{"id":4138,"date":"2025-08-26T14:50:52","date_gmt":"2025-08-26T14:50:52","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=4138"},"modified":"2025-10-29T07:14:54","modified_gmt":"2025-10-29T07:14:54","slug":"chatgpt-reportedly-using-serpapi-to-scrape-google-search-results","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/chatgpt-reportedly-using-serpapi-to-scrape-google-search-results-4138\/","title":{"rendered":"ChatGPT Reportedly Using SerpApi to Scrape Google Search Results"},"content":{"rendered":"<p>As per a <a href=\"https:\/\/www.theinformation.com\/articles\/openai-challenging-google-using-search-data\">recent report<\/a>, OpenAI\u2019s ChatGPT has been partially relying on data scraped from Google search results through SerpApi, an eight-year-old web-scraping firm.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/pbs.twimg.com\/card_img\/1958646530401083396\/773GMWTx?format=jpg&amp;name=medium\" alt=\"ChatGPT Using SerpApi To Scrape Google Search Results \" width=\"1200\" height=\"675\" \/><\/p>\n<p>The revelation highlights how even the most advanced AI models require external data sources to provide real-time updates on current events such as news and sports.<\/p>\n<p><a href=\"https:\/\/serpapi.com\/\" target=\"_blank\" rel=\"noopener\">SerpApi<\/a> had listed OpenAI as one of its customers until May last year, before quietly removing the reference.<\/p>\n<p>The reasons behind this removal remain unclear, which further spark debate in both the AI and SEO communities. What does this reliance on scraped Google results mean for ChatGPT\u2019s independence, its competition with Google and the future of information retrieval? Let\u2019s see.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/news\/chatgpt-reportedly-using-serpapi-to-scrape-google-search-results-4138\/#how-did-serpapi-become-the-silent-middleman-for-chatgpt\" >How Did SerpApi Become the Silent Middleman for ChatGPT?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/news\/chatgpt-reportedly-using-serpapi-to-scrape-google-search-results-4138\/#if-chatgpt-uses-google-data-is-it-competing-with-google-or-relying-on-it\" >If ChatGPT Uses Google Data, Is It Competing with Google or Relying on It?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/news\/chatgpt-reportedly-using-serpapi-to-scrape-google-search-results-4138\/#is-this-ethical-legal-or-just-the-new-normal\" >Is This Ethical, Legal or Just the New Normal?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/news\/chatgpt-reportedly-using-serpapi-to-scrape-google-search-results-4138\/#how-does-this-impact-the-seo-community\" >How Does This Impact the SEO Community?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/news\/chatgpt-reportedly-using-serpapi-to-scrape-google-search-results-4138\/#what-happens-next%e2%80%94will-google-push-back\" >What Happens Next\u2014Will Google Push Back?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.stanventures.com\/news\/chatgpt-reportedly-using-serpapi-to-scrape-google-search-results-4138\/#is-chatgpt-really-independent\" >Is ChatGPT Really Independent?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"how-did-serpapi-become-the-silent-middleman-for-chatgpt\"><\/span><b>How Did SerpApi Become the Silent Middleman for ChatGPT?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For those unfamiliar, SerpApi is a specialized service that scrapes Google search results and delivers them as structured data via an API.<\/p>\n<p>Think of it as a bridge, it collects raw results that Google displays and serves them neatly in a machine-friendly format.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/serpapi.com\/blog\/content\/images\/2025\/01\/image-111.png\" alt=\"How ChatGPT is Using SerpApi\" width=\"889\" height=\"727\" \/><\/p>\n<p>So why would OpenAI use SerpApi?<\/p>\n<p>The answer is quite clear: ChatGPT, especially with its browsing features and real-time event queries, needs fresh information. Unlike static training data (which cuts off at a certain point), users expect ChatGPT to answer \u201cWhat\u2019s happening today?\u201d questions. That is where SerpApi steps in.<\/p>\n<p>A surprising detail here is that OpenAI wasn\u2019t alone<a href=\"https:\/\/www.stanventures.com\/news\/can-perplexity-ai-really-buy-google-chrome-for-34-5-billion-4026\/\">. Perplexity AI<\/a>, another fast-rising AI-powered search tool, is reportedly also a SerpApi customer. This signals that scraping services like SerpApi are quietly powering some of the biggest names in AI\u2014while users think they are just talking to \u201cAI magic.\u201d<\/p>\n<p>But then, does not this make ChatGPT heavily dependent on Google\u2019s ecosystem indirectly?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"if-chatgpt-uses-google-data-is-it-competing-with-google-or-relying-on-it\"><\/span><b>If ChatGPT Uses Google Data, Is It Competing with Google or Relying on It?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>ChatGPT is often framed as a \u201cGoogle Search challenger,\u201d a new way to discover answers without sifting through endless blue links. Yet, if OpenAI is feeding its system with Google\u2019s scraped results, then is it not competing while simultaneously depending on its rival?<\/p>\n<p>It feels like a paradox. Imagine a new electric car company claiming to outpace Tesla but secretly buying Tesla\u2019s batteries to run its cars. Strange, right?<\/p>\n<p>To add more perspective, Glenn Gabe, a well-known digital marketing analyst, pointed out on X that \u201cWell, there you have it\u2026 It\u2019s SerpApi. Note, Perplexity is also a customer of theirs.