{"id":3434,"date":"2025-06-16T14:50:52","date_gmt":"2025-06-16T14:50:52","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=3434"},"modified":"2025-10-29T07:24:02","modified_gmt":"2025-10-29T07:24:02","slug":"is-googles-ai-mode-reshaping-or-ruining-the-open-web-bbc-report","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/is-googles-ai-mode-reshaping-or-ruining-the-open-web-bbc-report-3434\/","title":{"rendered":"Is Google\u2019s AI Mode Reshaping or Ruining the Open Web: BBC Report"},"content":{"rendered":"<p>A few days ago, the BBC published a groundbreaking report examining a massive shift taking place across the internet, one that could redefine how we search, consume and interact with online information.<\/p>\n<p>At the heart of this transformation is Google\u2019s new AI Mode, a tool designed to make search faster and smarter. On the surface, it promises convenience and efficiency.\u00a0<\/p>\n<p>But as the BBC report reveals, critics are sounding the alarm: this innovation may come at a steep cost that could devastate the open web, dismantle the business models of countless content creators and fundamentally alter the architecture of the internet itself.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3435 aligncenter\" title=\"image1\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/06\/image1-6.avif\" alt=\"image1\" width=\"1691\" height=\"951\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/06\/image1-6.avif 1691w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/06\/image1-6-300x169.avif 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/06\/image1-6-1024x576.avif 1024w\" sizes=\"auto, (max-width: 1691px) 100vw, 1691px\" \/><\/p>\n<p>Which leads us to the real question:\u00a0 Is this innovation or is it innovation disguised as progress?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/news\/is-googles-ai-mode-reshaping-or-ruining-the-open-web-bbc-report-3434\/#a-radical-change-to-search-with-google-ai-mode\" >A Radical Change to Search With Google AI Mode\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/news\/is-googles-ai-mode-reshaping-or-ruining-the-open-web-bbc-report-3434\/#how-will-content-creators-get-paid\" >How Will Content Creators Get Paid?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"a-radical-change-to-search-with-google-ai-mode\"><\/span><b>A Radical Change to Search With Google AI Mode\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>At Google\u2019s developer conference on May 20, 2025, CEO Sundar Pichai introduced AI Mode as a feature offering users a fully AI-powered search experience.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3436 aligncenter\" title=\"image3\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/06\/image3-4.avif\" alt=\"image3\" width=\"686\" height=\"386\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/06\/image3-4.avif 686w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/06\/image3-4-300x169.avif 300w\" sizes=\"auto, (max-width: 686px) 100vw, 686px\" \/><\/p>\n<p>Unlike traditional search, where Google provides a list of blue links for users to explore, AI Mode replaces those links with AI-generated answers, formatted as complete, miniature articles.\u00a0\u00a0<\/p>\n<p>\u201cFor those who want an end-to-end AI Search experience, we are introducing an all-new AI Mode,\u201d Pichai declared. \u201cIt\u2019s a total reimagining of Search.\u201d<\/p>\n<p>Initially optional, AI Mode is already being rolled out in the U.S. through a toggle in the Google Search app. However, Google&#8217;s Head of Search, Liz Reid, made it clear:<\/p>\n<p>\u201cThis is the future of Google Search.\u201d<\/p>\n<p>It is built to look smooth, feel intuitive and offer convenience but for those of experts who rely on traffic from Google (and that is most of the internet), the implications are enormous.<\/p>\n<p><b>The Old Web Model \u2014 And How AI Mode Breaks It<\/b><\/p>\n<p>Let\u2019s not forget what made the internet work. For decades, there has been an unspoken pact: Websites create and share free content.<\/p>\n<p>Google indexes that content and, in return, drives traffic to those sites. That traffic turns into revenue through ads, subscriptions, leads or products.<\/p>\n<p>The BBC highlights how <a href=\"https:\/\/videos.brightedge.com\/research-report\/BrightEdge_ChannelReport2019_FINAL.pdf\">68%<\/a> of online activity starts with search engines and 90% of those searches happen on Google. That makes Google the central gatekeeper of the internet.