{"id":712,"date":"2024-08-31T02:27:12","date_gmt":"2024-08-31T02:27:12","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=712"},"modified":"2025-10-29T07:30:22","modified_gmt":"2025-10-29T07:30:22","slug":"avif-vs-webp-seo-recommended","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/avif-vs-webp-seo-recommended-712\/","title":{"rendered":"AVIF vs. WebP: Which Image Format Should SEOs Recommend for 2024?"},"content":{"rendered":"<p>With\u00a0Google&#8217;s <a href=\"https:\/\/developers.google.com\/search\/blog\/2024\/08\/happy-avifriday\">latest announcement<\/a> that\u00a0AVIF\u00a0is now a supported file type in\u00a0Google Search, the SEO community is buzzing about which image format\u2014AVIF\u00a0or\u00a0WebP\u2014should\u00a0be the go-to recommendation for websites looking to optimize their image SEO.<\/p>\n<p>Both formats have Google&#8217;s backing and offer significant advantages over older formats like JPEG and PNG.<\/p>\n<p>However, there are key differences that SEOs need to consider when deciding which format to implement.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-713\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/08\/webp-vs-avif-1024x585.webp\" alt=\"webp vs avif\" width=\"1024\" height=\"585\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/08\/webp-vs-avif-1024x585.webp 1024w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/08\/webp-vs-avif-300x171.webp 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/08\/webp-vs-avif.webp 1792w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/news\/avif-vs-webp-seo-recommended-712\/#understanding-avif-and-webp-a-quick-overview\" >Understanding AVIF and WebP: A Quick Overview<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/news\/avif-vs-webp-seo-recommended-712\/#how-do-avif-and-webp-compare\" >How Do AVIF and WebP Compare?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/news\/avif-vs-webp-seo-recommended-712\/#how-do-other-image-formats-compare\" >How Do Other Image Formats Compare?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/news\/avif-vs-webp-seo-recommended-712\/#stan-ventures-recommendation-for-seos-webp-or-avif\" >Stan Ventures&#8217; Recommendation for SEOs: WebP or AVIF?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"understanding-avif-and-webp-a-quick-overview\"><\/span><strong>Understanding AVIF and WebP: A Quick Overview<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>WebP and AVIF are modern image formats that offer better compression and image quality than traditional formats.<\/p>\n<p>While Google developed WebP, which has been around for several years and provides a balanced mix of quality, speed, and file size,\u00a0AVIF\u00a0was developed by the\u00a0Alliance for Open Media (AOMedia). This consortium\u00a0includes Google, Amazon, Netflix, Microsoft, and other tech giants.<\/p>\n<p>AVIF, based on the <a href=\"https:\/\/en.wikipedia.org\/wiki\/AV1\">AV1 video compression standard<\/a>, offers superior compression and quality, making it an appealing choice for those who want to push the limits of image optimization.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-do-avif-and-webp-compare\"><\/span><strong>How Do AVIF and WebP Compare?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When it comes to compression efficiency, image quality, and overall performance, here\u2019s how the two formats stack up:<\/p>\n<table>\n<thead>\n<tr>\n<th><strong>Aspect<\/strong><\/th>\n<th><strong>WebP<\/strong><\/th>\n<th><strong>AVIF<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Developer<\/strong><\/td>\n<td>Google<\/td>\n<td>Alliance for Open Media (AOMedia), including Google<\/td>\n<\/tr>\n<tr>\n<td><strong>Compression Types<\/strong><\/td>\n<td>Lossy and Lossless<\/td>\n<td>Lossy and Lossless<\/td>\n<\/tr>\n<tr>\n<td><strong>Compression Efficiency<\/strong><\/td>\n<td>Good (better than JPEG and PNG)<\/td>\n<td>Excellent (better than WebP)<\/td>\n<\/tr>\n<tr>\n<td><strong>File Size<\/strong><\/td>\n<td>Small (but larger than AVIF for the same quality)<\/td>\n<td>Smaller (best compression efficiency)<\/td>\n<\/tr>\n<tr>\n<td><strong>Image Quality<\/strong><\/td>\n<td>Good at moderate compression levels<\/td>\n<td>Superior, especially for high dynamic range (HDR)<\/td>\n<\/tr>\n<tr>\n<td><strong>Browser Support<\/strong><\/td>\n<td>Supported by all major browsers<\/td>\n<td>Supported by all major browsers (recent versions)<\/td>\n<\/tr>\n<tr>\n<td><strong>Transparency Support<\/strong><\/td>\n<td>Yes (with lossless compression)<\/td>\n<td>Yes (with better efficiency than WebP)<\/td>\n<\/tr>\n<tr>\n<td><strong>Animation Support<\/strong><\/td>\n<td>Yes<\/td>\n<td>Yes<\/td>\n<\/tr>\n<tr>\n<td><strong>Processing Speed<\/strong><\/td>\n<td>Faster encoding and decoding<\/td>\n<td>Slower encoding and decoding<\/td>\n<\/tr>\n<tr>\n<td><strong>Compatibility<\/strong><\/td>\n<td>Well-supported across various platforms and tools<\/td>\n<td>It is increasingly supported, but some tools are still catching up<\/td>\n<\/tr>\n<tr>\n<td><strong>Use Cases<\/strong><\/td>\n<td>General web use where the balance between quality and size is needed<\/td>\n<td>Ideal for high-quality images with small file sizes (e.g., e-commerce, high-traffic sites)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"how-do-other-image-formats-compare\"><\/span><strong>How Do Other Image Formats Compare?