{"id":4113,"date":"2025-10-29T07:32:14","date_gmt":"2025-10-29T07:32:14","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=4113"},"modified":"2025-10-29T07:32:14","modified_gmt":"2025-10-29T07:32:14","slug":"seo-giving-way-to-lmo-onar-ceo-claude-zdanow-on-the-next-frontier-in-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/seo-giving-way-to-lmo-onar-ceo-claude-zdanow-on-the-next-frontier-in-digital-marketing-4113\/","title":{"rendered":"SEO Giving Way to LMO? ONAR CEO Claude Zdanow on the Next Frontier in Digital Marketing"},"content":{"rendered":"<p>In <a href=\"https:\/\/www.tradingview.com\/news\/invezz:ff12daf27094b:0-interview-seo-yielding-to-lmo-early-movers-stand-to-benefit-most-says-onar-s-ceo-claude-zdanow\/\">a recent interview<\/a>, Zdanow described how Search Engine Optimization (SEO) is beginning to yield to a new paradigm: Language Model Optimization (LMO).\u00a0<\/p>\n<p>Instead of consumers typing keywords into a search bar, they are increasingly asking AI assistants for recommendations. The responses they get are more conversational, more curated and more context-aware.<\/p>\n<p>That raises a big question for all of us: Are we prepared for this shift from SEO to LMO? Or are we still clinging to old strategies in a world that has already moved on?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/news\/seo-giving-way-to-lmo-onar-ceo-claude-zdanow-on-the-next-frontier-in-digital-marketing-4113\/#from-seo-to-lmo-whats-really-changing\" >From SEO to LMO: What\u2019s Really Changing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/news\/seo-giving-way-to-lmo-onar-ceo-claude-zdanow-on-the-next-frontier-in-digital-marketing-4113\/#early-movers-will-win-the-first-mover-advantage\" >Early Movers Will Win the First-Mover Advantage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/news\/seo-giving-way-to-lmo-onar-ceo-claude-zdanow-on-the-next-frontier-in-digital-marketing-4113\/#the-onar-playbook-building-for-an-ai-driven-future\" >The ONAR Playbook: Building for an AI-Driven Future<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/news\/seo-giving-way-to-lmo-onar-ceo-claude-zdanow-on-the-next-frontier-in-digital-marketing-4113\/#big-brands-leading-the-way-with-ai\" >Big Brands Leading the Way with AI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/news\/seo-giving-way-to-lmo-onar-ceo-claude-zdanow-on-the-next-frontier-in-digital-marketing-4113\/#what-does-lmo-look-like-in-practice\" >What Does LMO Look Like in Practice?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.stanventures.com\/news\/seo-giving-way-to-lmo-onar-ceo-claude-zdanow-on-the-next-frontier-in-digital-marketing-4113\/#tools-frameworks-and-the-future-of-ai-driven-discovery\" >Tools, Frameworks and the Future of AI-Driven Discovery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.stanventures.com\/news\/seo-giving-way-to-lmo-onar-ceo-claude-zdanow-on-the-next-frontier-in-digital-marketing-4113\/#ethical-questions-influence-vs-manipulation\" >Ethical Questions: Influence vs Manipulation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.stanventures.com\/news\/seo-giving-way-to-lmo-onar-ceo-claude-zdanow-on-the-next-frontier-in-digital-marketing-4113\/#-lets-see-where-lmo-takes-us\" >\u00a0Let\u2019s See Where LMO Takes Us<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"from-seo-to-lmo-whats-really-changing\"><\/span><b>From SEO to LMO: What\u2019s Really Changing?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Zdanow sums it up clearly:<\/p>\n<p>\u201cInstead of typing keywords into Google, consumers are increasingly asking AI models for product recommendations and those models are responding with curated, context-aware suggestions.\u201d<\/p>\n<p>This means the battleground for visibility is no longer just search engine results pages. It is AI models like ChatGPT, Claude, Gemini and Perplexity that are shaping how products and services are discovered.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/blog.opinly.ai\/content\/images\/size\/w1200\/2025\/05\/Screenshot-2025-05-21-at-22.34.12.png\" alt=\"From SEO to LMO: What\u2019s Really Changing?\n\" width=\"1200\" height=\"788\" \/><\/p>\n<p>For marketers, the implication is profound.\u00a0<\/p>\n<p>SEO once about keywords, backlinks and algorithmic rankings is evolving into LMO, which prioritizes context, authority and trustworthiness.\u00a0<\/p>\n<p>In short: you are not just optimizing for a search engine anymore; you are optimizing for a language model that wants the best, most relevant answer in natural language.<\/p>\n<p>Let\u2019s pause here. If AI becomes the \u201cfirst stop\u201d for product discovery, what happens to the billions we\u2019ve poured into SEO over the last two decades?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"early-movers-will-win-the-first-mover-advantage\"><\/span><b>Early Movers Will Win the First-Mover Advantage<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>History has shown us that those who move early in digital marketing often gain a long-term edge. Think of the brands that jumped on SEO in the mid-2000s or mastered Facebook advertising before it became saturated.<\/p>\n<p>Zdanow believes the same story is about to repeat itself with LMO.