{"id":7547,"date":"2026-07-21T14:57:25","date_gmt":"2026-07-21T09:27:25","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=7547"},"modified":"2026-07-21T14:57:50","modified_gmt":"2026-07-21T09:27:50","slug":"nick-fox-says-ai-search-sends-more-clicks-but-your-traffic-may-say-otherwise","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/nick-fox-says-ai-search-sends-more-clicks-but-your-traffic-may-say-otherwise-7547\/","title":{"rendered":"Nick Fox Says AI Search Sends More Clicks, but Your Traffic May Say Otherwise"},"content":{"rendered":"<div style=\"box-sizing: border-box; width: 100%; max-width: 896px; margin: 0 auto; overflow-x: hidden; font-family: 'Roboto',Arial,sans-serif; color: #243044; line-height: 1.6;\">\n<p><!-- KEY TAKEAWAYS --><\/p>\n<div style=\"box-sizing: border-box; background: #F5F5F5; border-radius: 16px; padding: 40px; margin: 28px 0;\">\n<div style=\"font-family: 'Montserrat',Arial,sans-serif; font-weight: bold; font-size: 0.74rem; letter-spacing: 0.18em; text-transform: uppercase; color: #f15a24; margin-bottom: 12px;\">The Short Version<\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/news\/nick-fox-says-ai-search-sends-more-clicks-but-your-traffic-may-say-otherwise-7547\/#what-happened\" >What Happened<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/news\/nick-fox-says-ai-search-sends-more-clicks-but-your-traffic-may-say-otherwise-7547\/#what-fox-actually-said\" >What Fox Actually Said<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/news\/nick-fox-says-ai-search-sends-more-clicks-but-your-traffic-may-say-otherwise-7547\/#the-number-nobody-can-check\" >The Number Nobody Can Check<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/news\/nick-fox-says-ai-search-sends-more-clicks-but-your-traffic-may-say-otherwise-7547\/#three-reasons-the-industry-isnt-convinced\" >Three Reasons The Industry Isn&#8217;t Convinced<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/news\/nick-fox-says-ai-search-sends-more-clicks-but-your-traffic-may-say-otherwise-7547\/#why-google-is-saying-this-now\" >Why Google Is Saying This Now<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.stanventures.com\/news\/nick-fox-says-ai-search-sends-more-clicks-but-your-traffic-may-say-otherwise-7547\/#what-this-means-if-you-run-an-agency\" >What This Means If You Run An Agency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.stanventures.com\/news\/nick-fox-says-ai-search-sends-more-clicks-but-your-traffic-may-say-otherwise-7547\/#how-stan-ventures-helps-agencies-stay-visible\" >How Stan Ventures Helps Agencies Stay Visible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.stanventures.com\/news\/nick-fox-says-ai-search-sends-more-clicks-but-your-traffic-may-say-otherwise-7547\/#want-your-clients-cited-in-ai-search\" >Want Your Clients Cited In AI Search?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"font-family: 'Montserrat',Arial,sans-serif; font-weight: 800; color: #1a2b47; font-size: 1.9rem; line-height: 1.14; letter-spacing: -0.01em; margin: 0 0 18px;\"><span class=\"ez-toc-section\" id=\"what-happened\"><\/span>What Happened<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul style=\"padding-left: 20px; margin: 0; max-width: 84ch;\">\n<li style=\"margin-bottom: 12px;\">Nick Fox, Google&#8217;s SVP of Knowledge and Information, posted on July 17 that AI features in Search now send billions of clicks to websites every week, on top of billions a day from Search overall.<\/li>\n<li style=\"margin-bottom: 12px;\">He framed AI Search as growing the web, not shrinking it, and said people are searching more now, not less.<\/li>\n<li style=\"margin-bottom: 12px;\">The daily figure is one Google has repeated before. The weekly AI-clicks figure is brand new, with no baseline to compare it against and no way to pull it in Search Console.<\/li>\n<li style=\"margin-bottom: 0;\">Independent data still shows click-through rates falling when an AI Overview appears. A big total can climb while your site&#8217;s traffic drops.<\/li>\n<\/ul>\n<\/div>\n<p><!