{"id":2655,"date":"2025-05-09T13:34:26","date_gmt":"2025-05-09T13:34:26","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=2655"},"modified":"2025-11-20T05:56:04","modified_gmt":"2025-11-20T05:56:04","slug":"googles-ai-overviews-are-draining-publisher-traffic","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/googles-ai-overviews-are-draining-publisher-traffic-2655\/","title":{"rendered":"Google\u2019s AI Overviews Are Draining Publisher Traffic"},"content":{"rendered":"<p>Search for anything and there it is, an answer, bold and immediate, at the very top of the screen. No click needed. No website visit. No delay. Just the response you were looking for, seemingly pulled from thin air.\u00a0<\/p>\n<p>That brief moment of convenience comes at a steep cost. Google\u2019s AI Overviews are stripping clicks away from publishers, rewriting the rules of how information flows online. Sites still provide the content. Google still scrapes it. But fewer and fewer readers ever make it to the source.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2656\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/05\/ChatGPT-Image-May-9-2025-06_55_47-PM.png\" alt=\"Google\u2019s AI Overviews Are Draining Publisher Traffic\" width=\"1536\" height=\"1024\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/05\/ChatGPT-Image-May-9-2025-06_55_47-PM.png 1536w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/05\/ChatGPT-Image-May-9-2025-06_55_47-PM-300x200.png 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/05\/ChatGPT-Image-May-9-2025-06_55_47-PM-1024x683.png 1024w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/news\/googles-ai-overviews-are-draining-publisher-traffic-2655\/#answers-without-a-click\" >Answers Without a Click<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/news\/googles-ai-overviews-are-draining-publisher-traffic-2655\/#the-disappearing-traffic-nobody-voted-for\" >The Disappearing Traffic Nobody Voted For<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/news\/googles-ai-overviews-are-draining-publisher-traffic-2655\/#the-shift-toward-ads\" >The Shift Toward Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/news\/googles-ai-overviews-are-draining-publisher-traffic-2655\/#small-publishers-big-losses\" >Small Publishers, Big Losses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/news\/googles-ai-overviews-are-draining-publisher-traffic-2655\/#what-happens-when-creators-stop-creating\" >What Happens When Creators Stop Creating?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.stanventures.com\/news\/googles-ai-overviews-are-draining-publisher-traffic-2655\/#what-can-be-done\" >What Can Be Done?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.stanventures.com\/news\/googles-ai-overviews-are-draining-publisher-traffic-2655\/#key-takeaways\" >Key Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"answers-without-a-click\"><\/span><b>Answers Without a Click<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/x.com\/CyrusShepard\">Cyrus Shepard<\/a>, the founder of Zyppy SEO, <a href=\"https:\/\/zyppy.com\/list\/ai-overviews-to-google-ads\/\">searched<\/a> for something as specific as \u201cDoes Milwaukee offer a lifetime warranty?\u201d What showed up first wasn\u2019t a link to Milwaukee\u2019s site or a direct answer from the company. Instead, Google\u2019s <a href=\"https:\/\/www.stanventures.com\/news\/how-ai-overviews-ai-featured-snippets-are-transforming-search-results-1796\/\">AI Overview<\/a> offered a short summary, dotted with a few clickable terms like \u201cHand Tools\u201d and \u201cWarranty Process.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2657\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/05\/milwaukee-warranty.png\" alt=\"Answers Without a Click\" width=\"766\" height=\"685\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/05\/milwaukee-warranty.png 766w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/05\/milwaukee-warranty-300x268.png 300w\" sizes=\"auto, (max-width: 766px) 100vw, 766px\" \/><\/p>\n<p>Well, that\u2019s how AI Overviews are built to work.\u00a0<\/p>\n<p>Google keeps users from leaving the page by pulling information from across the web, rewording it, and displaying it in a self-contained summary. This strategy aims to reduce the number of clicks away and increase user engagement time.\u00a0<\/p>\n<p>Although the links may seem beneficial, many merely direct users further into Google&#8217;s ecosystem rather than toward the original information source.<\/p>\n<p>Brands like Milwaukee may find that their content gets used to generate AI answers, without receiving any traffic in return. The only guaranteed method for them to appear is by paying for ads.