{"id":607,"date":"2024-08-16T09:38:10","date_gmt":"2024-08-16T09:38:10","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=607"},"modified":"2025-10-29T07:30:22","modified_gmt":"2025-10-29T07:30:22","slug":"august-2024-core-update","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/august-2024-core-update-607\/","title":{"rendered":"Google August 2024 Core Update: Boosting Genuine Sites with Useful Content"},"content":{"rendered":"<p>Google has just started rolling out its August 2024 core update, causing a stir among website owners, especially small and independent publishers. This update, which will take about a month to fully deploy, is designed to boost smaller websites by highlighting content that\u2019s genuinely useful to users.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-608\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/08\/August-2024-core-update.png\" alt=\"Google has just started rolling out its August 2024 core update\" width=\"1792\" height=\"1024\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/08\/August-2024-core-update.png 1792w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/08\/August-2024-core-update-300x171.png 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/08\/August-2024-core-update-1024x585.png 1024w\" sizes=\"auto, (max-width: 1792px) 100vw, 1792px\" \/><\/p>\n<p>Amid the ongoing rollout, Google has acknowledged an unrelated issue affecting a significant number of search results, which they are actively working to resolve.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">There&#8217;s an ongoing issue with ranking in Google Search that&#8217;s affecting a large number of search results. We&#8217;ve identified the root cause. This issue is unrelated to the ongoing core update rollout announced yesterday. We&#8217;re working on a fix. <a href=\"https:\/\/t.co\/bxHy20KJJ0\">https:\/\/t.co\/bxHy20KJJ0<\/a><\/p>\n<p>\u2014 Google Search Central (@googlesearchc) <a href=\"https:\/\/twitter.com\/googlesearchc\/status\/1824331519910973501?ref_src=twsrc%5Etfw\">August 16, 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><strong>Update<\/strong>: Google has confirmed that the bug impacting numerous search results has been fixed.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-625\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/08\/https___www.searchenginejournal.com_wp-content_uploads_2024_08_resolved-581.png\" alt=\"The August 2024 bug has been fixed\" width=\"1325\" height=\"437\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/08\/https___www.searchenginejournal.com_wp-content_uploads_2024_08_resolved-581.png 1325w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/08\/https___www.searchenginejournal.com_wp-content_uploads_2024_08_resolved-581-300x99.png 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/08\/https___www.searchenginejournal.com_wp-content_uploads_2024_08_resolved-581-1024x338.png 1024w\" sizes=\"auto, (max-width: 1325px) 100vw, 1325px\" \/><\/p>\n<p>Google&#8217;s search ranking issue has persisted for over 2.5 days. The company anticipates providing an update within the next 48 hours.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-622\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/08\/google-search-status-dashboard-1.png\" alt=\"google search status dashboard\" width=\"1575\" height=\"728\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/08\/google-search-status-dashboard-1.png 1575w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/08\/google-search-status-dashboard-1-300x139.png 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/08\/google-search-status-dashboard-1-1024x473.png 1024w\" sizes=\"auto, (max-width: 1575px) 100vw, 1575px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/news\/august-2024-core-update-607\/#inside-googles-august-update\" >Inside Google\u2019s August Update<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/news\/august-2024-core-update-607\/#the-updates-impact-on-the-online-ecosystem\" >The Update\u2019s Impact on the Online Ecosystem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/news\/august-2024-core-update-607\/#industry-experts-weigh-in\" >Industry Experts Weigh In<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/news\/august-2024-core-update-607\/#how-googles-algorithms-have-changed\" >How Google\u2019s Algorithms Have Changed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/news\/august-2024-core-update-607\/#the-future-of-search-and-content-creation\" >The Future of Search and Content Creation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.stanventures.com\/news\/august-2024-core-update-607\/#how-to-thrive-in-googles-new-world\" >How to Thrive in Google\u2019s New World<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.stanventures.com\/news\/august-2024-core-update-607\/#key-takeaways\" >Key Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"inside-googles-august-update\"><\/span><b>Inside Google\u2019s August Update<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google\u2019s core updates are always significant, but the August 2024 update stands out because of its focus. Unlike previous updates, this one is specifically designed to benefit small and independent publishers.