<\/p>\n<p>\u201cBrands that adapt early to this LMO mindset will have a first-mover advantage.\u201d<\/p>\n<p>In practice, that means companies that start tailoring their content fo<a href=\"https:\/\/www.stanventures.com\/news\/seo-kpis-for-ai-search-2833\/\">r AI-driven recommendations<\/a> now will likely dominate when LMO becomes mainstream. It is not the end of SEO but an evolution.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-onar-playbook-building-for-an-ai-driven-future\"><\/span><b>The ONAR Playbook: Building for an AI-Driven Future<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>ONAR Holding Corporation is not just observing the shift but they are actively reshaping their business model around it.<\/p>\n<p>Recently, ONAR acquired Retina.ai, a company with proprietary machine learning capabilities for ad optimization. According to Zdanow, this is just the beginning.<\/p>\n<p>\u201cWe are looking at acquisitions that strengthen our data science, predictive analytics, and emerging channel marketing capabilities, especially in sectors like e-commerce, consumer goods and high-growth DTC brands.\u201d<\/p>\n<p>This aggressive acquisition strategy signals that ONAR is not just positioning itself as a marketing agency\u2014it\u2019s building a full AI-powered marketing ecosystem.<\/p>\n<p>And the numbers back it up. In Q1 2025 alone, ONAR reported 79% year-over-year revenue growth to $1.07 million. Their advertising and marketing segment generated $735,000 in revenue, with 90% recurring. For a company operating in an industry being disrupted, that level of scalability and predictability is telling.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"big-brands-leading-the-way-with-ai\"><\/span><b>Big Brands Leading the Way with AI<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you are still wondering whether AI-driven discovery is just a hype then lets look at the brands already doing it:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nike<\/b> is using<a href=\"https:\/\/www.stanventures.com\/news\/category\/ai\/\"> AI for personalized<\/a> shoe recommendations that make product discovery seamless.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sephora<\/b> has pioneered virtual AI-powered try-on experiences that replicate in-store personalization online.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Coca-Cola<\/b> has integrated AI into creative campaigns, blending data and storytelling to engage customers at scale.<\/li>\n<\/ul>\n<p>These are not experiments. They are examples of AI not just being bolted onto marketing strategies but fundamentally redefining customer experiences.<\/p>\n<p>ONAR\u2019s own agency, Storia, recently proved how powerful this shift can be.\u00a0<\/p>\n<p>By applying AI-powered visuals, strategic targeting refinements and full-funnel optimizations, Storia helped a major industrial client cut ad spend by 44% while increasing acquisition quality and performance.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-does-lmo-look-like-in-practice\"><\/span><b>What Does LMO Look Like in Practice?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So, what does Language Model Optimization actually mean for a brand\u2019s day-to-day marketing? Zdanow explains:<\/p>\n<p>\u201cIt\u2019s not about gaming the system; it is about creating content that<a href=\"https:\/\/www.stanventures.com\/news\/adobes-llm-optimizer-is-transforming-seo-3459\/\"> AI can trust<\/a> as the best answer, which means genuinely solving the audience\u2019s problem, not just chasing rankings.\u201d<\/p>\n<p>In other words, success in an LMO world is about:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Relevance:<\/b> Does your content directly answer user queries in a way that feels natural in conversation?<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Authority:<\/b> Do AI models trust your brand enough to recommend it?<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Value:<\/b> Are you solving real customer pain points, not just optimizing for clicks?\n<\/li>\n<\/ul>\n<p>This sounds simple, but it\u2019s a radical shift in mindset. For years, SEO strategies have focused on chasing algorithms. LMO flips the focus back to the audience\u2019s needs, intent and trust.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"tools-frameworks-and-the-future-of-ai-driven-discovery\"><\/span><b>Tools, Frameworks and the Future of AI-Driven Discovery<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0The company is developing proprietary frameworks that combine AI data modeling, brand narrative mapping and real-time content optimization.<\/p>\n<p>The goal is straightforward: ensure their clients appear as trusted, top-tier recommendations in AI-driven search and commerce.<\/p>\n<p>This makes sense.\u00a0<\/p>\n<p>Just like <a href=\"https:\/\/www.stanventures.com\/seo-reseller-services\/\">SEO agencies<\/a> once developed keyword strategies and link-building tactics, the next decade will likely see LMO frameworks become an industry standard.<\/p>\n<p><b>\u00a0Why Investors Are Watching<\/b><\/p>\n<p>For investors, ONAR\u2019s transformation is particularly interesting.