{"id":2624,"date":"2025-05-07T13:23:45","date_gmt":"2025-05-07T13:23:45","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=2624"},"modified":"2025-10-29T07:24:55","modified_gmt":"2025-10-29T07:24:55","slug":"semrush-ai-overviews-now-in-13-of-google-searches","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/semrush-ai-overviews-now-in-13-of-google-searches-2624\/","title":{"rendered":"Semrush: AI Overviews Now in 13% of Google Searches"},"content":{"rendered":"<p>Something unusual is happening at the top of Google search results. You may have missed it, but your traffic probably hasn\u2019t. A sweeping new <a href=\"https:\/\/www.semrush.com\/blog\/semrush-ai-overviews-study\/\">study<\/a> reveals how Google is replacing traditional links with AI-generated answers, reshaping visibility overnight.\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2625\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-07-183704.png\" alt=\"AI Overviews Now in 13% of Google Searches\" width=\"1827\" height=\"855\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-07-183704.png 1827w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-07-183704-300x140.png 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-07-183704-1024x479.png 1024w\" sizes=\"auto, (max-width: 1827px) 100vw, 1827px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/news\/semrush-ai-overviews-now-in-13-of-google-searches-2624\/#the-top-spot-isnt-yours-anymore\" >The Top Spot Isn\u2019t Yours Anymore<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/news\/semrush-ai-overviews-now-in-13-of-google-searches-2624\/#which-industries-are-being-hit-the-hardest\" >Which Industries Are Being Hit the Hardest?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/news\/semrush-ai-overviews-now-in-13-of-google-searches-2624\/#does-this-mean-fewer-clicks-for-everyone\" >Does This Mean Fewer Clicks for Everyone?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/news\/semrush-ai-overviews-now-in-13-of-google-searches-2624\/#google-is-targeting-low-risk-low-money-queries-first\" >Google Is Targeting Low-Risk, Low-Money Queries First<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/news\/semrush-ai-overviews-now-in-13-of-google-searches-2624\/#the-quiet-land-grab-for-visibility-has-begun\" >The Quiet Land Grab for Visibility Has Begun<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.stanventures.com\/news\/semrush-ai-overviews-now-in-13-of-google-searches-2624\/#what-smart-teams-are-doing-right-now\" >What Smart Teams Are Doing Right Now<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.stanventures.com\/news\/semrush-ai-overviews-now-in-13-of-google-searches-2624\/#key-takeaways\" >Key Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"the-top-spot-isnt-yours-anymore\"><\/span><b>The Top Spot Isn\u2019t Yours Anymore<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It used to be simple. Do great SEO, rank well, and earn clicks. But that logic is breaking down fast.<\/p>\n<p>A new study by Semrush, analyzing more than 10 M+ keywords, shows Google is now answering questions directly, without sending users to websites. These \u201c<a href=\"https:\/\/www.stanventures.com\/news\/how-ai-overviews-ai-featured-snippets-are-transforming-search-results-1796\/\">AI Overviews<\/a>\u201d are taking over the first screen of results, giving users what they need right away and leaving publishers out of the loop.<\/p>\n<p>AI Overviews are different from the <a href=\"https:\/\/www.stanventures.com\/blog\/how-to-get-featured-snippets-11-optimization-tips\/\">featured snippets<\/a> you&#8217;re used to seeing. Rather than pulling a single sentence from a page, these summaries merge content across the web to form a full answer at the top of the search results. They often appear above organic listings, pushing links further down and reducing users&#8217; need to click.<\/p>\n<p>That makes them more efficient but also more opaque. If your content contributes to that AI answer, users may never know. And if it doesn\u2019t, you\u2019re now competing with a machine-generated summary that lives above your link, pulling focus, clicks, and trust.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"which-industries-are-being-hit-the-hardest\"><\/span><b>Which Industries Are Being Hit the Hardest?