{"id":5747,"date":"2025-11-12T15:36:59","date_gmt":"2025-11-12T15:36:59","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=5747"},"modified":"2025-11-12T15:36:59","modified_gmt":"2025-11-12T15:36:59","slug":"5747ai-search-seo-distracting-from-bigger-opportunities-ahrefs","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/5747ai-search-seo-distracting-from-bigger-opportunities-ahrefs-5747\/","title":{"rendered":"Is AI Search SEO Distracting Us From Bigger Opportunities? What Ahrefs Thinks You Might Be Missing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Are we all too busy optimizing for AI to notice we are leaving money on the table?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is exactly what the latest Ahrefs podcast set out to explore.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With brands scrambling to \u201crank\u201d in ChatGPT, Perplexity, or Google\u2019s AI Overviews, Ahrefs\u2019 experts argue that businesses might be chasing futuristic trends while ignoring opportunities that exist today and they are massive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is not about dismissing AI SEO altogether. It is about rebalancing priorities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And as Ahrefs\u2019 Tim Soulo (CMO) and Patrick Stox (Product Advisor) point out, the obsession with \u201cAnswer Engine Optimization.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It may be causing marketers to miss out on the world\u2019s second-largest search engine and the oldest marketing rule in the book: build something worth talking about.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"World&#039;s Top SEO Expert Busts AI Search Myths | Patrick Stox (Ahrefs)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/bHDrtW75Wlo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/news\/5747ai-search-seo-distracting-from-bigger-opportunities-ahrefs-5747\/#why-are-businesses-missing-real-opportunities-while-chasing-ai-seo\" >Why Are Businesses Missing Real Opportunities While Chasing AI SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/news\/5747ai-search-seo-distracting-from-bigger-opportunities-ahrefs-5747\/#why-youtube-is-still-a-goldmine-for-seo-and-brand-awareness\" >Why YouTube Is Still a Goldmine for SEO and Brand Awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/news\/5747ai-search-seo-distracting-from-bigger-opportunities-ahrefs-5747\/#can-seo-really-fix-everything-in-the-ai-era\" >Can SEO Really Fix Everything in the AI Era?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/news\/5747ai-search-seo-distracting-from-bigger-opportunities-ahrefs-5747\/#what-does-real-%e2%80%9cai-search-optimization%e2%80%9d-actually-mean\" >What Does Real \u201cAI Search Optimization\u201d Actually Mean?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/news\/5747ai-search-seo-distracting-from-bigger-opportunities-ahrefs-5747\/#why-youtube-and-video-are-central-to-the-future-of-search\" >Why YouTube and Video Are Central to the Future of Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.stanventures.com\/news\/5747ai-search-seo-distracting-from-bigger-opportunities-ahrefs-5747\/#should-businesses-still-invest-in-ai-seo\" >Should Businesses Still Invest in AI SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.stanventures.com\/news\/5747ai-search-seo-distracting-from-bigger-opportunities-ahrefs-5747\/#whats-the-real-lesson-from-ahrefs-podcast\" >What\u2019s the Real Lesson from Ahrefs\u2019 Podcast?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.stanventures.com\/news\/5747ai-search-seo-distracting-from-bigger-opportunities-ahrefs-5747\/#tldr-%e2%80%93-key-takeaways-from-ahrefs-ai-seo-discussion\" >TL;DR &#8211; Key Takeaways From Ahrefs\u2019 AI SEO Discussion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"why-are-businesses-missing-real-opportunities-while-chasing-ai-seo\"><\/span><b>Why Are Businesses Missing Real Opportunities While Chasing AI SEO?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The podcast begins with an observation that should make every marketer pause.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cYouTube is the second largest search engine,\u201d Patrick Stox said. \u201cAnd yet people are fixated on AI assistants that in total drive less than 1% of their traffic.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about that for a second. While entire marketing teams are busy trying to get mentioned in ChatGPT responses, YouTube alone processes more search queries daily than any platform besides Google itself.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And this is not theoretical traffic, these are engaged users actively searching for tutorials, reviews, and \u201chow-to\u201d content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, real discovery moments where brand visibility directly converts to business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Patrick\u2019s advice was clear and almost urgent: <\/span><span style=\"font-weight: 400;\">\u201cIf you are not doing it, go do more video right now.