{"id":871,"date":"2024-09-17T12:31:41","date_gmt":"2024-09-17T12:31:41","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=871"},"modified":"2026-02-25T18:41:52","modified_gmt":"2026-02-25T18:41:52","slug":"using-gemini-ai-for-seo-googles-poll-raises-eyebrows-in-the-seo-world","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/using-gemini-ai-for-seo-googles-poll-raises-eyebrows-in-the-seo-world-871\/","title":{"rendered":"Using Gemini AI for SEO? Google\u2019s Poll Raises Eyebrows in the SEO World"},"content":{"rendered":"<p>Recently, Google posted a poll on social media asking users how they would use their new AI model, Gemini, for SEO.\u00a0<\/p>\n<p>The poll asked questions about using AI for keyword optimization, content creation, and meta titles, among other tasks.\u00a0<\/p>\n<p>At first glance, it seemed like Google was trying to push AI as a must-have for search engine optimization. But the whole thing sparked a lot of backlash from the SEO community\u2014and honestly, I\u2019m not surprised.\u00a0<\/p>\n<p>The post was deleted shortly after, which tells me Google realized they\u2019d hit a nerve.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-872\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/09\/Gemini-AI-for-SEO.jpg\" alt=\"Google\u2019s Poll Raises Eyebrows in the SEO World\" width=\"1792\" height=\"1024\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/09\/Gemini-AI-for-SEO.jpg 1792w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/09\/Gemini-AI-for-SEO-300x171.jpg 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/09\/Gemini-AI-for-SEO-1024x585.jpg 1024w\" sizes=\"auto, (max-width: 1792px) 100vw, 1792px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/news\/using-gemini-ai-for-seo-googles-poll-raises-eyebrows-in-the-seo-world-871\/#what-happened\" >What Happened?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/news\/using-gemini-ai-for-seo-googles-poll-raises-eyebrows-in-the-seo-world-871\/#experts-spoke-up%e2%80%94and-they-didnt-hold-back\" >Experts Spoke Up\u2014and They Didn\u2019t Hold Back<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/news\/using-gemini-ai-for-seo-googles-poll-raises-eyebrows-in-the-seo-world-871\/#why-i-think-google-pulled-the-poll\" >Why I Think Google Pulled the Poll<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/news\/using-gemini-ai-for-seo-googles-poll-raises-eyebrows-in-the-seo-world-871\/#the-problem-with-ai-for-seo\" >The Problem with AI for SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/news\/using-gemini-ai-for-seo-googles-poll-raises-eyebrows-in-the-seo-world-871\/#googles-love-hate-relationship-with-ai-content\" >Google\u2019s Love-Hate Relationship with AI Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.stanventures.com\/news\/using-gemini-ai-for-seo-googles-poll-raises-eyebrows-in-the-seo-world-871\/#whats-next\" >What\u2019s Next?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.stanventures.com\/news\/using-gemini-ai-for-seo-googles-poll-raises-eyebrows-in-the-seo-world-871\/#what-you-should-do\" >What You Should Do<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.stanventures.com\/news\/using-gemini-ai-for-seo-googles-poll-raises-eyebrows-in-the-seo-world-871\/#key-takeaways\" >Key Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"what-happened\"><\/span><b>What Happened?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>On September 11, 2024, Google Small Business threw up a poll on X (formerly known as Twitter), asking SEO professionals which tasks they\u2019d use Gemini AI for.\u00a0<\/p>\n<p>The options included keyword optimization, content creation, meta descriptions, and &#8220;other,&#8221; where users could add their own responses.\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-873\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/09\/Google-Small-Business.png\" alt=\" Google Small Business polled SEO professionals on X about tasks they'd use Gemini AI for.\" width=\"1176\" height=\"790\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/09\/Google-Small-Business.png 1176w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/09\/Google-Small-Business-300x202.png 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/09\/Google-Small-Business-1024x688.png 1024w\" sizes=\"auto, (max-width: 1176px) 100vw, 1176px\" \/><\/p>\n<p>Not many people engaged\u2014around 600 votes\u2014but those who did quickly shared concerns. The post stayed up for about a week before Google took it down without much explanation.<\/p>\n<p>You might be wondering why Google would delete a simple poll. Well, the backlash from the SEO community was intense, and rightfully so.