{"id":6192,"date":"2025-12-10T14:51:26","date_gmt":"2025-12-10T14:51:26","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=6192"},"modified":"2025-12-10T14:51:26","modified_gmt":"2025-12-10T14:51:26","slug":"ai-max-broad-match-issue","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/ai-max-broad-match-issue-6192\/","title":{"rendered":"Google Ads AI Max Is &#8220;Broad-Matchifying&#8221; Exact &#038; Phrase Match Keywords"},"content":{"rendered":"<p><b>Google Ads&#8217; recently launched AI Max is showing a surprising pattern: instead of respecting exact match or phrase match boundaries, the system appears to expand them, effectively turning them into broad matches.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s the conclusion of a <a href=\"https:\/\/www.linkedin.com\/posts\/mikeryanretail_how-does-the-keywordless-technology-in-ai-activity-7402664660434345985-AAUi\/\">new post by Mike Ryan<\/a>, who analyzed one million AI Max impressions and found that the AI system \u201cbroad-matchifies\u201d precise keyword types, sometimes matching them to competitor brand terms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">His findings suggest a significant shift in how advertisers should understand \u201ckeywordless\u201d<a href=\"https:\/\/www.stanventures.com\/news\/google-ai-mode-ads-impact-on-seo-5911\/\"> AI-driven Google Ads<\/a> campaigns. But what does this really mean for performance, strategy, and brand protection?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lets understand their statements, and the wider implications for advertisers who rely on keyword precision.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/news\/ai-max-broad-match-issue-6192\/#what-did-the-study-reveal-about-ai-maxs-keyword-behavior\" >What Did the Study Reveal About AI Max\u2019s Keyword Behavior?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/news\/ai-max-broad-match-issue-6192\/#why-is-ai-max-expanding-exact-and-phrase-match\" >Why Is AI Max Expanding Exact and Phrase Match?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/news\/ai-max-broad-match-issue-6192\/#how-did-the-data-confirm-the-broadening-effect\" >How Did the Data Confirm the Broadening Effect?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/news\/ai-max-broad-match-issue-6192\/#how-widespread-is-the-expansion-what-range-did-the-study-identify\" >How Widespread Is the Expansion? What Range Did the Study Identify?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/news\/ai-max-broad-match-issue-6192\/#does-this-behave-differently-for-advertisers-using-mostly-broad-match\" >Does This Behave Differently for Advertisers Using Mostly Broad Match?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.stanventures.com\/news\/ai-max-broad-match-issue-6192\/#why-does-ai-max-often-bid-on-competitor-terms\" >Why Does AI Max Often Bid on Competitor Terms?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.stanventures.com\/news\/ai-max-broad-match-issue-6192\/#what-is-googles-official-position-on-this-behavior\" >What Is Google\u2019s Official Position on This Behavior?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.stanventures.com\/news\/ai-max-broad-match-issue-6192\/#is-this-the-future-of-keyword-targeting-in-google-ads\" >Is This the Future of Keyword Targeting in Google Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.stanventures.com\/news\/ai-max-broad-match-issue-6192\/#key-takeaways\" >Key Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"what-did-the-study-reveal-about-ai-maxs-keyword-behavior\"><\/span><b>What Did the Study Reveal About AI Max\u2019s Keyword Behavior?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The core finding from Mike Ryan\u2019s analysis is clear: AI Max significantly broadens both exact match and phrase match keywords.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4D22AQEJrjpRc1VUJA\/feedshare-shrink_800\/B4DZruMRvMIMAg-\/0\/1764932787960?e=2147483647&amp;v=beta&amp;t=vmjZjyPpeYS4wd26EBvYGcICbMXqE2r-vvZm0lhv3Bo\" alt=\"AI max match the keywords\" width=\"800\" height=\"491\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This happens because AI Max uses Google\u2019s \u201ckeywordless\u201d search term expansion technology, which is designed to find new relevant queries even if they don\u2019t align strictly with the advertiser\u2019s defined match types.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ryan summarized it simply: AI Max \u201ceffectively \u2018broad-matchifies\u2019 exact match and phrase match keywords.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">His dataset of one million impressions allowed him to identify where <a href=\"https:\/\/www.stanventures.com\/news\/google-ai-mode-ads-impact-on-seo-5911\/\">Google Ads deviates<\/a> from traditional matching rules.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even advertisers who intentionally rely on narrow match types for brand control saw AI Max showing ads on terms that were related but often not intended, including competitor brand terms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This behavior contradicts how many advertisers expect exact matches to operate, especially those protecting proprietary brand terms.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6193\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/12\/Rike-Myan-on-LinkedIn.jpg\" alt=\"Rike Myan On LinkedIn\" width=\"727\" height=\"859\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/12\/Rike-Myan-on-LinkedIn.jpg 727w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/12\/Rike-Myan-on-LinkedIn-254x300.jpg 254w\" sizes=\"auto, (max-width: 727px) 100vw, 727px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-is-ai-max-expanding-exact-and-phrase-match\"><\/span><b>Why Is AI Max Expanding Exact and Phrase Match?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ryan proposed a compelling hypothesis: Advertisers often use exact matches for their own brand terms, for instance, \u201c[BrandName] shoes.