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Today we released the August 2024 core update. It continues our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.<a href=\"https:\/\/t.co\/T6Qt0JUoWt\">https:\/\/t.co\/T6Qt0JUoWt<\/a><\/p>\n<p>\u2014 Google Search Central (@googlesearchc) <a href=\"https:\/\/twitter.com\/googlesearchc\/status\/1824098508179165308?ref_src=twsrc%5Etfw\">August 15, 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Google\u2019s Search Advocate, John Mueller, clarified that this update is a direct response to feedback received over the past year. Many small publishers were hit hard by the September 2023 helpful content update, which seemed to favor larger, more established sites.<\/p>\n<p>In announcing the <a href=\"https:\/\/developers.google.com\/search\/blog\/2024\/08\/august-2024-core-update\">update<\/a>, Mueller explained, \u201c<i>This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search<\/i>.\u201d<\/p>\n<p>In other words, Google is shifting its focus towards rewarding content that is truly helpful and relevant to users, rather than content that is merely optimized to rank well in search results.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-609\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/08\/Aug-2024-update.png\" alt=\"Google August 2024 core update announcement - Google Search Central Blog\" width=\"1656\" height=\"697\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/08\/Aug-2024-update.png 1656w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/08\/Aug-2024-update-300x126.png 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/08\/Aug-2024-update-1024x431.png 1024w\" sizes=\"auto, (max-width: 1656px) 100vw, 1656px\" \/><\/p>\n<p>This update also highlights Google\u2019s commitment to addressing the concerns of the content-creating community. Google has updated its guidance on core updates, offering more detailed advice for those whose search rankings might change as a result. However, the core message remains the same: prioritize creating content that is valuable to people, not just search engines.<\/p>\n<p>For website owners looking to maximize their visibility amid these algorithmic shifts, partnering with a<a href=\"https:\/\/www.stanventures.com\/managed-seo-services\/\"> professional SEO firm<\/a> can be instrumental. These firms specialize in tailoring strategies that align with Google&#8217;s evolving updates, ensuring sustained growth and enhanced search rankings.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-updates-impact-on-the-online-ecosystem\"><\/span><b>The Update\u2019s Impact on the Online Ecosystem<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the past, Google\u2019s core updates have always been met with a mix of hope and anxiety within the SEO community. Some websites experience positive changes, while others see their traffic drop, often with little understanding of why.<\/p>\n<p>This new update could be a chance for recovery for those negatively impacted by the <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ranking-systems-guide#helpful-content\">September 2023<\/a> and <a href=\"https:\/\/blog.google\/products\/search\/google-search-update-march-2024\/\">March 2024<\/a> updates. Many small sites have struggled to regain their previous rankings despite following Google\u2019s advice to focus on creating helpful, user-focused content. This update could finally provide the boost they\u2019ve been waiting for, helping them compete more effectively with larger, more resource-rich websites.<\/p>\n<p>Google\u2019s emphasis on small and independent sites suggests a broader strategy to diversify the content that appears in search results. This could lead to a more varied online experience for users, making it easier to find niche content that closely matches their interests.<\/p>\n<p>However, it\u2019s important to note that the full impact of this update won\u2019t be clear until the rollout is complete. Over the next few weeks, publishers and SEO professionals will closely monitor their traffic and rankings to see how they are affected. As with all core updates, the effects are likely to be mixed, with some sites seeing improvements and others facing new challenges.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"industry-experts-weigh-in\"><\/span><b>Industry Experts Weigh In<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Industry experts are already noticing significant changes in website rankings. Prominent SEO professionals, such as Lily Ray and Glenn Gabe, have taken to X (formerly Twitter) to share their observations, highlighting the update&#8217;s potential implications for sites that have previously struggled under Google&#8217;s algorithmic adjustments.<\/p>\n<p>Lily Ray pointed out that recoveries from past Google core updates typically take time, with noticeable improvements usually taking 6-12 weeks. She emphasized that while full recoveries are rare, seeing sites bounce back to about 50-66% of their previous standings is more common.<\/p>\n<p>Ray also noted that SEO performance typically improves in the days before the first major core update but warned that recovering now doesn\u2019t necessarily protect sites from future algorithm changes.