{"id":5674,"date":"2025-11-07T17:23:11","date_gmt":"2025-11-07T17:23:11","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=5674"},"modified":"2025-11-07T17:23:36","modified_gmt":"2025-11-07T17:23:36","slug":"google-preferred-sources-tool-spam-issue","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/google-preferred-sources-tool-spam-issue-5674\/","title":{"rendered":"Google\u2019s Preferred Sources Tool Flooded with Spam"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">What happens when a tool designed to give users <\/span><i><span style=\"font-weight: 400;\">more control<\/span><\/i><span style=\"font-weight: 400;\"> over their news feed ends up promoting spam instead?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is exactly what\u2019s unfolding with Google\u2019s Preferred Sources tool, which has recently come under fire for surfacing spammy, low-quality and copycat domains.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The feature, meant to help users prioritize credible publishers in their personalized \u201cTop Stories,\u201d is instead being hijacked by domain squatters, content scrapers and fake lookalike sites.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of these sites are so poor in quality that only their home pages are indexed, a clear red flag in Google\u2019s own quality standards.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how did this happen? And more importantly, what does this mean for news credibility and SEO trust signals moving forward?<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/news\/google-preferred-sources-tool-spam-issue-5674\/#what-is-googles-preferred-sources-tool-and-why-it-exists\" >What Is Google\u2019s Preferred Sources Tool and Why It Exists?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/news\/google-preferred-sources-tool-spam-issue-5674\/#how-spam-and-fake-domains-found-their-way-in\" >How Spam and Fake Domains Found Their Way In<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/news\/google-preferred-sources-tool-spam-issue-5674\/#what-might-be-causing-the-spam-invasion\" >What Might Be Causing the Spam Invasion?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/news\/google-preferred-sources-tool-spam-issue-5674\/#why-this-matters-and-why-its-concerning\" >Why This Matters and Why It\u2019s Concerning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/news\/google-preferred-sources-tool-spam-issue-5674\/#whats-google-saying-about-it\" >What\u2019s Google Saying About It?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.stanventures.com\/news\/google-preferred-sources-tool-spam-issue-5674\/#how-domain-squatting-works-and-why-its-exploding-again\" >How Domain Squatting Works and Why It\u2019s Exploding Again<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.stanventures.com\/news\/google-preferred-sources-tool-spam-issue-5674\/#could-this-be-an-seo-exploit-in-disguise\" >Could This Be an SEO Exploit in Disguise?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.stanventures.com\/news\/google-preferred-sources-tool-spam-issue-5674\/#what-google-needs-to-fix-%e2%80%94-fast\" >What Google Needs to Fix \u2014 Fast<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.stanventures.com\/news\/google-preferred-sources-tool-spam-issue-5674\/#is-personalization-the-new-spam-target\" >Is Personalization the New Spam Target?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.stanventures.com\/news\/google-preferred-sources-tool-spam-issue-5674\/#tldr-%e2%80%93-key-takeaways\" >TL;DR &#8211; Key Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"what-is-googles-preferred-sources-tool-and-why-it-exists\"><\/span><b>What Is Google\u2019s Preferred Sources Tool and Why It Exists?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/blog.google\/products\/search\/preferred-sources\/\">Preferred Sources feature<\/a> was introduced as a way for users to personalize their Google News experience.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5675\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/11\/Blog_Post_3up_Image_fix_updated.width-1600.format-webp.webp\" alt=\"Google\u2019s Preferred Sources tool \" width=\"1600\" height=\"902\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/11\/Blog_Post_3up_Image_fix_updated.width-1600.format-webp.webp 1600w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/11\/Blog_Post_3up_Image_fix_updated.width-1600.format-webp-300x169.webp 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/11\/Blog_Post_3up_Image_fix_updated.width-1600.format-webp-1024x577.webp 1024w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Instead of depending entirely on Google\u2019s ranking algorithms, users could manually select their favorite publishers, signaling that they want to see more content from those outlets in the \u201cTop Stories\u201d carousel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It was not meant to replace the algorithm, just refine it. Google emphasized that this feature:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Does not block other sources from appearing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Only amplifies visibility for the chosen ones.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gives users more control over which outlets appear prominently in their personalized news results.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Essentially, it was a move toward user-driven curation, something Google framed as a win for both users and reputable publishers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In theory, it should have rewarded trusted media brands like The New York Times, BBC, HuffPost, or Search Engine Journal (SEJ) by making them more discoverable in personalized feeds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what is actually happening looks nothing like that.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-spam-and-fake-domains-found-their-way-in\"><\/span><b>How Spam and Fake Domains Found Their Way In<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You do expect that a tool centered around \u201c<a href=\"https:\/\/www.stanventures.com\/news\/google-preferred-sources-control-your-top-stories-3996\/\">preferred sources<\/a>\u201d would restrict entries to verified, authoritative domains.