{"id":356,"date":"2024-07-15T09:34:11","date_gmt":"2024-07-15T09:34:11","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=356"},"modified":"2025-10-29T07:31:13","modified_gmt":"2025-10-29T07:31:13","slug":"disavow-tool-in-seo","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/disavow-tool-in-seo-356\/","title":{"rendered":"Disavow Tool in SEO \u2013 Why Industry Experts and Majestic Are Reconsidering It"},"content":{"rendered":"<p>With Google undergoing a sea change over the last decade, the relevance of Google&#8217;s disavow tool has become a focus of SEO discussions.<\/p>\n<p>Introduced in October 2012, a few months after the penguin update, the disavow tool has been part of the search console for over 12 years.\u00a0<\/p>\n<p>However, recent discussions by industry experts have sparked renewed interest in the tool&#8217;s utility and future.\u00a0<\/p>\n<p>Here\u2019s a roundup of the latest developments and expert opinions about Google&#8217;s Disavow tool.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-358\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/07\/Disavow-Tool-Illustration-Large.jpeg\" alt=\"Disavow Tool Illustration Large\" width=\"1280\" height=\"731\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/07\/Disavow-Tool-Illustration-Large.jpeg 1280w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/07\/Disavow-Tool-Illustration-Large-300x171.jpeg 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/07\/Disavow-Tool-Illustration-Large-1024x585.jpeg 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/news\/disavow-tool-in-seo-356\/#glenn-gabes-perspective\" >Glenn Gabe\u2019s Perspective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/news\/disavow-tool-in-seo-356\/#cyrus-shepards-disavow-experiment\" >Cyrus Shepard\u2019s Disavow Experiment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/news\/disavow-tool-in-seo-356\/#john-muellers-take-on-the-disavow-tool\" >John Mueller\u2019s Take on the Disavow Tool<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/news\/disavow-tool-in-seo-356\/#majestics-new-stance-on-the-disavow-tool\" >Majestic\u2019s New Stance on the Disavow Tool<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/news\/disavow-tool-in-seo-356\/#industry-implications-and-future-of-the-disavow-tool\" >Industry Implications and Future of the Disavow Tool<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"glenn-gabes-perspective\"><\/span><b>Glenn Gabe\u2019s Perspective<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Glenn Gabe, the founder of <a href=\"https:\/\/www.gsqi.com\/\">G-Squared Interactive<\/a>, shared his thoughts on the disavow tool on X, highlighting an experiment by Cyrus Shepard. Gabe stated:<\/p>\n<p>\u201cAh, the disavow tool. You already know how I feel about this. \ud83d\ude42 Well, @CyrusShepard just ran another experiment where he disavowed every link to his site. He did this before, but now did it again. So what happened? Nothing. Literally nothing.\u201d<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Ah, the disavow tool. You already know how I feel about this. \ud83d\ude42 Well, <a href=\"https:\/\/twitter.com\/CyrusShepard?ref_src=twsrc%5Etfw\">@CyrusShepard<\/a> just ran another experiment where he disavowed every link to his site. He did this before, but now did it again. So what happened? Nothing. Literally nothing.<\/p>\n<p>Note, Cyrus covers how link count\u2026 <a href=\"https:\/\/t.co\/TI9R7Xwn2m\">pic.twitter.com\/TI9R7Xwn2m<\/a><\/p>\n<p>\u2014 Glenn Gabe (@glenngabe) <a href=\"https:\/\/twitter.com\/glenngabe\/status\/1811013817310077105?ref_src=twsrc%5Etfw\">July 10, 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Gabe\u2019s insights suggest that unless there is a critical reason, such as a manual action or involvement in a link scheme, using the disavow tool is unnecessary for most site owners. He speculates that Google&#8217;s algorithms might continue to count link signals even after they are disavowed, indicating that the tool\u2019s impact on rankings might be minimal.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"cyrus-shepards-disavow-experiment\"><\/span><b>Cyrus Shepard\u2019s Disavow Experiment<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cyrus Shepard of ZyppY SEO conducted an experiment where he disavowed every link to his website. In a <a href=\"https:\/\/zyppy.com\/seo\/google-disavow-experiment\/\">detailed blog post<\/a>, Shepard described the process and results:<\/p>\n<p>\u201cNearly two months ago, I disavowed every link to this website listed in Google Search Console and every link listed by Ahrefs. Trust me, it was a lot of good links. Links from high-authority sites like Moz, Ahrefs, Semrush, Backlinko, and more were all disavowed.