{"id":6338,"date":"2025-12-17T14:37:34","date_gmt":"2025-12-17T14:37:34","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=6338"},"modified":"2025-12-17T14:40:38","modified_gmt":"2025-12-17T14:40:38","slug":"google-ai-search-seo-traditional-guidelines","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/google-ai-search-seo-traditional-guidelines-6338\/","title":{"rendered":"Google Confirms AI Search Follows Same SEO Rules"},"content":{"rendered":"<p><b>Google has said that publishers do not need a new optimization strategy to rank in AI-powered search experiences. According to the company, the same fundamentals that drive success in traditional Google Search also apply to AI-driven results, including AI Overviews and AI Mode.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The statement came from Nick Fox, Google\u2019s Senior Vice President of Knowledge and Information, during a recent interview on the <\/span><i><span style=\"font-weight: 400;\">AI Inside<\/span><\/i><span style=\"font-weight: 400;\"> channel with Jason Howell and Jeff Jarvis.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The discussion comes as publishers question how artificial intelligence is reshaping search visibility, traffic, and the economics of content creation.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6339\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/12\/Is-AI-Search-Hurting-The-Open-Web-With-Googles-Nick-Fox.jpg\" alt=\"Is AI Search Hurting The Open Web With Google's Nick Fox\" width=\"1270\" height=\"694\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/12\/Is-AI-Search-Hurting-The-Open-Web-With-Googles-Nick-Fox.jpg 1270w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/12\/Is-AI-Search-Hurting-The-Open-Web-With-Googles-Nick-Fox-300x164.jpg 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/12\/Is-AI-Search-Hurting-The-Open-Web-With-Googles-Nick-Fox-1024x560.jpg 1024w\" sizes=\"auto, (max-width: 1270px) 100vw, 1270px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/news\/google-ai-search-seo-traditional-guidelines-6338\/#why-google-says-ai-search-optimization-matches-traditional-seo\" >Why Google Says AI Search Optimization Matches Traditional SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/news\/google-ai-search-seo-traditional-guidelines-6338\/#why-google-is-pushing-back-on-ai-specific-seo-strategies\" >Why Google Is Pushing Back on AI-Specific SEO Strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/news\/google-ai-search-seo-traditional-guidelines-6338\/#what-google-said-about-licensing-publisher-content-for-ai-use\" >What Google Said About Licensing Publisher Content for AI Use<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/news\/google-ai-search-seo-traditional-guidelines-6338\/#how-google-describes-its-publisher-partnerships-today\" >How Google Describes Its Publisher Partnerships Today<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/news\/google-ai-search-seo-traditional-guidelines-6338\/#why-google-says-traffic-is-the-core-of-its-publisher-relationship\" >Why Google Says Traffic Is the Core of Its Publisher Relationship<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.stanventures.com\/news\/google-ai-search-seo-traditional-guidelines-6338\/#how-google-responds-to-claims-that-ai-search-reduces-clicks\" >How Google Responds to Claims That AI Search Reduces Clicks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.stanventures.com\/news\/google-ai-search-seo-traditional-guidelines-6338\/#why-google-calls-ai-search-an-expansionary-moment\" >Why Google Calls AI Search an Expansionary Moment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.stanventures.com\/news\/google-ai-search-seo-traditional-guidelines-6338\/#what-google-has-learned-from-the-first-six-months-of-ai-mode\" >What Google Has Learned From the First Six Months of AI Mode<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.stanventures.com\/news\/google-ai-search-seo-traditional-guidelines-6338\/#what-this-means-for-publishers-and-seo-professionals\" >What This Means for Publishers and SEO Professionals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.stanventures.com\/news\/google-ai-search-seo-traditional-guidelines-6338\/#key-takeaways\" >Key Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"why-google-says-ai-search-optimization-matches-traditional-seo\"><\/span><b>Why Google Says AI Search Optimization Matches Traditional SEO<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nick Fox was asked directly whether optimizing for <a href=\"https:\/\/www.stanventures.com\/news\/ai-search-is-changing-seo-faster-than-expected-5874\/\">AI Search<\/a> requires a different approach than traditional SEO. His response was clear: it does not.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Fox, the way to perform well in <a href=\"https:\/\/www.stanventures.com\/news\/how-ai-overviews-work-google-shares-new-insights-6134\/\">Google\u2019s AI experiences<\/a> is essentially the same as performing well in traditional web search.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He said AI Search relies on the same core signals and quality principles that Google has used for years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fox emphasized that publishers should focus on building great websites and producing high-quality, useful content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In his view, AI-powered results surface content that already demonstrates authority, relevance, and trustworthiness, rather than rewarding new or experimental optimization tactics.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-google-is-pushing-back-on-ai-specific-seo-strategies\"><\/span><b>Why Google Is Pushing Back on AI-Specific SEO Strategies<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As AI Overviews become more visible in search results, a growing number of <a href=\"https:\/\/www.stanventures.com\/ai-seo-services\/\">AI SEO<\/a> theories have emerged suggesting that publishers must adapt content specifically for AI consumption.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fox\u2019s comments directly challenged this assumption.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He framed AI Search as an extension of Google\u2019s existing search ecosystem, not a replacement for it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Fox, content that performs well in traditional search is also well-positioned to appear in <a href=\"https:\/\/www.stanventures.com\/news\/ai-search-is-changing-seo-faster-than-expected-5874\/\">AI-generated experiences<\/a>, because both systems are built on the same underlying quality standards.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/puEyEWlp13M?autoplay=1&amp;mute=1&amp;loop=1&amp;playlist=puEyEWlp13M\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-google-said-about-licensing-publisher-content-for-ai-use\"><\/span><b>What Google Said About Licensing Publisher Content for AI Use<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Licensing was one of the most closely watched topics in the interview.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fox was asked whether Google plans to introduce standardized licensing deals for publishers whose content is used in AI-generated responses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Initially, some reports interpreted his comments as a rejection of licensing altogether. However, following the interview, a Google spokesperson clarified that Fox never said licensing deals would not happen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The clarification stated that he did not outright reject the idea but indicated that Google is not planning a single standardized licensing model applicable to all publishers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This distinction suggests Google may continue to explore partnerships, but without committing to an industry-wide licensing framework.