{"id":6900,"date":"2026-02-13T13:00:52","date_gmt":"2026-02-13T13:00:52","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=6900"},"modified":"2026-02-13T13:17:09","modified_gmt":"2026-02-13T13:17:09","slug":"chatgpt-is-closing-the-search-gap-but-google-still-controls-the-click","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/chatgpt-is-closing-the-search-gap-but-google-still-controls-the-click-6900\/","title":{"rendered":"ChatGPT Is Closing the Search Gap, but Google Still Controls the Click"},"content":{"rendered":"

To understand how ChatGPT really compares with Google, the team at Ahrefs looked beyond raw search volume. Their analysis focused on where the two overlap on search, how much traffic each sends to websites, and how click-through rates differ. This article draws on that analysis to explain what those differences reveal about how search is changing.<\/b><\/p>\n

ChatGPT has quickly become a common starting point for information, while Google continues to play a very different role. One is built to answer questions inside the product. The other is designed to send users across the web.<\/span><\/p>\n

By mid-2025, ChatGPT was handling about 2.5 billion prompts per day. That puts it at close to 18% of Google\u2019s estimated 13.7 billion daily searches. In raw activity terms, conversational AI has reached a scale that few would have predicted just a few years ago.<\/span><\/p>\n

Even at that scale, activity alone does not define search. Google\u2019s more than 5 trillion searches a year are built around discovery through links. ChatGPT works as an interactive layer, taking in questions and delivering answers directly inside the product.<\/span><\/p>\n

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