-- WHAT FOX SAID --><\/p>\n<div style=\"box-sizing: border-box; padding: 40px 8px;\">\n<div style=\"font-family: 'Montserrat',Arial,sans-serif; font-weight: bold; font-size: 0.74rem; letter-spacing: 0.18em; text-transform: uppercase; color: #f15a24; margin-bottom: 12px;\">The Claim<\/div>\n<h2 style=\"font-family: 'Montserrat',Arial,sans-serif; font-weight: 800; color: #1a2b47; font-size: 1.9rem; line-height: 1.14; letter-spacing: -0.01em; margin: 0 0 18px;\"><span class=\"ez-toc-section\" id=\"what-fox-actually-said\"><\/span>What Fox Actually Said<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"max-width: 84ch; margin: 0 0 16px;\">Fox took on the two fears publishers keep raising. First, that AI answers would make searching pointless. Second, that those answers would kill clicks to websites.<\/p>\n<p><iframe loading=\"lazy\" title=\"Embedded post\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7483915999440867328\" width=\"504\" height=\"646\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"max-width: 84ch; margin: 0 0 16px;\">On the first, he said the opposite happened. Give people the freedom to ask anything, and they search more, not less. On the second, he put a number on it: Google is <span style=\"font-weight: 500;\">&#8220;sending billions of clicks to websites every week through AI features in Search alone.&#8221;<\/span><\/p>\n<p style=\"max-width: 84ch; margin: 0;\">Read the phrasing carefully. Google is not claiming it sends more clicks than it did before AI Overviews. It is claiming the total is still large. Those are very different statements, and the gap between them is the whole story.<\/p>\n<\/div>\n<p><!-- STAT CARDS --><\/p>\n<div style=\"box-sizing: border-box; display: flex; flex-wrap: wrap; gap: 16px; padding: 0 8px 8px;\">\n<div style=\"flex: 1 1 200px; min-width: 0; box-sizing: border-box; background: #FFF0EA; border: 1px solid #FBD9C9; border-radius: 14px; padding: 26px;\">\n<div style=\"font-family: 'Montserrat',Arial,sans-serif; font-weight: 900; font-size: 2.4rem; color: #f15a24; line-height: 1;\">Billions<\/div>\n<div style=\"font-family: 'Montserrat',Arial,sans-serif; font-weight: bold; font-size: 0.78rem; text-transform: uppercase; color: #f15a24; margin-top: 6px;\">Weekly AI Clicks<\/div>\n<div style=\"font-family: 'Roboto',Arial,sans-serif; font-size: 0.9rem; color: #5e6a7d; margin-top: 10px;\">Google&#8217;s new claim for AI features alone. No prior figure to compare.<\/div>\n<\/div>\n<div style=\"flex: 1 1 200px; min-width: 0; box-sizing: border-box; background: #FFF0EA; border: 1px solid #FBD9C9; border-radius: 14px; padding: 26px;\">\n<div style=\"font-family: 'Montserrat',Arial,sans-serif; font-weight: 900; font-size: 2.4rem; color: #f15a24; line-height: 1;\">27.6%<\/div>\n<div style=\"font-family: 'Montserrat',Arial,sans-serif; font-weight: bold; font-size: 0.78rem; text-transform: uppercase; color: #f15a24; margin-top: 6px;\">Reach The Open Web<\/div>\n<div style=\"font-family: 'Roboto',Arial,sans-serif; font-size: 0.9rem; color: #5e6a7d; margin-top: 10px;\">Share of Google clicks landing on the open web, per a recent zero-click study.<\/div>\n<\/div>\n<div style=\"flex: 1 1 200px; min-width: 0; box-sizing: border-box; background: #FFF0EA; border: 1px solid #FBD9C9; border-radius: 14px; padding: 26px;\">\n<div style=\"font-family: 'Montserrat',Arial,sans-serif; font-weight: 900; font-size: 2.4rem; color: #f15a24; line-height: 1;\">~38%<\/div>\n<div style=\"font-family: 'Montserrat',Arial,sans-serif; font-weight: bold; font-size: 0.78rem; text-transform: uppercase; color: #f15a24; margin-top: 6px;\">CTR Drop<\/div>\n<div style=\"font-family: 'Roboto',Arial,sans-serif; font-size: 0.9rem; color: #5e6a7d; margin-top: 10px;\">Reported fall in organic clicks when an AI Overview shows, per Pew-cited data.<\/div>\n<\/div>\n<div style=\"flex: 1 1 200px; min-width: 0; box-sizing: border-box; background: #FFF0EA; border: 1px solid #FBD9C9; border-radius: 14px; padding: 26px;\">\n<div style=\"font-family: 'Montserrat',Arial,sans-serif; font-weight: 900; font-size: 2.4rem; color: #f15a24; line-height: 1;\">0<\/div>\n<div style=\"font-family: 'Montserrat',Arial,sans-serif; font-weight: bold; font-size: 0.78rem; text-transform: uppercase; color: #f15a24; margin-top: 6px;\">Verifiable Data<\/div>\n<div style=\"font-family: 'Roboto',Arial,sans-serif; font-size: 0.9rem; color: #5e6a7d; margin-top: 10px;\">Behind the weekly figure. No denominator, no Search Console breakdown.