cannot.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"want-coverage-know-the-audience-before-the-journalist\"><\/span><b>Want Coverage? Know the Audience Before the Journalist<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Walls also spoke about the frequent missteps companies make when engaging with journalists. Too often, public relations efforts are driven by the desire to earn a backlink. She proposes a new approach, which emphasizes the narrative.<\/p>\n<p>She referenced a key statistic: 92% of journalists say they\u2019re more likely to cover a story if it speaks directly to their audience. The takeaway? Understand not just the journalist, but who they\u2019re writing for.<\/p>\n<p>That audience-first mindset, Walls said, is the real secret to successful outreach and better long-term search visibility.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"a-human-centered-seo-playbook\"><\/span><b>A Human-Centered SEO Playbook<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Walls\u2019 philosophy reflects a larger movement in digital marketing. While technical optimization remains relevant, SEO is evolving in 2025. Google favors brands that real people trust, discuss, and revisit.\u00a0<\/p>\n<p>Applying Aristotle\u2019s framework, businesses should evaluate content not by keyword count, but by its connection with the reader. Does it establish credibility? Does it evoke emotion? Does it provide a logical call to action?\u00a0<\/p>\n<p>These signals are really important, and they\u2019re much tougher to fake!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"action-steps-for-seo-that-actually-converts\"><\/span><b>Action Steps for SEO That Actually Converts<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here\u2019s how brands can apply Amanda Walls\u2019 principles to strengthen credibility and visibility:<\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Research Your Brand Like a Customer<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>Google your business regularly. Read what people are saying on forums, blogs, and social media. Take note of recurring concerns or praise and respond accordingly.<\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Rework Your About Page With Emotion and Purpose<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>Share your origin story. Highlight challenges, values, and the human side of your team. Keep it honest, clear, and conversational.<\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Encourage Real Reviews and Shared Experiences<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>Make it easy for customers to leave reviews and post images. Feature their content where appropriate. Celebrate their voices publicly.<\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Craft PR Stories That Serve the Reader<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>When reaching out to the media, think less about links and more about what their readers will gain. If your story has relevance and resonance, the visibility will follow.<\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Audit Content Using Ethos, Pathos, Logos<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>Before publishing, ask: Does this content show credibility? Is it emotionally engaging? Does it make a logical argument for action?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"key-takeaways\"><\/span><b>Key Takeaways<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">SEO without sales is a failed strategy.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Emotional storytelling builds brand trust faster than data alone.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Off-site perception is as important as on-site optimization.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Human endorsements carry more weight than keyword-stuffed content.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Publicity works best when the focus is on the audience, not the backlink.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>On a recent episode of the SEO Charity podcast, digital strategist Amanda Walls challenged conventional thinking about search engine optimization.\u00a0 Walls, the founder of Cedarwood Digital, discussed prioritizing human connection and brand credibility in SEO, a strategy that is gaining traction among marketing professionals. Central to this change is an age-old idea, Aristotle\u2019s persuasion framework,\u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2570,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New SEO Tactics Prioritize Reputation Over Rankings - Stan Ventures<\/title>\n<meta name=\"description\" content=\"Discover why new SEO tactics focus on human connection, reputation, and storytelling to drive lasting results and higher conversions\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stanventures.com\/news\/new-seo-tactics-prioritize-reputation-over-rankings-2569\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New SEO Tactics Prioritize Reputation Over Rankings - Stan Ventures\" \/>\n<meta property=\"og:description\" content=\"Discover why new SEO tactics focus on human connection, reputation, and storytelling to drive lasting results and higher conversions\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stanventures.com\/news\/new-seo-tactics-prioritize-reputation-over-rankings-2569\/\" \/>\n<meta property=\"og:site_name\" content=\"Stan Ventures\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/StanVentures\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-02T13:46:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-29T07:24:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/05\/Screenshot-233.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dileep Thekkethil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dthekkethil\" \/>\n<meta name=\"twitter:site\" content=\"@stanventures\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dileep Thekkethil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/new-seo-tactics-prioritize-reputation-over-rankings-2569\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/new-seo-tactics-prioritize-reputation-over-rankings-2569\\\/\"},\"author\":{\"name\":\"Dileep Thekkethil\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#\\\/schema\\\/person\\\/87d00ff18daf9650e7c925ae4bf86efb\"},\"headline\":\"New SEO Tactics Prioritize Reputation Over Rankings\",\"datePublished\":\"2025-05-02T13:46:45+00:00\",\"dateModified\":\"2025-10-29T07:24:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/new-seo-tactics-prioritize-reputation-over-rankings-2569\\\/\"},\"wordCount\":945,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/new-seo-tactics-prioritize-reputation-over-rankings-2569\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Screenshot-233.png\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.stanventures.com\\\/news\\\/new-seo-tactics-prioritize-reputation-over-rankings-2569\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/new-seo-tactics-prioritize-reputation-over-rankings-2569\\\/\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/new-seo-tactics-prioritize-reputation-over-rankings-2569\\\/\",\"name\":\"New SEO Tactics Prioritize Reputation Over Rankings - 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