{"id":555,"date":"2024-08-09T07:42:25","date_gmt":"2024-08-09T07:42:25","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=555"},"modified":"2025-10-29T07:30:40","modified_gmt":"2025-10-29T07:30:40","slug":"googlebots-link-crawler-gary-illyes-explains-how-it-works","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/googlebots-link-crawler-gary-illyes-explains-how-it-works-555\/","title":{"rendered":"Googlebot Link Crawler: Gary Illyes Explains How It Works"},"content":{"rendered":"<p>Imagine you\u2019ve been operating under a belief for years: Googlebot, the sophisticated crawler at the heart of the world\u2019s most powerful search engine, navigates websites just like a visitor would\u2014clicking through links and moving from one page to another in real-time.\u00a0<\/p>\n<p>This belief has shaped my SEO strategies, influencing how I design a website&#8217;s architecture, manage internal linking, and prioritize crawl budgets.<\/p>\n<p>But what if this belief was only partially true?<\/p>\n<p>In a recent episode of Google\u2019s Search Off The Record podcast, Analyst Gary Illyes offered me a revelation that could change how we SEOs think about Googlebot\u2019s behavior.\u00a0<\/p>\n<p>The insight shared was simple yet profound: Googlebot doesn\u2019t follow links in real-time, as we might have imagined.\u00a0<\/p>\n<p>Instead, it operates in a way that\u2019s more methodical, more strategic, and perhaps more complex than we\u2019ve given it credit for.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-556\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/08\/Googlebot-link-crawling.webp\" alt=\"Googlebot's Link Crawler\" width=\"1792\" height=\"1024\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/08\/Googlebot-link-crawling.webp 1792w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/08\/Googlebot-link-crawling-300x171.webp 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/08\/Googlebot-link-crawling-1024x585.webp 1024w\" sizes=\"auto, (max-width: 1792px) 100vw, 1792px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/news\/googlebots-link-crawler-gary-illyes-explains-how-it-works-555\/#the-reality-check-googlebot-gathers-then-crawls\" >The Reality Check: Googlebot Gathers, Then Crawls<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/news\/googlebots-link-crawler-gary-illyes-explains-how-it-works-555\/#what-this-means-for-your-seo-strategy\" >What This Means for Your SEO Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/news\/googlebots-link-crawler-gary-illyes-explains-how-it-works-555\/#a-new-way-of-thinking-about-crawling\" >A New Way of Thinking About Crawling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/news\/googlebots-link-crawler-gary-illyes-explains-how-it-works-555\/#the-takeaway\" >The Takeaway<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"the-reality-check-googlebot-gathers-then-crawls\"><\/span><b>The Reality Check: Googlebot Gathers, Then Crawls<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let\u2019s rethink the idea of Googlebot \u201cfollowing\u201d links.\u00a0<\/p>\n<p>According to Illyes, the reality is that Googlebot collects links during its initial crawling of your site.\u00a0<\/p>\n<p><a href=\"https:\/\/youtu.be\/UTAo-mfM75o\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/UTAo-mfM75o?si=8DRJ3hTw1gigy6_E\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/a><\/p>\n<p>Gary Illyes says, \u201cwe keep saying Googlebot is following links, but no, it\u2019s not following links. It\u2019s collecting links, and then it goes back to those links.\u201d<\/p>\n<p>Picture it as a meticulous librarian gathering a list of all the books (or, in this case, URLs) it wants to check out later. Only after compiling this list does it return to those links to perform the actual crawling. (If you look at Google&#8217;s patents closely, most of them are based on document retrieval.)<\/p>\n<p>This two-step process\u2014collect first, crawl later\u2014differs from the traditional view that Googlebot continuously navigates your site in real time. It\u2019s not hopping from link to link instantly but planning its route, ensuring it captures every possible path before starting its journey.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-this-means-for-your-seo-strategy\"><\/span><b>What This Means for Your SEO Strategy<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now, you might be wondering: what does this mean for how I optimize my site?\u00a0<\/p>\n<p>Should I be doing things differently?<\/p>\n<p>The short answer is yes, at least for me. This new perspective on Googlebot\u2019s behavior invites a reevaluation of how you manage your site\u2019s structure, internal linking, and crawl budget.<\/p>\n<p><b>Crawl Budget: Beyond the Basics<\/b><\/p>\n<p>Think about how you\u2019ve been managing your crawl budget. If Googlebot collects links first and then decides when and what to crawl, the initial phase may be less resource-intensive than the actual crawling. This could give you more flexibility in prioritizing certain pages, ensuring that Googlebot spends its crawl budget where it matters most.<\/p>\n<p><b>Site Architecture: Revisiting the Depth<\/b><\/p>\n<p>You\u2019ve probably heard countless times that a shallow site structure is best for SEO, making it easier for Googlebot to find your important pages.\u00a0<\/p>\n<p>But with this new understanding, it\u2019s clear that Googlebot isn\u2019t getting \u201clost\u201d in deep pages\u2014it\u2019s collecting all the links first.\u00a0<\/p>\n<p>This doesn\u2019t mean you should abandon a logical site structure, but it does suggest that the fear of hiding valuable content too deep might be less of an issue than previously thought.\u00a0<\/p>\n<p>After all, crawl budget worries shouldn\u2019t affect a few hundred-page websites. Let&#8217;s say your website has 10,000+ pages, you may want to reconsider the idea of crawl budget optimization.\u00a0<\/p>\n<p><b>Crawl Frequency: Decoding the Patterns<\/b><\/p>\n<p>Have you ever noticed that some pages on your site get crawled more often than others, even if they aren\u2019t at the top of your hierarchy?\u00a0<\/p>\n<p>This could be because, after collecting the links, Googlebot prioritizes certain URLs based on their perceived importance\u2014something that goes beyond just their position in your site\u2019s architecture.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"a-new-way-of-thinking-about-crawling\"><\/span><b>A New Way of Thinking About Crawling<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This shift in perspective doesn\u2019t render your existing strategies obsolete, but it suggests that we might have oversimplified Googlebot\u2019s behavior.\u00a0<\/p>\n<p>Knowing that Googlebot is more like a collector than a follower changes how we should approach SEO.<\/p>\n<p>From now on, when you think about optimizing your site, consider how Googlebot is gathering its data. Ensure that your important pages are well-linked, not just to make them easier to find, but to ensure they\u2019re prioritized when Googlebot goes back to crawl.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-takeaway\"><\/span><b>The Takeaway<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the world of SEO, staying ahead of the curve often means challenging what we think we know. This revelation about Googlebot\u2019s true crawling process reminds us that even the most fundamental aspects of search engine behavior can be more complex than they appear. As we continue to learn more about how Google operates, we must adapt and refine our strategies accordingly.<\/p>\n<p>So, next time you plan your SEO strategy, remember: Googlebot isn\u2019t just following links\u2014it\u2019s gathering them, strategizing its crawl, and ensuring it captures the full scope of your site before it digs deeper. And that small shift in perspective might just make all the difference.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine you\u2019ve been operating under a belief for years: Googlebot, the sophisticated crawler at the heart of the world\u2019s most powerful search engine, navigates websites just like a visitor would\u2014clicking through links and moving from one page to another in real-time.\u00a0 This belief has shaped my SEO strategies, influencing how I design a website&#8217;s architecture, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":556,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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