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">New: How AI Overviews Shift Traffic From Publishers to Google<\/p>\n<p>It&#8217;s not enough that Google&#8217;s AI Overviews reduce clicks to publisher websites \ud83d\udcc9<\/p>\n<p>Google designed these so that what few clicks remain lead to walls of irrelevant ads and\/or bad search results<\/p>\n<p>Link in \ud83e\uddf5 <a href=\"https:\/\/t.co\/usrycPvTNS\">pic.twitter.com\/usrycPvTNS<\/a><\/p>\n<p>\u2014 Cyrus (@CyrusShepard) <a href=\"https:\/\/twitter.com\/CyrusShepard\/status\/1920527746163163337?ref_src=twsrc%5Etfw\">May 8, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-disappearing-traffic-nobody-voted-for\"><\/span><b>The Disappearing Traffic Nobody Voted For<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google\u2019s search success was built on a pretty simple understanding. Publishers put in the work to create content, Google helped people find it, and in return, those people were sent to the original sites. It was fair and it worked. AI Overviews break that model.<\/p>\n<p>Now, Google still scrapes the same content, but instead of pointing users to it, it rewrites it into a one-stop summary. That makes Google the first and final destination. And for the people who made the content? They\u2019re getting cut out.<\/p>\n<p>And the numbers prove it:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.amsive.com\/insights\/seo\/google-ai-overviews-new-research-reveals-how-to-navigate-click-drop-off\/\"><b>Amsive<\/b><\/a> found a 15.5% drop in clicks for keywords with AIOs.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/\"><b>Ahrefs<\/b><\/a> reported a 34.5% decline in click-through rates.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.seerinteractive.com\/insights\/ctr-aio\"><b>Seer Interactive<\/b><\/a> tracked a staggering 54.6% drop over 12 months.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.growth-memo.com\/p\/testing-googles-post-aio-traffic\">Research<\/a> from Kevin Indig also shows that only 28% of Google searches lead to a website click; with AIOs, it shrinks to 24%.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-shift-toward-ads\"><\/span><b>The Shift Toward Ads<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google\u2019s business is built on keeping people on its own. The longer users stay within Google\u2019s walls, the more ads they see. That\u2019s the game, and it\u2019s working.\u00a0<\/p>\n<p>According to a <a href=\"https:\/\/www.growth-memo.com\/p\/testing-googles-post-aio-traffic\">study<\/a>, visits to Google in the U.S. jumped 9% after AIOs launched. But those visits are shorter (session lengths dropped 1%). That means Google has to monetize them faster, and AI Overviews give them more ways to do that, right at the top of the results page.<\/p>\n<p>Revenue reflects the change.\u00a0<\/p>\n<p><a href=\"https:\/\/blog.google\/inside-google\/message-ceo\/alphabet-earnings-q1-2025\/\">Google\u2019s Q1 earnings for 2025<\/a> show an 8% year-over-year increase. It\u2019s no coincidence.\u00a0<\/p>\n<p>AI Overviews are feeding the engine that keeps Google growing, even if it means draining traffic from the sites that fed it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"small-publishers-big-losses\"><\/span><b>Small Publishers, Big Losses<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sites like Reddit have struck <a href=\"https:\/\/redditinc.com\/blog\/reddit-and-google-expand-partnership\">deals with Google<\/a> and are seeing traffic surges. But smaller publishers are the ones being squeezed hardest.<\/p>\n<p>Cloudflare CEO Matthew Prince put it this way \u201c ten years ago, for every two pages Google scraped, a publisher could expect one visit. Today, it takes six pages scraped to earn one visitor.\u201d<\/p>\n<p>That ratio is just unsustainable.<\/p>\n<p>These sites are still being crawled. Their words are still training AI. But they\u2019re getting fewer readers and less value for their work.\u00a0<\/p>\n<p>For many, that means thinner margins, lower ad revenue, and harder decisions about what kind of content is even worth making anymore.<\/p>\n<p>And here\u2019s where it starts to hurt everyone.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-happens-when-creators-stop-creating\"><\/span><b>What Happens When Creators Stop Creating?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Every polished AI answer is built on content that someone else made. If that content stops coming, the quality of AI answers will eventually suffer.\u00a0<\/p>\n<p>Already, the web is being flooded with spam and auto-generated filler. Google itself is working to fight it. But without original content from real sources, even the best AI summaries start to fall apart.<\/p>\n<p>This is a feedback loop. Fewer clicks mean less incentive to create, which leads to lower quality content, which leads to more reliance on AI, which sends even fewer clicks.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-can-be-done\"><\/span><b>What Can Be Done?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Going up against Google\u2019s massive influence might feel like shouting into the void. It\u2019s huge, it\u2019s everywhere, and it sets the rules. But that doesn\u2019t mean publishers are stuck playing defense. There are still ways to push back, and regular users have a part to play too.<\/p>\n<p>One of the most effective moves is bringing your focus to loyal audiences. Building direct relationships through email newsletters, memberships, or community platforms can help cut out the middleman entirely.