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While WebP and AVIF are modern, efficient choices for web optimization, other formats like JPEG, PNG, and GIF are still in use.<\/p>\n<p>Here is a size comparison for a single 4K resolution image (3840 x 2160 pixels) across these formats:<\/p>\n<table>\n<thead>\n<tr>\n<th><strong>Format<\/strong><\/th>\n<th><strong>Compression Type<\/strong><\/th>\n<th><strong>Estimated File Size for a 4K Image (3840 x 2160 pixels)<\/strong><\/th>\n<th><strong>Ideal Scenarios for Use<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>JPEG<\/strong><\/td>\n<td>Lossy<\/td>\n<td>~1 MB to 5 MB (depending on quality settings)<\/td>\n<td>Photographs and images where slight quality loss is acceptable. It is good for sites needing small file sizes without transparency.<\/td>\n<\/tr>\n<tr>\n<td><strong>PNG<\/strong><\/td>\n<td>Lossless<\/td>\n<td>~15 MB to 25 MB<\/td>\n<td>Graphics, images with transparency, or where quality must not degrade. Best for logos, icons, and simple graphics.<\/td>\n<\/tr>\n<tr>\n<td><strong>GIF<\/strong><\/td>\n<td>Lossless for stills; Lossy for animation<\/td>\n<td>~5 MB to 10 MB for stills; larger for animation<\/td>\n<td>Simple animations, small icons, or images where colors are limited. Suitable for simple web animations but not recommended for complex or high-quality images.<\/td>\n<\/tr>\n<tr>\n<td><strong>WebP<\/strong><\/td>\n<td>Lossy\/Lossless<\/td>\n<td>~0.5 MB to 3 MB (lossy), ~6 MB to 10 MB (lossless)<\/td>\n<td>Web images where a balance between quality and file size is needed. It is ideal for most web applications, e-commerce, blogs, and news sites.<\/td>\n<\/tr>\n<tr>\n<td><strong>AVIF<\/strong><\/td>\n<td>Lossy\/Lossless<\/td>\n<td>~0.2 MB to 1 MB (lossy), ~3 MB to 6 MB (lossless)<\/td>\n<td>High-quality images with minimal file size, especially for high-traffic sites, mobile-first websites, and applications requiring excellent image quality.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><strong>Ideal Scenarios to Use Each Format<\/strong><\/h4>\n<ol>\n<li><strong>JPEG:<\/strong>\n<ul>\n<li><strong>When to Use:<\/strong> This is best for photographs where file size needs to be minimized, and slight quality loss is acceptable. It is also useful in situations where transparency isn\u2019t needed.<\/li>\n<li><strong>Drawback:<\/strong> Larger file sizes compared to WebP and AVIF for the same quality level.<\/li>\n<\/ul>\n<\/li>\n<li><strong>PNG:<\/strong>\n<ul>\n<li><strong>When to Use:<\/strong> This is ideal for images that require transparency, such as <a href=\"https:\/\/www.designcrowd.com\/logo-design\" target=\"_blank\" rel=\"noopener\">logo design<\/a> and icons, or graphics that must retain lossless quality.<\/li>\n<li><strong>Drawback:<\/strong> Significantly larger file sizes make it less suitable for use cases where speed is critical.<\/li>\n<\/ul>\n<\/li>\n<li><strong>GIF:<\/strong>\n<ul>\n<li><strong>When to Use:<\/strong> It is still used for simple animations or small, low-color images like icons and small graphics.<\/li>\n<li><strong>Drawback:<\/strong> Limited to 256 colors, unsuitable for high-quality images or photographs.<\/li>\n<\/ul>\n<\/li>\n<li><strong>WebP:<\/strong>\n<ul>\n<li><strong>When to Use:<\/strong> It offers a good balance between quality and file size, making it ideal for general web use. It is suitable for blogs, news sites, and websites with mixed content types.<\/li>\n<li><strong>Drawback:<\/strong> While efficient, it doesn\u2019t achieve the same compression levels as AVIF.<\/li>\n<\/ul>\n<\/li>\n<li><strong>AVIF:<\/strong>\n<ul>\n<li><strong>When to Use:<\/strong> This is perfect for websites focused on speed and high-quality images. It is also ideal for e-commerce, portfolios, and high-traffic websites where compression efficiency directly impacts performance.<\/li>\n<li><strong>Drawback:<\/strong> Slower encoding and decoding speeds; some tools and platforms are still catching up with full support.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"stan-ventures-recommendation-for-seos-webp-or-avif\"><\/span><strong>Stan Ventures&#8217; Recommendation for SEOs: WebP or AVIF?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Based on the benefits and trade-offs discussed, <strong>Stan Ventures<\/strong> recommends the following approach:<\/p>\n<ul>\n<li><strong>Adopt a Dual-Format Strategy:<\/strong>\n<ul>\n<li>Use AVIF as the primary image format for websites with critical compression and quality, such as e-commerce sites, portfolios, and high-traffic blogs.