{"id":6359,"date":"2025-12-18T14:13:00","date_gmt":"2025-12-18T14:13:00","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=6359"},"modified":"2025-12-18T14:13:00","modified_gmt":"2025-12-18T14:13:00","slug":"fan-out-queries-ai-overviews","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/fan-out-queries-ai-overviews-6359\/","title":{"rendered":"Multiple Fan-Out Query Rankings Increase AI Overview Citations"},"content":{"rendered":"<p><b>Websites that rank for multiple fan-out queries are dramatically more likely to be cited in Google\u2019s AI Overviews, according to a new large-scale study analyzing 173,902 URLs.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The research shows a strong correlation between broader query coverage and visibility in AI-generated answers, reshaping how SEO performance is measured in the age of AI search.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The study, conducted by Joshua Hardwick, analyzed search results across thousands of keywords and revealed that ranking beyond a single \u201cmain\u201d keyword.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These, especially across related fan-out queries, can significantly increase a page\u2019s likelihood of being referenced in AI Overviews.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/news\/fan-out-queries-ai-overviews-6359\/#what-did-the-study-analyze-to-measure-ai-overview-citations\" >What Did the Study Analyze to Measure AI Overview Citations?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/news\/fan-out-queries-ai-overviews-6359\/#why-do-fan-out-queries-matter-more-for-ai-overviews\" >Why Do Fan-Out Queries Matter More for AI Overviews?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/news\/fan-out-queries-ai-overviews-6359\/#how-much-does-ranking-for-fan-out-queries-increase-citation-likelihood\" >How Much Does Ranking for Fan-Out Queries Increase Citation Likelihood?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/news\/fan-out-queries-ai-overviews-6359\/#is-ranking-for-fan-out-queries-more-important-than-ranking-for-the-main-query\" >Is Ranking for Fan-Out Queries More Important Than Ranking for the Main Query?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/news\/fan-out-queries-ai-overviews-6359\/#do-most-ai-overview-citations-rank-in-organic-search\" >Do Most AI Overview Citations Rank in Organic Search?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.stanventures.com\/news\/fan-out-queries-ai-overviews-6359\/#does-this-mean-traditional-seo-no-longer-matters\" >Does This Mean Traditional SEO No Longer Matters?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.stanventures.com\/news\/fan-out-queries-ai-overviews-6359\/#why-chasing-individual-fan-out-queries-is-not-a-sustainable-strategy\" >Why Chasing Individual Fan-Out Queries Is Not a Sustainable Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.stanventures.com\/news\/fan-out-queries-ai-overviews-6359\/#why-topical-authority-emerges-as-the-stronger-signal\" >Why Topical Authority Emerges as the Stronger Signal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.stanventures.com\/news\/fan-out-queries-ai-overviews-6359\/#how-should-publishers-act-on-these-findings\" >How Should Publishers Act on These Findings?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.stanventures.com\/news\/fan-out-queries-ai-overviews-6359\/#key-takeaways\" >Key Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"what-did-the-study-analyze-to-measure-ai-overview-citations\"><\/span><b>What Did the Study Analyze to Measure AI Overview Citations?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/surferseo.com\/blog\/query-fan-out-impact\/\">Surfer SEO research<\/a> examined the top 10 ranking pages for <a href=\"https:\/\/www.stanventures.com\/news\/googles-ai-mode-search-volatility-low-overlap-3543\/\">10,000 keywords<\/a>, finding that 76% of those keywords triggered AI Overviews.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From there, the study used Gemini to extract 33,000 <a href=\"https:\/\/www.stanventures.com\/news\/query-fan-out-technique-how-google-uses-it-for-ai-search-results-2774\/\">fan-out queries<\/a>, the follow-up questions AI systems expanded into and then scraped the top 10 organic results for those fan-outs as well.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6362\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/12\/Ranking-for-Multiple-Fan-Out-Queries.jpg\" alt=\"Ranking For Multiple Fan Out Queries\" width=\"954\" height=\"487\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/12\/Ranking-for-Multiple-Fan-Out-Queries.jpg 954w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/12\/Ranking-for-Multiple-Fan-Out-Queries-300x153.jpg 300w\" sizes=\"auto, (max-width: 954px) 100vw, 954px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">By mapping which URLs appeared as citations inside AI Overviews and comparing them against organic rankings for both main queries and fan-out queries, the study was able to quantify how query breadth impacts AI visibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The dataset ultimately covered 173,902 URLs, making it one of the most comprehensive analyses of AI Overview citations to date.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-do-fan-out-queries-matter-more-for-ai-overviews\"><\/span><b>Why Do Fan-Out Queries Matter More for AI Overviews?