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For him, YouTube isn\u2019t a secondary channel, it\u2019s <\/span><i><span style=\"font-weight: 400;\">the biggest underused opportunity<\/span><\/i><span style=\"font-weight: 400;\"> in <a href=\"https:\/\/www.stanventures.com\/seo-podcast\/how-to-do-saas-content-marketing\/\">SEO and marketing today<\/a>.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-youtube-is-still-a-goldmine-for-seo-and-brand-awareness\"><\/span><b>Why YouTube Is Still a Goldmine for SEO and Brand Awareness<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It is easy to overlook YouTube in a world obsessed with generative AI and voice search but the numbers don\u2019t lie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over 2.7 billion logged-in users visit YouTube monthly. People use it to compare products, learn new skills, and research brands.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yet, many marketers still treat it as \u201cjust a video platform,\u201d not a search engine with its own algorithm, intent patterns, and ranking signals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tim Soulo captured this paradox perfectly:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cA lot of people are projecting three to five years ahead, assuming <a href=\"https:\/\/www.stanventures.com\/news\/ai-tool-usage-on-the-rise-but-search-still-rules-says-study-4154\/\">AI search will dominate<\/a>. But YouTube already has far more business potential today. And I don\u2019t see it losing relevance, it is only getting bigger.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He is right. As newer generations grow up video-first, long-form and short-form video are becoming default formats for search. Whether it\u2019s YouTube Shorts, Instagram Reels, or TikTok, video is no longer optional, it is the medium where intent meets attention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And yet, companies continue pouring resources into optimizing for AI chat interfaces that might not even send them measurable traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So here\u2019s the key question &#8211; are you optimizing for tomorrow\u2019s 1% traffic at the expense of today\u2019s 40% opportunity?<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"can-seo-really-fix-everything-in-the-ai-era\"><\/span><b>Can SEO Really Fix Everything in the AI Era?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ahrefs didn\u2019t stop at just search platforms, they went deeper into what many marketers get wrong about SEO\u2019s role in this new landscape.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Patrick Stox put it bluntly: <\/span><span style=\"font-weight: 400;\">\u201cWe can create a bunch of content and fix some issues. But if your product or service has real problems, if people are complaining on Reddit, YouTube, or social media, SEO can\u2019t save you.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is a reality check many companies need to hear. Optimizing AI assistants like ChatGPT or Perplexity won\u2019t help if your brand\u2019s reputation is already damaged by user sentiment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He even shared a story from Ahrefs itself: <\/span><span style=\"font-weight: 400;\">When the company once made a controversial pricing change, no amount of blog posts or content strategy could calm the backlash, until they actually changed the product decision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a powerful reminder: you can\u2019t \u201coptimize\u201d your way out of a bad experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the era of AI search, where reputation and relevance feed algorithmic recommendations, your product and customer experience <\/span><i><span style=\"font-weight: 400;\">are<\/span><\/i><span style=\"font-weight: 400;\"> your SEO.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-does-real-%e2%80%9cai-search-optimization%e2%80%9d-actually-mean\"><\/span><b>What Does Real \u201cAI Search Optimization\u201d Actually Mean?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Despite the skepticism, Ahrefs doesn\u2019t dismiss AI SEO altogether.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, Patrick and Tim reframed what <\/span><i><span style=\"font-weight: 400;\">effective<\/span><\/i><span style=\"font-weight: 400;\"> optimization for AI really looks like and it is not about gaming the system.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Patrick explained how AI models like ChatGPT and Perplexity pick sources:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They look for credible, clearly written content that provides both consensus and information gain.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Which means your content should match what others say <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> add something unique.