<\/li>\n<li>Provide WebP as a fallback format for older browsers or platforms that may not fully support AVIF. This can be achieved using the HTML <code>picture<\/code> element or server-side logic to serve the best format based on the browser&#8217;s capabilities.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Evaluate Your Website\u2019s Needs:<\/strong>\n<ul>\n<li>Due to its faster encoding and decoding times, WebP might be preferable for websites with dynamic content or a high volume of image processing. This format still significantly reduces file size compared to traditional formats.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Monitor Browser and Platform Updates:<\/strong>\n<ul>\n<li>As support for AVIF continues to grow, webmasters should monitor updates to browser capabilities and platform compatibility. Over time, transitioning more fully to AVIF will provide better performance benefits.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Optimize for Core Web Vitals:<\/strong>\n<ul>\n<li>AVIF&#8217;s superior compression can help reduce Largest Contentful Paint (LCP), a key metric in Google&#8217;s Core Web Vitals. For websites aiming to improve their SEO and user experience, using AVIF can be a decisive factor.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Test and Analyze:<\/strong>\n<ul>\n<li>Run A\/B tests to compare your website&#8217;s performance of AVIF and WebP. To make data-driven decisions, look at metrics like page load speed, user engagement, and conversion rates.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>The decision to use WebP or AVIF will depend on your website\u2019s specific needs, the user experience you aim to provide, and your technical capabilities. By adopting a flexible strategy that leverages the strengths of both formats, SEOs can ensure that their websites are prepared for the future while maximizing both performance and visual quality today.<\/p>\n<p>For more insights and expert advice on optimizing your website\u2019s SEO, stay tuned to <strong>Stan Ventures<\/strong>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With\u00a0Google&#8217;s latest announcement that\u00a0AVIF\u00a0is now a supported file type in\u00a0Google Search, the SEO community is buzzing about which image format\u2014AVIF\u00a0or\u00a0WebP\u2014should\u00a0be the go-to recommendation for websites looking to optimize their image SEO. Both formats have Google&#8217;s backing and offer significant advantages over older formats like JPEG and PNG. However, there are key differences that SEOs need [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":713,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AVIF vs. WebP: Which Image Format Should SEOs Recommend for 2024? - Stan Ventures<\/title>\n<meta name=\"description\" content=\"The decision to use WebP or AVIF will depend on your website\u2019s specific needs, the user experience you aim to provide, and your technical capabilities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stanventures.com\/news\/avif-vs-webp-seo-recommended-712\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AVIF vs. WebP: Which Image Format Should SEOs Recommend for 2024? - Stan Ventures\" \/>\n<meta property=\"og:description\" content=\"The decision to use WebP or AVIF will depend on your website\u2019s specific needs, the user experience you aim to provide, and your technical capabilities.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stanventures.com\/news\/avif-vs-webp-seo-recommended-712\/\" \/>\n<meta property=\"og:site_name\" content=\"Stan Ventures\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/StanVentures\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-31T02:27:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-29T07:30:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/08\/webp-vs-avif.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1792\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Dileep Thekkethil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dthekkethil\" \/>\n<meta name=\"twitter:site\" content=\"@stanventures\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dileep Thekkethil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/avif-vs-webp-seo-recommended-712\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/avif-vs-webp-seo-recommended-712\\\/\"},\"author\":{\"name\":\"Dileep Thekkethil\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#\\\/schema\\\/person\\\/87d00ff18daf9650e7c925ae4bf86efb\"},\"headline\":\"AVIF vs. WebP: Which Image Format Should SEOs Recommend for 2024?