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI Max interprets this as: <\/span><i><span style=\"font-weight: 400;\">Aha! Here\u2019s a related search that\u2019s broadly similar!<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">But that \u201crelated\u201d term might actually be a competitor&#8217;s brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This suggests AI Max\u2019s keyword expansion logic doesn\u2019t fully distinguish between \u201cbrand category\u201d and \u201cbrand identity.\u201d Instead, it groups brand terms under broader intent categories such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Athletic shoe brands<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sportswear companies<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shoes in a certain price tier<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Therefore, exact match brand bidding becomes a launchpad for competitive keyword expansion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a huge shift because historically, advertisers used exact matches largely to avoid competitive bidding unless intentionally chosen.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-did-the-data-confirm-the-broadening-effect\"><\/span><b>How Did the Data Confirm the Broadening Effect?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ryan shared a chart illustrating match type impacts under AI Max. Though the image speaks for itself, his explanation clarifies the concept:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">The broad match remains unchanged because it is already fully expanded.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Exact match and phrase match both become broader, meaning they behave less like their traditional definitions.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Campaigns heavily reliant on exact matches see the strongest volume increases<span style=\"font-weight: 400;\">, aligning with Google\u2019s own public statements.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is consistent with Google\u2019s official explanation, which Ryan quoted:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cSearch term matching expands on existing keywords with broad match and keywordless technology to find more relevant and high-performing search queries.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, Google explicitly tells advertisers AI Max will expand terms. What Ryan\u2019s study does is reveal the <\/span><i><span style=\"font-weight: 400;\">degree<\/span><\/i><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">impact<\/span><\/i><span style=\"font-weight: 400;\"> of that expansion.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-widespread-is-the-expansion-what-range-did-the-study-identify\"><\/span><b>How Widespread Is the Expansion? What Range Did the Study Identify?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The study didn\u2019t just reveal that expansion happens, it quantified it. Ryan examined typical ranges across campaigns and found:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Exact match expansions account for 27% to 89% of AI Max impressions.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Most campaigns average near <\/span>80% expansion<span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The variance depends heavily on two factors:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">keyword match strategy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">keyword search volume<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This means advertisers with heavy exact match strategies especially low-volume or brand-heavy terms are more likely to see large expansions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Put simply: If you rely on exact matches, AI Max will go hunting for more impressions.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"does-this-behave-differently-for-advertisers-using-mostly-broad-match\"><\/span><b>Does This Behave Differently for Advertisers Using Mostly Broad Match?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Interestingly, broad match doesn\u2019t change at all. According to Ryan:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u201cBroad match isn\u2019t affected at all, because it\u2019s already broad.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He adds that in campaigns dominated by broad match, AI Max has fewer new impressions to discover, because broad match already captures most search intent variations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So AI Max\u2019s most dramatic shifts occur only when advertisers restrict themselves to exact or phrase match. In those scenarios, AI Max sees an opportunity to expand, reinterpret, and seek additional volume.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This aligns with Google\u2019s marketing message: advertisers who rely heavily on exact match will see the biggest spike in traffic under AI Max.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-does-ai-max-often-bid-on-competitor-terms\"><\/span><b>Why Does AI Max Often Bid on Competitor Terms?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The study also sheds light on a phenomenon advertisers have increasingly noticed: AI Max showing ads on competitor brand searches.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This happens because:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advertisers define exact match for their brand<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI Max identifies \u201crelated\u201d queries<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Competitor brands are often semantically related<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI Max expands to them, unless blocked<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Ryan notes: This helps explain \u201cthe commonly observed phenomenon of AI Max bidding against competitor terms.