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-google-describes-its-publisher-partnerships-today\"><\/span><b>How Google Describes Its Publisher Partnerships Today<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Fox stressed that Google already works with a large number of publishers globally. According to him, the company has commercial partnerships with more than 3,000 organizations across over 50 countries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He emphasized that these partnerships are not limited to a handful of major media companies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, Google works with a wide range of publishers and organizations worldwide, reflecting the diversity of the web.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-google-says-traffic-is-the-core-of-its-publisher-relationship\"><\/span><b>Why Google Says Traffic Is the Core of Its Publisher Relationship<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">According to Fox, the primary way Google partners with publishers is by<a href=\"https:\/\/www.stanventures.com\/blog\/increase-website-traffic\/\"> driving traffic<\/a> to their websites.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He said he believes users will continue to click through to read original sources, even as AI-driven experiences become more common.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fox described traffic and links as the foundation of Google\u2019s relationship with publishers, while also acknowledging that Google has commercial partnerships in some cases.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He outlined Google\u2019s partnership approach in two main ways:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Driving clicks and traffic to publishers through Search<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintaining commercial and financial partnerships where applicable<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Fox emphasized that, in his view, sending users to publishers remains the core value exchange between Google and content creators.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-google-responds-to-claims-that-ai-search-reduces-clicks\"><\/span><b>How Google Responds to Claims That AI Search Reduces Clicks<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Fox also addressed concerns raised by third-party studies suggesting that AI Overviews and AI Mode reduce traffic to publisher websites. He pushed back against broad conclusions drawn from such studies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Fox, traffic impact varies significantly by site and by content type. He described some external studies as \u201ccherry-picked\u201d or \u201cone-offs\u201d that do not reflect the broader ecosystem.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fox added that Google has seen data showing AI-powered results can send more traffic to certain publishers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In his view, no single study can accurately represent how AI Search affects all websites.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-google-calls-ai-search-an-expansionary-moment\"><\/span><b>Why Google Calls AI Search an Expansionary Moment<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">During the interview, Fox described AI Search as an expansionary phase for the web rather than a zero-sum shift.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He said AI-powered features are enabling people to ask more questions and engage more deeply with information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fox outlined two ways AI Search expands usage:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">People are using Google more frequently and asking more complex questions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased search activity brings more users onto the web overall<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">From Google\u2019s perspective, this increased engagement benefits the broader web ecosystem, even if traffic patterns evolve.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-google-has-learned-from-the-first-six-months-of-ai-mode\"><\/span><b>What Google Has Learned From the First Six Months of AI Mode<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Fox also shared insights from Google\u2019s early AI Mode rollout. According to him, user behavior has shifted noticeably since the feature launched.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He said Google has observed deeper and more complex queries, particularly in early launch markets.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fox also noted that regions with less content available in local languages tend to respond more positively to AI-generated answers, as they provide more complete responses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Younger users, he added, appear to resonate more strongly with AI Mode than older demographics.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-this-means-for-publishers-and-seo-professionals\"><\/span><b>What This Means for Publishers and SEO Professionals<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google\u2019s message to publishers and <a href=\"https:\/\/www.stanventures.com\/managed-seo-services\/\">professional SEO<\/a> is one of continuity. Despite rapid changes in how search results are presented, the company insists that the fundamentals of visibility remain the same.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Publishers that invest in authoritative, accurate, and user-focused content are still best positioned to perform well.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, Google\u2019s reluctance to commit to standardized licensing models and its defense of AI-driven traffic patterns indicate that debates over sustainability and value exchange are far from settled.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"key-takeaways\"><\/span><b>Key Takeaways<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google says optimizing for AI Search requires the same approach as traditional SEO.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nick Fox emphasized that building high-quality sites and content remains the core ranking strategy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google is not planning a standardized licensing model for all publishers, but has not ruled out partnerships.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Traffic and clicks remain the foundation of Google\u2019s relationship with publishers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google disputes claims that AI Search universally reduces publisher traffic.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI Search is positioned by Google as an expansionary shift that increases overall web usage.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Google has said that publishers do not need a new optimization strategy to rank in AI-powered search experiences. According to the company, the same fundamentals that drive success in traditional Google Search also apply to AI-driven results, including AI Overviews and AI Mode. The statement came from Nick Fox, Google\u2019s Senior Vice President of Knowledge [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,1],"tags":[],"class_list":["post-6338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Confirms AI Search Follows Same SEO Rules - Stan Ventures<\/title>\n<meta name=\"description\" content=\"Google AI Search SEO follows traditional SEO rules, says Google, confirming that AI Overviews and AI Mode rely on the same ranking rules.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stanventures.com\/news\/google-ai-search-seo-traditional-guidelines-6338\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Confirms AI Search Follows Same SEO Rules - 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