{"id":5627,"date":"2025-11-05T13:07:20","date_gmt":"2025-11-05T13:07:20","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=5627"},"modified":"2025-11-05T13:07:20","modified_gmt":"2025-11-05T13:07:20","slug":"googles-ai-overviews-reduce-search-clicks","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/googles-ai-overviews-reduce-search-clicks-5627\/","title":{"rendered":"Google\u2019s AI Overviews Reduce Search Clicks, Leaving Marketers Scrambling for Visibility"},"content":{"rendered":"

A new Seer Interactive analysis reveals that Google\u2019s AI Overviews are dramatically cutting both organic and paid clicks. Organic click-through rates have dropped 61% on informational searches featuring AI summaries, while paid clicks have plunged nearly 68%. Even searches without AI Overviews are seeing sharp declines, forcing marketers to rethink how success is measured.<\/b><\/p>\n

Google\u2019s experiment with <\/span>AI Overviews<\/span><\/a> has now become a defining feature of search. The latest data confirms people are clicking far less often.<\/span><\/p>\n

Between June 2024 and September 2025, <\/span>Seer Interactive<\/span><\/a> examined more than 3,000 informational search queries across 42 organizations.\u00a0<\/span><\/p>\n

The findings are striking.\u00a0<\/span><\/p>\n

Organic <\/span>click-through rates<\/span><\/a> fell from roughly 1.76% to 0.61% when AI Overviews appeared. Paid clicks dropped from almost 20% to just 6.3%. Even queries without those AI summaries declined by more than 40% compared to the previous year.<\/span><\/p>\n

These results suggest that users are finding what they need directly within Google\u2019s new summaries. The traditional habit of <\/span>clicking through to a website after searching is rapidly fading<\/span><\/a>.<\/span><\/p>\n

\"AI<\/p>\n

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