{"id":6427,"date":"2025-12-23T13:50:24","date_gmt":"2025-12-23T13:50:24","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=6427"},"modified":"2025-12-23T13:52:06","modified_gmt":"2025-12-23T13:52:06","slug":"ahrefs-page-types-and-categories","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/ahrefs-page-types-and-categories-6427\/","title":{"rendered":"Ahrefs Introduces Page Types and Page Categories in Link Reports"},"content":{"rendered":"<p><strong>Ahrefs has rolled out Page Types and Page Categories into its Link Reports, giving SEOs deeper context into where backlinks come from and how ranking pages are structured. The update, confirmed publicly by Patrick Stox on X, adds a new layer of classification.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">This helps marketers understand not just who links to them, but what kind of pages those links originate from and why they rank.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This announcement marks another step in Ahrefs\u2019 broader push toward contextual SEO data.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Until now, most link analysis tools focused heavily on metrics like Domain Rating, URL Rating, anchor text and link velocity.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/news\/ahrefs-page-types-and-categories-6427\/#what-exactly-did-ahrefs-announce-about-page-types-and-categories\" >What Exactly Did Ahrefs Announce About Page Types and Categories?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/news\/ahrefs-page-types-and-categories-6427\/#what-are-page-categories-in-ahrefs-link-reports\" >What Are Page Categories in Ahrefs Link Reports?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/news\/ahrefs-page-types-and-categories-6427\/#how-do-page-types-differ-from-page-categories\" >How Do Page Types Differ From Page Categories?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/news\/ahrefs-page-types-and-categories-6427\/#where-are-page-types-available-in-ahrefs-right-now\" >Where Are Page Types Available in Ahrefs Right Now?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/news\/ahrefs-page-types-and-categories-6427\/#why-this-update-matters-for-modern-seo-strategies\" >Why This Update Matters for Modern SEO Strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.stanventures.com\/news\/ahrefs-page-types-and-categories-6427\/#how-page-types-can-improve-serp-and-content-planning\" >How Page Types Can Improve SERP and Content Planning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.stanventures.com\/news\/ahrefs-page-types-and-categories-6427\/#what-page-categories-reveal-about-link-quality\" >What Page Categories Reveal About Link Quality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.stanventures.com\/news\/ahrefs-page-types-and-categories-6427\/#how-this-update-reflects-googles-content-evaluation-trends\" >How This Update Reflects Google\u2019s Content Evaluation Trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.stanventures.com\/news\/ahrefs-page-types-and-categories-6427\/#what-this-means-for-competitive-seo-analysis\" >What This Means for Competitive SEO Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.stanventures.com\/news\/ahrefs-page-types-and-categories-6427\/#whats-likely-coming-next-from-ahrefs\" >What\u2019s Likely Coming Next From Ahrefs?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"what-exactly-did-ahrefs-announce-about-page-types-and-categories\"><\/span><b>What Exactly Did Ahrefs Announce About Page Types and Categories?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.linkedin.com\/posts\/patrickstox_now-in-ahrefs-page-types-currently-on-serp-activity-7407061692574089216-T3Cd\">The update<\/a> was first shared by Patrick Stox, who revealed that Page Types and Page Categories are now visible inside Link Reports in Ahrefs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In simple terms, Ahrefs is now classifying referring and ranking pages in two new ways:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6428\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/12\/Ahrefs-Introduces-Page-Types-and-Page-Categories-in-Link-Reports.jpg\" alt=\"Ahrefs Introduces Page Types And Page Categories In Link Reports\" width=\"1200\" height=\"627\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/12\/Ahrefs-Introduces-Page-Types-and-Page-Categories-in-Link-Reports.jpg 1200w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/12\/Ahrefs-Introduces-Page-Types-and-Page-Categories-in-Link-Reports-300x157.jpg 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2025\/12\/Ahrefs-Introduces-Page-Types-and-Page-Categories-in-Link-Reports-1024x535.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Page Categories<\/b><span style=\"font-weight: 400;\">: These describe the business niche or topical focus of the referring page.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Page Types<\/b><span style=\"font-weight: 400;\">: These define the format or structure of the page itself.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Importantly, Ahrefs confirmed that a single page can belong to multiple categories, reflecting the real-world complexity of modern content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This feature is already live in SERP Overviews, with Ahrefs confirming that it will be expanded into many more reports soon.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-are-page-categories-in-ahrefs-link-reports\"><\/span><b>What Are Page Categories in Ahrefs Link Reports?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Page Categories focus on what the page is about, not how it\u2019s built.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Ahrefs, page categories describe the business niche or topic of the referring page. This means links are no longer just URLs from domains and they are now contextualized by industry and subject matter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, a backlink might now be categorized under multiple themes such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SaaS<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E-commerce<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Healthcare<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Education<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This multi-category approach matters because modern content rarely fits into a single box.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A blog post about \u201cAI tools for fintech marketing\u201d could logically sit under AI, finance, and marketing at the same time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From a link analysis perspective, this helps SEOs answer a more important question: Are my backlinks coming from topically relevant environments?<\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Page types and now categories are in the link reports in <a href=\"https:\/\/twitter.com\/ahrefs?ref_src=twsrc%5Etfw\">@ahrefs<\/a>.<\/p>\n<p>Page categories describe the business niche or topic of the referring page. A page can belong to multiple categories. <a href=\"https:\/\/t.co\/2qAGUxNLnf\">https:\/\/t.co\/2qAGUxNLnf<\/a> <a href=\"https:\/\/t.co\/mT7CYYfdWl\">pic.twitter.com\/mT7CYYfdWl<\/a><\/p>\n<p>\u2014 Patrick Stox (@patrickstox) <a href=\"https:\/\/twitter.com\/patrickstox\/status\/2003115720977289565?ref_src=twsrc%5Etfw\">December 22, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-do-page-types-differ-from-page-categories\"><\/span><b>How Do Page Types Differ From Page Categories?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While categories explain what a page is about, Page Types explain what kind of page it is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ahrefs is now classifying ranking and referring pages by content format, such as: Articles, landing pages and interactive tools.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It goes a step further by adding subtypes, particularly for articles. These include formats like: How-to guides, listicles, news articles and research content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This distinction is critical because not all links carry the same strategic value. A backlink from a research report behaves very differently from a link inside a listicle or a news article.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By separating format from topic, Ahrefs gives SEOs a two-dimensional view of links:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What industry does this page belong to?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What role does this page play in search results?<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"where-are-page-types-available-in-ahrefs-right-now\"><\/span><b>Where Are Page Types Available in Ahrefs Right Now?