<\/div>\n<\/div>\n<\/div>\n<p><!-- THE CATCH --><\/p>\n<div style=\"box-sizing: border-box; background: #F5F5F5; border-radius: 16px; padding: 40px; margin: 28px 0;\">\n<div style=\"font-family: 'Montserrat',Arial,sans-serif; font-weight: bold; font-size: 0.74rem; letter-spacing: 0.18em; text-transform: uppercase; color: #f15a24; margin-bottom: 12px;\">The Missing Denominator<\/div>\n<h2 style=\"font-family: 'Montserrat',Arial,sans-serif; font-weight: 800; color: #1a2b47; font-size: 1.9rem; line-height: 1.14; letter-spacing: -0.01em; margin: 0 0 18px;\"><span class=\"ez-toc-section\" id=\"the-number-nobody-can-check\"><\/span>The Number Nobody Can Check<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"max-width: 84ch; margin: 0 0 16px;\">The daily-clicks line came tagged as something Google has said before. The weekly AI-clicks line did not. No baseline. No denominator. And nothing in Search Console lets a site owner confirm a single one of those clicks.<\/p>\n<p style=\"max-width: 84ch; margin: 0 0 16px;\">SEOs ran the math anyway. Google handles roughly 5 trillion searches a year, which works out to about 13.7 billion a day. Stack &#8220;billions&#8221; of daily clicks against that and, even reading it generously, you land somewhere near 40% of searches producing a click to the web. The rest end on the results page.<\/p>\n<p style=\"max-width: 84ch; margin: 0;\">Google won&#8217;t confirm the real ratio. &#8220;Billions&#8221; is technically true at Google&#8217;s scale and tells you almost nothing about whether your traffic is going up or down.<\/p>\n<\/div>\n<p><!-- WHY SEOS AREN'T BUYING IT --><\/p>\n<div style=\"box-sizing: border-box; padding: 40px 8px;\">\n<div style=\"font-family: 'Montserrat',Arial,sans-serif; font-weight: bold; font-size: 0.74rem; letter-spacing: 0.18em; text-transform: uppercase; color: #f15a24; margin-bottom: 12px;\">The Pushback<\/div>\n<h2 style=\"font-family: 'Montserrat',Arial,sans-serif; font-weight: 800; color: #1a2b47; font-size: 1.9rem; line-height: 1.14; letter-spacing: -0.01em; margin: 0 0 24px;\"><span class=\"ez-toc-section\" id=\"three-reasons-the-industry-isnt-convinced\"><\/span>Three Reasons The Industry Isn&#8217;t Convinced<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div style=\"box-sizing: border-box; display: flex; flex-wrap: wrap; gap: 16px;\">\n<div style=\"flex: 1 1 340px; min-width: 0; box-sizing: border-box; background: #fff; border: 2px solid #E2E6EE; border-left: 4px solid #F15A24; border-radius: 10px; padding: 20px 22px;\">\n<h3 style=\"font-family: 'Montserrat',Arial,sans-serif; font-weight: bold; font-size: 1.1rem; color: #1a2b47; margin: 0 0 8px;\">Aggregate Up, Individual Down<\/h3>\n<p style=\"font-size: 0.95rem; color: #5e6a7d; margin: 0;\">Total clicks across the whole web can grow while your specific site loses traffic. A rising ocean doesn&#8217;t help if your boat has a hole in it. Newsrooms and niche sites are watching their own numbers fall regardless of Google&#8217;s grand total.<\/p>\n<\/div>\n<div style=\"flex: 1 1 340px; min-width: 0; box-sizing: border-box; background: #fff; border: 2px solid #E2E6EE; border-left: 4px solid #F15A24; border-radius: 10px; padding: 20px 22px;\">\n<h3 style=\"font-family: 'Montserrat',Arial,sans-serif; font-weight: bold; font-size: 1.1rem; color: #1a2b47; margin: 0 0 8px;\">Still No Data In Search Console<\/h3>\n<p style=\"font-size: 0.95rem; color: #5e6a7d; margin: 0;\">If Google is really sending these clicks, webmasters want to see AI Search clicks broken out in GSC. They can&#8217;t. Bing&#8217;s webmaster tools already expose more AI data than Google does, which several people called out as a deliberate choice.<\/p>\n<\/div>\n<div style=\"flex: 1 1 340px; min-width: 0; box-sizing: border-box; background: #fff; border: 2px solid #E2E6EE; border-left: 4px solid #F15A24; border-radius: 10px; padding: 20px 22px;\">\n<h3 style=\"font-family: 'Montserrat',Arial,sans-serif; font-weight: bold; font-size: 1.1rem; color: #1a2b47; margin: 0 0 8px;\">The Fan-Out Problem<\/h3>\n<p style=\"font-size: 0.95rem; color: #5e6a7d; margin: 0;\">AI Mode fires several related searches behind a single question. If each one counts as a search, then &#8220;people search more&#8221; is partly a counting artifact, not proof of real demand. Same question for AI agents pulling results in the background.