\u00a0<\/p>\n<p>Publishers can also make their content more visible to search engines by using clear metadata and <a href=\"https:\/\/www.stanventures.com\/blog\/structured-data\/\">schema markup<\/a>, which boosts their chances of being properly cited.<\/p>\n<p>There\u2019s strength in numbers as well. Media organizations can form coalitions to advocate for fair treatment, stronger attribution, and better oversight.\u00a0<\/p>\n<p>Exploring content licensing is another path. In a world where data drives everything, licensing gives publishers more control and leverage.\u00a0<\/p>\n<p>And finally, it\u2019s worth encouraging readers to engage more directly. When people start bookmarking websites, using dedicated apps, or subscribing straight to the source, the industry becomes less dependent on search traffic. It won\u2019t fix everything at once, but it\u2019s a strong step in the right direction.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"key-takeaways\"><\/span><b>Key Takeaways<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">AI Overviews are replacing clicks. Some publishers are losing over half their traffic on affected keywords.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Most AIO links lead back to Google. They rarely take users to the original source of the information.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Smaller publishers are being mined for content and receiving little in return.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Google\u2019s profits are climbing. Meanwhile, session time is down, meaning AI answers are being used to monetize faster.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Without enough value coming back to creators, the flow of original content may start to dry up.\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Search for anything and there it is, an answer, bold and immediate, at the very top of the screen. No click needed. No website visit. No delay. Just the response you were looking for, seemingly pulled from thin air.\u00a0 That brief moment of convenience comes at a steep cost. Google\u2019s AI Overviews are stripping clicks [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2656,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,1],"tags":[],"class_list":["post-2655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google\u2019s AI Overviews Are Draining Publisher Traffic - Stan Ventures<\/title>\n<meta name=\"description\" content=\"Google\u2019s AI Overviews cut traffic to publishers. Here\u2019s what it means for content creators, users, and the future of the web.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stanventures.com\/news\/googles-ai-overviews-are-draining-publisher-traffic-2655\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google\u2019s AI Overviews Are Draining Publisher Traffic - Stan Ventures\" \/>\n<meta property=\"og:description\" content=\"Google\u2019s AI Overviews cut traffic to publishers. Here\u2019s what it means for content creators, users, and the future of the web.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stanventures.com\/news\/googles-ai-overviews-are-draining-publisher-traffic-2655\/\" \/>\n<meta property=\"og:site_name\" content=\"Stan Ventures\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/StanVentures\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-09T13:34:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-20T05:56:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/05\/ChatGPT-Image-May-9-2025-06_55_47-PM-1024x683.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Zulekha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@stanventures\" \/>\n<meta name=\"twitter:site\" content=\"@stanventures\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zulekha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/googles-ai-overviews-are-draining-publisher-traffic-2655\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/googles-ai-overviews-are-draining-publisher-traffic-2655\\\/\"},\"author\":{\"name\":\"Zulekha\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#\\\/schema\\\/person\\\/fa7eddd27331b508c39dfd5ec581c0d1\"},\"headline\":\"Google\u2019s AI Overviews Are Draining Publisher Traffic\",\"datePublished\":\"2025-05-09T13:34:26+00:00\",\"dateModified\":\"2025-11-20T05:56:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/googles-ai-overviews-are-draining-publisher-traffic-2655\\\/\"},\"wordCount\":1084,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/googles-ai-overviews-are-draining-publisher-traffic-2655\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/ChatGPT-Image-May-9-2025-06_55_47-PM.png\",\"articleSection\":[\"AI\",\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.stanventures.com\\\/news\\\/googles-ai-overviews-are-draining-publisher-traffic-2655\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/googles-ai-overviews-are-draining-publisher-traffic-2655\\\/\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/googles-ai-overviews-are-draining-publisher-traffic-2655\\\/\",\"name\":\"Google\u2019s AI Overviews Are Draining Publisher Traffic - Stan Ventures\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/googles-ai-overviews-are-draining-publisher-traffic-2655\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/googles-ai-overviews-are-draining-publisher-traffic-2655\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/ChatGPT-Image-May-9-2025-06_55_47-PM.png\",\"datePublished\":\"2025-05-09T13:34:26+00:00\",\"dateModified\":\"2025-11-20T05:56:04+00:00\",\"description\":\"Google\u2019s AI Overviews cut traffic to publishers. Here\u2019s what it means for content creators, users, and the future of the web.