{"id":5651,"date":"2025-11-06T17:10:58","date_gmt":"2025-11-06T17:10:58","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=5651"},"modified":"2025-11-27T10:18:18","modified_gmt":"2025-11-27T10:18:18","slug":"how-to-make-creative-content-go-viral-authentically","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/how-to-make-creative-content-go-viral-authentically-5651\/","title":{"rendered":"How to Make Creative Content Go Viral &#8211; Without Faking It"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In a world where every brand is trying to go viral, the real question is not how loud a brand can be, it is how real a brand can stay.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what does it actually take to make content resonate without chasing fleeting trends or falling into the trap of fake authenticity?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is the question Nicole Goldberg, Director of Ecommerce at A.L.C and former Director of Ecommerce and Digital at SIMKHAI, tackles in a <a href=\"https:\/\/open.spotify.com\/episode\/1QCwPp4Fl91Tb2Jy6ucCkT?si=d386bea47051457d\">new episode of SEO On-Air<\/a>.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5652\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/11\/Nicole-Goldberg-16_9.jpg\" alt=\"Nicole Goldberg 16 9\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/11\/Nicole-Goldberg-16_9.jpg 1920w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/11\/Nicole-Goldberg-16_9-300x169.jpg 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/11\/Nicole-Goldberg-16_9-1024x576.jpg 1024w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Her insights are a reality check every marketer, founder, and content creator needs right now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From influencer collaborations to user-generated content, from the future of AI video to the power of authentic storytelling, Goldberg\u2019s discussion paints a clear picture: authenticity is the foundation of every viral brand moment that lasts.<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/1QCwPp4Fl91Tb2Jy6ucCkT?utm_source=generator\" width=\"100%\" height=\"232\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/news\/how-to-make-creative-content-go-viral-authentically-5651\/#why-authentic-storytelling-still-beats-every-trend\" >Why Authentic Storytelling Still Beats Every Trend<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/news\/how-to-make-creative-content-go-viral-authentically-5651\/#how-founders-can-become-their-brands-best-influencers\" >How Founders Can Become Their Brand\u2019s Best Influencers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/news\/how-to-make-creative-content-go-viral-authentically-5651\/#what-does-%e2%80%98incrementality-really-mean-and-why-should-marketers-care\" >What Does \u2018Incrementality\u2019 Really Mean and Why Should Marketers Care?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/news\/how-to-make-creative-content-go-viral-authentically-5651\/#how-to-get-real-value-from-influencers-and-ugc\" >How to Get Real Value from Influencers and UGC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/news\/how-to-make-creative-content-go-viral-authentically-5651\/#why-video-content-rules-the-future-of-digital-storytelling\" >Why Video Content Rules the Future of Digital Storytelling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.stanventures.com\/news\/how-to-make-creative-content-go-viral-authentically-5651\/#will-ai-replace-creativity-in-content-marketing\" >Will AI Replace Creativity in Content Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.stanventures.com\/news\/how-to-make-creative-content-go-viral-authentically-5651\/#the-bigger-picture-connection-over-perfection\" >The Bigger Picture: Connection Over Perfection<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"why-authentic-storytelling-still-beats-every-trend\"><\/span><b>Why Authentic Storytelling Still Beats Every Trend<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Goldberg does not mince words when it comes to the \u201ctrend fatigue\u201d haunting digital marketing in 2025. \u201cEveryone\u2019s following the same micro-trends,\u201d she says. \u201cProducts are so easy to duplicate, what actually distinguishes your brand is the story.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When was the last time you scrolled through social media and didn\u2019t feel like everything looked the same? That\u2019s the challenge brands face now. Goldberg points out that your story, not your aesthetics is what breaks through the noise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">She explains that consumers today don\u2019t just buy products; they buy connection. Whether it is through the founder\u2019s personal story or a brand\u2019s consistent mission, trust builds loyalty.<\/p>\n<p><\/span><span style=\"font-weight: 400;\"> She uses examples like Hermes, Louis Vuitton, and even department stores like Nordstrom, known for legendary customer experiences, to emphasize that the strongest brands are those that repeat their message, over and over, across every touchpoint.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIt takes years to build that cohesive experience,\u201d Goldberg says. \u201cEvery single interaction from your social post to your email should echo your brand\u2019s purpose.\u201d<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"How Google, Meta, and AI are redefining reach | Marketing In Motion with Nicole Goldberg\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/4HSQpAqcnmU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-founders-can-become-their-brands-best-influencers\"><\/span><b>How Founders Can Become Their Brand\u2019s Best Influencers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With influencer fatigue and AI-generated faces everywhere, who do people trust anymore? According to Goldberg, the answer might be simpler than you think: founders themselves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">She argues that building an authentic brand connection starts with putting a human face to it.