{"id":4169,"date":"2025-10-29T07:32:14","date_gmt":"2025-10-29T07:32:14","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=4169"},"modified":"2025-10-29T07:32:14","modified_gmt":"2025-10-29T07:32:14","slug":"new-research-shows-how-brands-can-optimize-for-google-ai-overviews-and-chatgpt","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/new-research-shows-how-brands-can-optimize-for-google-ai-overviews-and-chatgpt-4169\/","title":{"rendered":"New Research Shows How Brands Can Optimize for Google AI Overviews and ChatGPT"},"content":{"rendered":"

A new report from BrightEdge has just highlighted one of the important questions in search and AI today: how do Google AI Overviews (AIO), Google AI Mode and ChatGPT actually surface brands and what does that mean for marketers who want visibility?<\/p>\n

According to the study, conducted using BrightEdge\u2019s AI Catalyst tool, the three platforms disagreed on brand mentions nearly 62% of the time. Only 33.5% of queries showed the same brand results across all three systems.<\/p>\n

\"How<\/p>\n

That number immediately caught my attention. If AI tools, supposedly trained on vast swaths of data disagree this much, then the future of brand visibility is not just about being \u201cnumber one\u201d anymore.\u00a0<\/p>\n

It is about understanding how each AI interprets, cites and recommends brands differently.\u00a0<\/p>\n

And that leads to an important question: are we entering an era where SEO is not just about optimizing for Google search but about optimizing for AI personalities?\u00a0<\/p>\n

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