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This raises strategic concerns:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand cannibalization<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wasted budget on competitive categories<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Loss of control over brand bidding<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Advertisers who once relied on exact match for precision may now need to implement stronger negative keyword strategies or reconsider AI Max altogether.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-is-googles-official-position-on-this-behavior\"><\/span><b>What Is Google\u2019s Official Position on This Behavior?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google has been transparent about AI Max using \u201ckeywordless technology,\u201d but the full implications weren\u2019t widely understood until studies like this one surfaced.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google\u2019s phrasing states:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cSearch term matching expands on existing keywords with broad match and keywordless technology to find more relevant and high-performing search queries.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To Google, expansion is a feature, not a side effect.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To advertisers, however, this can feel like a loss of control, especially for brand-sensitive accounts.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"is-this-the-future-of-keyword-targeting-in-google-ads\"><\/span><b>Is This the Future of Keyword Targeting in Google Ads?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">AI Max represents a broader industry shift from <\/span><b>manual keyword control<\/b><span style=\"font-weight: 400;\"> toward <a href=\"https:\/\/www.stanventures.com\/ai-seo-services\/\">AI SEO<\/a> and <\/span><b>AI-determined intent models<\/b><span style=\"font-weight: 400;\">. Google continues pushing systems like Performance Max, Demand Gen, and now AI Max, all of which reduce manual control in favor of machine-driven optimization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This raises key questions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are exact and phrase match becoming symbolic rather than literal?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Will AI-based models eventually replace manual keyword match types?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are advertisers prepared for an era where intent replaces precision?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Can brand safety coexist with AI-driven expansion?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Advertisers who value control may find AI Max controversial. Those optimizing for volume may welcome its expansion capabilities.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"key-takeaways\"><\/span><b>Key Takeaways<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI Max expands exact and phrase match keywords, making them behave like broad match.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advertisers often end up bidding on competitor terms because AI Max interprets brand queries as broadly related.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exact match expansions account for 27% to 89% of AI Max impressions, with an average near 80%.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Broad match remains unchanged, as it is already fully expanded and offers no new opportunity for AI Max to explore.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google confirms this behavior, stating AI Max uses \u201ckeywordless technology\u201d to widen search term matching for more impressions.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads&#8217; recently launched AI Max is showing a surprising pattern: instead of respecting exact match or phrase match boundaries, the system appears to expand them, effectively turning them into broad matches.\u00a0 That\u2019s the conclusion of a new post by Mike Ryan, who analyzed one million AI Max impressions and found that the AI system [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6193,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,14],"tags":[],"class_list":["post-6192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-google"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI Max Broad-Match Issue in Google Ads<\/title>\n<meta name=\"description\" content=\"AI Max broad-match issue expands exact and phrase keywords, causing competitor matches and reduced control for Google Ads advertisers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stanventures.com\/news\/ai-max-broad-match-issue-6192\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI Max Broad-Match Issue in Google Ads\" \/>\n<meta property=\"og:description\" content=\"AI Max broad-match issue expands exact and phrase keywords, causing competitor matches and reduced control for Google Ads advertisers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stanventures.com\/news\/ai-max-broad-match-issue-6192\/\" \/>\n<meta property=\"og:site_name\" content=\"Stan Ventures\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/StanVentures\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-10T14:51:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/12\/Rike-Myan-on-LinkedIn.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"727\" \/>\n\t<meta property=\"og:image:height\" content=\"859\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dipti Arora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@stanventures\" \/>\n<meta name=\"twitter:site\" content=\"@stanventures\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dipti Arora\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/ai-max-broad-match-issue-6192\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/ai-max-broad-match-issue-6192\\\/\"},\"author\":{\"name\":\"Dipti Arora\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#\\\/schema\\\/person\\\/bda41d9b7a42f37d1b56fdd950c5175f\"},\"headline\":\"Google Ads AI Max Is &#8220;Broad-Matchifying&#8221; 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