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5751\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/11\/Worlds-Top-SEO-Expert-Busts-AI-Search-Myths-.jpg\" alt=\"World's Top SEO Expert Busts AI Search Myths\" width=\"1234\" height=\"636\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/11\/Worlds-Top-SEO-Expert-Busts-AI-Search-Myths-.jpg 1234w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/11\/Worlds-Top-SEO-Expert-Busts-AI-Search-Myths--300x155.jpg 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/11\/Worlds-Top-SEO-Expert-Busts-AI-Search-Myths--1024x528.jpg 1024w\" sizes=\"auto, (max-width: 1234px) 100vw, 1234px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u201cYou need to say the same thing as the good sources do,\u201d Patrick said, \u201cand then add something of value on top.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He emphasized that \u201cmarketing jargon\u201d and vague brand statements are your worst enemy. AI models just like people understand plain language better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tim added: <\/span><span style=\"font-weight: 400;\">\u201cWe get too clever sometimes. We write a copy that sounds smart but says nothing. The best-performing content just explains what the product does, clearly.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So if you\u2019re writing for AI (and humans), keep it simple, factual, and consistent. AI learns patterns, not poetry.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-youtube-and-video-are-central-to-the-future-of-search\"><\/span><b>Why YouTube and Video Are Central to the Future of Search<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The discussion circled back to one recurring truth: video dominates attention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When Patrick and Tim reviewed traffic data, they found that YouTube drives measurable signups for Ahrefs, more so than experimental AI channels ever have.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe literally see it in our signups,\u201d Patrick said. \u201cPeople watch our videos and sign up for Ahrefs. It\u2019s an incredible channel.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even beyond YouTube, Instagram Reels, TikTok, and LinkedIn video posts are emerging as secondary \u201csearch engines\u201d where users discover information visually.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So if your entire \u201csearch strategy\u201d focuses only on written content and AI citations, you\u2019re missing the platforms where your audience already spends its time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tim Soulo summed it up: <\/span><span style=\"font-weight: 400;\">\u201cIf you\u2019re putting all your eggs in the ChatGPT basket and nothing on YouTube, that\u2019s a big mistake.\u201d<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"should-businesses-still-invest-in-ai-seo\"><\/span><b>Should Businesses Still Invest in AI SEO?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Yes but strategically.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ahrefs\u2019 stance isn\u2019t to ignore AI; it\u2019s to contextualize it. Optimize your site so it\u2019s crawlable by AI models, but don\u2019t obsess over being cited in a chatbot.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Patrick pointed out that AI-driven assistants are still responsible for less than 1% of site traffic, while traditional Google Search, YouTube, and social platforms remain dominant sources.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The takeaway?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Continue investing in high-quality, factually clear content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prioritize platforms that already deliver ROI today.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Let AI SEO be an extension of your broader strategy, not its centerpiece.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">At Stan Ventures, we have been helping brands adapt their SEO frameworks for the AI search era, ensuring that every piece of content is structured, discoverable, and contextually aligned for both traditional search engines and AI-powered assistants.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through our<\/span><b><a href=\"https:\/\/www.stanventures.com\/news\/how-googles-ai-overviews-are-changing-seo-5709\/\"> AI SEO services<\/a>,<\/b><span style=\"font-weight: 400;\"> we focus on optimizing your website for emerging Answer Engines, LLM-powered search tools, and AI-driven content visibility, while strengthening your existing organic footprint.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5752\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/11\/SEO-myths-by-Ahrefs.jpg\" alt=\"SEO Myths By Ahrefs\" width=\"1237\" height=\"682\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/11\/SEO-myths-by-Ahrefs.jpg 1237w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/11\/SEO-myths-by-Ahrefs-300x165.jpg 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/11\/SEO-myths-by-Ahrefs-1024x565.jpg 1024w\" sizes=\"auto, (max-width: 1237px) 100vw, 1237px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"whats-the-real-lesson-from-ahrefs-podcast\"><\/span><b>What\u2019s the Real Lesson from Ahrefs\u2019 Podcast?