{"id":5820,"date":"2025-11-18T16:02:42","date_gmt":"2025-11-18T16:02:42","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=5820"},"modified":"2025-11-18T16:02:42","modified_gmt":"2025-11-18T16:02:42","slug":"how-will-your-website-survive-the-new-seo-reset","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/how-will-your-website-survive-the-new-seo-reset-5820\/","title":{"rendered":"How Will Your Website Survive the New SEO Reset?\u00a0"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The SEO industry is entering a moment unlike anything we have seen before.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the first time, Google\u2019s AI, not the traditional ten blue links, is deciding what gets exposure, what gets buried, and what users see without ever clicking.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the latest episode of <a href=\"https:\/\/open.spotify.com\/episode\/3VU71EkMFXSrCiKobCTL6b?si=UHpL-oEPSZ2A13R6plC11Q\">SEO On-Air (Season 4)<\/a>, host Koa brought together three industry leaders including Tyler Brown (Head of SEO &amp; AI at Big Leap), Ryan Foizey (Strategist, C4 Media) and Jelena Misic (SEO Strategist, Libra Design.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u00a0 break down how AI Overviews are rewriting search visibility, why traffic patterns now look \u201cmuddy,\u201d and what strategies will help websites adapt to this new era of AI-first search.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The conversation was blunt, fast-paced, and packed with insights from agencies already navigating real client panic, shifting budgets, and data chaos.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/3VU71EkMFXSrCiKobCTL6b\" width=\"100%\" height=\"232\" frameborder=\"0\"><br \/>\n<\/iframe><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/news\/how-will-your-website-survive-the-new-seo-reset-5820\/#is-ai-completely-changing-the-way-we-track-performance\" >Is AI Completely Changing the Way We Track Performance?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/news\/how-will-your-website-survive-the-new-seo-reset-5820\/#how-are-agencies-actually-adapting-to-ai-overviews\" >How Are Agencies Actually Adapting to AI Overviews?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/news\/how-will-your-website-survive-the-new-seo-reset-5820\/#if-clicks-are-disappearing-does-visibility-still-matter\" >If Clicks Are Disappearing, Does Visibility Still Matter?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/news\/how-will-your-website-survive-the-new-seo-reset-5820\/#are-ai-overviews-an-opportunity-or-a-threat\" >Are AI Overviews an Opportunity or a Threat?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/news\/how-will-your-website-survive-the-new-seo-reset-5820\/#what-should-websites-prioritize-to-appear-in-ai-overviews\" >What Should Websites Prioritize to Appear in AI Overviews?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.stanventures.com\/news\/how-will-your-website-survive-the-new-seo-reset-5820\/#how-does-brand-trust-influence-ai-visibility\" >How Does Brand Trust Influence AI Visibility?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.stanventures.com\/news\/how-will-your-website-survive-the-new-seo-reset-5820\/#why-are-clients-panicking-and-how-are-agencies-handling-it\" >Why Are Clients Panicking, and How Are Agencies Handling It?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.stanventures.com\/news\/how-will-your-website-survive-the-new-seo-reset-5820\/#is-seo-dying-or-evolving\" >Is SEO Dying or Evolving?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.stanventures.com\/news\/how-will-your-website-survive-the-new-seo-reset-5820\/#tldr-%e2%80%93-key-takeaways\" >TL;DR &#8211; Key Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"is-ai-completely-changing-the-way-we-track-performance\"><\/span><b>Is AI Completely Changing the Way We Track Performance?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The discussion opened with a shared frustration: data for <a href=\"https:\/\/www.stanventures.com\/news\/how-googles-ai-overviews-are-changing-seo-5709\/\">AI Overviews<\/a> is messy, incomplete, and almost impossible to track reliably.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ryan Foizey set the stage by pointing out that although Google Analytics can track source attribution or custom events, there is still no out-of-the-box way to measure how a site performs inside AI Overviews.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Agencies are left guessing, stitching together indirect indicators, and hoping Google offers clarity soon. As Ryan put it, \u201cThere\u2019s no source of truth yet.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tyler Brown echoed this sentiment. When AI Overviews first rolled out, he watched clients panic as click-through rates tanked. The Big Leap team had to rethink how they defined success.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They shifted from ranking positions to overall visibility, believing that being present in AI Overviews even without clicks, could influence longer-term conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The bottom line? AI Overviews changed the rules, but Google hasn\u2019t given marketers the tools to measure the impact.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"How Will Your Website Survive This SEO Reset?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/QhB_APc51uI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-are-agencies-actually-adapting-to-ai-overviews\"><\/span><b>How Are Agencies Actually Adapting to AI Overviews?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tyler described the first months after AI Overviews launched as \u201ca reset.\u201d He joked that Big Leap had to create an entirely new internal mantra: adapt or get left behind.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The agency began monitoring alternative signals, visibility, bot patterns, attribution fragments, while waiting for Google Search Console to include AI reporting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ryan added that although data is unclear, the core approach to SEO remains familiar: solve user needs, create helpful content, and reinforce trust signals. AI may control the interface, but the fundamentals still determine what content gets surfaced.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jelena took the discussion deeper into the strategic mindset shift. She explained that optimizing for AI Overviews is not far from optimizing for featured snippets.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Structured data, clarity, intent alignment, these were already crucial. AI simply pushes them further into the spotlight. Her stance was clear: <a href=\"https:\/\/www.stanventures.com\/blog\/ai-seo-backlinks\/\">AI SEO<\/a> must adapt to the shift instead of resisting it.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"if-clicks-are-disappearing-does-visibility-still-matter\"><\/span><b>If Clicks Are Disappearing, Does Visibility Still Matter?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This was one of the most important questions. With AI Overviews answering queries directly, users often do not click through to websites.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many clients see this as a threat, but the experts disagreed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jelena highlighted that increased visibility even without immediate clicks still builds brand recognition. Users may not engage in the moment, but they remember the brand later.