\",\"datePublished\":\"2024-08-31T02:27:12+00:00\",\"dateModified\":\"2025-10-29T07:30:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/avif-vs-webp-seo-recommended-712\\\/\"},\"wordCount\":1092,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/avif-vs-webp-seo-recommended-712\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/webp-vs-avif.webp\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.stanventures.com\\\/news\\\/avif-vs-webp-seo-recommended-712\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/avif-vs-webp-seo-recommended-712\\\/\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/avif-vs-webp-seo-recommended-712\\\/\",\"name\":\"AVIF vs. WebP: Which Image Format Should SEOs Recommend for 2024? - Stan Ventures\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/avif-vs-webp-seo-recommended-712\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/avif-vs-webp-seo-recommended-712\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/webp-vs-avif.webp\",\"datePublished\":\"2024-08-31T02:27:12+00:00\",\"dateModified\":\"2025-10-29T07:30:22+00:00\",\"description\":\"The decision to use WebP or AVIF will depend on your website\u2019s specific needs, the user experience you aim to provide, and your technical capabilities.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/avif-vs-webp-seo-recommended-712\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.stanventures.com\\\/news\\\/avif-vs-webp-seo-recommended-712\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/avif-vs-webp-seo-recommended-712\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/webp-vs-avif.webp\",\"contentUrl\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/webp-vs-avif.webp\",\"width\":1792,\"height\":1024,\"caption\":\"webp vs avif\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/avif-vs-webp-seo-recommended-712\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AVIF vs. WebP: Which Image Format Should SEOs Recommend for 2024?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/\",\"name\":\"Stan Ventures\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#organization\",\"name\":\"Stan Ventures\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Stan-Ventures.webp\",\"contentUrl\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Stan-Ventures.webp\",\"width\":2001,\"height\":801,\"caption\":\"Stan Ventures\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/StanVentures\\\/\",\"https:\\\/\\\/x.com\\\/stanventures\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#\\\/schema\\\/person\\\/87d00ff18daf9650e7c925ae4bf86efb\",\"name\":\"Dileep Thekkethil\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g\",\"caption\":\"Dileep Thekkethil\"},\"description\":\"Dileep Thekkethil is the Director of Marketing at Stan Ventures, where he applies over 15 years of SEO and digital marketing expertise to drive growth and authority. A former journalist with six years of experience, he combines strategic storytelling with technical know-how to help brands navigate the shift toward AI-driven search and generative engines. Dileep is a strong advocate for Google\u2019s EEAT standards, regularly sharing real-world use cases and scenarios to demystify complex marketing trends. He is an avid gardener of tropical fruits, a motor enthusiast, and a dedicated caretaker of his pair of cockatiels.\",\"sameAs\":[\"https:\\\/\\\/stanventures.com\\\/news\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/dileep-pradeep-3705aa53\\\/\",\"https:\\\/\\\/x.com\\\/dthekkethil\"],\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/author\\\/admin_7mxgn8tx\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AVIF vs. WebP: Which Image Format Should SEOs Recommend for 2024? - Stan Ventures","description":"The decision to use WebP or AVIF will depend on your website\u2019s specific needs, the user experience you aim to provide, and your technical capabilities.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.stanventures.com\/news\/avif-vs-webp-seo-recommended-712\/","og_locale":"en_US","og_type":"article","og_title":"AVIF vs. WebP: Which Image Format Should SEOs Recommend for 2024? - Stan Ventures","og_description":"The decision to use WebP or AVIF will depend on your website\u2019s specific needs, the user experience you aim to provide, and your technical capabilities.","og_url":"https:\/\/www.stanventures.com\/news\/avif-vs-webp-seo-recommended-712\/","og_site_name":"Stan Ventures","article_publisher":"https:\/\/www.facebook.com\/StanVentures\/","article_published_time":"2024-08-31T02:27:12+00:00","article_modified_time":"2025-10-29T07:30:22+00:00","og_image":[{"width":1792,"height":1024,"url":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/08\/webp-vs-avif.webp","type":"image\/webp"}],"author":"Dileep Thekkethil","twitter_card":"summary_large_image","twitter_creator":"@dthekkethil","twitter_site":"@stanventures","twitter_misc":{"Written by":"Dileep Thekkethil","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.stanventures.com\/news\/avif-vs-webp-seo-recommended-712\/#article","isPartOf":{"@id":"https:\/\/www.stanventures.com\/news\/avif-vs-webp-seo-recommended-712\/"},"author":{"name":"Dileep Thekkethil","@id":"https:\/\/www.stanventures.com\/news\/#\/schema\/person\/87d00ff18daf9650e7c925ae4bf86efb"},"headline":"AVIF vs. WebP: Which Image Format Should SEOs Recommend for 