{"id":4426,"date":"2025-09-18T13:01:00","date_gmt":"2025-09-18T13:01:00","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=4426"},"modified":"2025-10-29T07:13:24","modified_gmt":"2025-10-29T07:13:24","slug":"reddit-wants-more-from-its-ai-deals-with-google-and-openai","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/reddit-wants-more-from-its-ai-deals-with-google-and-openai-4426\/","title":{"rendered":"Reddit Wants More From Its AI Deals With Google and OpenAI"},"content":{"rendered":"<p><b>Reddit is in talks with Google and OpenAI to alter how its content is licensed for artificial intelligence, pushing for deals that pay more and bring lasting benefits to its community.<\/b><\/p>\n<p>Last year, Reddit cut a <a href=\"https:\/\/redditinc.com\/blog\/reddit-and-google-expand-partnership\">$60 million deal with Google<\/a> that let the tech giant train its AI on Reddit posts. Now it\u2019s back at the table. This time, executives are pushing for agreements that go beyond one-time checks, <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-09-17\/reddit-seeks-to-strike-next-ai-content-pact-with-google-openai\">Bloomberg<\/a> reports.<\/p>\n<p>Central to the talks is Reddit\u2019s position that its vast collection of conversations and shared experiences warrants a model that scales.\u00a0<\/p>\n<p>Rather than fixed fees, Reddit is proposing variable compensation that increases as its content becomes more integral to AI-generated outputs.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4427\" title=\"Reddit Wants More From Its AI Deals With Google and OpenAI\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/09\/ChatGPT-Image-Sep-18-2025-12_53_07-PM.avif\" alt=\"Reddit Wants More From Its AI Deals With Google and OpenAI\" width=\"1536\" height=\"1024\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/09\/ChatGPT-Image-Sep-18-2025-12_53_07-PM.avif 1536w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/09\/ChatGPT-Image-Sep-18-2025-12_53_07-PM-300x200.avif 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/09\/ChatGPT-Image-Sep-18-2025-12_53_07-PM-1024x683.avif 1024w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/news\/reddit-wants-more-from-its-ai-deals-with-google-and-openai-4426\/#why-reddit-thinks-its-data-is-worth-more\" >Why Reddit Thinks Its Data Is Worth More<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/news\/reddit-wants-more-from-its-ai-deals-with-google-and-openai-4426\/#moving-past-one-time-fees\" >Moving Past One-Time Fees<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/news\/reddit-wants-more-from-its-ai-deals-with-google-and-openai-4426\/#tensions-around-ai-data\" >Tensions Around AI Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/news\/reddit-wants-more-from-its-ai-deals-with-google-and-openai-4426\/#money-on-the-table\" >Money on the Table<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/news\/reddit-wants-more-from-its-ai-deals-with-google-and-openai-4426\/#what-it-means-for-users\" >What It Means for Users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.stanventures.com\/news\/reddit-wants-more-from-its-ai-deals-with-google-and-openai-4426\/#key-takeaways\" >Key Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"why-reddit-thinks-its-data-is-worth-more\"><\/span><b>Why Reddit Thinks Its Data Is Worth More<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>AI models like OpenAI\u2019s ChatGPT and Google\u2019s Gemini are trained on huge amounts of internet text. Reddit is especially valuable because its forums capture real conversations in a way polished articles never do.<\/p>\n<p>Your posts, your late-night questions, your jokes, your advice, they\u2019re all part of what\u2019s feeding these models. That uniqueness is why Reddit has become one of the most cited sources in AI answers.<\/p>\n<p>But the company\u2019s leaders see a gap.\u00a0<\/p>\n<p>Google searches often show Reddit threads at the top of results, yet many of those visitors read a single post and move on. For Reddit, that means lots of visibility but little long-term value.<\/p>\n<p>Reddit hopes to change that by rethinking its deals. The company is asking for partnerships that encourage deeper engagement on its site, not just quick hits from search engines.<\/p>\n<p>Executives have talked about finding ways to convert casual visitors into community members. Well, that makes sense to me.\u00a0<\/p>\n<p>I\u2019ve landed on Reddit countless times through a Google search, grabbed an answer, and left. Reddit\u2019s challenge is figuring out how to get people like me to stick around, sign up, and contribute.<\/p>\n<p>At the same time, I can\u2019t help but wonder, should users have more say in whether their words get licensed out? That\u2019s a question Reddit hasn\u2019t fully addressed yet.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"moving-past-one-time-fees\"><\/span><b>Moving Past One-Time Fees<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Up to now, AI licensing has been mostly transactional. Companies pay a set amount to use data for training or to feature in AI products. Reddit\u2019s executives argue this model undervalues their contribution.