{"id":4905,"date":"2025-10-17T07:05:05","date_gmt":"2025-10-17T07:05:05","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=4905"},"modified":"2025-10-29T07:11:29","modified_gmt":"2025-10-29T07:11:29","slug":"ecommerce-seo-2025-lessons-from-amazon","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/ecommerce-seo-2025-lessons-from-amazon-4905\/","title":{"rendered":"Why 2025 Is the Year E-Commerce Brands Must Rethink SEO: Lessons from Amazon and Beyond"},"content":{"rendered":"<p>The conversation around SEO is shifting and fast. In a recent episode of the \u201c<a href=\"https:\/\/open.spotify.com\/episode\/7pXZR7PdilcyMZwH7QyaRP?si=5d2516b8afe44037&amp;nd=1&amp;dlsi=3382ef2451dc45d5\">SEO On Air<\/a>\u201d podcast by Stan Ventures, e-commerce strategist Charlee and host Aaron uncovered an important truth.<\/p>\n<p>SEO is no longer just about ranking higher, it is about laying the foundation for everything else your digital business does.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-4906\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/10\/Charlee-and-host-Aaron-uncovered-an-important-truth.png\" alt=\"Charlee And Host Aaron Uncovered An Important Truth.\" width=\"724\" height=\"407\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/10\/Charlee-and-host-Aaron-uncovered-an-important-truth.png 512w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/10\/Charlee-and-host-Aaron-uncovered-an-important-truth-300x169.png 300w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/p>\n<p>Charlee, who has spent years guiding Amazon and DTC (direct-to-consumer) brands, made it clear in 2025, success is not about chasing clicks or hacks. It is about building smart, sustainable SEO that fuels both organic and paid growth.<\/p>\n<p>Let\u2019s see what her insights tell us about the state of SEO this year and what brands can do differently before their competitors figure it out.<\/p>\n<p><!-- Simple Spotify embed --><br \/>\n<iframe loading=\"lazy\" style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/7pXZR7PdilcyMZwH7QyaRP?utm_source=generator\" width=\"100%\" height=\"232\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><br \/>\n<\/iframe><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/news\/ecommerce-seo-2025-lessons-from-amazon-4905\/#why-seo-should-come-before-ppc-even-for-amazon-sellers\" >Why SEO Should Come Before PPC, Even for Amazon Sellers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/news\/ecommerce-seo-2025-lessons-from-amazon-4905\/#how-long-does-it-take-to-see-seo-results-for-e-commerce\" >How Long Does It Take to See SEO Results for E-Commerce?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/news\/ecommerce-seo-2025-lessons-from-amazon-4905\/#what-are-the-new-seo-trends-for-e-commerce-in-2025\" >What Are the New SEO Trends for E-Commerce in 2025?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/news\/ecommerce-seo-2025-lessons-from-amazon-4905\/#how-should-brands-use-ai-tools-without-losing-authenticity\" >How Should Brands Use AI Tools Without Losing Authenticity?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/news\/ecommerce-seo-2025-lessons-from-amazon-4905\/#how-is-amazon-seo-different-from-dtc-seo\" >How Is Amazon SEO Different from DTC SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.stanventures.com\/news\/ecommerce-seo-2025-lessons-from-amazon-4905\/#what-outdated-amazon-seo-practices-should-brands-stop-doing\" >What Outdated Amazon SEO Practices Should Brands Stop Doing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.stanventures.com\/news\/ecommerce-seo-2025-lessons-from-amazon-4905\/#what-about-common-seo-myths-and-mistakes-in-2025\" >What About Common SEO Myths and Mistakes in 2025?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.stanventures.com\/news\/ecommerce-seo-2025-lessons-from-amazon-4905\/#how-can-e-commerce-brands-drive-high-converting-seo-traffic\" >How Can E-Commerce Brands Drive High-Converting SEO Traffic?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.stanventures.com\/news\/ecommerce-seo-2025-lessons-from-amazon-4905\/#-seo-isnt-dead-its-just-growing-up\" >\u00a0SEO Isn\u2019t Dead, It\u2019s Just Growing Up<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"why-seo-should-come-before-ppc-even-for-amazon-sellers\"><\/span><b>Why SEO Should Come Before PPC, Even for Amazon Sellers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u201cLay your groundwork first,\u201d Charlee emphasized right from the start. \u201cBefore you start spending on ads, make sure your SEO is solid because it is the groundwork for everything you will build on later.\u201d<\/p>\n<p>She is right. Many brands today jump straight into Amazon ads or <a href=\"https:\/\/www.stanventures.com\/blog\/seo-vs-adwords\/\">Google PPC<\/a> without ensuring their product listings, titles or site metadata are properly optimized.\u00a0<\/p>\n<p>But as she explained, \u201cSEO takes about three months to start ranking organically and that is when we even begin thinking about paid.\u201d<\/p>\n<p>On Amazon, you can rank faster but your long-term results depend on conversion. It is not just about visibility; it is about how well you perform once you are visible. And that, Charlee said, \u201ccomes down to having background data and organic terms baked into everything you do.