{"id":6693,"date":"2026-01-15T12:05:35","date_gmt":"2026-01-15T12:05:35","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=6693"},"modified":"2026-01-15T12:05:35","modified_gmt":"2026-01-15T12:05:35","slug":"google-clarifies-that-linking-sister-brand-websites-is-acceptable","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/google-clarifies-that-linking-sister-brand-websites-is-acceptable-6693\/","title":{"rendered":"Google Clarifies That Linking Sister Brand Websites Is Acceptable"},"content":{"rendered":"

Google has confirmed that companies can link their related brand websites together to explain ownership and shared standards, as long as the approach stays reasonable and user-focused.<\/b><\/p>\n

\"Google<\/p>\n

The clarification came from Google Search Advocate John Mueller in response to a question posted on Bluesky.\u00a0<\/span><\/p>\n

A business asked whether creating a partner or brand page that links multiple sister websites could be seen as spam under Google\u2019s guidelines.\u00a0<\/span><\/p>\n

The company aimed to show users that several brands belong to the same parent organization and follow the same service standards. Mueller said this type of linking is common and does not raise concerns when done at a reasonable scale.<\/span><\/p>\n

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This seems pretty common, I don’t see a problem with it when done at reasonable scale. My expectation would be that the site does better overall with a single presence, but splitting shouldn’t cause problems.<\/p>\n

\u2014 John Mueller (@johnmu.com<\/a>) January 14, 2026 at 1:15 PM<\/a><\/p><\/blockquote>\n