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Based on Semrush\u2019s analysis, the AI takeover is far from random. It\u2019s most visible in categories where fact-based information is abundant:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Science<\/b>: +22.27% growth in AI Overviews (Jan to Mar)<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Health<\/b>: +20.33%<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>People &amp; Society<\/b>: +18.83%<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Law &amp; Government<\/b>: +15.18%<\/li>\n<\/ul>\n<p>These are fields where users expect trustworthy, direct answers, and Google is obliging with AI summaries. But those same categories also include sensitive, controversial, or regulated content. That\u2019s what makes this expansion bold. Google seems confident its AI can handle it.<\/p>\n<p>In contrast, categories that rely on freshness, like News and Sports, are seeing slower adoption. For now, Google is steering clear of content that changes minute by minute.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"does-this-mean-fewer-clicks-for-everyone\"><\/span><b>Does This Mean Fewer Clicks for Everyone?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You\u2019d expect AI Overviews to drive up \u201c<a href=\"https:\/\/www.stanventures.com\/news\/zero-click-searches-dominate-google-in-2024-252\/\">zero-click<\/a>\u201d searches, where users find their answers without visiting a single link. That\u2019s the assumption many SEOs feared most.<\/p>\n<p>But here\u2019s where it gets strange.<\/p>\n<p>According to Datos, the average zero-click rate for AI Overviews keywords dropped slightly, from 38.1% to 36.2%, between January and March 2025. This suggests users aren\u2019t always stopping at the summary. Some may still scroll down. Others might be looking for nuance that the AI doesn\u2019t capture.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2626\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/05\/AD_4nXfqkN-e8Gb-fJ0No5krkkoKw2e3YLE1BIMmv3a8guCZDkJxJgE4j7eiBSjYykOGghTS3oBJNOAq7n4kx2B3L3RIsGF7Vuk9jNE99cg_1pemd7Bremh0iww_Vfnq8SBvKBGXIXEI.webp\" alt=\"Zero Click Rate - Before vs after gaining an AI Overview\" width=\"1600\" height=\"1076\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/05\/AD_4nXfqkN-e8Gb-fJ0No5krkkoKw2e3YLE1BIMmv3a8guCZDkJxJgE4j7eiBSjYykOGghTS3oBJNOAq7n4kx2B3L3RIsGF7Vuk9jNE99cg_1pemd7Bremh0iww_Vfnq8SBvKBGXIXEI.webp 1600w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/05\/AD_4nXfqkN-e8Gb-fJ0No5krkkoKw2e3YLE1BIMmv3a8guCZDkJxJgE4j7eiBSjYykOGghTS3oBJNOAq7n4kx2B3L3RIsGF7Vuk9jNE99cg_1pemd7Bremh0iww_Vfnq8SBvKBGXIXEI-300x202.webp 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/05\/AD_4nXfqkN-e8Gb-fJ0No5krkkoKw2e3YLE1BIMmv3a8guCZDkJxJgE4j7eiBSjYykOGghTS3oBJNOAq7n4kx2B3L3RIsGF7Vuk9jNE99cg_1pemd7Bremh0iww_Vfnq8SBvKBGXIXEI-1024x689.webp 1024w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>Still, that\u2019s no guarantee of safety. Informational queries already have high zero-click rates. The AI Overview simply makes it easier for Google to keep traffic inside its walls.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"google-is-targeting-low-risk-low-money-queries-first\"><\/span><b>Google Is Targeting Low-Risk, Low-Money Queries First<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So far, AI Overviews tend to appear for:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Long-tail questions with low CPC (under $2)<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Informational queries with low to moderate keyword difficulty<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Terms with under 100 monthly searches<\/li>\n<\/ul>\n<p>To navigate this changing landscape, many businesses are now relying on <a class=\"\" href=\"https:\/\/www.stanventures.com\/managed-seo-services\/\" target=\"_new\" rel=\"noopener\" data-start=\"3352\" data-end=\"3431\">professional SEO services<\/a> that adapt content strategy for both AI and human readers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2627\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/05\/AD_4nXdjbzqsujKJqmwLNBcMBBozb_Cgo-gdbBScgnqtrgWW6D3vGldpxTET84y2Cv1coUP_x-FHwRANvSsGM1WKlJNEBZnQ6-k7N0h-TZsUydwzwwFqAkQ8P02L1iYpn7Gu-coXeXnQ.webp\" alt=\"Share of keywords that triggered AI Overviews by Intent\" width=\"1600\" height=\"1180\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/05\/AD_4nXdjbzqsujKJqmwLNBcMBBozb_Cgo-gdbBScgnqtrgWW6D3vGldpxTET84y2Cv1coUP_x-FHwRANvSsGM1WKlJNEBZnQ6-k7N0h-TZsUydwzwwFqAkQ8P02L1iYpn7Gu-coXeXnQ.webp 1600w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/05\/AD_4nXdjbzqsujKJqmwLNBcMBBozb_Cgo-gdbBScgnqtrgWW6D3vGldpxTET84y2Cv1coUP_x-FHwRANvSsGM1WKlJNEBZnQ6-k7N0h-TZsUydwzwwFqAkQ8P02L1iYpn7Gu-coXeXnQ-300x221.webp 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/05\/AD_4nXdjbzqsujKJqmwLNBcMBBozb_Cgo-gdbBScgnqtrgWW6D3vGldpxTET84y2Cv1coUP_x-FHwRANvSsGM1WKlJNEBZnQ6-k7N0h-TZsUydwzwwFqAkQ8P02L1iYpn7Gu-coXeXnQ-1024x755.webp 1024w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>These aren\u2019t the high-value, transactional keywords advertisers fight over. That\u2019s no accident. Google is starting where it can test safely on cheap, low-competition queries that don\u2019t disrupt its ad revenue.