{"id":494,"date":"2024-08-01T15:39:32","date_gmt":"2024-08-01T15:39:32","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=494"},"modified":"2025-10-29T07:30:40","modified_gmt":"2025-10-29T07:30:40","slug":"tj-robertsons-first-encounter-with-searchgpt-an-seos-perspective","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/tj-robertsons-first-encounter-with-searchgpt-an-seos-perspective-494\/","title":{"rendered":"TJ Robertson&#8217;s First Encounter with SearchGPT: An SEO&#8217;s Perspective"},"content":{"rendered":"<p>TJ Robertson, the Director of Search Engine Optimization\u00a0<span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">at\u00a0Envision Marketing, recently shared his first impressions of OpenAI&#8217;s new\u00a0<a href=\"https:\/\/www.stanventures.com\/news\/searchgpt-the-next-big-thing-in-ai-search-technology-443\/\" target=\"_blank\" rel=\"noopener\">SearchGPT<\/a>. This tool is designed to compete with Google and improve how small businesses are discovered online. Robertson&#8217;s insights reveal how SearchGPT (now in closed beta testing) could revolutionize SEO.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-495\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/08\/SearchGPT_1x1_Asset_2.png\" alt=\"TJ Robertson's First Encounter with SearchGPT\" width=\"1600\" height=\"900\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/08\/SearchGPT_1x1_Asset_2.png 1600w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/08\/SearchGPT_1x1_Asset_2-300x169.png 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/08\/SearchGPT_1x1_Asset_2-1024x576.png 1024w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/news\/tj-robertsons-first-encounter-with-searchgpt-an-seos-perspective-494\/#a-new-player-in-local-search\" >A New Player in Local Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/news\/tj-robertsons-first-encounter-with-searchgpt-an-seos-perspective-494\/#handling-specific-queries-with-ease\" >Handling Specific Queries with Ease<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/news\/tj-robertsons-first-encounter-with-searchgpt-an-seos-perspective-494\/#implications-for-seo-strategies\" >Implications for SEO Strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/news\/tj-robertsons-first-encounter-with-searchgpt-an-seos-perspective-494\/#a-new-era-of-search\" >A New Era of Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/news\/tj-robertsons-first-encounter-with-searchgpt-an-seos-perspective-494\/#practical-advice-for-businesses\" >Practical Advice for Businesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.stanventures.com\/news\/tj-robertsons-first-encounter-with-searchgpt-an-seos-perspective-494\/#key-takeaways\" >Key Takeaways\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"a-new-player-in-local-search\"><\/span><b>A New Player in Local Search<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>During his test, Robertson searched for &#8220;window tinting shops near me&#8221; and was impressed by the speed and accuracy of the results. Unlike Google, which uses its established ranking system, SearchGPT combines data from Google Maps with its own indexing and ranking. This approach offers unique results, potentially highlighting businesses that Google might overlook.<\/p>\n<p>Robertson noted that while SearchGPT pulls images and basic information from Google Maps, it doesn\u2019t copy Google\u2019s rankings. Instead, it uses its criteria, benefiting small businesses competing with larger ones.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">\ud83d\udd0d Findings from Day 1 of testing SearchGPT for small businesses:<\/p>\n<p>\ud83d\uddfa\ufe0f It&#8217;s pulling information from Google Maps for some terms, but has its own ranking system<br \/>\n\ud83c\udfd7\ufe0f It has its own index and search results it&#8217;s using to craft its response<br \/>\n\ud83e\udd16 It hallucinates, as you would expect\u2026 <a href=\"https:\/\/t.co\/BxkRvatLZc\">pic.twitter.com\/BxkRvatLZc<\/a><\/p>\n<p>\u2014 TJRobertsonSEO (@SeoRobertson) <a href=\"https:\/\/twitter.com\/SeoRobertson\/status\/1818790462872043525?ref_src=twsrc%5Etfw\">July 31, 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"handling-specific-queries-with-ease\"><\/span><b>Handling Specific Queries with Ease<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of SearchGPT&#8217;s most impressive features is its ability to handle specific queries. Robertson tested this by asking for shops that offer ceramic window tint, have experience with Teslas, and are open on weekends. SearchGPT provided accurate results, displaying businesses that met all these criteria based on detailed information from their websites.<\/p>\n<p>Google often struggles with this level of specificity. SearchGPT\u2019s ability to filter and display precise information makes it an invaluable tool for users seeking specific services.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"implications-for-seo-strategies\"><\/span><b>Implications for SEO Strategies<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For professionals like Robertson, SearchGPT changes the game. It highlights the need for detailed, specific information on business websites.\u00a0<\/p>\n<p>Businesses must go beyond basic SEO practices and ensure their websites have comprehensive, up-to-date details about their services, specializations, and operating hours. Robertson\u2019s test shows a shift towards smarter search algorithms. SEO strategies need to focus more on the quality and specificity of content, not just keywords.