\u00a0<\/p>\n<p>And since Google processes over<a href=\"https:\/\/blog.google\/products\/ads-commerce\/ai-personalization-and-the-future-of-shopping\/\"> 5 trillion searches a year<\/a>, even a small shift in traffic can cause a ripple effect across the web.<\/p>\n<p>\u201cIf the internet is a garden,\u201d the BBC report notes, \u201cGoogle is the Sun that lets the flowers grow.\u201d<\/p>\n<p>But with AI Mode, Google consumes your content and keeps the traffic. Imagine your blog post being quoted, summarized and presented by an AI and shockingly users never visiting your website.<\/p>\n<p>Well that is the new reality. And many fear this model could crush digital publishing altogether.<\/p>\n<p><b>Publishers Are Already Losing Traffic Due to Google AI Mode<\/b><\/p>\n<p>Many experts believe AI Mode will drastically reduce the traffic Google sends to websites. We\u2019ve already seen a preview of this through AI Overviews, which launched in 2024.<\/p>\n<p>Key stats cited in the BBC\u2019s report:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">AI Overviews increased impressions by 49%<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">But clicks dropped by 30%<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">An estimated 60% of Google searches are now zero-click\u2014users find what they need without visiting a single link<\/li>\n<\/ul>\n<p>SEO expert Lily Ray, VP at Amsive, warns:<\/p>\n<p>\u201cIf Google makes AI Mode the default in its current form, it will severely cut into the main source of revenue for most publishers\u2026 millions of websites, maybe more.\u201d<\/p>\n<p>The economic implications are huge: less traffic means less ad revenue, fewer subscribers and potentially millions of jobs at risk in digital media, blogging, e-commerce and marketing.\u00a0<\/p>\n<p><b>A Real Example of HouseFresh\u2019s Decline<\/b><\/p>\n<p>Let\u2019s take the example of HouseFresh, a website dedicated to reviewing air quality products. Sounds niche, right? But it is a business built on trust, SEO and detailed reviews.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3437 aligncenter\" title=\"image2\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/06\/image2-5.avif\" alt=\"image2\" width=\"1600\" height=\"564\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/06\/image2-5.avif 1600w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/06\/image2-5-300x106.avif 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/06\/image2-5-1024x361.avif 1024w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>Gisele Navarro, Managing Editor, shared that since AI Overviews launched:<\/p>\n<p>\u201cWe noticed a spike in impressions\u00a0 Google was showing our site but clicks were trending down. People see our name. They just don\u2019t visit us.\u201d\u00a0<\/p>\n<p>HouseFresh has even started shifting to YouTube to survive but Navarro admits video platforms are unpredictable and force creators into showmanship instead of substance.<\/p>\n<p>\u201cThere\u2019s no incentive to build the same high-quality content. Everything becomes about monetization and virality.\u201d\u00a0<\/p>\n<p><b>Google Says AI Mode Is an Upgrade But Critics Disagree<\/b><\/p>\n<p>Google insists this change is for the better. The company says:<\/p>\n<p>\u201cWe send billions of clicks to websites every day. AI Mode helps users ask better questions and discover deeper content.\u201d<\/p>\n<p>In a podcast, Nick Fox, SVP at Google, stated:<\/p>\n<p>\u201cFrom our point of view, the web is thriving. Content is up by 45% in the last two years \u2014 not including spam.\u201d<\/p>\n<p>But critics like Barry Adams, founder of Polemic Digital, counter:<\/p>\n<p>\u201cExtinction is too strong. But decimation? That\u2019s the right word.\u201d<\/p>\n<p>And the problem isn\u2019t just traffic \u2014 it\u2019s control. According to the BBC\u2019s findings, Google quietly changed its rules in 2024 to allow automatic inclusion of website content into AI summaries. The only way for publishers to opt out?<\/p>\n<p>They must opt out of Google Search entirely.\u00a0<\/p>\n<p>\u201cThis is the definition of theft,\u201d says Danielle Coffey, president of the News\/Media Alliance, representing 2,200+ media outlets. \u201cThey\u2019re making money on our content, and we get nothing.