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">A little context about site recoveries from past Google core updates:<\/p>\n<p>&#8211; Recoveries take a while to kick in. You can see in the examples below: the upward movement lasted about 6-12 weeks. No one is going to miraculously shoot back to where they were in 24 hours.<\/p>\n<p>&#8211; It&#8217;s pretty\u2026 <a href=\"https:\/\/t.co\/VLpyvkJJI0\">pic.twitter.com\/VLpyvkJJI0<\/a><\/p>\n<p>\u2014 Lily Ray \ud83d\ude0f (@lilyraynyc) <a href=\"https:\/\/twitter.com\/lilyraynyc\/status\/1825234512101486737?ref_src=twsrc%5Etfw\">August 18, 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Glenn Gabe also chimed in, providing insights into the immediate effects of the core update. He reported seeing early signs of recovery for websites previously hit hard by the September Helpful Content Update (HCU(X)). Gabe observed significant ranking improvements for some sites across various queries, signaling a shift in Google\u2019s treatment of content-heavy sites. While he acknowledged that there are still many moving parts due to the ongoing ranking issue Google reported, Gabe\u2019s findings offer a glimmer of hope for sites struggling over the past year.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Good Morning Google Land! This is the first edition of &#8220;Core Update Notes&#8221; for the August 2024 core update. And man, are we starting off in an interesting way. First, Google announced a ranking issue last night impacting a &#8220;large number of search results&#8221;. So, what I present now\u2026 <a href=\"https:\/\/t.co\/YKViu0ws5q\">pic.twitter.com\/YKViu0ws5q<\/a><\/p>\n<p>\u2014 Glenn Gabe (@glenngabe) <a href=\"https:\/\/twitter.com\/glenngabe\/status\/1824399924710023216?ref_src=twsrc%5Etfw\">August 16, 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Beth Sachs, another industry expert, also tweeted her optimistic outlook, indicating early positive changes in the SERPs that some site owners are experiencing.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">I know the Google Core Update has only just begun&#8230;but it&#8217;s looking positive! SERP thumbnails back, lost rankings recovered\ud83d\ude0d\ud83e\udd11\ud83d\ude1c\ud83d\udcb0 <a href=\"https:\/\/t.co\/9GoR321EnM\">pic.twitter.com\/9GoR321EnM<\/a><\/p>\n<p>\u2014 Beth Sachs (@nichesitesbeth) <a href=\"https:\/\/twitter.com\/nichesitesbeth\/status\/1825185799429648728?ref_src=twsrc%5Etfw\">August 18, 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>On a more cautious note, Marie Haynes reported mixed results.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Starting to see some improvements.<\/p>\n<p>The vast majority of sites I monitor have no change. A few are down.<\/p>\n<p>It&#8217;s early and the update will take a month to roll out, so hang in there!<\/p>\n<p>The first 3 pictured were impacted by HCU. They are not sites that were publicly discussed. <a href=\"https:\/\/t.co\/iB9xmSOsqU\">pic.twitter.com\/iB9xmSOsqU<\/a><\/p>\n<p>\u2014 Marie Haynes (@Marie_Haynes) <a href=\"https:\/\/twitter.com\/Marie_Haynes\/status\/1825136500297674791?ref_src=twsrc%5Etfw\">August 18, 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-googles-algorithms-have-changed\"><\/span><b>How Google\u2019s Algorithms Have Changed<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To understand why this update is so important, it helps to look at how Google\u2019s search algorithms have evolved over time. Google regularly updates its algorithms to improve the quality of its search results, with core updates being a key part of this process. These updates can cause significant shifts in search rankings as Google\u2019s algorithms reassess the relevance and quality of the content on millions of websites.<\/p>\n<p>Backlinks are usually not the reason why the websites see a drop in rankings during these updates. However, if you were building spammy links, it can lead to future drops as the spam detection is now part of the real-time algorithm. If you are into building backlinks, then our advice is to choose a reputed <a href=\"https:\/\/www.stanventures.com\/powerful-link-building-service\/\">link building service<\/a> like the one offered by Stan Ventures to avoid any future complications.<\/p>\n<p>The September 2023 helpful content update was particularly impactful. It aimed to prioritize content that provided real value to users, but it also caused major disruptions for many small and independent publishers. These publishers saw their search rankings drop significantly, leading to a loss of traffic and, in some cases, revenue.<\/p>\n<p>Since then, Google has released several updates to try to address these issues, including the March 2024 core update, which was the largest update in recent history. Despite these efforts, many sites that were hit in September 2023 have not fully recovered.