\u201d<\/p>\n<p>Shepard reported that disavowing all these links had no significant impact on his website\u2019s traffic or rankings. He observed a slight increase in traffic shortly after the disavowal, but attributed this to regular updates and new backlinks rather than the disavow process itself.\u00a0<\/p>\n<p>Shepard concluded that Google\u2019s disavow tool might not substantially impact search rankings, aligning with Gabe\u2019s observations.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"john-muellers-take-on-the-disavow-tool\"><\/span><strong>John Mueller\u2019s Take on the Disavow Tool<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>John Mueller, <a href=\"https:\/\/developers.google.com\/search\/blog\/authors\/john-mueller\">Search Advocate at Google<\/a>, has previously provided insights into the limited necessity of the disavow tool. <a href=\"https:\/\/x.com\/JohnMu\/status\/1786710415042388376\">Mueller stated<\/a>:<\/p>\n<p>\u201cIf you have a manual action for link-spam, or if you&#8217;re certain you&#8217;ll get one when someone looks, then disavowing can make sense. Most spammy \/ paid \/ placed \/ swapped links are just ignored nowadays. It&#8217;s rare you&#8217;d need it.\u201d<\/p>\n<p>Mueller also <a href=\"https:\/\/x.com\/JohnMu\/status\/1786710415042388376\">cautioned against SEO tools<\/a> that market a few backlinks as toxic, indirectly referencing SEMrush\u2019s Toxic Backlink feature:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-357\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/07\/semrush-toxity-score.png\" alt=\"\" width=\"1369\" height=\"951\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/07\/semrush-toxity-score.png 1369w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/07\/semrush-toxity-score-300x208.png 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/07\/semrush-toxity-score-1024x711.png 1024w\" sizes=\"auto, (max-width: 1369px) 100vw, 1369px\" \/><\/p>\n<p>\u201cIn particular, the disavow links tool is not something you&#8217;d ever need on a regular basis. I&#8217;d consider it a big red flag if any SEO tool reported on &#8216;toxic links&#8217; and suggested you need to clean it up regularly &#8211; that&#8217;s been wrong for many years now. Don&#8217;t fall for it.\u201d<\/p>\n<p>Speaking at the recent <a href=\"https:\/\/www.stanventures.com\/news\/google-search-central-live-nyc-2025-key-takeaways-and-insights-2257\/\">Google Search Central NYC 2025<\/a> event, Mueller addressed the most common concern from SEOs about the so-called \u201ctoxic backlinks.\u201d He responded by clarifying that:<\/p>\n<p>\u201cSo internally we don\u2019t have a notion of toxic backlinks. We don\u2019t have a notion of toxic backlinks internally. So it\u2019s not that you need to use this tool for that.\u201d<\/p>\n<p>He explained that random foreign or low-quality links pointing to a website are not necessarily harmful and are typically ignored by Google\u2019s systems. Instead, the disavow tool is primarily intended for very specific scenarios:<\/p>\n<p>\u201cI would mostly use the disavow tool for situations where you\u2019ve been actually buying links and you\u2019ve got a manual link spam action and you need to clean that up&#8230; the disavow tool kind of helps you to resolve that, but obviously you also need to stop buying links.\u201d<\/p>\n<p>Mueller further clarified that the tool was originally created after the 2012 Penguin update, when Google penalized a large number of sites for participating in paid link schemes. SEOs needed a method to disassociate their sites from purchased backlinks\u2014often because link sellers were charging money to remove them. The disavow tool was built in response to this specific need.<\/p>\n<p>Mueller also cautioned against using the tool routinely:<\/p>\n<p>\u201cThe disavow tool is not something that you need to do on a regular basis. It\u2019s not a part of normal site maintenance. I would really only use that if you have a manual spam action.