{"id":5022,"date":"2025-10-28T12:37:52","date_gmt":"2025-10-28T12:37:52","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=5022"},"modified":"2025-10-29T12:45:24","modified_gmt":"2025-10-29T12:45:24","slug":"automattics-seo-argument-feels-stuck-in-the-past","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/automattics-seo-argument-feels-stuck-in-the-past-5022\/","title":{"rendered":"Automattic\u2019s SEO Argument Feels Stuck in the Past"},"content":{"rendered":"

Automattic\u2019s new counterclaim against WP Engine argues that repeating the word \u201cWordPress\u201d can trick Google into better rankings. SEO experts say that idea hasn\u2019t been true for a long time, and the evidence Automattic provided may be more confusing than convincing.<\/b><\/p>\n

\"Automattic\u2019s<\/p>\n

Automattic, the company behind WordPress.com, has taken its fight with WP Engine into surprising territory: search engine optimization.<\/span><\/p>\n

In a <\/span>counterclaim<\/span><\/a> filed recently, Automattic accused WP Engine of deliberately using \u201cWordPress\u201d and \u201cWooCommerce\u201d too many times on its website, a move it says was meant to boost WP Engine\u2019s visibility in Google search results and confuse users about who\u2019s official and who\u2019s not.<\/span><\/p>\n

According to the filing, WP Engine began increasing its use of the \u201cWordPress\u201d mark around 2021 and did the same for \u201cWooCommerce\u201d a year later.\u00a0<\/span><\/p>\n

Automattic called the move an \u201caggressive SEO strategy\u201d meant to capture traffic from people looking for genuine WordPress providers.<\/span><\/p>\n

If that sounds like a throwback to the early 2000s, that\u2019s because it kind of is.<\/span><\/p>\n

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