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"a-new-era-of-search\"><\/span><b>A New Era of Search<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Historically, search engines like Google have dominated with algorithms prioritizing links and keywords. However, this approach has limitations, especially with complex, multi-faceted queries.<\/p>\n<p>SearchGPT represents a shift from this model, using advanced language models to understand and process natural language queries more effectively. This could signal the beginning of a new era where search engines better understand user intent and deliver more relevant results.<\/p>\n<p>Looking ahead, it\u2019s likely that other tech giants will develop their advanced search algorithms to compete with SearchGPT. This competition could drive innovation, leading to even more sophisticated search tools that enhance the user experience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"practical-advice-for-businesses\"><\/span><b>Practical Advice for Businesses<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The key takeaway for businesses looking to take advantage of SearchGPT is clear: invest in your online presence. Ensure your website has detailed product and service information, including niche specializations and unique selling points.<\/p>\n<p>Update your content regularly to reflect any changes in your offerings or operating hours. This proactive approach will improve your visibility on SearchGPT and enhance your online presence, making it easier for potential customers to find you.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"key-takeaways\"><\/span><b>Key Takeaways\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">SearchGPT uses data from Google Maps and its own index, offering a more diverse range of search results.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">The tool excels at processing highly specific queries, giving users precisely what they\u2019re looking for.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Businesses must prioritize detailed and specific website content to optimize for SearchGPT.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>TJ Robertson, the Director of Search Engine Optimization\u00a0at\u00a0Envision Marketing, recently shared his first impressions of OpenAI&#8217;s new\u00a0SearchGPT. This tool is designed to compete with Google and improve how small businesses are discovered online. Robertson&#8217;s insights reveal how SearchGPT (now in closed beta testing) could revolutionize SEO. A New Player in Local Search During his test, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":495,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TJ Robertson&#039;s First Encounter with SearchGPT: An SEO&#039;s Perspective - Stan Ventures<\/title>\n<meta name=\"description\" content=\"SEO expert TJ Robertson shares his first impressions of OpenAI&#039;s SearchGPT and its potential to revolutionize local business search.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stanventures.com\/news\/tj-robertsons-first-encounter-with-searchgpt-an-seos-perspective-494\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TJ Robertson&#039;s First Encounter with SearchGPT: An SEO&#039;s Perspective - Stan Ventures\" \/>\n<meta property=\"og:description\" content=\"SEO expert TJ Robertson shares his first impressions of OpenAI&#039;s SearchGPT and its potential to revolutionize local business search.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stanventures.com\/news\/tj-robertsons-first-encounter-with-searchgpt-an-seos-perspective-494\/\" \/>\n<meta property=\"og:site_name\" content=\"Stan Ventures\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/StanVentures\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-01T15:39:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-29T07:30:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/08\/SearchGPT_1x1_Asset_2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dileep Thekkethil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dthekkethil\" \/>\n<meta name=\"twitter:site\" content=\"@stanventures\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dileep Thekkethil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/tj-robertsons-first-encounter-with-searchgpt-an-seos-perspective-494\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/tj-robertsons-first-encounter-with-searchgpt-an-seos-perspective-494\\\/\"},\"author\":{\"name\":\"Dileep Thekkethil\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#\\\/schema\\\/person\\\/87d00ff18daf9650e7c925ae4bf86efb\"},\"headline\":\"TJ Robertson&#8217;s First Encounter with SearchGPT: An SEO&#8217;s Perspective\",\"datePublished\":\"2024-08-01T15:39:32+00:00\",\"dateModified\":\"2025-10-29T07:30:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/tj-robertsons-first-encounter-with-searchgpt-an-seos-perspective-494\\\/\"},\"wordCount\":592,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/tj-robertsons-first-encounter-with-searchgpt-an-seos-perspective-494\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/SearchGPT_1x1_Asset_2.png\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.stanventures.com\\\/news\\\/tj-robertsons-first-encounter-with-searchgpt-an-seos-perspective-494\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/tj-robertsons-first-encounter-with-searchgpt-an-seos-perspective-494\\\/\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/tj-robertsons-first-encounter-with-searchgpt-an-seos-perspective-494\\\/\",\"name\":\"TJ Robertson's First Encounter with SearchGPT: An SEO's Perspective - 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