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/googles-ai-overviews-are-draining-publisher-traffic-2655\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.stanventures.com\\\/news\\\/googles-ai-overviews-are-draining-publisher-traffic-2655\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/googles-ai-overviews-are-draining-publisher-traffic-2655\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/ChatGPT-Image-May-9-2025-06_55_47-PM.png\",\"contentUrl\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/ChatGPT-Image-May-9-2025-06_55_47-PM.png\",\"width\":1536,\"height\":1024,\"caption\":\"ChatGPT Image May 9 2025 06 55 47 PM\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/googles-ai-overviews-are-draining-publisher-traffic-2655\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google\u2019s AI Overviews Are Draining Publisher Traffic\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/\",\"name\":\"Stan Ventures\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#organization\",\"name\":\"Stan Ventures\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Stan-Ventures.webp\",\"contentUrl\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Stan-Ventures.webp\",\"width\":2001,\"height\":801,\"caption\":\"Stan Ventures\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/StanVentures\\\/\",\"https:\\\/\\\/x.com\\\/stanventures\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#\\\/schema\\\/person\\\/fa7eddd27331b508c39dfd5ec581c0d1\",\"name\":\"Zulekha\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5e254e5ddd7005852ee1623919a9ab39bced859841448a57960e7f8b855fdd52?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5e254e5ddd7005852ee1623919a9ab39bced859841448a57960e7f8b855fdd52?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5e254e5ddd7005852ee1623919a9ab39bced859841448a57960e7f8b855fdd52?s=96&d=mm&r=g\",\"caption\":\"Zulekha\"},\"description\":\"Zulekha is an emerging leader in the content marketing industry from India. She began her career in 2019 as a freelancer and, with over five years of experience, has made a significant impact in content writing. Recognized for her innovative approaches, deep knowledge of SEO, and exceptional storytelling skills, she continues to set new standards in the field. Her keen interest in news and current events, which started during an internship with The New Indian Express, further enriches her content. As an author and continuous learner, she has transformed numerous websites and digital marketing companies with customized content writing and marketing strategies.\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/author\\\/zulekha871_4\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google\u2019s AI Overviews Are Draining Publisher Traffic - Stan Ventures","description":"Google\u2019s AI Overviews cut traffic to publishers. Here\u2019s what it means for content creators, users, and the future of the web.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.stanventures.com\/news\/googles-ai-overviews-are-draining-publisher-traffic-2655\/","og_locale":"en_US","og_type":"article","og_title":"Google\u2019s AI Overviews Are Draining Publisher Traffic - Stan Ventures","og_description":"Google\u2019s AI Overviews cut traffic to publishers. Here\u2019s what it means for content creators, users, and the future of the web.","og_url":"https:\/\/www.stanventures.com\/news\/googles-ai-overviews-are-draining-publisher-traffic-2655\/","og_site_name":"Stan Ventures","article_publisher":"https:\/\/www.facebook.com\/StanVentures\/","article_published_time":"2025-05-09T13:34:26+00:00","article_modified_time":"2025-11-20T05:56:04+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/05\/ChatGPT-Image-May-9-2025-06_55_47-PM-1024x683.png","type":"image\/png"}],"author":"Zulekha","twitter_card":"summary_large_image","twitter_creator":"@stanventures","twitter_site":"@stanventures","twitter_misc":{"Written by":"Zulekha","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.stanventures.com\/news\/googles-ai-overviews-are-draining-publisher-traffic-2655\/#article","isPartOf":{"@id":"https:\/\/www.stanventures.com\/news\/googles-ai-overviews-are-draining-publisher-traffic-2655\/"},"author":{"name":"Zulekha","@id":"https:\/\/www.stanventures.com\/news\/#\/schema\/person\/fa7eddd27331b508c39dfd5ec581c0d1"},"headline":"Google\u2019s AI Overviews Are Draining Publisher Traffic","datePublished":"2025-05-09T13:34:26+00:00","dateModified":"2025-11-20T05:56:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.stanventures.com\/news\/googles-ai-overviews-are-draining-publisher-traffic-2655\/"},"wordCount":1084,"commentCount":0,"publisher":{"@id":"https:\/\/www.stanventures.com\/news\/#organization"},"image":{"@id":"https:\/\/www.stanventures.com\/news\/googles-ai-overviews-are-draining-publisher-traffic-2655\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/05\/ChatGPT-Image-May-9-2025-06_55_47-PM.png","articleSection":["AI","SEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.stanventures.com\/news\/googles-ai-overviews-are-draining-publisher-traffic-2655\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.stanventures.com\/news\/googles-ai-overviews-are-draining-publisher-traffic-2655\/","url":"https:\/\/www.stanventures.com\/news\/googles-ai-overviews-are-draining-publisher-traffic-2655\/","name":"Google\u2019s AI Overviews Are Draining Publisher Traffic - Stan Ventures","isPartOf":{"@id":"https:\/\/www.stanventures.