\u201d This public confirmation made many in the SEO and AI communities pause and rethink what \u201cindependent AI search\u201d actually means.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Well there you have it&#8230; It&#8217;s SerpApi. Note, Perplexity is also a customer of theirs -&gt; Sources: OpenAI has been partially using Google search results scraped by a startup called SerpApi for ChatGPT responses on current events like news and sports<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Well there you have it&#8230; It&#8217;s SerpApi. Note, Perplexity is also a customer of theirs -&gt; Sources: OpenAI has been partially using Google search results scraped by a startup called SerpApi for ChatGPT responses on current events like news and sports<\/p>\n<p>&#8220;OpenAI is getting the data\u2026 <a href=\"https:\/\/t.co\/XGMXRUBRZC\">pic.twitter.com\/XGMXRUBRZC<\/a><\/p>\n<p>\u2014 Glenn Gabe (@glenngabe) <a href=\"https:\/\/twitter.com\/glenngabe\/status\/1958919906637787380?ref_src=twsrc%5Etfw\">August 22, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p><\/blockquote>\n<p>Here is where data gives us more clarity. A <a href=\"https:\/\/www.stanventures.com\/news\/why-brand-mentions-citations-are-the-key-to-ai-search-visibility-4127\/\">study by Ahrefs<\/a> revealed a surprising statistic: 83.39% of ChatGPT\u2019s chosen results don\u2019t appear in Google\u2019s search results at all for the same <a href=\"https:\/\/www.stanventures.com\/news\/query-fan-out-technique-how-google-uses-it-for-ai-search-results-2774\/\">fan-out queries<\/a>.<\/p>\n<p>Wait, let\u2019s stop here for a second. If ChatGPT is using Google data through SerpApi, why do most of its results not align with Google\u2019s?<\/p>\n<p>The likely reason is that ChatGPT does not simply replicate search results. Instead, it pulls in data and then processes, summarizes, and reformats it into conversational responses.<\/p>\n<p>Sometimes, that means filtering or discarding what Google shows. Other times, however, ChatGPT\u2019s answers match Google\u2019s results quite closely, leaving traces of where the underlying data may have come from.<\/p>\n<p>This duality, being different yet occasionally identical, is precisely why the debate around scraping, originality and fair use continues to intensify.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"is-this-ethical-legal-or-just-the-new-normal\"><\/span><b>Is This Ethical, Legal or Just the New Normal?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google has historically frowned upon scraping, often labeling it as a violation of its terms of service. At the same time, countless businesses, SEO tools and now even AI firms rely on scraping for insights.<\/p>\n<p>SerpApi, in this sense, is both a disruptor and a service provider.<\/p>\n<p>By offering structured Google search results, it enables companies like OpenAI and Perplexity to bypass building their own scraping infrastructure while still giving users what they want, fresh, real-time answers.<\/p>\n<p>But should companies that position themselves as pioneers of independent AI innovation rely so heavily on data scraped from their competitors?<\/p>\n<p>That\u2019s a fair question. If ChatGPT is shaping the future of knowledge, then its sources matter more than ever.<\/p>\n<p>Personally,\u00a0 this could ignite new waves of disputes between Google and OpenAI.<\/p>\n<p>After all, if AI assistants can answer queries directly using Google\u2019s data, why would users still click on Google search ads\u2014the core of Google\u2019s $175 billion advertising empire?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-does-this-impact-the-seo-community\"><\/span><b>How Does This Impact the SEO Community?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>From an SEO perspective, this development is both fascinating and concerning.<\/p>\n<p>On one hand, SEOs now know that part of ChatGPT\u2019s responses could be influenced by scraped Google results.<\/p>\n<p>On the other hand, Ahrefs\u2019 data shows that ChatGPT is not just mirroring Google but often generating unique interpretations.<\/p>\n<p>This means SEO professionals can no longer just optimize for Google. They must also consider how AI systems like ChatGPT and Perplexity interpret, repackage and present their content. The rules of visibility are shifting rapidly.<\/p>\n<p>Here is an example:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">A blog post ranking on page two of Google might rarely get clicks.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">But if ChatGPT interprets that same post as authoritative and presents it directly in an answer, the content suddenly reaches more users\u2014even bypassing Google\u2019s ranking system.<\/li>\n<\/ul>\n<p>That\u2019s a huge paradigm shift.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-happens-next%e2%80%94will-google-push-back\"><\/span><b>What Happens Next\u2014Will Google Push Back?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If history has taught us anything, it is that Google doesn\u2019t stay silent when others attempt to leverage its ecosystem. In the past, companies that scraped or reused Google\u2019s data without permission have faced lawsuits, penalties and shutdowns.<\/p>\n<p>Could Google crack down on SerpApi and, by extension, affect OpenAI\u2019s access to fresh data?<\/p>\n<p>Possibly. Or, could Google see this as validation that even AI leaders need its search infrastructure and push harder on its own AI products like Gemini and <a href=\"https:\/\/www.stanventures.com\/news\/how-to-make-your-content-rank-in-ai-search-2763\/\">Search Generative Experience <\/a>(SGE)? That seems even more likely.