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- CONTEXT: THE REDESIGN --><\/p>\n<div style=\"box-sizing: border-box; background: #F5F5F5; border-radius: 16px; padding: 40px; margin: 28px 0;\">\n<div style=\"font-family: 'Montserrat',Arial,sans-serif; font-weight: bold; font-size: 0.74rem; letter-spacing: 0.18em; text-transform: uppercase; color: #f15a24; margin-bottom: 12px;\">The Timing<\/div>\n<h2 style=\"font-family: 'Montserrat',Arial,sans-serif; font-weight: 800; color: #1a2b47; font-size: 1.9rem; line-height: 1.14; letter-spacing: -0.01em; margin: 0 0 18px;\"><span class=\"ez-toc-section\" id=\"why-google-is-saying-this-now\"><\/span>Why Google Is Saying This Now<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"max-width: 84ch; margin: 0 0 16px;\">The post landed as Google finishes the biggest redesign of Search in years. At <a href=\"https:\/\/www.stanventures.com\/news\/what-does-google-i-o-2026-mean-for-seo-your-rankings-7321\/\">Google I\/O 2026<\/a>, the company showed a reimagined search box built on its Gemini 3.5 Flash model that folds AI Overviews and AI Mode together. More AI on the page, not less.<\/p>\n<p style=\"max-width: 84ch; margin: 0;\">Pressure is building at the same time. Independent publishers have filed a complaint with the European Commission over AI Overviews and lost traffic. A reassuring stat drop from a senior Google exec fits that moment a little too neatly, which is exactly why the industry read it as messaging rather than a data release.<\/p>\n<\/div>\n<p><!-- WHAT IT MEANS FOR AGENCIES --><\/p>\n<div style=\"box-sizing: border-box; padding: 40px 8px;\">\n<div style=\"font-family: 'Montserrat',Arial,sans-serif; font-weight: bold; font-size: 0.74rem; letter-spacing: 0.18em; text-transform: uppercase; color: #f15a24; margin-bottom: 12px;\">The Takeaway<\/div>\n<h2 style=\"font-family: 'Montserrat',Arial,sans-serif; font-weight: 800; color: #1a2b47; font-size: 1.9rem; line-height: 1.14; letter-spacing: -0.01em; margin: 0 0 18px;\"><span class=\"ez-toc-section\" id=\"what-this-means-if-you-run-an-agency\"><\/span>What This Means If You Run An Agency<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"max-width: 84ch; margin: 0 0 24px;\">Forget the argument over whose numbers are right. The move for agencies is the same either way. Stop treating the blue link as the only prize, and start earning the citation.<\/p>\n<div style=\"box-sizing: border-box; display: flex; flex-wrap: wrap; gap: 16px;\">\n<div style=\"flex: 1 1 240px; min-width: 0; box-sizing: border-box; background: #fff; border: 1px solid #E2E6EE; border-radius: 12px; padding: 24px;\">\n<div style=\"font-family: 'Montserrat',Arial,sans-serif; font-weight: 800; font-size: 0.8rem; color: #f15a24; margin-bottom: 8px;\">MOVE 01<\/div>\n<h3 style=\"font-family: 'Montserrat',Arial,sans-serif; font-weight: bold; font-size: 1.1rem; color: #1a2b47; margin: 0 0 8px;\">Get Cited, Not Just Ranked<\/h3>\n<p style=\"font-size: 0.95rem; color: #5e6a7d; margin: 0;\">When the answer shows up on the page, being the source it pulls from is the new front page. Structure content so AI systems can lift and attribute it. That&#8217;s AEO and GEO, and it&#8217;s no longer optional.<\/p>\n<\/div>\n<div style=\"flex: 1 1 240px; min-width: 0; box-sizing: border-box; background: #fff; border: 1px solid #E2E6EE; border-radius: 12px; padding: 24px;\">\n<div style=\"font-family: 'Montserrat',Arial,sans-serif; font-weight: 800; font-size: 0.8rem; color: #f15a24; margin-bottom: 8px;\">MOVE 02<\/div>\n<h3 style=\"font-family: 'Montserrat',Arial,sans-serif; font-weight: bold; font-size: 1.1rem; color: #1a2b47; margin: 0 0 8px;\">Own The Traffic You Can<\/h3>\n<p style=\"font-size: 0.95rem; color: #5e6a7d; margin: 0;\">Email lists, communities, direct visits. Channels Google can&#8217;t reroute. Measure real visits and revenue, not impressions, so a client&#8217;s traffic story doesn&#8217;t live and die on one platform&#8217;s mood.