\u00a0<\/p>\n<p>By sunsetting non-core businesses and doubling down on AI-enabled performance marketing, the company has positioned itself at the center of the technology-enabled marketing revolution.<\/p>\n<p>Their growth milestones for H2 2025 include:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Closing pending acquisitions for scale.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Expanding margins by streamlining operations.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Building a profitable, AI-first public platform for long-term value.\n<\/li>\n<\/ul>\n<p>It is rare to see a marketing agency shift its core so decisively and it speaks to just how serious the AI transition is.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"ethical-questions-influence-vs-manipulation\"><\/span><b>Ethical Questions: Influence vs Manipulation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Of course, with AI comes responsibility. Where do we draw the line between helpful recommendations and manipulation?<\/p>\n<p>Zdanow is clear:<\/p>\n<p>\u201cTransparency and trust have to come first. AI should be used to enhance the consumer experience, not mislead.\u201d<\/p>\n<p>That means:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Disclosing AI-generated content<\/b> when necessary.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Basing recommendations on genuine product fit.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Holding brands accountable<\/b> to ethical standards that protect consumers.<\/li>\n<\/ul>\n<p>In an era where AI can generate anything, trust becomes the most valuable currency.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"-lets-see-where-lmo-takes-us\"><\/span><b>\u00a0Let\u2019s See Where LMO Takes Us<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So, is SEO dead? No. But it is evolving. Language Model Optimization is the next step in the journey.<\/p>\n<p>For marketers, the lesson is clear: don\u2019t wait until AI-driven discovery is the norm. By then, the first movers will have already built their advantage.<\/p>\n<p>And as Zdanow points out, the winners won\u2019t be the brands that chase the algorithm and they will be the ones that answer customer questions better than anyone else.<\/p>\n<p>At Stan Ventures, we help brands move beyond traditional SEO into Language Model Optimization (LMO). With our expertise in <a href=\"https:\/\/www.stanventures.com\/book-free-consultation\/\">AI-driven strategies<\/a>, we ensure your business stays visible not only on Google but also within emerging AI-powered search channels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a recent interview, Zdanow described how Search Engine Optimization (SEO) is beginning to yield to a new paradigm: Language Model Optimization (LMO).\u00a0 Instead of consumers typing keywords into a search bar, they are increasingly asking AI assistants for recommendations. The responses they get are more conversational, more curated and more context-aware. That raises a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-4113","post","type-post","status-publish","format-standard","hentry","category-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From SEO to LMO: The Future of AI-Driven Discovery<\/title>\n<meta name=\"description\" content=\"SEO is evolving into Language Model Optimization (LMO). Learn how AI assistants like ChatGPT &amp; Gemini reshape search and visibility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stanventures.com\/news\/seo-giving-way-to-lmo-onar-ceo-claude-zdanow-on-the-next-frontier-in-digital-marketing-4113\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From SEO to LMO: The Future of AI-Driven Discovery\" \/>\n<meta property=\"og:description\" content=\"SEO is evolving into Language Model Optimization (LMO). Learn how AI assistants like ChatGPT &amp; Gemini reshape search and visibility.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stanventures.com\/news\/seo-giving-way-to-lmo-onar-ceo-claude-zdanow-on-the-next-frontier-in-digital-marketing-4113\/\" \/>\n<meta property=\"og:site_name\" content=\"Stan Ventures\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/StanVentures\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-29T07:32:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.opinly.ai\/content\/images\/size\/w1200\/2025\/05\/Screenshot-2025-05-21-at-22.34.12.png\" \/>\n<meta name=\"author\" content=\"Dileep Thekkethil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dthekkethil\" \/>\n<meta name=\"twitter:site\" content=\"@stanventures\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dileep Thekkethil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/seo-giving-way-to-lmo-onar-ceo-claude-zdanow-on-the-next-frontier-in-digital-marketing-4113\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/seo-giving-way-to-lmo-onar-ceo-claude-zdanow-on-the-next-frontier-in-digital-marketing-4113\\\/\"},\"author\":{\"name\":\"Dileep Thekkethil\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#\\\/schema\\\/person\\\/87d00ff18daf9650e7c925ae4bf86efb\"},\"headline\":\"SEO Giving Way to LMO? 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