\u201d<\/p>\n<p><b>The Rise of Machine Web<\/b><\/p>\n<p>Experts, including Google insiders, believe we are entering what\u2019s called the Machine Web:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">A version of the internet where AI is the primary reader and interpreter<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Websites are built for machines, not people<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">AI presents digested summaries instead of connecting users to full sources<\/li>\n<\/ul>\n<p>Demis Hassabis, head of Google DeepMind, predicts:<\/p>\n<p>\u201cIn a few years, publishers will feed content directly to AI models. Many won\u2019t bother putting it on websites for humans to read.\u201d<\/p>\n<p>This means the serendipity of discovering new ideas, perspectives, or niche communities could vanish, replaced by a streamlined but shallow AI summary.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-will-content-creators-get-paid\"><\/span><b>How Will Content Creators Get Paid?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If users stop clicking links and instead consume content from AI directly on Google, how will websites make money?<\/p>\n<p>Some big companies are securing deals:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">The New York Times is licensing its content to Amazon\u2019s AI<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Google pays Reddit $60 million a year<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">OpenAI has similar agreements with large publishers<\/li>\n<\/ul>\n<p>But these deals are only for the biggest players. Smaller publishers are left out\u2014and even those with deals say it\u2019s not a scalable model. Tom Critchlow, EVP at Raptive, said:<\/p>\n<p>\u201cI don\u2019t think paying for content like this will work at the scale necessary to sustain the web.\u201d<\/p>\n<p>Many creators are pivoting to YouTube, TikTok, and Instagram, but the BBC report explains that these platforms bring their own challenges. \u201cThere\u2019s no incentive to build high-quality content,\u201d said Navarro.<\/p>\n<p>\u201cIt becomes about monetization and transition. You inform less and sell more.\u201d<\/p>\n<p><b>AI Mode May Be Popular But Is It What People Need?<\/b><\/p>\n<p>Google claims AI Mode is what users want. It uses a \u201cfan-out\u201d method, where AI breaks your query into subtopics and does multiple searches simultaneously to return a comprehensive answer.<\/p>\n<p>According to Pichai: \u201cAs people use AI Overviews, we see they are happier with their results, and they search more often.\u201d<\/p>\n<p>But critics, like Mike King from iPullRank, say this leads to filter bubbles and cognitive bias:<\/p>\n<p>\u201cNow Google is interpreting the info for you. The answers you expect are what you get. And misinformation gets reinforced.\u201d<\/p>\n<p><b>AI Hallucinations Are Still a Problem<\/b><\/p>\n<p>Even with Google\u2019s sophisticated models, AI hallucinations remain a risk.<\/p>\n<p>From telling users to add glue to pizza to advising people to eat rocks, early AI errors have sparked concern.<\/p>\n<p>\u201cHallucinations are an inherent feature,\u201d admitted Pichai on a podcast.<\/p>\n<p>Google says accuracy is improving, but issues persist like a 2025 incident when the AI incorrectly stated it wasn\u2019t Thursday\u2026 or 2025.\u00a0\u00a0<\/p>\n<p>Adding to this Technologist Cory Doctorow, author of the upcoming book Enshittification, warns:<\/p>\n<p>\u201cIf I still valued Google as a way to find information\u2014or have mine found\u2014I\u2019d be worried. But this is also a crisis we shouldn\u2019t let go to waste.\u201d \u201cIt\u2019s a chance to build a coalition and fight for a better web.\u201d<\/p>\n<p><b>Is This the End of the Open Web?<\/b><\/p>\n<p>The BBC report outlines a stark choice for the future of the internet:<\/p>\n<p>Do we want a web powered by human curiosity, creativity and community?<\/p>\n<p>Or do we let AI strip the internet for parts\u2014summarizing it, flattening it, and serving it back to us, click-free?<\/p>\n<p>Google says this is evolution. Critics say it is a destruction. The truth may lie in what we as users choose to support. Because if we don\u2019t act, we may wake up to an internet where no one owns their content, no one gets paid and no one clicks anymore.