{"id":6819,"date":"2026-02-05T12:17:35","date_gmt":"2026-02-05T12:17:35","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=6819"},"modified":"2026-02-05T12:17:54","modified_gmt":"2026-02-05T12:17:54","slug":"google-ai-overviews-slash-website-traffic-new-data-shows","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/google-ai-overviews-slash-website-traffic-new-data-shows-6819\/","title":{"rendered":"Google AI Overviews Slash Website Traffic, New Data Shows"},"content":{"rendered":"<p><b>Google\u2019s AI-generated summaries are sharply reducing visits to websites, with updated research showing that top search results now receive less than half the clicks they once did when AI Overviews appear.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Websites are losing a growing share of search traffic as Google expands the use of <\/span><a href=\"https:\/\/www.stanventures.com\/news\/how-ai-overviews-ai-featured-snippets-are-transforming-search-results-1796\/\"><span style=\"font-weight: 400;\">AI Overviews<\/span><\/a><span style=\"font-weight: 400;\">, according to new research that points to a deeper erosion of organic clicks than previously measured.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An Ahrefs <\/span><a href=\"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks-update\/\"><span style=\"font-weight: 400;\">analysis<\/span><\/a><span style=\"font-weight: 400;\"> using December 2025 data found that when an AI Overview appears in search results, the average <\/span><a href=\"https:\/\/www.stanventures.com\/blog\/ctr\/\"><span style=\"font-weight: 400;\">clickthrough rate<\/span><\/a><span style=\"font-weight: 400;\"> for the top-ranking page falls by 58% compared with expected levels without the feature.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The decline is substantially steeper than figures reported earlier in 2025, indicating that the effect is intensifying as the summaries become more common.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The findings highlight how Google\u2019s search results are increasingly answering user questions directly, leaving fewer opportunities for publishers to attract visitors.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/news\/google-ai-overviews-slash-website-traffic-new-data-shows-6819\/#click-losses-grow-as-ai-summaries-spread\" >Click Losses Grow As AI Summaries Spread<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/news\/google-ai-overviews-slash-website-traffic-new-data-shows-6819\/#how-the-analysis-was-done\" >How The Analysis Was Done<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/news\/google-ai-overviews-slash-website-traffic-new-data-shows-6819\/#lower-rankings-also-feel-the-pressure\" >Lower Rankings Also Feel The Pressure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/news\/google-ai-overviews-slash-website-traffic-new-data-shows-6819\/#a-continuation-of-zero-click-search-growth\" >A Continuation Of Zero-click Search Growth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/news\/google-ai-overviews-slash-website-traffic-new-data-shows-6819\/#what-publishers-are-dealing-with-now\" >What Publishers Are Dealing With Now<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.stanventures.com\/news\/google-ai-overviews-slash-website-traffic-new-data-shows-6819\/#key-takeaways\" >Key Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"click-losses-grow-as-ai-summaries-spread\"><\/span><b>Click Losses Grow As AI Summaries Spread<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">AI Overviews now appear across more countries and languages than when the feature was first introduced. Since that expansion, many site owners have reported consistent month-by-month drops in traffic from organic search.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The latest data suggest the impact has worsened rather than leveled off. For keywords that trigger AI Overviews, the average clickthrough rate for the first-ranked page fell from 0.073 in December 2023 to 0.016 two years later.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By contrast, informational searches without AI Overviews also saw a decline, but at a slower pace, with average position-one clickthrough rates dropping from 0.076 to 0.039 over the same period.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6820\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2026\/02\/word-image-195053-2-300x241.webp\" alt=\"Google AI Overviews Slash Website Traffic, New Data Shows\" width=\"300\" height=\"241\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2026\/02\/word-image-195053-2-300x241.webp 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2026\/02\/word-image-195053-2-1024x821.webp 1024w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2026\/02\/word-image-195053-2.webp 1600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Researchers estimated what performance would have looked like if AI Overviews had not been introduced and concluded that the majority of the difference can be attributed directly to the AI summaries.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-the-analysis-was-done\"><\/span><b>How The Analysis Was Done<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The study examined 300,000 keywords drawn from Ahrefs\u2019 Keywords Explorer database. Half of the keywords triggered AI Overviews, while the remainder were informational queries without the feature.