{"id":6076,"date":"2025-12-04T14:12:13","date_gmt":"2025-12-04T14:12:13","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=6076"},"modified":"2025-12-04T14:12:54","modified_gmt":"2025-12-04T14:12:54","slug":"study-finds-users-still-visit-websites-after-ai-search","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/study-finds-users-still-visit-websites-after-ai-search-6076\/","title":{"rendered":"Study Finds Users Still Visit Websites After AI Search"},"content":{"rendered":"

A new user study shows that Google\u2019s AI-style search results guide people toward a shortlist of choices, but most still visit websites before making real decisions. In 141 recorded sessions, 69% of users clicked through to a site, especially when they needed to book an appointment or choose a service.<\/b><\/p>\n

A research team recently watched 52 people across the United States and Canada complete a range of local service searches.\u00a0<\/span><\/p>\n

Participants used Google\u2019s <\/span>AI mode<\/span><\/a> at the start of their search and shifted between AI results and traditional listings as needed. The goal was to find out whether AI-style summaries reduce the need to visit websites.<\/span><\/p>\n

The <\/span>findings<\/span><\/a> suggest that claims about <\/span>AI killing traffic<\/span><\/a> do not hold up for real transactional searches.\u00a0<\/span><\/p>\n

Most people still wanted direct information from a provider\u2019s website, even after reviewing the AI summary.\u00a0<\/span><\/p>\n

Out of all sessions observed, 69% included at least one website click. Only a small portion felt ready to choose using the AI panel alone.<\/span><\/p>\n

\"Study<\/p>\n

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