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Fan-out queries represent the secondary and tertiary questions AI systems explore to construct a complete answer. Instead of relying solely on a single keyword, <a href=\"https:\/\/www.stanventures.com\/news\/semrush-ai-overviews-study-google-search-seo-in-2025-6318\/\">AI Overviews<\/a> pull from content that covers multiple related angles of a topic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The study found a Spearman correlation of 0.77 between the number of fan-out queries a URL ranks for and its likelihood of being cited in AI Overviews, a statistically strong relationship.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In practical terms, this means the more fan-out queries a page ranks for, the higher its probability of being included in AI-generated answers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-much-does-ranking-for-fan-out-queries-increase-citation-likelihood\"><\/span><b>How Much Does Ranking for Fan-Out Queries Increase Citation Likelihood?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The data shows that ranking for the main query alone is no longer sufficient if the goal is <a href=\"https:\/\/www.stanventures.com\/news\/why-brand-mentions-citations-are-the-key-to-ai-search-visibility-4127\/\">AI visibility<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pages ranked for both the main query and at least one fan-out query were 161% more likely to be cited in AI Overviews compared to pages ranking only for the main query.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More than half of all AI Overview citations that ranked in organic search, 51.2% ranked for both the main query and at least one fan-out query.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6360\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/12\/AI-citations-in-Fan-out.jpg\" alt=\"AI Citations In Fan Out\" width=\"984\" height=\"490\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/12\/AI-citations-in-Fan-out.jpg 984w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/12\/AI-citations-in-Fan-out-300x149.jpg 300w\" sizes=\"auto, (max-width: 984px) 100vw, 984px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In contrast, only 19.6% of cited pages ranked solely for the main query without any fan-out coverage.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"is-ranking-for-fan-out-queries-more-important-than-ranking-for-the-main-query\"><\/span><b>Is Ranking for Fan-Out Queries More Important Than Ranking for the Main Query?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the more surprising findings is that, when forced to choose, ranking for fan-out queries appears more valuable than ranking for the main keyword alone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The study found that AI Overviews cited pages that ranked only for fan-out queries 29.2% of the time, while pages ranking only for the main query were cited just 19.6% of the time.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6361\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/12\/Most-AIO-citations-dont-rank-in-organic-search-at-all.jpg\" alt=\"Most AIO Citations Don\u2019t Rank In Organic Search At All\" width=\"949\" height=\"472\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/12\/Most-AIO-citations-dont-rank-in-organic-search-at-all.jpg 949w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/12\/Most-AIO-citations-dont-rank-in-organic-search-at-all-300x149.jpg 300w\" sizes=\"auto, (max-width: 949px) 100vw, 949px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This means pages were 49% more likely to be cited if they ranked for fan-outs rather than the primary keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This suggests AI systems prioritize topical coverage and contextual relevance over traditional single-keyword dominance.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"do-most-ai-overview-citations-rank-in-organic-search\"><\/span><b>Do Most AI Overview Citations Rank in Organic Search?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Not always. One of the most important caveats in the study is that 67.82% of AI Overview citations did not rank in the top 10 for either the main query or any fan-out query.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, when the analysis focused only on the top three AI citations, the ones visible without clicking \u201cShow all,\u201d the picture changed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In that subset, 54.14% of citations did rank in the top 10 for either the main query or its fan-outs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The study notes two likely explanations: many cited pages may rank outside the top 10 and AI Overviews likely draw from additional sources beyond traditional blue-link results.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"does-this-mean-traditional-seo-no-longer-matters\"><\/span><b>Does This Mean Traditional SEO No Longer Matters?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The research does not suggest abandoning traditional SEO, but it clearly indicates that rankings alone are not the full story.