{"id":551,"date":"2024-08-09T05:15:58","date_gmt":"2024-08-09T05:15:58","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=551"},"modified":"2025-10-29T07:30:40","modified_gmt":"2025-10-29T07:30:40","slug":"92-seos-believe-backlinks-can-improve-rankings-survey","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/92-seos-believe-backlinks-can-improve-rankings-survey-551\/","title":{"rendered":"92% SEOs Believe Backlinks Can Improve Rankings: Survey"},"content":{"rendered":"<p><a href=\"https:\/\/editorial.link\/link-building-statistics\/\">Editorial.Link surveyed<\/a> 113 industry experts from Europe, the United States, and the United Kingdom. Participants, including in-house experts and outsourced professionals, shared their thoughts on link-building practices.\u00a0<\/p>\n<p>The survey revealed that many SEOs believe competitors use paid backlinks to improve rankings, highlighting the importance of high-quality backlinks in achieving better search visibility.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/news\/92-seos-believe-backlinks-can-improve-rankings-survey-551\/#googles-guidelines-on-paid-links\" >Google\u2019s Guidelines on Paid Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/news\/92-seos-believe-backlinks-can-improve-rankings-survey-551\/#why-seos-value-buying-links\" >Why SEOs Value Buying Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/news\/92-seos-believe-backlinks-can-improve-rankings-survey-551\/#effective-and-ethical-link-building-tactics\" >Effective and Ethical Link-Building Tactics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/news\/92-seos-believe-backlinks-can-improve-rankings-survey-551\/#role-of-ai-in-link-building\" >Role of AI in Link Building<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/news\/92-seos-believe-backlinks-can-improve-rankings-survey-551\/#evolution-of-link-building\" >Evolution of Link Building<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.stanventures.com\/news\/92-seos-believe-backlinks-can-improve-rankings-survey-551\/#future-of-link-building\" >Future of Link Building<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.stanventures.com\/news\/92-seos-believe-backlinks-can-improve-rankings-survey-551\/#practical-advice-for-ethical-link-building\" >Practical Advice for Ethical Link Building<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.stanventures.com\/news\/92-seos-believe-backlinks-can-improve-rankings-survey-551\/#key-survey-insights\" >Key Survey Insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.stanventures.com\/news\/92-seos-believe-backlinks-can-improve-rankings-survey-551\/#quotes-from-the-study\" >Quotes from the Study<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"googles-guidelines-on-paid-links\"><\/span><b>Google\u2019s Guidelines on Paid Links<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While Google warns against paid links, their guidelines aim to maintain the integrity of search results. This ensures that organic ranking factors are prioritized, encouraging SEOs to focus on quality and relevance in their link-building efforts.<\/p>\n<p>The survey emphasizes the benefits of acquiring high-quality backlinks. SEOs understand that while buying links can provide a quick boost, <a href=\"https:\/\/www.stanventures.com\/blog\/link-building\/white-hat-link-building\/\">ethical link-building practices<\/a> yield sustainable success without risking penalties. <a href=\"https:\/\/www.stanventures.com\/blog\/google-algorithm-updates\/\">Google\u2019s algorithms<\/a> are proficient at detecting low-quality links, making it crucial for SEOs to prioritize quality over quantity.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-seos-value-buying-links\"><\/span><b>Why SEOs Value Buying Links<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Many SEOs continue to buy backlinks due to the challenges of organic link-building. Competitive niches like finance, insurance, and gambling often see a higher prevalence of paid links. The survey reveals that websites with lower domain ratings are more likely to sell links, making it essential for SEOs to ensure the quality and <a href=\"https:\/\/www.stanventures.com\/blog\/link-building\/relevant-links\/\">relevance of their backlink<\/a>.<\/p>\n<p>The Ahrefs study shows that niche edits and guest posts are common forms of paid links, reflecting the ongoing demand for high-quality backlinks. SEOs recognize that ethical link-building practices lead to sustainable success and better rankings.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"effective-and-ethical-link-building-tactics\"><\/span><b>Effective and Ethical Link-Building Tactics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The survey highlights several effective link-building tactics for 2024. Digital PR is the most favored method, with 67.3% of respondents endorsing it. Guest posting and creating linkable assets are also popular strategies. These tactics emphasize building high-quality, organic links through ethical means.<\/p>\n<p>SEO experts advocate for transparency and originality in link-building efforts. Genuine outreach, fostering relationships, and creating valuable content are seen as sustainable strategies for long-term success. Avoiding link farms and dubious agencies ensures that SEOs maintain their site\u2019s integrity and avoid penalties.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"role-of-ai-in-link-building\"><\/span><b>Role of AI in Link Building<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>AI is playing an increasing role in link-building practices. The survey shows that 44.2% of respondents use AI tools to streamline processes like identifying link opportunities and automating outreach. However, human oversight remains crucial to ensure the quality and relevance of links.<\/p>\n<p>SEO experts caution against over-reliance on AI, emphasizing the importance of human judgment in building genuine relationships and creating high-quality content. As AI technology evolves, it will complement human efforts, enhancing the efficiency of link-building practices.