A new study has reignited one of the trending topics in digital marketing today: does traffic from large language models (LLMs) like ChatGPT, Claude, Gemini and Perplexity convert better than traditional organic search?<\/p>\n
For months, marketers have argued that LLM referrals, because they are highly contextual and often recommendation-driven, deliver \u201cwarmer\u201d traffic than a click from a Google SERP.<\/p>\n
The assumption has been that AI-driven visits skip much of the education stage and drive users closer to conversion.<\/p>\n