{"id":3509,"date":"2025-06-27T06:06:08","date_gmt":"2025-06-27T06:06:08","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=3509"},"modified":"2025-10-29T07:24:01","modified_gmt":"2025-10-29T07:24:01","slug":"google-ai-overviews-drop-seo-opportunity","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/google-ai-overviews-drop-seo-opportunity-3509\/","title":{"rendered":"Google\u2019s AI Overviews No Longer Always Claim the Top Spot \u2014 A 12.4% Drop Opens Doors for SEOs"},"content":{"rendered":"<p>For months now, Google\u2019s AI Overviews have dominated Position 1 in desktop search results, frustrating content creators, marketers and website owners alike.<\/p>\n<p>The fear? Losing out on traffic and clicks as AI-generated summaries took over prime real estate on search engine results pages (SERPs).<\/p>\n<p>But now there is a noticable shift.<\/p>\n<p>According to a <a href=\"https:\/\/www.seoclarity.net\/blog\/ai-overviews-impact-on-seo\">new study by seoClarity<\/a>, a leading enterprise SEO platform, AI Overviews are no longer the guaranteed #1 in U.S. desktop search results. In fact, in 12.4% of cases, they have slipped to Position 2 or even lower.\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3510 aligncenter\" title=\"new study by seoClarity\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/06\/new-study-by-seoClarity.png\" alt=\"new study by seoClarity\" width=\"1231\" height=\"713\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/06\/new-study-by-seoClarity.png 1231w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/06\/new-study-by-seoClarity-300x174.png 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/06\/new-study-by-seoClarity-1024x593.png 1024w\" sizes=\"auto, (max-width: 1231px) 100vw, 1231px\" \/><\/p>\n<p>Well, that&#8217;s a sharp climb from just a month ago, when less than 2% of AI Overviews were ranked below the top position.\u00a0<\/p>\n<p>But the question is what exactly is happening and what will be the overall impacts?\u00a0<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/news\/google-ai-overviews-drop-seo-opportunity-3509\/#what-is-happening-with-googles-ai-overviews\" >What Is Happening With Google\u2019s AI Overviews?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/news\/google-ai-overviews-drop-seo-opportunity-3509\/#why-is-google-pushing-ai-overviews-below-position-1\" >Why Is Google Pushing AI Overviews Below Position 1?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/news\/google-ai-overviews-drop-seo-opportunity-3509\/#where-are-ai-overviews-most-likely-to-rank-lower\" >Where Are AI Overviews Most Likely to Rank Lower?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/news\/google-ai-overviews-drop-seo-opportunity-3509\/#how-can-you-outrank-ai-overviews-in-google-search\" >How Can You Outrank AI Overviews in Google Search?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"what-is-happening-with-googles-ai-overviews\"><\/span><b>What Is Happening With Google\u2019s AI Overviews?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to the research, AI Overviews now rank below the top spot in 12.4% of U.S. desktop searches.<\/p>\n<p>This represents a significant evolution in how Google is experimenting with and reacting to user interactions with its generative AI elements.<\/p>\n<p>Let me break it down by the numbers:\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3511 aligncenter\" title=\"Google\u2019s AI Overviews\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/06\/Googles-AI-Overviews.png\" alt=\"Google\u2019s AI Overviews\" width=\"372\" height=\"404\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/06\/Googles-AI-Overviews.png 372w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/06\/Googles-AI-Overviews-276x300.png 276w\" sizes=\"auto, (max-width: 372px) 100vw, 372px\" \/><\/p>\n<p>AI Overviews appear in 19% of all U.S. desktop keyword searches<\/p>\n<p>Of those:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">87.6% are in Position 1<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">7.6% are in Position 2<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">2.8% land in Position 3<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">2% appear in Position 4 or lower<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3512 aligncenter\" title=\"SERPs\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/06\/SERPs.png\" alt=\"SERPs\" width=\"541\" height=\"467\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/06\/SERPs.png 541w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/06\/SERPs-300x259.png 300w\" sizes=\"auto, (max-width: 541px) 100vw, 541px\" \/><\/p>\n<p>This shift may seem subtle but in the world of SERPs where even a one-position drop can cause double-digit changes in click-through rate, it is huge.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-is-google-pushing-ai-overviews-below-position-1\"><\/span><b>Why Is Google Pushing AI Overviews Below Position 1?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Well, that is one of the most important questions. And the answer is simple &#8211; user behavior might be the key driver.\u00a0<\/p>\n<p>Mark Traphagen, VP of Product Marketing and Training at seoClarity, offered critical insight:<\/p>\n<p>\u201cGoogle watches what people click on when an AI Overview is present. If most people are scrolling past the AI Overview to click on an organic web result for a particular keyword, then Google may demote the AI Overview for that keyword.