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But early users have reported something bizarre.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you search for a legitimate publication, say, HuffPost the tool doesn\u2019t just show huffpost.com.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2025\/11\/google-preferred-sources-2-879.png\" alt=\"Screenshot Of A Random Subdomain Ranking For Automattic\" width=\"554\" height=\"422\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It also shows huffpost.com.in, a fake copycat domain filled with unrelated, spammy content like payday loan offers, injury lawyer links, and \u201cluxury watches.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similar examples have emerged for other major outlets:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2025\/11\/google-preferred-sources-3-397.png\" alt=\"Screenshot Of An Indian Parked Domain\" width=\"305\" height=\"354\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A parked Indian subdomain mimicking Search Engine Journal.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Copycat versions of The New York Times, Automattic, and others appearing as selectable options.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And these are not even sophisticated impersonations, some are parked domains or empty shells with auto-generated junk text.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In many cases, a quick \u201csite:\u201d search reveals that Google has indexed only the homepage, suggesting no real content exists beyond the surface.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how did these impostor domains end up in the tool? That is where things get murky.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-might-be-causing-the-spam-invasion\"><\/span><b>What Might Be Causing the Spam Invasion?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are two main theories floating around the SEO community, both plausible, neither confirmed.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><b>User-Submitted Spam<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It is possible that bad actors (including opportunistic SEOs or domain squatters) are registering lookalike domains and manually submitting them to Google\u2019s Preferred Sources database.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By mimicking known brand names and adding regional domain extensions (like .com.in or .net.in), they trick the system into thinking these are legitimate variants of trusted news sites.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><b>Automated Inclusion Glitch<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Another possibility is that Google\u2019s indexing pipeline is automatically pulling similar or related domains into the tool without properly verifying ownership.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This could be due to overly broad domain-matching logic, which mistakenly groups similar domain names together, regardless of their legitimacy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since the feature is currently live only in the U.S. and India, the prevalence of Indian TLD spam (.in, .com.in, .net.in) might be an unfortunate byproduct of regional domain registration loopholes.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-this-matters-and-why-its-concerning\"><\/span><b>Why This Matters and Why It\u2019s Concerning<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">On the surface, this might look like a small technical glitch. But dig deeper, and it poses serious implications for news credibility, brand trust, and user safety.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Misinformation Risks<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0If users unknowingly select fake or misleading sites, they could be served low-quality or deceptive content under the guise of \u201cpreferred\u201d sources, effectively legitimizing spam.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><b>Brand Reputation Damage<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Trusted publishers like SEJ, HuffPost, or NYTimes could suffer brand dilution if copycat domains siphon clicks or credibility. In SEO terms, this is similar to brand squatting, where impostors exploit recognition to attract traffic or ad revenue.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><b>Search Integrity at Risk<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The very idea of \u201cPreferred Sources\u201d relies on the assumption that Google maintains quality control. Seeing spammy or parked domains in the tool undermines the promise of personalization and raises questions about how well Google\u2019s own filters are working.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><b>Potential SEO Exploitation<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For opportunistic SEOs, this loophole could be a new playground, registering brand-like domains and inserting them into a Google feature that directly influences visibility. It\u2019s not hard to imagine the kind of manipulation this could enable if left unchecked.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"whats-google-saying-about-it\"><\/span><b>What\u2019s Google Saying About It?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So far, Google has not released an official statement addressing the issue, but the anomalies are clearly visible to users experimenting with the tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Roger Montti from Search Engine Journal, who first reported the issue, shared multiple screenshots showing Indian parked domains and spammy clones showing up under well-known brand names in the tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The fact that these results are publicly visible indicates that the inclusion criteria for the Preferred Sources database may lack sufficient verification layers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Until Google responds or implements filtering improvements, it\u2019s unclear whether this behavior stems from a bug, a design oversight, or an intentional open policy that\u2019s being exploited.