{"id":4783,"date":"2025-10-09T13:47:29","date_gmt":"2025-10-09T13:47:29","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=4783"},"modified":"2025-10-31T13:57:17","modified_gmt":"2025-10-31T13:57:17","slug":"sam-altman-reconsiders-ads-as-openai-eyes-chatgpt-monetization","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/sam-altman-reconsiders-ads-as-openai-eyes-chatgpt-monetization-4783\/","title":{"rendered":"Sam Altman Reconsiders Ads as OpenAI Eyes ChatGPT Monetization"},"content":{"rendered":"

OpenAI CEO Sam Altman, who once dismissed advertising as a \u201clast resort,\u201d is reconsidering his position. In recent interviews, Altman has suggested that ads, when done thoughtfully, might actually add value for users. His comments come as OpenAI prepares new tools that could turn ChatGPT into a major advertising platform.<\/b><\/p>\n

\"Sam<\/p>\n

Sam Altman had always been clear about one thing, he really didn\u2019t like ads<\/span><\/p>\n

Just last year, he described them as \u201ca momentary industry\u201d and said he \u201ckind of hates ads as an aesthetic choice.\u201d\u00a0<\/span><\/p>\n

At the time, he emphasized that people paid for ChatGPT so they could trust that advertisers didn\u2019t influence the answers. He even called the idea of \u201cads-plus-AI\u201d uniquely unsettling.<\/span><\/p>\n

Now, his perspective seems to be evolving.<\/span><\/p>\n

In a recent conversation on <\/span>Stratechery<\/span><\/a>, Altman said something that caught many by surprise. \u201cI love Instagram ads,\u201d he admitted. \u201cThey\u2019ve added value to me. I found stuff I never would\u2019ve found, I bought a bunch of things. I actively like Instagram ads.\u201d<\/span><\/p>\n

Altman still doesn\u2019t sound fully sold on the idea of ChatGPT carrying ads, but he no longer rejects it outright. Instead, he\u2019s entertaining the possibility that advertising, if handled carefully, could fit into OpenAI\u2019s future.<\/span><\/p>\n

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