{"id":4445,"date":"2025-09-19T08:21:40","date_gmt":"2025-09-19T08:21:40","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=4445"},"modified":"2025-10-29T07:13:24","modified_gmt":"2025-10-29T07:13:24","slug":"ahrefs-confirms-impact-of-googles-num100-parameter-removal","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/ahrefs-confirms-impact-of-googles-num100-parameter-removal-4445\/","title":{"rendered":"Ahrefs Confirms Impact of Google\u2019s \u201c&#038;num=100\u201d Parameter Removal"},"content":{"rendered":"<p>Ahrefs has issued an <a href=\"https:\/\/ahrefs.com\/blog\/google-serp-changes-update\/\">official statement<\/a> confirming that Google\u2019s removal of the \u201c&amp;num=100\u201d parameter is reshaping how keyword rankings are tracked\u2014particularly for positions beyond the first page.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4447\" title=\"Ahrefs Confirms Impact of Google\u2019s \u201c&amp;num=100\u201d Parameter Removal\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/09\/Ahrefs-Confirms-Impact-of-Googles-num100-Parameter-Removal.avif\" alt=\"Ahrefs Confirms Impact of Google\u2019s \u201c&amp;num=100\u201d Parameter Removal\" width=\"597\" height=\"432\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/09\/Ahrefs-Confirms-Impact-of-Googles-num100-Parameter-Removal.avif 531w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/09\/Ahrefs-Confirms-Impact-of-Googles-num100-Parameter-Removal-300x217.avif 300w\" sizes=\"auto, (max-width: 597px) 100vw, 597px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/news\/ahrefs-confirms-impact-of-googles-num100-parameter-removal-4445\/#what-changed\" >What Changed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/news\/ahrefs-confirms-impact-of-googles-num100-parameter-removal-4445\/#impact-on-seos\" >Impact on SEOs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/news\/ahrefs-confirms-impact-of-googles-num100-parameter-removal-4445\/#ahrefs-roadmap\" >Ahrefs\u2019 Roadmap<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/news\/ahrefs-confirms-impact-of-googles-num100-parameter-removal-4445\/#stan-ventures-take\" >Stan Ventures\u2019 Take<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/news\/ahrefs-confirms-impact-of-googles-num100-parameter-removal-4445\/#ready-to-adapt-your-seo-strategy\" >Ready to Adapt Your SEO Strategy?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"what-changed\"><\/span><b>What Changed<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The \u201c&amp;num=100\u201d parameter, once used to view the top <a href=\"https:\/\/www.stanventures.com\/news\/googles-100-result-parameter-removal-how-stan-ventures-is-leading-the-way-4380\/\">100 results for a search query, is no longer functional<\/a>. This impacts not just Ahrefs, but the entire SEO industry, as many third-party data providers relied on this functionality to surface ranking data.<\/p>\n<p>Ahrefs explained:<\/p>\n<p><i>\u201cGoogle recently made changes to a specific parameter that impacts the ability to view the first 100 results for any search query. The change has had an industry-wide impact, including on third-party data providers to Ahrefs, who relied on this functionality to assess a website\u2019s presence in search results.\u201d<\/i><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Google just capped SERPs at 10 results.<\/p>\n<p>That means no more 100-result pages. This change affects every SEO rank tracker, including Ahrefs.<\/p>\n<p>Here\u2019s what you need to know:<\/p>\n<p>\u2022 Right now: Rankings beyond the top 10 will show inconsistencies. We\u2019re still receiving updates for many\u2026<\/p>\n<p>\u2014 Ahrefs (@ahrefs) <a href=\"https:\/\/twitter.com\/ahrefs\/status\/1968832257109508208?ref_src=twsrc%5Etfw\">September 19, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2><span class=\"ez-toc-section\" id=\"impact-on-seos\"><\/span><b>Impact on SEOs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While Ahrefs clarified that this update does not affect the frequency of their rank tracking updates, it does reduce the number of results they can analyze per keyword beyond page one.<\/p>\n<p>For SEOs, that means less visibility into \u201cstriking distance\u201d keywords\u2014those sitting in positions 11\u201320 that can often deliver quick traffic gains if pushed onto the first page.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/cdn-cceai.nitrocdn.com\/ILMPTcmEdAIJHDWzCLbuSikgxNpiBPWz\/assets\/images\/optimized\/rev-6dd3c14\/brodieclark.com\/wp-content\/uploads\/2025\/09\/google-search-console-data-decoupling-reversal-2048x1254.jpg\" alt=\"Analyzing the Impact of &amp;num=100\" width=\"2048\" height=\"1254\" \/><\/p>\n<p>Ahrefs acknowledged this directly:<\/p>\n<p><i>\u201cThe first page of search results has always been the most valuable\u2014as that\u2019s where most clicks tend to go\u2014but there\u2019s also value in the rankings beyond that. For instance, you may want to see opportunities to improve and refresh your content, or identify recently published content that\u2019s starting to perform well on your own site or others.