<\/p>\n<\/div>\n<div style=\"flex: 1 1 240px; min-width: 0; box-sizing: border-box; background: #1A2B47; border: 1px solid #1A2B47; border-radius: 12px; padding: 24px;\">\n<div style=\"font-family: 'Montserrat',Arial,sans-serif; font-weight: 800; font-size: 0.8rem; color: #f15a24; margin-bottom: 8px;\">MOVE 03<\/div>\n<h3 style=\"font-family: 'Montserrat',Arial,sans-serif; font-weight: bold; font-size: 1.1rem; color: #fff; margin: 0 0 8px;\">Build Trust Signals<\/h3>\n<p style=\"font-size: 0.95rem; color: #9aa4b2; margin: 0;\">AI systems cite sources they trust, and links from real, relevant sites are still one of the clearest trust signals there is. Authority feeds rankings and citations at the same time.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- STAN POSITION --><\/p>\n<div style=\"box-sizing: border-box; background: #F5F5F5; border-radius: 16px; padding: 40px; margin: 28px 0;\">\n<div style=\"font-family: 'Montserrat',Arial,sans-serif; font-weight: bold; font-size: 0.74rem; letter-spacing: 0.18em; text-transform: uppercase; color: #f15a24; margin-bottom: 12px;\">Where We Come In<\/div>\n<h2 style=\"font-family: 'Montserrat',Arial,sans-serif; font-weight: 800; color: #1a2b47; font-size: 1.9rem; line-height: 1.14; letter-spacing: -0.01em; margin: 0 0 18px;\"><span class=\"ez-toc-section\" id=\"how-stan-ventures-helps-agencies-stay-visible\"><\/span>How Stan Ventures Helps Agencies Stay Visible<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"max-width: 84ch; margin: 0 0 24px;\">We build the two things that still move rankings and <a href=\"https:\/\/www.stanventures.com\/ai-brand-mention-services\/\">AI mentions<\/a> for your clients: links from real sites with real traffic, and <a href=\"https:\/\/www.stanventures.com\/community-mentions-service\/\">community mentions<\/a> across the sources AI models actually read.<\/p>\n<div style=\"box-sizing: border-box; display: flex; flex-wrap: wrap; gap: 16px;\">\n<div style=\"flex: 1 1 240px; min-width: 0; box-sizing: border-box; background: #fff; border: 1px solid #E2E6EE; border-radius: 12px; padding: 24px;\">\n<h3 style=\"font-family: 'Montserrat',Arial,sans-serif; font-weight: bold; font-size: 1.1rem; color: #1a2b47; margin: 0 0 8px;\">White Label Link Building<\/h3>\n<p style=\"font-size: 0.95rem; color: #5e6a7d; margin: 0;\">Placements on vetted sites with verified organic traffic, delivered under your brand. You approve every domain before we write a word.<\/p>\n<\/div>\n<div style=\"flex: 1 1 240px; min-width: 0; box-sizing: border-box; background: #fff; border: 1px solid #E2E6EE; border-radius: 12px; padding: 24px;\">\n<h3 style=\"font-family: 'Montserrat',Arial,sans-serif; font-weight: bold; font-size: 1.1rem; color: #1a2b47; margin: 0 0 8px;\">AI Brand Mentions<\/h3>\n<p style=\"font-size: 0.95rem; color: #5e6a7d; margin: 0;\">We place your clients in the roundups, listicles, and editorial sources that AI models pull from, so they show up in the answer, not just the search results.<\/p>\n<\/div>\n<div style=\"flex: 1 1 240px; min-width: 0; box-sizing: border-box; background: #fff; border: 1px solid #E2E6EE; border-radius: 12px; padding: 24px;\">\n<h3 style=\"font-family: 'Montserrat',Arial,sans-serif; font-weight: bold; font-size: 1.1rem; color: #1a2b47; margin: 0 0 8px;\">Transparent Pricing<\/h3>\n<p style=\"font-size: 0.95rem; color: #5e6a7d; margin: 0;\">You see the real publisher fee and pay a flat service charge on top. Resell at your own price and keep the margin.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- CTA --><\/p>\n<div style=\"box-sizing: border-box; background-color: #f15a24; background-image: radial-gradient(rgba(255,255,255,0.22) 1.4px, transparent 1.5px); background-size: 13px 13px; border-radius: 16px; padding: 56px 28px; margin: 28px 0; text-align: center;\">\n<div style=\"font-family: 'Montserrat',Arial,sans-serif; font-weight: bold; font-size: 0.74rem; letter-spacing: 0.18em; text-transform: uppercase; color: #ffe6db; margin-bottom: 14px;\">Get Ahead Of The Shift<\/div>\n<h2 style=\"font-family: 'Montserrat',Arial,sans-serif; font-weight: 800; color: #fff; font-size: 1.9rem; line-height: 1.14; letter-spacing: -0.01em; margin: 0 auto 14px; max-width: 22ch;\"><span class=\"ez-toc-section\" id=\"want-your-clients-cited-in-ai-search\"><\/span>Want Your Clients Cited In AI Search?