<\/p>\n<p>But the edges are already blurring. Navigational queries nearly doubled their AI Overview presence between January and March. Commercial terms jumped from 6.28% to 8.69%. Google is testing the waters deeper in the funnel.<\/p>\n<p>How long before branded queries or product comparisons are included more aggressively?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-quiet-land-grab-for-visibility-has-begun\"><\/span><b>The Quiet Land Grab for Visibility Has Begun<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Just because a keyword now includes an AI Overview doesn\u2019t mean your site is being cited. In many cases, these summaries link to multiple sources, or none at all.<\/p>\n<p>Semrush tracked which domains gained or lost visibility inside these summaries. March saw a major leap across verticals:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Real Estate<\/b>: +258%<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Restaurants<\/b>: +273%<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Insurance<\/b>: +209%<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Retail<\/b>: +206%<\/li>\n<\/ul>\n<p>These numbers don\u2019t just show which industries are affected; they hint at how fast the AI layer is growing, even in fields where conversions matter.<\/p>\n<p>Google isn\u2019t replacing content. It\u2019s absorbing it. And the brands that feed the AI well enough to earn citations will survive. The others may fade from view.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-smart-teams-are-doing-right-now\"><\/span><b>What Smart Teams Are Doing Right Now<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If your traffic depends on visibility in Google, you can\u2019t afford to ignore it. Here\u2019s what to do:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Identify keywords that trigger AI Overviews in your space and track changes weekly.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Evaluate performance drops for affected queries.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Adjust your content for inclusion, not just ranking. Authority, clarity, and structured data now matter even more.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Invest in video and tools. Video content is harder for AI to replicate and is increasingly cited in AI Overviews.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Shift focus to mid-funnel queries with high commercial intent that AI hasn\u2019t yet overtaken.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"key-takeaways\"><\/span><b>Key Takeaways<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">AI Overviews appeared in 13.14% of queries in March 2025, nearly doubling from January\u2019s 6.49%.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Science, Health, and Law content are the most affected, with rapid growth in AI summary presence.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Zero-click behavior isn\u2019t increasing as fast as feared, but user habits are clearly shifting.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Google is targeting low-risk informational queries first, but commercial terms are next in line.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Brands need to rethink visibility strategies, focusing on authority, clarity, and media formats that AI can\u2019t easily replace.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Something unusual is happening at the top of Google search results. You may have missed it, but your traffic probably hasn\u2019t. A sweeping new study reveals how Google is replacing traditional links with AI-generated answers, reshaping visibility overnight.\u00a0 The Top Spot Isn\u2019t Yours Anymore It used to be simple. Do great SEO, rank well, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2625,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Semrush: AI Overviews Now in 13% of Google Searches - Stan Ventures<\/title>\n<meta name=\"description\" content=\"Google\u2019s AI Overviews are growing fast, replacing links with answers. 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