\u201d\u00a0<\/p>\n<p>Now this study tells us two things:<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">User behavior still shapes the SERP layout<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">High-quality organic content can influence ranking over AI<\/li>\n<\/ol>\n<p>That is a big win for publishers and SEOs who have feared being permanently pushed below AI-generated content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"where-are-ai-overviews-most-likely-to-rank-lower\"><\/span><b>Where Are AI Overviews Most Likely to Rank Lower?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Not all search intents are created equal. seoClarity\u2019s data uncovered a pattern based on query intent:<\/p>\n<p>Breakdown of Search Intent Triggering AI Overviews:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">84.16% \u2014 Informational (e.g., \u201chow does a solar eclipse occur\u201d)<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">12.38% \u2014 Transactional (e.g., \u201cbuy budget laptop under $500\u201d)<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">3.31% \u2014 Navigational (e.g., \u201cFacebook login\u201d)<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">0.15% \u2014 Local (e.g., \u201cdentist near me\u201d)<\/li>\n<\/ul>\n<p>But here is one of the most important things to understand: For AI Overviews that ranked in Position 4 or lower, transactional queries jumped to 22.7%.\u00a0<\/p>\n<p>That is nearly double the typical rate. This means when users are looking to purchase, they are more likely to bypass the AI Overview, triggering Google to push AI further down.<\/p>\n<p>For example, take a query like [games on a Nintendo Switch].\u00a0<\/p>\n<p>Rather than an AI Overview taking Position 1, Google often serves: Nintendo\u2019s own category pages, a popular product page and list of high-intent, product-specific pages.\u00a0<\/p>\n<p>This tells us something powerful: When it comes to purchases or product decisions, Google often trusts brands and carousels more than its own AI.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-can-you-outrank-ai-overviews-in-google-search\"><\/span><b>How Can You Outrank AI Overviews in Google Search?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you are wondering whether it is still possible to climb above AI in the rankings then the answer is yes.<\/p>\n<p>And it starts with Click-Through Rate (CTR).<\/p>\n<p>Here is what he adds:<\/p>\n<p>\u201cThe best opportunity to outrank an AI Overview is to be a top-ranked page for the keyword, well-optimized for good CTR. If people start preferring your result to the AI Overview, Google may promote your result above it.\u201d\u00a0<\/p>\n<p>Here are proven strategies to optimize your pages to do just that:<\/p>\n<ol>\n<li><b> Write Engaging Meta Titles and Descriptions<\/b><\/li>\n<\/ol>\n<p>Make your headline punchy. Include numbers, questions or emotional triggers to get clicks. Your meta description should be concise, answer the query and offer a reason to visit your page.\u00a0<\/p>\n<ol start=\"2\">\n<li><b> Provide Structured, Value-First Content<\/b><\/li>\n<\/ol>\n<p>Always use formatting like bullet points, tables and FAQs. Do not bury answers in fluff. Solve the user\u2019s query clearly and quickly.<\/p>\n<ol start=\"3\">\n<li><b> Use Schema Markup<\/b><\/li>\n<\/ol>\n<p>Apply structured data like FAQ, How-To, Review and Product schema to increase visibility in rich results, which can compete with or supplement AI Overviews.<\/p>\n<ol start=\"4\">\n<li><b> Understand Search Intent<\/b><\/li>\n<\/ol>\n<p>If a query is transactional then lean into it with commercial content like reviews, comparison pages, product roundups and pricing guides. AI tends to underperform here.<\/p>\n<p><b>AI vs. Human Content: Who Holds the Real Authority in Google Search?\u00a0<\/b><\/p>\n<p>This shift in rankings also brings up an important question:<\/p>\n<p>Can AI Overviews really replace human content?<\/p>\n<p>Google\u2019s recent missteps including inaccurate AI answers (remember the &#8220;cheese on pizza&#8221; glue tip?) have shown that while AI is powerful, it still lacks nuance, context and sometimes, basic accuracy.\u00a0<\/p>\n<p>When people search especially for complex or transactional queries, they often want real answers, real human reviews and real experience.<\/p>\n<p>And we all know that even the best AI can\u2019t replicate that. Yet.\u00a0<\/p>\n<p><b>SEO Still Has a Seat at the Table<\/b><\/p>\n<p>Despite all the noise about AI killing SEO, this new data tells a different story.<\/p>\n<p>AI Overviews may still be prominent, but Google listens to users and users still value high-quality, clickable, useful content.<\/p>\n<p>As Mark Traphagen summed it up perfectly:\u00a0 \u201cSEO strategy and execution still matter.\u201d<\/p>\n<p>So, if you have been feeling sidelined by AI changes, then with the right SEO\u00a0 strategies your content can climb back up. And if 12.4% of AI Overviews are already being outranked? That percentage might just keep growing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For months now, Google\u2019s AI Overviews have dominated Position 1 in desktop search results, frustrating content creators, marketers and website owners alike. The fear? Losing out on traffic and clicks as AI-generated summaries took over prime real estate on search engine results pages (SERPs). But now there is a noticable shift. According to a new [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3510,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-3509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google\u2019s AI Overviews No Longer Always Claim the Top Spot \u2014 A 12.4% Drop Opens Doors for SEOs<\/title>\n<meta name=\"description\" content=\"Google\u2019s AI Overviews now appear less often at the top of search results, dropping 12.4% \u2014 opening new ranking chances for SEOs and content creators.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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