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"color: #ffe6db; font-size: 1rem; max-width: 54ch; margin: 0 auto 28px;\">Let&#8217;s build the links and brand mentions that get your clients into the answer, not buried under it.<\/p>\n<p><a style=\"font-family: 'Montserrat',Arial,sans-serif; font-weight: bold; font-size: 1rem; background: #fff; color: #f15a24; padding: 15px 34px; border-radius: 8px; text-decoration: none; display: inline-block;\" href=\"https:\/\/www.stanventures.com\/book-a-call-for-agency-growth\/\">Book A Call<\/a><\/p>\n<\/div>\n<p><!-- SOURCE NOTE --><\/p>\n<div style=\"box-sizing: border-box; padding: 8px 8px 32px; display: flex; flex-wrap: wrap; justify-content: space-between; align-items: center; gap: 12px;\">\n<div style=\"font-size: 0.78rem; color: #5e6a7d; max-width: 54ch;\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Short Version What Happened Nick Fox, Google&#8217;s SVP of Knowledge and Information, posted on July 17 that AI features in Search now send billions of clicks to websites every week, on top of billions a day from Search overall. He framed AI Search as growing the web, not shrinking it, and said people are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-7547","post","type-post","status-publish","format-standard","hentry","category-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nick Fox Says AI Search Sends More Clicks, but Your Traffic May Say Otherwise<\/title>\n<meta name=\"description\" content=\"Nick Fox claims AI search sends more clicks, but your actual traffic might tell a different story. Learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stanventures.com\/news\/nick-fox-says-ai-search-sends-more-clicks-but-your-traffic-may-say-otherwise-7547\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nick Fox Says AI Search Sends More Clicks, but Your Traffic May Say Otherwise\" \/>\n<meta property=\"og:description\" content=\"Nick Fox claims AI search sends more clicks, but your actual traffic might tell a different story. Learn more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stanventures.com\/news\/nick-fox-says-ai-search-sends-more-clicks-but-your-traffic-may-say-otherwise-7547\/\" \/>\n<meta property=\"og:site_name\" content=\"Stan Ventures\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/StanVentures\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-21T09:27:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-21T09:27:50+00:00\" \/>\n<meta name=\"author\" content=\"Dileep Thekkethil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dthekkethil\" \/>\n<meta name=\"twitter:site\" content=\"@stanventures\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dileep Thekkethil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/nick-fox-says-ai-search-sends-more-clicks-but-your-traffic-may-say-otherwise-7547\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/nick-fox-says-ai-search-sends-more-clicks-but-your-traffic-may-say-otherwise-7547\\\/\"},\"author\":{\"name\":\"Dileep Thekkethil\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#\\\/schema\\\/person\\\/87d00ff18daf9650e7c925ae4bf86efb\"},\"headline\":\"Nick Fox Says AI Search Sends More Clicks, but Your Traffic May Say Otherwise\",\"datePublished\":\"2026-07-21T09:27:25+00:00\",\"dateModified\":\"2026-07-21T09:27:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/nick-fox-says-ai-search-sends-more-clicks-but-your-traffic-may-say-otherwise-7547\\\/\"},\"wordCount\":1009,\"publisher\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#organization\"},\"articleSection\":[\"AI\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/nick-fox-says-ai-search-sends-more-clicks-but-your-traffic-may-say-otherwise-7547\\\/\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/nick-fox-says-ai-search-sends-more-clicks-but-your-traffic-may-say-otherwise-7547\\\/\",\"name\":\"Nick Fox Says AI Search Sends More Clicks, but Your Traffic May Say Otherwise\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#website\"},\"datePublished\":\"2026-07-21T09:27:25+00:00\",\"dateModified\":\"2026-07-21T09:27:50+00:00\",\"description\":\"Nick Fox claims AI search sends more clicks, but your actual traffic might tell a different story. Learn more.