\u00a0<\/p>\n<p>The company is exploring dynamic pricing structures, where compensation grows as its content proves more vital to AI responses.<\/p>\n<p>Under this setup, Reddit would earn more as its content becomes more essential to AI answers. It\u2019s a way of tying Reddit\u2019s compensation to the actual impact its data has on AI tools.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"tensions-around-ai-data\"><\/span><b>Tensions Around AI Data<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>These talks are unfolding while the broader fight over AI training data heats up. Some publishers are suing, accusing companies like Google and OpenAI of using their work without permission. The <a href=\"https:\/\/www.nytimes.com\/2023\/12\/27\/business\/media\/new-york-times-open-ai-microsoft-lawsuit.html\">New York Times has taken OpenAI<\/a> to court, while <a href=\"https:\/\/www.stanventures.com\/news\/penske-media-vs-google-lawsuit-4358\/\">Penske Media has filed against Google<\/a>.<\/p>\n<p>Reddit itself has also sued Anthropic for allegedly scraping its forums without approval. That case underscores just how central Reddit\u2019s content has become to building competitive AI products.<\/p>\n<p>Meanwhile, <a href=\"https:\/\/www.stanventures.com\/news\/conde-nast-and-openai-strike-major-content-deal-644\/\">OpenAI is cutting deals with publishers like Conde Nast<\/a>, ensuring it has clean, licensed data. Reddit wants its own agreements to reflect that same level of value and respect.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"money-on-the-table\"><\/span><b>Money on the Table<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As a public company, Reddit has to show investors it can keep diversifying revenue.\u00a0<\/p>\n<p>Earlier this year, it disclosed more than <a href=\"https:\/\/www.vox.com\/2017\/7\/31\/16037126\/reddit-funding-200-million-valuation-steve-huffman-alexis-ohanian\">$200 million in contract<\/a> value tied to licensing deals with Google, OpenAI, and others. That\u2019s no small number, and if these talks go the way Reddit hopes, AI partnerships could become one of its most important business lines after advertising.<\/p>\n<p>From my perspective, that makes these negotiations bigger than just Reddit. They could set the tone for how user-driven platforms strike deals with AI companies across the industry.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-it-means-for-users\"><\/span><b>What It Means for Users<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019re a Reddit user, your posts and comments are part of what makes the platform so valuable to AI companies.\u00a0<\/p>\n<p>Future deals could mean that your contributions help drive not just smarter chatbots but also a stronger Reddit community.<\/p>\n<p>And for anyone who mostly stumbles onto Reddit through Google searches, don\u2019t be surprised if the platform starts nudging you to stay, sign up, and contribute more. Reddit wants you in the conversation, not just passing through.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"key-takeaways\"><\/span><b>Key Takeaways<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Reddit is renegotiating deals with Google and OpenAI to secure better pay and deeper engagement.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Its forums are uniquely valuable for AI training because they capture authentic conversations.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">The company is pushing for dynamic pricing, tying payment to how vital its data is for AI tools.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Lawsuits from publishers and Reddit\u2019s own case against Anthropic show how contentious AI data use has become.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Users may soon notice efforts by Reddit to turn fleeting visits into active participation.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Reddit is in talks with Google and OpenAI to alter how its content is licensed for artificial intelligence, pushing for deals that pay more and bring lasting benefits to its community. Last year, Reddit cut a $60 million deal with Google that let the tech giant train its AI on Reddit posts. Now it\u2019s back [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4427,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reddit Wants More From Its AI Deals With Google and OpenAI - Stan Ventures<\/title>\n<meta name=\"description\" content=\"Reddit is negotiating new AI content deals with Google and OpenAI, seeking higher pay and ways to turn search traffic into lasting users.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stanventures.com\/news\/reddit-wants-more-from-its-ai-deals-with-google-and-openai-4426\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reddit Wants More From Its AI Deals With Google and OpenAI - 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