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few days ago, the BBC published a groundbreaking report examining a massive shift taking place across the internet, one that could redefine how we search, consume and interact with online information. At the heart of this transformation is Google\u2019s new AI Mode, a tool designed to make search faster and smarter. On the surface, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3436,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-3434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is Google\u2019s AI Mode Reshaping or Ruining the Open Web: BBC Report<\/title>\n<meta name=\"description\" content=\"BBC explores whether Google\u2019s AI Mode is transforming search for the better\u2014or threatening the open web&#039;s future.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stanventures.com\/news\/is-googles-ai-mode-reshaping-or-ruining-the-open-web-bbc-report-3434\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Google\u2019s AI Mode Reshaping or Ruining the Open Web: BBC Report\" \/>\n<meta property=\"og:description\" content=\"BBC explores whether Google\u2019s AI Mode is transforming search for the better\u2014or threatening the open web&#039;s future.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stanventures.com\/news\/is-googles-ai-mode-reshaping-or-ruining-the-open-web-bbc-report-3434\/\" \/>\n<meta property=\"og:site_name\" content=\"Stan Ventures\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/StanVentures\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-16T14:50:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-29T07:24:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/06\/image3-4.avif\" \/>\n\t<meta property=\"og:image:width\" content=\"686\" \/>\n\t<meta property=\"og:image:height\" content=\"386\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dileep Thekkethil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dthekkethil\" \/>\n<meta name=\"twitter:site\" content=\"@stanventures\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dileep Thekkethil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/is-googles-ai-mode-reshaping-or-ruining-the-open-web-bbc-report-3434\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/is-googles-ai-mode-reshaping-or-ruining-the-open-web-bbc-report-3434\\\/\"},\"author\":{\"name\":\"Dileep Thekkethil\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#\\\/schema\\\/person\\\/87d00ff18daf9650e7c925ae4bf86efb\"},\"headline\":\"Is Google\u2019s AI Mode Reshaping or Ruining the Open Web: BBC Report\",\"datePublished\":\"2025-06-16T14:50:52+00:00\",\"dateModified\":\"2025-10-29T07:24:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/is-googles-ai-mode-reshaping-or-ruining-the-open-web-bbc-report-3434\\\/\"},\"wordCount\":1464,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/is-googles-ai-mode-reshaping-or-ruining-the-open-web-bbc-report-3434\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/image3-4.avif\",\"articleSection\":[\"AI\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.stanventures.com\\\/news\\\/is-googles-ai-mode-reshaping-or-ruining-the-open-web-bbc-report-3434\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/is-googles-ai-mode-reshaping-or-ruining-the-open-web-bbc-report-3434\\\/\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/is-googles-ai-mode-reshaping-or-ruining-the-open-web-bbc-report-3434\\\/\",\"name\":\"Is Google\u2019s AI Mode Reshaping or Ruining the Open Web: BBC Report\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/is-googles-ai-mode-reshaping-or-ruining-the-open-web-bbc-report-3434\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/is-googles-ai-mode-reshaping-or-ruining-the-open-web-bbc-report-3434\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/image3-4.avif\",\"datePublished\":\"2025-06-16T14:50:52+00:00\",\"dateModified\":\"2025-10-29T07:24:02+00:00\",\"description\":\"BBC explores whether Google\u2019s AI Mode is transforming search for the better\u2014or threatening the open web's future.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/is-googles-ai-mode-reshaping-or-ruining-the-open-web-bbc-report-3434\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.stanventures.com\\\/news\\\/is-googles-ai-mode-reshaping-or-ruining-the-open-web-bbc-report-3434\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/is-googles-ai-mode-reshaping-or-ruining-the-open-web-bbc-report-3434\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/image3-4.avif\",\"contentUrl\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/image3-4.avif\",\"width\":686,\"height\":386,\"caption\":\"image3\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/is-googles-ai-mode-reshaping-or-ruining-the-open-web-bbc-report-3434\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is