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/nick-fox-says-ai-search-sends-more-clicks-but-your-traffic-may-say-otherwise-7547\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.stanventures.com\\\/news\\\/nick-fox-says-ai-search-sends-more-clicks-but-your-traffic-may-say-otherwise-7547\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/nick-fox-says-ai-search-sends-more-clicks-but-your-traffic-may-say-otherwise-7547\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nick Fox Says AI Search Sends More Clicks, but Your Traffic May Say Otherwise\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/\",\"name\":\"Stan Ventures\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#organization\",\"name\":\"Stan Ventures\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Stan-Ventures.webp\",\"contentUrl\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Stan-Ventures.webp\",\"width\":2001,\"height\":801,\"caption\":\"Stan Ventures\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/StanVentures\\\/\",\"https:\\\/\\\/x.com\\\/stanventures\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#\\\/schema\\\/person\\\/87d00ff18daf9650e7c925ae4bf86efb\",\"name\":\"Dileep Thekkethil\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g\",\"caption\":\"Dileep Thekkethil\"},\"description\":\"Dileep Thekkethil is the Director of Marketing at Stan Ventures, where he applies over 15 years of SEO and digital marketing expertise to drive growth and authority. A former journalist with six years of experience, he combines strategic storytelling with technical know-how to help brands navigate the shift toward AI-driven search and generative engines. Dileep is a strong advocate for Google\u2019s EEAT standards, regularly sharing real-world use cases and scenarios to demystify complex marketing trends. He is an avid gardener of tropical fruits, a motor enthusiast, and a dedicated caretaker of his pair of cockatiels.\",\"sameAs\":[\"https:\\\/\\\/stanventures.com\\\/news\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/dileep-pradeep-3705aa53\\\/\",\"https:\\\/\\\/x.com\\\/dthekkethil\"],\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/author\\\/admin_7mxgn8tx\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nick Fox Says AI Search Sends More Clicks, but Your Traffic May Say Otherwise","description":"Nick Fox claims AI search sends more clicks, but your actual traffic might tell a different story. Learn more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.stanventures.com\/news\/nick-fox-says-ai-search-sends-more-clicks-but-your-traffic-may-say-otherwise-7547\/","og_locale":"en_US","og_type":"article","og_title":"Nick Fox Says AI Search Sends More Clicks, but Your Traffic May Say Otherwise","og_description":"Nick Fox claims AI search sends more clicks, but your actual traffic might tell a different story. Learn more.","og_url":"https:\/\/www.stanventures.com\/news\/nick-fox-says-ai-search-sends-more-clicks-but-your-traffic-may-say-otherwise-7547\/","og_site_name":"Stan Ventures","article_publisher":"https:\/\/www.facebook.com\/StanVentures\/","article_published_time":"2026-07-21T09:27:25+00:00","article_modified_time":"2026-07-21T09:27:50+00:00","author":"Dileep Thekkethil","twitter_card":"summary_large_image","twitter_creator":"@dthekkethil","twitter_site":"@stanventures","twitter_misc":{"Written by":"Dileep Thekkethil","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.stanventures.com\/news\/nick-fox-says-ai-search-sends-more-clicks-but-your-traffic-may-say-otherwise-7547\/#article","isPartOf":{"@id":"https:\/\/www.stanventures.com\/news\/nick-fox-says-ai-search-sends-more-clicks-but-your-traffic-may-say-otherwise-7547\/"},"author":{"name":"Dileep Thekkethil","@id":"https:\/\/www.stanventures.com\/news\/#\/schema\/person\/87d00ff18daf9650e7c925ae4bf86efb"},"headline":"Nick Fox Says AI Search Sends More Clicks, but Your Traffic May Say