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">At launch, <\/span><b>Page Types are currently visible in SERP Overviews<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SERP Overview data already shows which pages rank for a keyword. With this update, users can now see:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Whether top-ranking URLs are articles, landing pages, or tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What subtype dominates a SERP (for example, mostly how-to articles vs product pages)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ahrefs has clearly stated that Page Types will be coming to many more reports soon, which strongly suggests future expansion into: link Intersect reports, Referring Domains reports, top Pages reports and competitive analysis views.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While Ahrefs has not confirmed timelines, the phrasing signals this is a foundational system, not a one-off experiment.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-this-update-matters-for-modern-seo-strategies\"><\/span><b>Why This Update Matters for Modern SEO Strategies<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This update aligns closely with how search engines evaluate relevance today. Search is no longer just about keywords and backlinks. It is about:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Topical authority<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content intent alignment<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Format suitability for queries<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With Page Types and Categories, Ahrefs is making it easier to analyze all three at once.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of guessing why a competitor ranks, SEOs can now see patterns:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How-to articles dominating informational queries.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Landing pages outperforming blog posts for commercial terms.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Backlinks coming from relevant industries or unrelated niches.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This moves SEO analysis away from assumptions and closer to evidence-based decisions.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-page-types-can-improve-serp-and-content-planning\"><\/span><b>How Page Types Can Improve SERP and Content Planning<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the biggest practical benefits of Page Types is SERP intent validation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if a SERP Overview shows:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">8 out of 10 ranking pages are how-to articles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Only 1 landing page appears in the top results<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">That\u2019s a strong signal that Google prefers educational content for that query. Creating a sales page in that scenario would likely underperform, regardless of backlink strength.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conversely, if landing pages dominate, it signals commercial or transactional intent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This classification allows teams to choose the right content format before publishing, avoid mismatched intent mistakes and reduce trial-and-error content creation.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-page-categories-reveal-about-link-quality\"><\/span><b>What Page Categories Reveal About Link Quality<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Link relevance has always mattered, but measuring it at scale was difficult.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These pages can belong to multiple categories, the data is more realistic than rigid industry tagging. It reflects how Google likely sees content, overlapping themes rather than isolated silos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This can influence:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digital PR targeting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Guest posting strategy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Partnership and sponsorship decisions<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"how-this-update-reflects-googles-content-evaluation-trends\"><\/span><b>How This Update Reflects Google\u2019s Content Evaluation Trends<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Although Ahrefs hasn\u2019t positioned this as a \u201cGoogle alignment\u201d update, the timing is notable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Search engines increasingly reward:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clear content intent<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Well-defined topical authority<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content that matches query expectations<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By classifying pages by both topic and format, Ahrefs is essentially mapping how Google interprets pages at scale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For SEOs, this means better tools to reverse-engineer ranking behavior without relying solely on speculation.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-this-means-for-competitive-seo-analysis\"><\/span><b>What This Means for Competitive SEO Analysis<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Competitive research becomes far more actionable with Page Types and Categories. Instead of just comparing it build domain rating and referring domains.\u00a0 <\/span><span style=\"font-weight: 400;\">You can now analyze:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content formats competitors rely on.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which industries link to them most frequently<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Whether they attract links from news, research, or evergreen content<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This can uncover gaps that were previously invisible, such as a competitor earning authority through research reports while others focus only on blogs.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"whats-likely-coming-next-from-ahrefs\"><\/span><b>What\u2019s Likely Coming Next From Ahrefs?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While Ahrefs has only confirmed expansion into \u201cmore reports,\u201d the infrastructure suggests broader applications.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Potential future enhancements could include filtering backlinks by page type or category, comparing link profiles by content format and tracking category-level authority growth over time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If implemented, this would move Ahrefs closer to a content intelligence platform, not just a backlink tool.<\/span><\/p>\n<h3><b>Key Takeaways<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ahrefs adds Page Types and Page Categories to Link Reports<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Page Categories show topical and industry relevance of links<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pages can belong to multiple categories at once<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Page Types classify content format, not just topic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Article subtypes clarify search intent patterns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Live in SERP Overviews, expanding to more reports<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enables smarter content and link strategy decisions<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ahrefs has rolled out Page Types and Page Categories into its Link Reports, giving SEOs deeper context into where backlinks come from and how ranking pages are structured. The update, confirmed publicly by Patrick Stox on X, adds a new layer of classification.\u00a0 This helps marketers understand not just who links to them, but what [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-6427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ahrefs Introduces Page Types and Page Categories in Link Reports - Stan Ventures<\/title>\n<meta name=\"description\" content=\"Ahrefs Page Types and Categories update adds context to link reports, showing content formats and topical relevance to improve SEO strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stanventures.com\/news\/ahrefs-page-types-and-categories-6427\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ahrefs Introduces Page Types and Page Categories in Link Reports - 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