\u201d<\/p>\n<p>The takeaway from Mueller\u2019s position is that unless a site has a manual action related to link spam or knowingly engaged in manipulative link-building practices, there is no reason to disavow links. Google\u2019s algorithm is designed to ignore low-quality or spammy backlinks without penalizing the site.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"majestics-new-stance-on-the-disavow-tool\"><\/span><b>Majestic\u2019s New Stance on the Disavow Tool<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Majestic, a prominent SEO tool provider, has removed its direct support for the disavow feature from its platform. In a<a href=\"https:\/\/blog.majestic.com\/company\/is-disavow-relevant-in-2024\/\"> blog post<\/a>, Majestic elaborated on their position:<\/p>\n<p>\u201cThe Majestic tool does not highlight or report on Toxic Links. We don\u2019t pretend to be able to identify links to disavow without significant manual intervention. Despite this, we have an \u2018export as disavow\u2019 feature in the bucket. We don\u2019t sing and dance about it, but we do receive questions from concerned customers on toxic links and disavow.\u201d<\/p>\n<p>This means Majestic will soon remove the export links in the <a href=\"https:\/\/blog.majestic.com\/development\/creating-disavow-files-using-majestic\/\">disavow format feature<\/a> and stop telling its customers if their websites have toxic links, forcing them to disavow such links in panic.<\/p>\n<p>Majestic\u2019s decision is influenced by internal discussions and respect for industry expert Glenn Gabe\u2019s observations on the limited utility of the disavow tool. The company acknowledges the historical context of the tool\u2019s development and its role in combating link spam but asserts that its utility has significantly diminished over time. Majestic\u2019s decision to remove the feature reflects a broader industry trend towards de-emphasizing the importance of disavowing links.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"industry-implications-and-future-of-the-disavow-tool\"><\/span><strong>Industry Implications and Future of the Disavow Tool<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The recent discussions and experiments highlight a growing consensus in the SEO community that the disavow tool is becoming less relevant. Google has been moving towards algorithmically ignoring low-value links, reducing the need for manual disavowal. <\/p>\n<p><a href=\"https:\/\/blogs.bing.com\/webmaster\/september-2023\/Bing-Webmaster-Tools-to-Remove-Disavow-Links-Feature-in-October-2023\">Bing removed the disavow option<\/a> from its Webmaster Tools in October 2023. Mueller recently hinted at the possibility of its removal entirely, reinforcing that its use is exceedingly rare and often unnecessary for most site owners.<\/p>\n<p>As the SEO landscape evolves, tools and strategies must adapt to changing algorithms and industry best practices. The recent developments around the disavow tool underscore the need for SEO professionals to stay informed and critically evaluate the tools and techniques they use. While disavow might still have specific use cases, its relevance appears to wane in 2024.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With Google undergoing a sea change over the last decade, the relevance of Google&#8217;s disavow tool has become a focus of SEO discussions. Introduced in October 2012, a few months after the penguin update, the disavow tool has been part of the search console for over 12 years.\u00a0 However, recent discussions by industry experts have [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":358,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Disavow Tool in SEO \u2013 Why Industry Experts Are Reconsidering It<\/title>\n<meta name=\"description\" content=\"Discover why SEO industry experts and Majestic are reconsidering the use of the disavow tool, and what this means for your website&#039;s.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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A former journalist with six years of experience, he combines strategic storytelling with technical know-how to help brands navigate the shift toward AI-driven search and generative engines. Dileep is a strong advocate for Google\u2019s EEAT standards, regularly sharing real-world use cases and scenarios to demystify complex marketing trends. 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