<\/p>\n<p>The August 2024 update is part of Google\u2019s ongoing efforts to refine its search algorithms and address the concerns of the content-creating community. By focusing on small and independent publishers, Google acknowledges the importance of having diverse voices and perspectives in its search results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-future-of-search-and-content-creation\"><\/span><b>The Future of Search and Content Creation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The August 2024 core update could have long-lasting effects on how content is produced and consumed online. For small and independent publishers, this update represents a significant opportunity to regain lost rankings and compete more effectively with larger websites. If successful, this update could encourage a resurgence of original, high-quality content that prioritizes user experience over simply trying to rank well in search engines.<\/p>\n<p>However, this shift also presents new challenges for content creators of all sizes. Producing content that is optimized for search engines will no longer be enough. Instead, creators must focus on delivering real value to their audiences through in-depth analysis, unique perspectives, or highly relevant information.<\/p>\n<p>For larger websites, the update could mean facing increased competition from smaller publishers who can better adapt to the new search landscape. This could lead to a more dynamic and competitive environment where innovation and originality are rewarded.<\/p>\n<p>Looking ahead, Google is likely to continue refining its algorithms in response to feedback from the content-creating community. The August 2024 update may be just the first in a series of changes to better support small and independent publishers, potentially leading to a more balanced and equitable search ecosystem.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-to-thrive-in-googles-new-world\"><\/span><b>How to Thrive in Google\u2019s New World<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For publishers, the key takeaway from the August 2024 core update is the importance of focusing on the quality and usefulness of your content. Here are some practical steps you can take to ensure your site aligns with Google\u2019s new priorities:<\/p>\n<p><b>Emphasize Originality and Relevance:<\/b> Make sure your content offers unique insights or information that can\u2019t be easily found elsewhere. This will help your site stand out from the competition and appeal to both users and search engines.<\/p>\n<p><b>Prioritize User Experience:<\/b> Ensure your content is easy to read, navigate, and engage with. This includes optimizing your site for mobile users, improving load times, and using clear, concise language.<\/p>\n<p><b>Keep Content Fresh:<\/b> Regularly review and update older posts to ensure they remain relevant and accurate. Fresh content is more likely to be seen as valuable by both users and search engines.<\/p>\n<p><b>Engage with Your Audience:<\/b> Build a loyal readership by actively engaging with your audience through comments, social media, and other channels. This can help increase your site\u2019s authority and drive repeat traffic.<\/p>\n<p><b>Monitor Your Metrics:<\/b> Over the coming weeks, monitor your site\u2019s traffic and search rankings closely. If you notice significant changes, consider conducting a content audit to identify areas for improvement.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"key-takeaways\"><\/span><b>Key Takeaways<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Google\u2019s August 2024 core update is rolling out now. It focuses on promoting useful content from small and independent publishers.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">This update responds to feedback from the content-creating community, particularly after the helpful content update in September 2023.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">The update could help smaller publishers recover lost rankings and compete more effectively with larger sites.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Publishers should prioritize creating original, relevant, and user-focused content to align with Google\u2019s new focus.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">The full impact of the update will become clearer over the next month as the rollout is completed.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Google has just started rolling out its August 2024 core update, causing a stir among website owners, especially small and independent publishers. This update, which will take about a month to fully deploy, is designed to boost smaller websites by highlighting content that\u2019s genuinely useful to users. Amid the ongoing rollout, Google has acknowledged an [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":608,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google August 2024 Core Update: Boosting Genuine Sites with Useful Content - Stan Ventures<\/title>\n<meta name=\"description\" content=\"Discover how Google&#039;s latest update is set to uplift small and independent sites by prioritizing genuinely useful content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stanventures.com\/news\/august-2024-core-update-607\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google August 2024 Core Update: Boosting Genuine Sites with Useful Content - 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