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.stanventures.com\/news\/googles-ai-overviews-are-draining-publisher-traffic-2655\/#primaryimage"},"image":{"@id":"https:\/\/www.stanventures.com\/news\/googles-ai-overviews-are-draining-publisher-traffic-2655\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/05\/ChatGPT-Image-May-9-2025-06_55_47-PM.png","datePublished":"2025-05-09T13:34:26+00:00","dateModified":"2025-11-20T05:56:04+00:00","description":"Google\u2019s AI Overviews cut traffic to publishers. Here\u2019s what it means for content creators, users, and the future of the web.","breadcrumb":{"@id":"https:\/\/www.stanventures.com\/news\/googles-ai-overviews-are-draining-publisher-traffic-2655\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.stanventures.com\/news\/googles-ai-overviews-are-draining-publisher-traffic-2655\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.stanventures.com\/news\/googles-ai-overviews-are-draining-publisher-traffic-2655\/#primaryimage","url":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/05\/ChatGPT-Image-May-9-2025-06_55_47-PM.png","contentUrl":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/05\/ChatGPT-Image-May-9-2025-06_55_47-PM.png","width":1536,"height":1024,"caption":"ChatGPT Image May 9 2025 06 55 47 PM"},{"@type":"BreadcrumbList","@id":"https:\/\/www.stanventures.com\/news\/googles-ai-overviews-are-draining-publisher-traffic-2655\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.stanventures.com\/news\/"},{"@type":"ListItem","position":2,"name":"Google\u2019s AI Overviews Are Draining Publisher Traffic"}]},{"@type":"WebSite","@id":"https:\/\/www.stanventures.com\/news\/#website","url":"https:\/\/www.stanventures.com\/news\/","name":"Stan Ventures","description":"","publisher":{"@id":"https:\/\/www.stanventures.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.stanventures.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.stanventures.com\/news\/#organization","name":"Stan Ventures","url":"https:\/\/www.stanventures.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.stanventures.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/06\/Stan-Ventures.webp","contentUrl":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/06\/Stan-Ventures.webp","width":2001,"height":801,"caption":"Stan Ventures"},"image":{"@id":"https:\/\/www.stanventures.com\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/StanVentures\/","https:\/\/x.com\/stanventures"]},{"@type":"Person","@id":"https:\/\/www.stanventures.com\/news\/#\/schema\/person\/fa7eddd27331b508c39dfd5ec581c0d1","name":"Zulekha","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/5e254e5ddd7005852ee1623919a9ab39bced859841448a57960e7f8b855fdd52?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5e254e5ddd7005852ee1623919a9ab39bced859841448a57960e7f8b855fdd52?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5e254e5ddd7005852ee1623919a9ab39bced859841448a57960e7f8b855fdd52?s=96&d=mm&r=g","caption":"Zulekha"},"description":"Zulekha is an emerging leader in the content marketing industry from India. She began her career in 2019 as a freelancer and, with over five years of experience, has made a significant impact in content writing. Recognized for her innovative approaches, deep knowledge of SEO, and exceptional storytelling skills, she continues to set new standards in the field. Her keen interest in news and current events, which started during an internship with The New Indian Express, further enriches her content. As an author and continuous learner, she has transformed numerous websites and digital marketing companies with customized content writing and marketing strategies.","url":"https:\/\/www.stanventures.com\/news\/author\/zulekha871_4\/"}]}},"_links":{"self":[{"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/posts\/2655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/comments?post=2655"}],"version-history":[{"count":1,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/posts\/2655\/revisions"}],"predecessor-version":[{"id":5107,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/posts\/2655\/revisions\/5107"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/media\/2656"}],"wp:attachment":[{"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/media?parent=2655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/categories?post=2655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/tags?post=2655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}