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Right now Google does not display clear impression data for AI Overviews, but the influence is real and will become measurable eventually.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ryan emphasized that AI visibility can be extremely powerful for thought leadership, complex queries, or<a href=\"https:\/\/www.stanventures.com\/seo-podcast\/strategizing-seo-for-different-stages-of-the-marketing-funnel\/\"> top-of-funnel authority<\/a> building.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He warned, however, that for e-commerce businesses, visibility without clicks may not convert into revenue. It comes back to business goals: AI visibility is valuable, but only if it supports the brand\u2019s intent.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"are-ai-overviews-an-opportunity-or-a-threat\"><\/span><b>Are AI Overviews an Opportunity or a Threat?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tyler argued that AI Overviews are an opportunity, at least for now. Currently, they are <\/span><b>100% organic<\/b><span style=\"font-weight: 400;\">, with no ads occupying the space. He believes brands should position themselves strongly before monetization arrives.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once Google introduces ads into AI results, competition will intensify dramatically.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This led to the next major question: When will Google start placing ads inside AI Overviews?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0Tyler suggested they are already testing early variations, and full rollout is only a matter of time. Once ads enter the picture, visibility will become even harder for organic results.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-should-websites-prioritize-to-appear-in-ai-overviews\"><\/span><b>What Should Websites Prioritize to Appear in AI Overviews?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ryan explained that the first step is the same step SEO has always relied on: understand user needs and answer them directly. AI models rely on clarity, structure, and authority. Technical SEO is still essential.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The panel agreed on these priorities:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Write content that directly solves user problems<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use structured data to help AI read your content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build topical depth, not superficial listicles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure freshness, quality, and credibility<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strengthen brand trust signals through PR, mentions, and expert authority<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tyler noted that approximately 80% of AI Optimization is traditional SEO, with the remaining 20% focused on enhancing structure, schema, and relevance for AI interpretation.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-does-brand-trust-influence-ai-visibility\"><\/span><b>How Does Brand Trust Influence AI Visibility?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A fascinating segment revolved around brand authority. Ryan shared an example in which a client\u2019s PR push landed coverage in several high-authority publications.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Within weeks, AI Overviews picked up the brand as a source. This reinforced a growing theory: AI Overviews rely heavily on trusted brands, credible citations, and authority signals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tyler expanded on this idea by comparing it to going viral organically. When credible sources amplify your brand, AI systems pick up the pattern quickly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trust is the new ranking factor, and you cannot fake it.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-are-clients-panicking-and-how-are-agencies-handling-it\"><\/span><b>Why Are Clients Panicking, and How Are Agencies Handling It?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Toward the end of the conversation, the panel addressed the pressure agencies are receiving. Clients are freezing budgets, delaying projects, and questioning SEO entirely.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tyler compared the moment to the early pandemic era, confusion, uncertainty, and hesitation everywhere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A Google representative even told Tyler, \u201cYou need a new baseline.\u201d Year-over-year comparisons no longer make sense because AI fundamentally changes how clicks appear, how impressions are calculated, and how users search.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is the heart of the SEO reset: Clients think they are failing, but the system itself has shifted.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"is-seo-dying-or-evolving\"><\/span><b>Is SEO Dying or Evolving?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The final takeaway from the panel was unanimous: SEO is not dying. It is transforming. AI Overviews demand clarity, authority, and genuine usefulness, much like every major Google update before it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tools are changing. The interface is evolving. But the fundamentals remain.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As Ryan put it, the real focus should always be the user, not vanity metrics. When your content genuinely solves problems, you win even in an AI-driven search world.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"tldr-%e2%80%93-key-takeaways\"><\/span><b>TL;DR &#8211; Key Takeaways<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI Overviews are rewriting search visibility, but tracking is still incomplete and difficult.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google has not yet provided official AI Overviews performance metrics, making data \u201cmuddy.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visibility matters more than rankings in the AI era, even when clicks decline.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Structured data, intent clarity, and topical authority are essential for appearing in AI Overviews.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI results are currently fully organic, but ads will likely be introduced soon.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand trust is a core signal for AI visibility, PR and authority drive inclusion.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Agencies are shifting to new baselines because old traffic comparisons no longer apply.<\/span>&nbsp;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The SEO industry is entering a moment unlike anything we have seen before.\u00a0 For the first time, Google\u2019s AI, not the traditional ten blue links, is deciding what gets exposure, what gets buried, and what users see without ever clicking.\u00a0 In the latest episode of SEO On-Air (Season 4), host Koa brought together three industry [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-5820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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