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While ranking for the main query and fan-outs improves citation chances, AI Overviews also reference sources that may not rank prominently in organic results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The takeaway is that traditional SEO remains important\u2014but it is no longer sufficient by itself to guarantee AI visibility. Content depth, <a href=\"https:\/\/www.stanventures.com\/ai-seo-services\/\">AI SEO services<\/a>, topical breadth, and semantic relevance play an increasingly central role.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-chasing-individual-fan-out-queries-is-not-a-sustainable-strategy\"><\/span><b>Why Chasing Individual Fan-Out Queries Is Not a Sustainable Strategy<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Despite the strong correlation, the study cautions against obsessively chasing every possible fan-out query.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fan-outs vary based on user context, personalization, and even repeated runs of the same query.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The data shows that only about 27% of fan-out queries remain consistent across multiple searches for the same prompt.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This variability makes it difficult to build a reliable strategy based on scraping fan-outs alone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, fan-out queries differ depending on what Google knows about the user, such as location, interests, or past behavior. This makes any static fan-out list inherently incomplete.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-topical-authority-emerges-as-the-stronger-signal\"><\/span><b>Why Topical Authority Emerges as the Stronger Signal<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Rather than chasing individual fan-outs, the study argues for building topical authority.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/marketing-assets.surferseo.art\/wf-cdn\/62666115cfab453aacbd513c\/6929a8730070f29ff42206e2_image5.png\" alt=\"Domain rating\" width=\"1624\" height=\"1232\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pages that comprehensively cover a topic are more likely to naturally rank for many fan-out queries, even as those queries change.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This approach allows content to remain relevant regardless of which specific fan-outs an AI system generates at any given moment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also aligns with broader SEO consensus, with roughly 90% of SEOs agreeing that topical authority is a key ranking factor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By covering a topic deeply and holistically, sites increase their odds of being cited consistently across AI Overviews.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-should-publishers-act-on-these-findings\"><\/span><b>How Should Publishers Act on These Findings?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The study emphasizes a strategic shift rather than a tactical one.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of targeting isolated keywords, publishers are encouraged to build structured content clusters that address the full scope of a topic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A practical implication highlighted in the research is starting with lower-difficulty fan-out topics to build authority gradually, then expanding into more competitive areas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This incremental approach allows sites to accumulate relevance across a growing network of related queries.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"key-takeaways\"><\/span><b>Key Takeaways<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ranking for multiple fan-out queries has a strong correlation with AI Overview citations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pages ranking for both main queries and fan-outs are 161% more likely to be cited.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ranking for fan-outs alone is more effective than ranking only for the main keyword.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Most AI citations do not rank in the top 10, but top citations often do.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Traditional SEO still matters, but it is not sufficient on its own.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Building topical authority offers a more stable path to AI visibility than chasing individual fan-outs.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Websites that rank for multiple fan-out queries are dramatically more likely to be cited in Google\u2019s AI Overviews, according to a new large-scale study analyzing 173,902 URLs. The research shows a strong correlation between broader query coverage and visibility in AI-generated answers, reshaping how SEO performance is measured in the age of AI search.\u00a0 The [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6362,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-6359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Multiple Fan-Out Query Rankings Increase AI Overview Citations - Stan Ventures<\/title>\n<meta name=\"description\" content=\"Fan-out queries AI Overviews drive higher citations. 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