<\/p>\n<p>One thing is certain: the competition between OpenAI and Google is no longer just about \u201cbetter AI models.\u201d It\u2019s about control over the information pipeline\u2014where data comes from, how it is processed and ultimately, who owns the user\u2019s trust.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"is-chatgpt-really-independent\"><\/span><b>Is ChatGPT Really Independent?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This revelation about ChatGPT using SerpApi to scrape Google results leaves us with a bigger question: is any AI truly independent right now?<\/p>\n<p>From my perspective, the most advanced AI systems cannot exist in isolation. They need fuel and data. And for real-time queries, there is no richer source of public information than Google\u2019s search index.<\/p>\n<p>As users, we might shrug and say, \u201cWell, as long as the answers are useful, who cares?\u201d But for content creators, SEO professionals and even regulators, this development signals the beginning of a new battlefront: the war for data sources in the AI era.<\/p>\n<p>And perhaps that\u2019s the bigger story here is not just that OpenAI used SerpApi but that the very foundations of AI competition rest on access to the same search well we\u2019ve been drinking from for two decades.<\/p>\n<blockquote class=\"twitter-tweet\"><p>&nbsp;<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>As per a recent report, OpenAI\u2019s ChatGPT has been partially relying on data scraped from Google search results through SerpApi, an eight-year-old web-scraping firm. The revelation highlights how even the most advanced AI models require external data sources to provide real-time updates on current events such as news and sports. SerpApi had listed OpenAI as [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-4138","post","type-post","status-publish","format-standard","hentry","category-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ChatGPT Uses SerpApi to Tap Google Search Data<\/title>\n<meta name=\"description\" content=\"Reports reveal ChatGPT relied on SerpApi to scrape Google results for real-time answers. What this means for AI independence, SEO, and Google rivalry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stanventures.com\/news\/chatgpt-reportedly-using-serpapi-to-scrape-google-search-results-4138\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ChatGPT Uses SerpApi to Tap Google Search Data\" \/>\n<meta property=\"og:description\" content=\"Reports reveal ChatGPT relied on SerpApi to scrape Google results for real-time answers. What this means for AI independence, SEO, and Google rivalry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stanventures.com\/news\/chatgpt-reportedly-using-serpapi-to-scrape-google-search-results-4138\/\" \/>\n<meta property=\"og:site_name\" content=\"Stan Ventures\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/StanVentures\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-26T14:50:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-29T07:14:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pbs.twimg.com\/card_img\/1958646530401083396\/773GMWTx?format=jpg&amp;name=medium\" \/>\n<meta name=\"author\" content=\"Dileep Thekkethil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dthekkethil\" \/>\n<meta name=\"twitter:site\" content=\"@stanventures\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dileep Thekkethil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/chatgpt-reportedly-using-serpapi-to-scrape-google-search-results-4138\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/chatgpt-reportedly-using-serpapi-to-scrape-google-search-results-4138\\\/\"},\"author\":{\"name\":\"Dileep Thekkethil\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#\\\/schema\\\/person\\\/87d00ff18daf9650e7c925ae4bf86efb\"},\"headline\":\"ChatGPT Reportedly Using SerpApi to Scrape Google Search Results\",\"datePublished\":\"2025-08-26T14:50:52+00:00\",\"dateModified\":\"2025-10-29T07:14:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/chatgpt-reportedly-using-serpapi-to-scrape-google-search-results-4138\\\/\"},\"wordCount\":1265,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/chatgpt-reportedly-using-serpapi-to-scrape-google-search-results-4138\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pbs.twimg.com\\\/card_img\\\/1958646530401083396\\\/773GMWTx?format=jpg&amp;name=medium\",\"articleSection\":[\"AI\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.stanventures.com\\\/news\\\/chatgpt-reportedly-using-serpapi-to-scrape-google-search-results-4138\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/chatgpt-reportedly-using-serpapi-to-scrape-google-search-results-4138\\\/\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/chatgpt-reportedly-using-serpapi-to-scrape-google-search-results-4138\\\/\",\"name\":\"ChatGPT Uses SerpApi to Tap Google Search Data\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/chatgpt-reportedly-using-serpapi-to-scrape-google-search-results-4138\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/chatgpt-reportedly-using-serpapi-to-scrape-google-search-results-4138\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pbs.twimg.com\\\/card_img\\\/1958646530401083396\\\/773GMWTx?format=jpg&amp;name=medium\",\"datePublished\":\"2025-08-26T14:50:52+00:00\",\"dateModified\":\"2025-10-29T07:14:54+00:00\",\"description\":\"Reports reveal ChatGPT relied on SerpApi to scrape Google results for real-time answers. 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