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u201cPeople want authenticity. You see influencers getting called out so fast for being fake,\u201d she explains. \u201cFounders can be the influencer they want to see, by showing up, speaking directly and building that personal connection.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Goldberg encourages brands to use live shopping, Q&amp;As, and even \u201cbehind-the-scenes\u201d storytelling to give customers access to the people behind the product.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">It is not about polish; it is about presence. And that is where authenticity thrives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">She also stresses that this doesn\u2019t end with <a href=\"https:\/\/www.stanventures.com\/blog\/social-media-trends-this-year\/\">social media<\/a>. Founders should extend that narrative across their websites, product pages, and emails, keeping their personality consistent and visible.<\/span><span style=\"font-weight: 400;\"> \u201cHave a section on your site that says Aaron\u2019s Picks or Founder Favorites,\u201d she says. \u201cIt\u2019s a simple way to make your brand more human.\u201d<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-does-%e2%80%98incrementality-really-mean-and-why-should-marketers-care\"><\/span><b>What Does \u2018Incrementality\u2019 Really Mean and Why Should Marketers Care?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the most overlooked yet powerful metrics Goldberg discusses is incrementality.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> In a world obsessed with attribution models, she says marketers often forget to ask the most important question: What\u2019s actually driving growth?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIncrementality measures what would have happened if you had not spent that money,\u201d she explains. It\u2019s not about what your analytics platform says; it\u2019s about understanding true lift.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Goldberg gives a practical example: turning off certain campaigns and tracking performance changes over time. If you stop a <a href=\"https:\/\/www.stanventures.com\/news\/category\/ppc\/\">retargeting ad<\/a> and your sales remain the same, that campaign was not truly incremental, it was just cannibalizing traffic that would\u2019ve come anyway.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">She emphasizes that testing incrementality helps marketers justify upper-funnel spending.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u201cIt shows why top-of-funnel campaigns like influencer marketing or brand awareness ads matter,\u201d she says. \u201cBecause their effects show up over time, not just in last-click reports.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For anyone managing budgets, her advice is clear: don\u2019t confuse attribution with impact. The former is a snapshot; the latter tells the whole story.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-to-get-real-value-from-influencers-and-ugc\"><\/span><b>How to Get Real Value from Influencers and UGC<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">UGC, <a href=\"https:\/\/www.stanventures.com\/ai-seo-services\/\">AI SEO<\/a> and influencer marketing have become indispensable, but Goldberg says most brands are still doing it wrong. The key, she insists, is understanding what you want from each collaboration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIf your goal is awareness, choose creators who align with your brand\u2019s values and aesthetic,\u201d she says. \u201cIf it\u2019s conversions, find niche creators whose audiences trust them deeply.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">She also highlights a crucial difference between authentic UGC and sponsored content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From an ethical standpoint, she advises that creators should have genuinely interacted with or used the product before promoting it. \u201cConsumers can tell when something\u2019s not real,\u201d Goldberg warns. \u201cFake content always backfires.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But here is her interesting twist, from a consumer perspective, the line between sponsored and organic content is blurring. \u201cWhat matters most isn\u2019t whether it\u2019s paid,\u201d she explains. \u201cIt\u2019s whether it feels trustworthy, consistent, and human.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Her advice for brands?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Encourage real reviews, even if they are not perfect. \u201cDon\u2019t delete negative feedback,\u201d she says. \u201cAuthenticity isn\u2019t about perfection, it is about transparency.\u201d<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-video-content-rules-the-future-of-digital-storytelling\"><\/span><b>Why Video Content Rules the Future of Digital Storytelling<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u201cVideo is everywhere,\u201d Goldberg says, \u201cand it is only getting bigger.\u201d<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">It is hard to disagree. Whether it is TikTok, YouTube Shorts, or vertical Reels, video has become the default format for discovery and engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But Goldberg makes an important point: brands overcomplicate video production.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u201cYou don\u2019t need a $100,000 budget,\u201d she insists. \u201cEven a $20 video can work if it feels real.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">She explains that video content doesn\u2019t have to be perfect to be powerful \u2014 it just has to match the platform and the audience\u2019s expectations.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TikTok and Instagram Stories? Keep it raw and handheld.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website product pages? Use clean, clear demonstrations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">YouTube and CTV ads? Add simple overlays and background music.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u201cThe best video,\u201d she says, \u201cis not the most expensive, it is the most consistent.