Google\u2019s AI Mode Reshaping or Ruining the Open Web: BBC Report\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/\",\"name\":\"Stan Ventures\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#organization\",\"name\":\"Stan Ventures\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Stan-Ventures.webp\",\"contentUrl\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Stan-Ventures.webp\",\"width\":2001,\"height\":801,\"caption\":\"Stan Ventures\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/StanVentures\\\/\",\"https:\\\/\\\/x.com\\\/stanventures\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#\\\/schema\\\/person\\\/87d00ff18daf9650e7c925ae4bf86efb\",\"name\":\"Dileep Thekkethil\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g\",\"caption\":\"Dileep Thekkethil\"},\"description\":\"Dileep Thekkethil is the Director of Marketing at Stan Ventures, where he applies over 15 years of SEO and digital marketing expertise to drive growth and authority. A former journalist with six years of experience, he combines strategic storytelling with technical know-how to help brands navigate the shift toward AI-driven search and generative engines. Dileep is a strong advocate for Google\u2019s EEAT standards, regularly sharing real-world use cases and scenarios to demystify complex marketing trends. He is an avid gardener of tropical fruits, a motor enthusiast, and a dedicated caretaker of his pair of cockatiels.\",\"sameAs\":[\"https:\\\/\\\/stanventures.com\\\/news\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/dileep-pradeep-3705aa53\\\/\",\"https:\\\/\\\/x.com\\\/dthekkethil\"],\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/author\\\/admin_7mxgn8tx\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Is Google\u2019s AI Mode Reshaping or Ruining the Open Web: BBC Report","description":"BBC explores whether Google\u2019s AI Mode is transforming search for the better\u2014or threatening the open web's future.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.stanventures.com\/news\/is-googles-ai-mode-reshaping-or-ruining-the-open-web-bbc-report-3434\/","og_locale":"en_US","og_type":"article","og_title":"Is Google\u2019s AI Mode Reshaping or Ruining the Open Web: BBC Report","og_description":"BBC explores whether Google\u2019s AI Mode is transforming search for the better\u2014or threatening the open web's future.","og_url":"https:\/\/www.stanventures.com\/news\/is-googles-ai-mode-reshaping-or-ruining-the-open-web-bbc-report-3434\/","og_site_name":"Stan Ventures","article_publisher":"https:\/\/www.facebook.com\/StanVentures\/","article_published_time":"2025-06-16T14:50:52+00:00","article_modified_time":"2025-10-29T07:24:02+00:00","og_image":[{"width":686,"height":386,"url":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/06\/image3-4.avif","type":"image\/png"}],"author":"Dileep Thekkethil","twitter_card":"summary_large_image","twitter_creator":"@dthekkethil","twitter_site":"@stanventures","twitter_misc":{"Written by":"Dileep Thekkethil","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.stanventures.com\/news\/is-googles-ai-mode-reshaping-or-ruining-the-open-web-bbc-report-3434\/#article","isPartOf":{"@id":"https:\/\/www.stanventures.com\/news\/is-googles-ai-mode-reshaping-or-ruining-the-open-web-bbc-report-3434\/"},"author":{"name":"Dileep Thekkethil","@id":"https:\/\/www.stanventures.com\/news\/#\/schema\/person\/87d00ff18daf9650e7c925ae4bf86efb"},"headline":"Is Google\u2019s AI Mode Reshaping or Ruining the Open Web: BBC Report","datePublished":"2025-06-16T14:50:52+00:00","dateModified":"2025-10-29T07:24:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.stanventures.com\/news\/is-googles-ai-mode-reshaping-or-ruining-the-open-web-bbc-report-3434\/"},"wordCount":1464,"commentCount":0,"publisher":{"@id":"https:\/\/www.stanventures.com\/news\/#organization"},"image":{"@id":"https:\/\/www.stanventures.com\/news\/is-googles-ai-mode-reshaping-or-ruining-the-open-web-bbc-report-3434\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/06\/image3-4.avif","articleSection":["AI"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.stanventures.com\/news\/is-googles-ai-mode-reshaping-or-ruining-the-open-web-bbc-report-3434\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.stanventures.com\/news\/is-googles-ai-mode-reshaping-or-ruining-the-open-web-bbc-report-3434\/","url":"https:\/\/www.stanventures.com\/news\/is-googles-ai-mode-reshaping-or-ruining-the-open-web-bbc-report-3434\/","name":"Is Google\u2019s AI Mode Reshaping or Ruining the Open Web: BBC Report","isPartOf":{"@id":"https:\/\/www.stanventures.