\u201d<\/p>\n<p>For startups or small brands with limited budgets, her logic is simple: <a href=\"https:\/\/www.stanventures.com\/blog\/seo-roi\/\">SEO is an investment<\/a> and PPC is a multiplier. Build the base first, then accelerate it with ads. Otherwise, you will end up paying for inefficiency.<\/p>\n<p><iframe loading=\"lazy\" title=\"Scaling E-commerce Visibility with AI and SEO | SEO On-Air with Charlee Waldrop\" src=\"https:\/\/www.youtube.com\/embed\/bc2d0O01nrc\" width=\"785\" height=\"437\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-long-does-it-take-to-see-seo-results-for-e-commerce\"><\/span><b>How Long Does It Take to See SEO Results for E-Commerce?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the most common misconceptions among new e-commerce founders is expecting SEO to deliver instant results.<\/p>\n<p>Charlee clarified this:<\/p>\n<p>\u201cWhen building websites, it takes about three months for us to really start to get <a href=\"https:\/\/www.stanventures.com\/blog\/focus-on-organic-search\/\">organic rank from SEO<\/a>. That is the point where paid efforts actually make sense because now you are optimizing on top of something that\u2019s already converting.\u201d<\/p>\n<p>In contrast, Amazon SEO behaves slightly differently. You can rank faster but only if your conversion rate and review credibility support it. Amazon\u2019s algorithm (A9) weighs sales velocity and relevancy as heavily as keywords.<\/p>\n<p>In short, SEO is slow-burn growth but the kind that lasts.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-are-the-new-seo-trends-for-e-commerce-in-2025\"><\/span><b>What Are the New SEO Trends for E-Commerce in 2025?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Aaron asked Charlee what major <a href=\"https:\/\/www.stanventures.com\/industries\/ecommerce-seo\/\">e-Commerce SEO 2025<\/a> shifts she\u2019s seeing and her response was one that many brands need to pay attention to.<\/p>\n<p>\u201cAI is changing everything,\u201d she said. \u201cWhere we used to publish content constantly to rank, now Google\u2019s paying attention to how often content is updated or edited, not just how much you publish.\u201d<\/p>\n<p>That means one blog post refreshed with new data every few months may outperform 10 brand-new AI-written posts.<\/p>\n<p>Charlee also noted another critical shift: authority. She is seeing brands and especially in sensitive niches like supplements bring in real practitioners or doctors to write or verify their content.<\/p>\n<p>\u00a0\u201cIt\u2019s about showing that it is human-authored, not just AI-generated,\u201d she said.<\/p>\n<p>In other words, SEO in 2025 is not just about keywords, it is about credibility and freshness.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-should-brands-use-ai-tools-without-losing-authenticity\"><\/span><b>How Should Brands Use AI Tools Without Losing Authenticity?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When Aaron brought up tools like ChatGPT and Amazon\u2019s \u201cBrewfest\u201d AI integrations, Charlee smiled knowingly.<\/p>\n<p>She\u2019s seen it too and brands overusing AI in ways that disconnect them from customers. \u201cPeople are plugging AI into everything, even ovens and electronics that don\u2019t need it,\u201d she joked.<\/p>\n<p>Her warning was simple: \u201cAI should be a supplement, not a replacement.\u201d<\/p>\n<p>Too many brands are generating AI lifestyle graphics or product visuals without considering brand tone and customer emotion. The result? Polished but soulless content.<\/p>\n<p>Charlee\u2019s recommendation: use AI for efficiency, not identity. Proofreading emails, editing blog drafts, or generating first-pass keyword ideas is fine but creative storytelling, brand voice, and visuals still need the human touch.<\/p>\n<p>As she put it: \u201cIf it\u2019s not broken, don\u2019t try to fix it with AI. Use it to speed up what already works.\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-is-amazon-seo-different-from-dtc-seo\"><\/span><b>How Is Amazon SEO Different from DTC SEO?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This was one of the most valuable parts of the conversation.<\/p>\n<p>According to Charlee, Amazon SEO operates in a world of its own. \u201cIt used to be that Amazon cross-checked your site SEO with your product listings,\u201d she said. \u201cNow they\u2019ve moved away from that but it is still an entirely different ecosystem.\u201d<\/p>\n<p>On DTC sites, you focus more on brand terms, storytelling, and UX signals. On Amazon, it\u2019s purely data-driven: titles, bullet points and backend keywords define your ranking.<\/p>\n<p>Charlee summed it up well: \u201cAmazon is its own universe. It\u2019s easier to start on Amazon and expand into Google and Meta than it is to go the other way around.\u201d<\/p>\n<p>Her reasoning? Amazon gives you instant product validation, customers either buy or they don\u2019t. Once you understand your conversion metrics there, you can scale that data to your broader SEO strategy.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-outdated-amazon-seo-practices-should-brands-stop-doing\"><\/span><b>What Outdated Amazon SEO Practices Should Brands Stop Doing?