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aggregated data from Google Search Console was used to calculate average desktop clickthrough rates by dividing total clicks by total impressions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Results from December 2023, before AI Overviews launched, were compared with those from December 2025, after the feature had become widely available.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">December 2024 was excluded to avoid mixing pre- and post-rollout data.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"lower-rankings-also-feel-the-pressure\"><\/span><b>Lower Rankings Also Feel The Pressure<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While the largest drop affects the top result, pages across the first page of search results are also losing clicks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Second-ranked pages saw average declines of just over 50%, while positions three through five recorded losses ranging from roughly one-third to nearly half. Even results near the bottom of the first page experienced measurable reductions.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6821\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2026\/02\/word-image-195053-7-300x257.webp\" alt=\"AIO Impact on CTR by Position\" width=\"300\" height=\"257\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2026\/02\/word-image-195053-7-300x257.webp 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2026\/02\/word-image-195053-7-1024x877.webp 1024w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2026\/02\/word-image-195053-7.webp 1800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Although clickthrough rates were already lower for those rankings, the presence of AI Overviews further limits their ability to attract users.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"a-continuation-of-zero-click-search-growth\"><\/span><b>A Continuation Of Zero-click Search Growth<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">AI Overviews build on earlier Google features, such as <\/span><a href=\"https:\/\/www.stanventures.com\/blog\/how-to-get-featured-snippets-11-optimization-tips\/\"><span style=\"font-weight: 400;\">Featured Snippets<\/span><\/a><span style=\"font-weight: 400;\"> and local results, that reduced the need for users to leave the search page. Over time, those tools contributed to the steady rise of searches that end without a website visit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What sets AI Overviews apart is the depth of information they provide. In many cases, the summaries fully address common questions, reducing the incentive to click through to original sources.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The results align with other recent studies that report <\/span><a href=\"https:\/\/www.stanventures.com\/news\/googles-ai-overviews-reduce-search-clicks-5627\/\"><span style=\"font-weight: 400;\">organic click declines<\/span><\/a><span style=\"font-weight: 400;\"> ranging from roughly 47% to more than 65%, with some publishers citing even sharper losses.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-publishers-are-dealing-with-now\"><\/span><b>What Publishers Are Dealing With Now<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The figures point to a tougher search environment. Holding the top position no longer delivers the traffic it once did, and losses are becoming harder to offset through gains elsewhere in the results, prompting many publishers to reassess their <\/span><a href=\"https:\/\/www.stanventures.com\/ai-seo-services\/\"><span style=\"font-weight: 400;\">AI SEO<\/span><\/a><span style=\"font-weight: 400;\"> approach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI-generated summaries now appear more frequently at the top of search pages, reducing the number of users who move on to external sites. The shift leaves publishers competing for a smaller pool of clicks and raises new questions about how dependable search traffic will remain.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"key-takeaways\"><\/span><b>Key Takeaways<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI Overviews are now linked to a 58% drop in clicks for top-ranking pages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The decline has worsened since early 2025 as the feature expanded.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lower-ranked pages also lose traffic, though to a lesser degree.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The trend continues the long rise of zero-click searches.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Publishers need new strategies to protect visibility and traffic.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019s AI-generated summaries are sharply reducing visits to websites, with updated research showing that top search results now receive less than half the clicks they once did when AI Overviews appear. Websites are losing a growing share of search traffic as Google expands the use of AI Overviews, according to new research that points to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6820,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google AI Overviews Slash Website Traffic, New Data Shows - Stan Ventures<\/title>\n<meta name=\"description\" content=\"Google AI Overviews now reduce clicks to top search results by 58%, according to new data showing a sharp rise in zero-click searches.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stanventures.com\/news\/google-ai-overviews-slash-website-traffic-new-data-shows-6819\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google AI Overviews Slash Website Traffic, New Data Shows - 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