Otherwise","datePublished":"2026-07-21T09:27:25+00:00","dateModified":"2026-07-21T09:27:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.stanventures.com\/news\/nick-fox-says-ai-search-sends-more-clicks-but-your-traffic-may-say-otherwise-7547\/"},"wordCount":1009,"publisher":{"@id":"https:\/\/www.stanventures.com\/news\/#organization"},"articleSection":["AI"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.stanventures.com\/news\/nick-fox-says-ai-search-sends-more-clicks-but-your-traffic-may-say-otherwise-7547\/","url":"https:\/\/www.stanventures.com\/news\/nick-fox-says-ai-search-sends-more-clicks-but-your-traffic-may-say-otherwise-7547\/","name":"Nick Fox Says AI Search Sends More Clicks, but Your Traffic May Say Otherwise","isPartOf":{"@id":"https:\/\/www.stanventures.com\/news\/#website"},"datePublished":"2026-07-21T09:27:25+00:00","dateModified":"2026-07-21T09:27:50+00:00","description":"Nick Fox claims AI search sends more clicks, but your actual traffic might tell a different story. Learn more.","breadcrumb":{"@id":"https:\/\/www.stanventures.com\/news\/nick-fox-says-ai-search-sends-more-clicks-but-your-traffic-may-say-otherwise-7547\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.stanventures.com\/news\/nick-fox-says-ai-search-sends-more-clicks-but-your-traffic-may-say-otherwise-7547\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.stanventures.com\/news\/nick-fox-says-ai-search-sends-more-clicks-but-your-traffic-may-say-otherwise-7547\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.stanventures.com\/news\/"},{"@type":"ListItem","position":2,"name":"Nick Fox Says AI Search Sends More Clicks, but Your Traffic May Say Otherwise"}]},{"@type":"WebSite","@id":"https:\/\/www.stanventures.com\/news\/#website","url":"https:\/\/www.stanventures.com\/news\/","name":"Stan Ventures","description":"","publisher":{"@id":"https:\/\/www.stanventures.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.stanventures.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.stanventures.com\/news\/#organization","name":"Stan Ventures","url":"https:\/\/www.stanventures.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.stanventures.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/06\/Stan-Ventures.webp","contentUrl":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/06\/Stan-Ventures.webp","width":2001,"height":801,"caption":"Stan Ventures"},"image":{"@id":"https:\/\/www.stanventures.com\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/StanVentures\/","https:\/\/x.com\/stanventures"]},{"@type":"Person","@id":"https:\/\/www.stanventures.com\/news\/#\/schema\/person\/87d00ff18daf9650e7c925ae4bf86efb","name":"Dileep Thekkethil","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g","caption":"Dileep Thekkethil"},"description":"Dileep Thekkethil is the Director of Marketing at Stan Ventures, where he applies over 15 years of SEO and digital marketing expertise to drive growth and authority. A former journalist with six years of experience, he combines strategic storytelling with technical know-how to help brands navigate the shift toward AI-driven search and generative engines. Dileep is a strong advocate for Google\u2019s EEAT standards, regularly sharing real-world use cases and scenarios to demystify complex marketing trends. He is an avid gardener of tropical fruits, a motor enthusiast, and a dedicated caretaker of his pair of cockatiels.","sameAs":["https:\/\/stanventures.com\/news","https:\/\/www.linkedin.com\/in\/dileep-pradeep-3705aa53\/","https:\/\/x.com\/dthekkethil"],"url":"https:\/\/www.stanventures.com\/news\/author\/admin_7mxgn8tx\/"}]}},"_links":{"self":[{"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/posts\/7547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/comments?post=7547"}],"version-history":[{"count":2,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/posts\/7547\/revisions"}],"predecessor-version":[{"id":7549,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/posts\/7547\/revisions\/7549"}],"wp:attachment":[{"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/media?parent=7547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/categories?post=7547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/tags?post=7547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}