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The underlying message from Ahrefs is about focus and balance. Chasing every new <a href=\"https:\/\/www.stanventures.com\/blog\/agentic-commerce-seo\/\">AI optimization<\/a> trick might feel like innovation, but real marketing impact still comes from the fundamentals:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understanding where your audience spends tim<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating genuinely valuable content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Building a brand people trust<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Patrick summed it up with a line that\u2019s as refreshing as it is honest:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cYour top tactic is actually business-related. Just be better, build a better product, a better service, a better business.\u201d<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"tldr-%e2%80%93-key-takeaways-from-ahrefs-ai-seo-discussion\"><\/span><b>TL;DR &#8211; Key Takeaways From Ahrefs\u2019 AI SEO Discussion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI SEO is real, but small.<\/b><span style=\"font-weight: 400;\"> AI assistants like ChatGPT and Perplexity drive <\/span><i><span style=\"font-weight: 400;\">less than 1%<\/span><\/i><span style=\"font-weight: 400;\"> of site traffic today.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>YouTube remains the second-largest search engine<\/b><span style=\"font-weight: 400;\"> and one of the biggest missed opportunities for marketers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Video content = discovery content.<\/b><span style=\"font-weight: 400;\"> Audiences, especially younger ones search visually.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>SEO\u00a0 can\u2019t fix bad products.<\/b><span style=\"font-weight: 400;\"> Real marketing starts with value, not optimization.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Write clearly, not cleverly.<\/b><span style=\"font-weight: 400;\"> AI and humans alike reward simple, factual, source-cited content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Balance your focus.<\/b><span style=\"font-weight: 400;\"> Future-proof your brand with AI readiness, but don\u2019t abandon the platforms that already work.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are we all too busy optimizing for AI to notice we are leaving money on the table? That is exactly what the latest Ahrefs podcast set out to explore.\u00a0 With brands scrambling to \u201crank\u201d in ChatGPT, Perplexity, or Google\u2019s AI Overviews, Ahrefs\u2019 experts argue that businesses might be chasing futuristic trends while ignoring opportunities that [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,1],"tags":[],"class_list":["post-5747","post","type-post","status-publish","format-standard","hentry","category-ai","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ahrefs on AI SEO: Stop Ignoring YouTube and Real ROI<\/title>\n<meta name=\"description\" content=\"Ahrefs warns marketers not to chase AI SEO hype. Learn why YouTube, video content, and real brand value still drive the biggest ROI in 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stanventures.com\/news\/5747ai-search-seo-distracting-from-bigger-opportunities-ahrefs-5747\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ahrefs on AI SEO: Stop Ignoring YouTube and Real ROI\" \/>\n<meta property=\"og:description\" content=\"Ahrefs warns marketers not to chase AI SEO hype. Learn why YouTube, video content, and real brand value still drive the biggest ROI in 2025.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stanventures.com\/news\/5747ai-search-seo-distracting-from-bigger-opportunities-ahrefs-5747\/\" \/>\n<meta property=\"og:site_name\" content=\"Stan Ventures\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/StanVentures\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-12T15:36:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/11\/Worlds-Top-SEO-Expert-Busts-AI-Search-Myths-.jpg\" \/>\n<meta name=\"author\" content=\"Dipti Arora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@stanventures\" \/>\n<meta name=\"twitter:site\" content=\"@stanventures\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dipti Arora\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/5747ai-search-seo-distracting-from-bigger-opportunities-ahrefs-5747\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/5747ai-search-seo-distracting-from-bigger-opportunities-ahrefs-5747\\\/\"},\"author\":{\"name\":\"Dipti Arora\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#\\\/schema\\\/person\\\/bda41d9b7a42f37d1b56fdd950c5175f\"},\"headline\":\"Is AI Search SEO Distracting Us From Bigger Opportunities? 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