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Their conversation offered clarity, realism and perhaps most importantly, optimism.<\/p>\n
The consensus? SEO is not dying. It is evolving, just as it always has.<\/p>\n
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The question resurfaces every few years, sparking debate across marketing forums, panels, and podcasts alike – Is SEO finally dead?<\/p>\n
But this time, the concern feels challenging. With AI overviews, large language models (LLMs) and answer engines changing how people consume information.<\/p>\n
It is\u00a0 hard not to ask: If AI delivers answers directly, where does that leave traditional search optimization?<\/p>\n
Are we witnessing the end of SEO as we know it, or are we simply stepping into a new era where optimization itself takes a smarter, more strategic form?<\/p>\n
To find out, we turn to the latest roundtable of \u201cSEO on Air<\/a>\u201d by Stan Ventures, where three industry leaders came together to unpack this very question: Alfredo Abreu, Tarun Gehani, and Daniel Hamilton.<\/p>\n Their conversation offered clarity, realism and perhaps most importantly, optimism.<\/p>\n The consensus? SEO is not dying. It is evolving, just as it always has.<\/p>\n<\/p>\n
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