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-domain-squatting-works-and-why-its-exploding-again\"><\/span><b>How Domain Squatting Works and Why It\u2019s Exploding Again<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If this feels like deja vu, it\u2019s because domain squatting has been around for decades. The trick is simple:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When a legitimate domain, say, <\/span><i><span style=\"font-weight: 400;\">example.com<\/span><\/i><span style=\"font-weight: 400;\"> becomes popular, opportunists register lookalikes like <\/span><i><span style=\"font-weight: 400;\">example.net.in<\/span><\/i><span style=\"font-weight: 400;\"> or <\/span><i><span style=\"font-weight: 400;\">example.co.in<\/span><\/i><span style=\"font-weight: 400;\"> to piggyback off its reputation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They might:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fill it with ads or affiliate links.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sell it back to the brand at a markup.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Or, in this case, exploit it to appear in Google\u2019s Preferred Sources tool.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Because many country-code top-level domains (ccTLDs) have lax verification policies, these domains can be registered cheaply and anonymously.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When paired with recognizable brand names, they look deceptively legitimate, especially in automated systems that don\u2019t verify domain ownership.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"could-this-be-an-seo-exploit-in-disguise\"><\/span><b>Could This Be an SEO Exploit in Disguise?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Could SEOs actually be gaming Google\u2019s personalization experiment?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> It\u2019s not impossible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some have speculated that these spam domains might be submitted manually to the tool to hijack visibility or earn backlinks from unwitting users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since the Preferred Sources tool directly influences what appears in Top Stories, any inclusion could give these spam sites a brief window of exposure, even if they don\u2019t rank organically.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If that\u2019s true, we may be looking at the first case of \u201c<a href=\"https:\/\/www.stanventures.com\/blog\/500-series-errors-seo-3\/\">personalization SEO<\/a>\u201d manipulation, where the target is not a ranking algorithm but a user-driven preference engine.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-google-needs-to-fix-%e2%80%94-fast\"><\/span><b>What Google Needs to Fix \u2014 Fast<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If Google wants users to trust its personalization tools, it needs to act quickly. That means:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Implementing stricter domain verification<\/b><span style=\"font-weight: 400;\">, ensuring only verified publishers can appear as preferred sources.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Filtering out parked domains<\/b><span style=\"font-weight: 400;\"> and sites with minimal content or no indexable pages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Adding user reporting options<\/b><span style=\"font-weight: 400;\"> for spam or fake domains.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Clarifying submission processes<\/b><span style=\"font-weight: 400;\">, so users and developers know how domains are included in the database.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It is about protecting the integrity of personalization in search.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"is-personalization-the-new-spam-target\"><\/span><b>Is Personalization the New Spam Target?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The incident reveals a deeper truth: as search evolves from algorithmic ranking to AI and user-driven personalization, the vectors for manipulation evolve too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s no longer just about link schemes or keyword stuffing, it is about gaming preference signals, user data and platform trust.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If spammy domains can infiltrate a supposedly curated, user-focused tool, it raises valid concerns about how future <a href=\"https:\/\/www.stanventures.com\/ai-seo-services\/\">AI-driven SEO personalization<\/a> systems will prevent similar abuse.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"tldr-%e2%80%93-key-takeaways\"><\/span><b>TL;DR &#8211; Key Takeaways<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google\u2019s Preferred Sources tool, meant to personalize Top Stories, is showing spammy and copycat domains.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Many of these are Indian ccTLD parked domains impersonating major outlets like SEJ and HuffPost.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s unclear whether they\u2019re being added manually or automatically scraped by the system.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The issue raises serious trust, security, and SEO integrity concerns.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google needs better verification and spam filtering to prevent abuse.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What happens when a tool designed to give users more control over their news feed ends up promoting spam instead?\u00a0 That is exactly what\u2019s unfolding with Google\u2019s Preferred Sources tool, which has recently come under fire for surfacing spammy, low-quality and copycat domains. The feature, meant to help users prioritize credible publishers in their personalized [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5676,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-5674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google\u2019s Preferred Sources Tool Flooded with Spam Issues<\/title>\n<meta name=\"description\" content=\"Google\u2019s Preferred Sources tool is surfacing spammy, fake domains instead of trusted publishers, raising major SEO and personalization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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