\u201d<\/i><\/p>\n<h2><span class=\"ez-toc-section\" id=\"ahrefs-roadmap\"><\/span><b>Ahrefs\u2019 Roadmap<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Despite the setback, Ahrefs emphasized its commitment to minimizing disruption:<\/p>\n<p><i>\u201cOur aim is always to provide the most accurate and actionable data possible, and we fully understand this data is something our customers rely on. We\u2019re continuing to monitor the situation and are reviewing ways to adapt to this new environment while minimizing disruption to your workflows.\u201d<\/i><\/p>\n<p>The company also pointed out that as AI-driven search evolves, new opportunities will continue to emerge:<\/p>\n<p><i>\u201cThe search landscape is constantly evolving, especially with new opportunities thanks to AI, but we believe we\u2019re well-positioned to continue delivering insights that improve brand visibility across the web.\u201d<\/i><\/p>\n<h3><b>Semrush and AccuRanker on the Change<\/b><\/h3>\n<p>Earlier, Semrush and AccuRanker had both issued updates confirming that Google\u2019s removal of \u201c&amp;num=100\u201d affects rank-tracking depth.<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">AccuRanker now defaults to tracking the Top 20 results, allowing SEOs to still see striking distance keywords in positions 11\u201320, but limiting visibility beyond that.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Semrush has clarified that both Top 10 and Top 20 rankings remain intact in their platform, meaning striking distance keywords (positions 11\u201320) are still monitored reliably.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Ahrefs, by contrast, has confirmed that it can now only track first-page results (positions 1\u201310), reducing visibility into those near-page-one opportunities until further adjustments are made.<\/li>\n<\/ul>\n<p>While each platform is exploring different adaptations, all three stress the same takeaway: rank-tracking visibility is narrowing beyond page one, and SEOs must adapt their workflows accordingly.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"stan-ventures-take\"><\/span><b>Stan Ventures\u2019 Take<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>At Stan Ventures, we see this change as both a challenge and a chance to evolve. Striking distance keyword tracking has long been a go-to SEO tactic, but with Google tightening visibility into results beyond the first page, marketers need to adjust.<\/p>\n<p>Instead of relying solely on parameter-based data, SEOs should double down on first-page optimization, AI-driven visibility (GEO\/AEO), and entity-based strategies like <a href=\"https:\/\/www.stanventures.com\/brand-mention-services\/\">brand mentions<\/a> to surface in AI summaries and search overviews. These methods not only safeguard against tracking blind spots but also future-proof visibility in the AI-driven search ecosystem.<\/p>\n<p>The bottom line: while this shift makes traditional tracking tougher, it also forces the industry to move toward smarter, AI-aligned SEO practices\u2014where Stan Ventures continues to guide partners with strategies built for the next era of search.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"ready-to-adapt-your-seo-strategy\"><\/span><b>Ready to Adapt Your SEO Strategy?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Don\u2019t let Google\u2019s changes set your rankings back. Our experts at Stan Ventures specialize in AI-era SEO strategies, striking distance recovery, and brand visibility solutions that deliver results even in a shifting search landscape.<\/p>\n<p><a href=\"https:\/\/www.stanventures.com\/book-free-consultation\"><b>Book a Free Consultation with an SEO Expert Today<\/b><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ahrefs has issued an official statement confirming that Google\u2019s removal of the \u201c&amp;num=100\u201d parameter is reshaping how keyword rankings are tracked\u2014particularly for positions beyond the first page. What Changed The \u201c&amp;num=100\u201d parameter, once used to view the top 100 results for a search query, is no longer functional. This impacts not just Ahrefs, but the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4447,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ahrefs Confirms Impact of Google\u2019s num=100 Removal<\/title>\n<meta name=\"description\" content=\"Ahrefs confirms Google\u2019s num=100 removal limits rank tracking beyond page one. 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