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And when it comes to future-proofing content, she believes YouTube\u2019s resurgence is impossible to ignore. Once considered niche, it\u2019s now one of the broadest, most trusted video platforms across demographics\u00a0 and a major driver of discovery for ecommerce.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"will-ai-replace-creativity-in-content-marketing\"><\/span><b>Will AI Replace Creativity in Content Marketing?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here\u2019s where Goldberg strikes a thoughtful balance. AI-generated videos and voiceovers are on the rise but she does not see them as a threat to creativity just yet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u201cI don\u2019t think AI video is fully there yet,\u201d she admits. \u201cBut it\u2019s coming fast.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is both exciting and intimidating, right? Goldberg believes the challenge is not about whether brands will use AI, but how.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI can help create variations, test formats, and scale storytelling but brands still need humans to set the tone, emotion, and message.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u201cIt\u2019s not about replacing creators,\u201d she says. \u201cIt\u2019s about giving them superpowers.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">She predicts that in the next five years, AI-assisted video will be mainstream, allowing marketers to test multiple storylines instantly and personalize creative at scale. But for now, authenticity remains the north star, even in an AI-driven future.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-bigger-picture-connection-over-perfection\"><\/span><b>The Bigger Picture: Connection Over Perfection<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">At the end of the episode, Goldberg leaves marketers with a reminder that hits home:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cYou should not let the best stop you from being good enough.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In an industry obsessed with virality and polish, that\u2019s a refreshing perspective. What matters isn\u2019t the gloss or the gear, it is the message, the connection, and the consistency behind it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As Goldberg\u2019s experience at SIMKHAI shows, brands that stand out are those that invest in craftsmanship, storytelling, and the long game of trust.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether it is luxury fashion or local DTC brands, her advice applies universally: don\u2019t chase attention, earn it.<\/span><\/p>\n<h3><b>TL;DR &#8211; Key Takeaways\u00a0<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Authenticity &gt; Aesthetics:<\/b><span style=\"font-weight: 400;\"> Viral content lasts when it\u2019s rooted in real connection.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Founders as Influencers:<\/b><span style=\"font-weight: 400;\"> The human face behind the brand builds the deepest trust.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Incrementality Matters:<\/b><span style=\"font-weight: 400;\"> Measure true impact, not vanity metrics or last-click returns.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>UGC + Creator Content:<\/b><span style=\"font-weight: 400;\"> Real voices drive credibility; avoid faking experiences.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Video Everywhere:<\/b><span style=\"font-weight: 400;\"> Prioritize consistency and storytelling over production quality.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI Is Coming:<\/b><span style=\"font-weight: 400;\"> Use it to enhance creativity, not replace it.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a world where every brand is trying to go viral, the real question is not how loud a brand can be, it is how real a brand can stay. So, what does it actually take to make content resonate without chasing fleeting trends or falling into the trap of fake authenticity? That is the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5652,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-5651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Make Creative Content Go Viral - Without Faking It - Stan Ventures<\/title>\n<meta name=\"description\" content=\"Nicole Goldberg shares how brands can make content go viral through authentic storytelling, human connection, and creativity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stanventures.com\/news\/how-to-make-creative-content-go-viral-authentically-5651\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Make Creative Content Go Viral - Without Faking It - Stan Ventures\" \/>\n<meta property=\"og:description\" content=\"Nicole Goldberg shares how brands can make content go viral through authentic storytelling, human connection, and creativity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stanventures.com\/news\/how-to-make-creative-content-go-viral-authentically-5651\/\" \/>\n<meta property=\"og:site_name\" content=\"Stan Ventures\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/StanVentures\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-06T17:10:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-27T10:18:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/11\/Nicole-Goldberg-16_9.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dipti Arora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@stanventures\" \/>\n<meta name=\"twitter:site\" content=\"@stanventures\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dipti Arora\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/how-to-make-creative-content-go-viral-authentically-5651\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/how-to-make-creative-content-go-viral-authentically-5651\\\/\"},\"author\":{\"name\":\"Dipti Arora\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#\\\/schema\\\/person\\\/bda41d9b7a42f37d1b56fdd950c5175f\"},\"headline\":\"How to Make Creative Content Go Viral &#8211; 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