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Charlee was blunt here: \u201cPaid review strategies are dead.\u201d<\/p>\n<p>Years ago, brands used Facebook groups or incentives to generate Amazon reviews containing target keywords but today, that can get your account suspended.<\/p>\n<p>Amazon now tracks review manipulation through IP and device data, even across family networks. \u201cThey can see if your mom\u2019s Wi-Fi connects to someone who bought your product,\u201d she explained. \u201cThat\u2019s enough to flag your listing.\u201d<\/p>\n<p>Her advice? \u201cIf you want feedback, include honest review cards in your packaging or use Amazon\u2019s Vine program. Don\u2019t buy fake love,\u00a0 earn it.\u201d<\/p>\n<p>Vine, however, limits you to 30 reviews, so it\u2019s best for early-stage products.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-about-common-seo-myths-and-mistakes-in-2025\"><\/span><b>What About Common SEO Myths and Mistakes in 2025?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Charlee pointed out that some brands are still stuck on \u201cspray-and-pray\u201d marketing, doing too much, too fast, without focus.<\/p>\n<p>She prefers a concept she calls \u201cstrategic throwing.\u201d Instead of trying every keyword and campaign, pick a few, test deeply and double down on what works.<\/p>\n<p>Another mistake she highlighted: relying only on PPC while ignoring upper-funnel awareness.<\/p>\n<p>\u201cAmazon is becoming a pay-to-play platform. But while everyone\u2019s fighting for $24-per-click keywords, few are investing in display ads or streaming TV, the new upper funnel where competition is still light.\u201d<\/p>\n<p>So if you are\u00a0 not experimenting with Amazon DSP, brand videos, or OTT ads, you\u2019re already behind.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-can-e-commerce-brands-drive-high-converting-seo-traffic\"><\/span><b>How Can E-Commerce Brands Drive High-Converting SEO Traffic?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This was where Charlee got practical. She recommended starting with retail readiness metrics and the basics every e-commerce listing should have:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">A complete image carousel with at least six images<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Clear titles and bullet points using every available character<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">A product video<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">A+ content or enhanced descriptions<\/li>\n<\/ul>\n<p>But the real differentiator, she said, is competitive awareness. \u201cIf you sell journals, type in \u2018journals\u2019 on Amazon. See who is ranking in the top four, what their keywords look like, and how their listings are structured. Then ask yourself, &#8220;Are you competitive?\u201d<\/p>\n<p>Once that is clear, focus on winning top-of-search placements through smart PPC and optimized content. Because, as she reminded us with a laugh:<\/p>\n<p>\u201cThe best place to hide a dead body is on page two of Amazon, same as Google.\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"-seo-isnt-dead-its-just-growing-up\"><\/span><b>\u00a0SEO Isn\u2019t Dead, It\u2019s Just Growing Up<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>By the end of their discussion, one truth stood out: SEO in 2025 is about balance.<\/p>\n<p>Yes, AI is changing how we create. Yes, Amazon is evolving. But the fundamentals including authority, authenticity and consistency still win.<\/p>\n<p>Charlee summed it up perfectly: \u201cSEO is the foundation. PPC is the cherry on top. Build your house before decorating it.\u201d<\/p>\n<p>So if you are an e-commerce brand wondering where to start, here is your roadmap:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Invest in solid SEO before scaling ads.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Use AI as an assistant, not an architect.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Understand each platform\u2019s ecosystem.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Build trust the old-fashioned way, through honest content and credible reviews.<\/li>\n<\/ul>\n<p>Because as Charlee reminds us, in the new digital landscape, it\u2019s not the AI that will take your job,\u00a0 it\u2019s the person who knows how to use it better. Let\u2019s see which brands learn that lesson first.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The conversation around SEO is shifting and fast. In a recent episode of the \u201cSEO On Air\u201d podcast by Stan Ventures, e-commerce strategist Charlee and host Aaron uncovered an important truth. SEO is no longer just about ranking higher, it is about laying the foundation for everything else your digital business does. Charlee, who has [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4906,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-Commerce SEO 2025: Lessons from Amazon &amp; Beyond<\/title>\n<meta name=\"description\" content=\"E-commerce strategist Charlee reveals why SEO, not ads drives growth in 2025, how AI reshapes rankings, and what Amazon sellers must do.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stanventures.com\/news\/ecommerce-seo-2025-lessons-from-amazon-4905\/\" \/>\n<meta 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