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"evolution-of-link-building\"><\/span><b>Evolution of Link Building<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.stanventures.com\/blog\/link-building\/\">Link-building strategies<\/a> have evolved significantly over the years. Initially, quantity often trumped quality, leading to link farms and automated exchanges. However, search engines like Google have refined their algorithms, prioritizing the quality and relevance of links.<\/p>\n<p>Google\u2019s Penguin update 2012 marked a significant shift, targeting manipulative tactics and reinforcing the importance of earning links through merit. Since then, ethical practices and high-quality content have become the cornerstone of successful link-building strategies.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"future-of-link-building\"><\/span><b>Future of Link Building<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>High-quality, authoritative links will become even more valuable as AI-generated content becomes more prevalent. SEOs predict that links will continue to play a crucial role in Google\u2019s ranking algorithms, serving as reliable indicators of a site\u2019s credibility and relevance.<\/p>\n<p>The methods for acquiring links are likely to change, with AI-driven tools playing a larger role in link analysis and outreach. However, human effort will remain essential for building relationships and ensuring link quality. SEOs must focus on creating authentic, high-quality links that convey trust and authority.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"practical-advice-for-ethical-link-building\"><\/span><b>Practical Advice for Ethical Link Building<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For those wary of the <a href=\"https:\/\/www.stanventures.com\/blog\/link-building\/buying-backlinks\/\">risks associated with buying links<\/a>, the survey offers practical advice: prioritize organic link-building methods. Tools like Editorial.Link\u2019s Link Type Classifier can help SEOs verify the nature of their backlinks and ensure compliance with best practices. Engaging in ethical link-building not only protects a site\u2019s integrity but also contributes to sustainable SEO success.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"key-survey-insights\"><\/span><b>Key Survey Insights<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">92% of SEOs suspect their competitors of buying backlinks.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">83.2% believe the impact of link-building can be seen in two weeks or more.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Digital PR (67.3%), guest posting (38.9%), and linkable assets (36.3%) are the top tactics.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">53.9% spend over $300 to acquire one quality link.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">69% use Ahrefs Domain Rating (DR) to determine domain authority.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">84.6% prioritize relevance, followed by domain authority scores and site traffic (both 68.3%).<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">58.4% rate the impact of links as high.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">69% do not use Google\u2019s Disavow tool.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">44.2% use AI tools in link-building efforts.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">71.1% believe it is possible to rank high on Google solely through quality content without relying on backlinks.<\/li>\n<\/ul>\n<p>SEOs can achieve long-term success and improve their site\u2019s search visibility by focusing on high-quality, ethical link-building practices.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"quotes-from-the-study\"><\/span><b>Quotes from the Study<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Ann Smarty, Co-Founder of <a href=\"https:\/\/www.smarty.marketing\/\">Smarty Marketing<\/a>: &#8220;Creating content that attracts links is the most effective link-building tactic because you don\u2019t have to request each link; backlinks come on their own, and editorial links are the safest types of links out there.&#8221;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Amy Irvine, Digital PR Director at <a href=\"https:\/\/digitaloft.co.uk\/\">Digitaloft<\/a>: &#8220;It\u2019s really important to look at the value of link building beyond just link numbers. You need to be looking at the quality and relevance of your links. You also need to ensure that the links you are securing are driving real growth in the SERPs.&#8221;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Patrick Stox, Product Advisor at Ahrefs: &#8220;When anyone can easily create basic content, links become an important differentiator to help determine what content is actually good and popular.&#8221;<\/li>\n<\/ol>\n<p>By focusing on these insights and strategies, SEOs can leverage link-building to enhance their site&#8217;s authority and search rankings ethically and effectively.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Editorial.Link surveyed 113 industry experts from Europe, the United States, and the United Kingdom. Participants, including in-house experts and outsourced professionals, shared their thoughts on link-building practices.\u00a0 The survey revealed that many SEOs believe competitors use paid backlinks to improve rankings, highlighting the importance of high-quality backlinks in achieving better search visibility. Google\u2019s Guidelines on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":553,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>92% SEOs Believe Backlinks Can Improve Rankings: Survey - Stan Ventures<\/title>\n<meta name=\"description\" content=\"92% of SEOs say backlinks improve rankings. 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