2024?","datePublished":"2024-08-31T02:27:12+00:00","dateModified":"2025-10-29T07:30:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.stanventures.com\/news\/avif-vs-webp-seo-recommended-712\/"},"wordCount":1092,"commentCount":0,"publisher":{"@id":"https:\/\/www.stanventures.com\/news\/#organization"},"image":{"@id":"https:\/\/www.stanventures.com\/news\/avif-vs-webp-seo-recommended-712\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/08\/webp-vs-avif.webp","articleSection":["SEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.stanventures.com\/news\/avif-vs-webp-seo-recommended-712\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.stanventures.com\/news\/avif-vs-webp-seo-recommended-712\/","url":"https:\/\/www.stanventures.com\/news\/avif-vs-webp-seo-recommended-712\/","name":"AVIF vs. WebP: Which Image Format Should SEOs Recommend for 2024? - Stan Ventures","isPartOf":{"@id":"https:\/\/www.stanventures.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.stanventures.com\/news\/avif-vs-webp-seo-recommended-712\/#primaryimage"},"image":{"@id":"https:\/\/www.stanventures.com\/news\/avif-vs-webp-seo-recommended-712\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/08\/webp-vs-avif.webp","datePublished":"2024-08-31T02:27:12+00:00","dateModified":"2025-10-29T07:30:22+00:00","description":"The decision to use WebP or AVIF will depend on your website\u2019s specific needs, the user experience you aim to provide, and your technical capabilities.","breadcrumb":{"@id":"https:\/\/www.stanventures.com\/news\/avif-vs-webp-seo-recommended-712\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.stanventures.com\/news\/avif-vs-webp-seo-recommended-712\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.stanventures.com\/news\/avif-vs-webp-seo-recommended-712\/#primaryimage","url":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/08\/webp-vs-avif.webp","contentUrl":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/08\/webp-vs-avif.webp","width":1792,"height":1024,"caption":"webp vs avif"},{"@type":"BreadcrumbList","@id":"https:\/\/www.stanventures.com\/news\/avif-vs-webp-seo-recommended-712\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.stanventures.com\/news\/"},{"@type":"ListItem","position":2,"name":"AVIF vs. WebP: Which Image Format Should SEOs Recommend for 2024?"}]},{"@type":"WebSite","@id":"https:\/\/www.stanventures.com\/news\/#website","url":"https:\/\/www.stanventures.com\/news\/","name":"Stan Ventures","description":"","publisher":{"@id":"https:\/\/www.stanventures.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.stanventures.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.stanventures.com\/news\/#organization","name":"Stan Ventures","url":"https:\/\/www.stanventures.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.stanventures.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/06\/Stan-Ventures.webp","contentUrl":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/06\/Stan-Ventures.webp","width":2001,"height":801,"caption":"Stan Ventures"},"image":{"@id":"https:\/\/www.stanventures.com\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/StanVentures\/","https:\/\/x.com\/stanventures"]},{"@type":"Person","@id":"https:\/\/www.stanventures.com\/news\/#\/schema\/person\/87d00ff18daf9650e7c925ae4bf86efb","name":"Dileep Thekkethil","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g","caption":"Dileep Thekkethil"},"description":"Dileep Thekkethil is the Director of Marketing at Stan Ventures, where he applies over 15 years of SEO and digital marketing expertise to drive growth and authority. A former journalist with six years of experience, he combines strategic storytelling with technical know-how to help brands navigate the shift toward AI-driven search and generative engines. Dileep is a strong advocate for Google\u2019s EEAT standards, regularly sharing real-world use cases and scenarios to demystify complex marketing trends. He is an avid gardener of tropical fruits, a motor enthusiast, and a dedicated caretaker of his pair of cockatiels.","sameAs":["https:\/\/stanventures.com\/news","https:\/\/www.linkedin.com\/in\/dileep-pradeep-3705aa53\/","https:\/\/x.com\/dthekkethil"],"url":"https:\/\/www.stanventures.com\/news\/author\/admin_7mxgn8tx\/"}]}},"_links":{"self":[{"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/posts\/712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/comments?post=712"}],"version-history":[{"count":1,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/posts\/712\/revisions"}],"predecessor-version":[{"id":5447,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/posts\/712\/revisions\/5447"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/media\/713"}],"wp:attachment":[{"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/media?parent=712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/categories?post=712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/tags?post=712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}