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.stanventures.com\/news\/is-googles-ai-mode-reshaping-or-ruining-the-open-web-bbc-report-3434\/#primaryimage"},"image":{"@id":"https:\/\/www.stanventures.com\/news\/is-googles-ai-mode-reshaping-or-ruining-the-open-web-bbc-report-3434\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/06\/image3-4.avif","datePublished":"2025-06-16T14:50:52+00:00","dateModified":"2025-10-29T07:24:02+00:00","description":"BBC explores whether Google\u2019s AI Mode is transforming search for the better\u2014or threatening the open web's future.","breadcrumb":{"@id":"https:\/\/www.stanventures.com\/news\/is-googles-ai-mode-reshaping-or-ruining-the-open-web-bbc-report-3434\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.stanventures.com\/news\/is-googles-ai-mode-reshaping-or-ruining-the-open-web-bbc-report-3434\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.stanventures.com\/news\/is-googles-ai-mode-reshaping-or-ruining-the-open-web-bbc-report-3434\/#primaryimage","url":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/06\/image3-4.avif","contentUrl":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/06\/image3-4.avif","width":686,"height":386,"caption":"image3"},{"@type":"BreadcrumbList","@id":"https:\/\/www.stanventures.com\/news\/is-googles-ai-mode-reshaping-or-ruining-the-open-web-bbc-report-3434\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.stanventures.com\/news\/"},{"@type":"ListItem","position":2,"name":"Is Google\u2019s AI Mode Reshaping or Ruining the Open Web: BBC Report"}]},{"@type":"WebSite","@id":"https:\/\/www.stanventures.com\/news\/#website","url":"https:\/\/www.stanventures.com\/news\/","name":"Stan Ventures","description":"","publisher":{"@id":"https:\/\/www.stanventures.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.stanventures.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.stanventures.com\/news\/#organization","name":"Stan Ventures","url":"https:\/\/www.stanventures.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.stanventures.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/06\/Stan-Ventures.webp","contentUrl":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/06\/Stan-Ventures.webp","width":2001,"height":801,"caption":"Stan Ventures"},"image":{"@id":"https:\/\/www.stanventures.com\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/StanVentures\/","https:\/\/x.com\/stanventures"]},{"@type":"Person","@id":"https:\/\/www.stanventures.com\/news\/#\/schema\/person\/87d00ff18daf9650e7c925ae4bf86efb","name":"Dileep Thekkethil","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g","caption":"Dileep Thekkethil"},"description":"Dileep Thekkethil is the Director of Marketing at Stan Ventures, where he applies over 15 years of SEO and digital marketing expertise to drive growth and authority. A former journalist with six years of experience, he combines strategic storytelling with technical know-how to help brands navigate the shift toward AI-driven search and generative engines. Dileep is a strong advocate for Google\u2019s EEAT standards, regularly sharing real-world use cases and scenarios to demystify complex marketing trends. He is an avid gardener of tropical fruits, a motor enthusiast, and a dedicated caretaker of his pair of cockatiels.","sameAs":["https:\/\/stanventures.com\/news","https:\/\/www.linkedin.com\/in\/dileep-pradeep-3705aa53\/","https:\/\/x.com\/dthekkethil"],"url":"https:\/\/www.stanventures.com\/news\/author\/admin_7mxgn8tx\/"}]}},"_links":{"self":[{"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/posts\/3434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/comments?post=3434"}],"version-history":[{"count":1,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/posts\/3434\/revisions"}],"predecessor-version":[{"id":5062,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/posts\/3434\/revisions\/5062"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/media\/3436"}],"wp:attachment":[{"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/media?parent=3434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/categories?post=3434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/tags?post=3434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}