{"id":3635,"date":"2025-07-22T13:45:29","date_gmt":"2025-07-22T13:45:29","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=3635"},"modified":"2025-10-29T07:23:43","modified_gmt":"2025-10-29T07:23:43","slug":"ai-overviews-impact-organic-ctrs-32-drop","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/ai-overviews-impact-organic-ctrs-32-drop-3635\/","title":{"rendered":"Google CTRs Are Crashing: Position #1 Down 32% After AI Overviews Rollout"},"content":{"rendered":"

A new study analyzing over 200,000 keywords across 30+ websites has revealed a massive crash in Google\u2019s organic click-through rates (CTRs) and the main culprit is clear: AI Overviews.<\/p>\n

If you are an SEO, content marketer or growth lead wondering why your organic traffic has nosedived despite maintaining top rankings, this might just answer your questions. And maybe raise a few more.<\/p>\n

So, what is going on?<\/p>\n

Well, let\u2019s begin with the headline stat: Position #1 CTR has dropped by 32%, from 28% in 2024 to just 19% in 2025.<\/p>\n

Position #2? Down by 39%. And this isn\u2019t isolated. Across the top five ranking positions, the average drop in CTR is nearly 18%.<\/p>\n

This data comes from GrowthSRC Media<\/a>, which undertook a comprehensive study across multiple industries\u00a0 eCommerce, SaaS, B2B and EdTech to understand what exactly changed between 2024 and 2025.<\/p>\n

What if AI Overviews were not the only reason behind the CTR crash? Could there be other silent disruptors that play a major role in reshaping how users interact with search results?<\/p>\n

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