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Google removed the poll about using Gemini for SEO purposes &#8211; wow &#8211; details at <a href=\"https:\/\/t.co\/JZ3WBWg8kA\">https:\/\/t.co\/JZ3WBWg8kA<\/a> <a href=\"https:\/\/t.co\/ATagf5lZ9U\">https:\/\/t.co\/ATagf5lZ9U<\/a><\/p>\n<p>\u2014 Barry Schwartz (@rustybrick) <a href=\"https:\/\/twitter.com\/rustybrick\/status\/1835771201282564575?ref_src=twsrc%5Etfw\">September 16, 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\u00a0<\/p>\n<p>A lot of experts immediately voiced their concerns about using AI for SEO\u2014especially in the ways Google was suggesting.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"experts-spoke-up%e2%80%94and-they-didnt-hold-back\"><\/span><b>Experts Spoke Up\u2014and They Didn\u2019t Hold Back<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let\u2019s start with some of the big voices who chimed in.<\/p>\n<p>First, there\u2019s Lily Ray. Her response was short and to the point: \u201cThis is preposterous. Read the room.\u201d And honestly, she\u2019s right.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">This is preposterous. Read the room.<\/p>\n<p>\u2014 Lily Ray \ud83d\ude0f (@lilyraynyc) <a href=\"https:\/\/twitter.com\/lilyraynyc\/status\/1834304908847120844?ref_src=twsrc%5Etfw\">September 12, 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\u00a0<\/p>\n<p>It\u2019s almost like Google didn\u2019t consider the audience they were speaking to. SEOs know the importance of quality content, and pushing AI for tasks that are so deeply rooted in human creativity and understanding feels out of touch.<\/p>\n<p>\u00a0Lily\u2019s comment highlighted something a lot of us feel\u2014Google\u2019s push for AI-driven SEO just doesn\u2019t sit right, especially when we\u2019re all working hard to meet the demands of E-A-T (Expertise, Authoritativeness, and Trustworthiness) in SEO.<\/p>\n<p>Adam Riemer, who\u2019s been in the SEO and marketing game for a long time, said something that really struck a chord with me.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">To not use AI tools like Gemini to optimize. It works against the local business&#8217;s best interest. Local businesses know their community and their customers, AI doesn&#8217;t. The local business can create the proper experience that also aligns with their brand and community values.<\/p>\n<p>\u2014 Adam Riemer (@rollerblader) <a href=\"https:\/\/twitter.com\/rollerblader\/status\/1834547984979075142?ref_src=twsrc%5Etfw\">September 13, 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\u00a0<\/p>\n<p>He pointed out that AI tools like Gemini are a bad fit for local businesses.\u00a0<\/p>\n<p>His reasoning? Local businesses know their customers and communities in ways that AI just can\u2019t replicate.\u00a0<\/p>\n<p>AI might be great at crunching data, but it doesn\u2019t understand the human side of things\u2014how local businesses cater to unique customer needs or create personalized experiences.<\/p>\n<p>As Riemer put it, relying on AI could actually work against the best interests of small, local businesses, and I couldn\u2019t agree more.<\/p>\n<p>Kristine Schachinger, another well-known SEO strategist, took it a step further. She didn\u2019t mince words when she said that large language models (LLMs) like Gemini aren\u2019t equipped to handle complex SEO tasks effectively.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Large language models are not equipped to do anything in this list well or at all. Do you not know this? If you don&#8217;t know this you should go talk to you or AI team. Also Google penalizes AI content, not by identifying AI but the characteristics in AI content are considered low\u2026<\/p>\n<p>\u2014 Kristine (@schachin on Threads) \ud83c\uddfa\ud83c\udde6 (@schachin) <a href=\"https:\/\/twitter.com\/schachin\/status\/1834400851550765487?ref_src=twsrc%5Etfw\">September 13, 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\u00a0<\/p>\n<p>And, honestly, she\u2019s right. If AI can\u2019t really deliver on the tasks in that poll, why push it? Kristine even suggested that Google\u2019s own AI team should know this, and she hinted that promoting AI in this way was borderline malpractice. Ouch.<\/p>\n<p>Then there was Pedro Dias, who used to work on Google\u2019s search quality team.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Please no. Someone stop with these nonsensical takes. Talk with your internal webmaster comms team before posting this kind of advice<\/p>\n<p>\u2014 Pedro Dias (@pedrodias) <a href=\"https:\/\/twitter.com\/pedrodias\/status\/1834350324351463598?ref_src=twsrc%5Etfw\">September 12, 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\u00a0<\/p>\n<p>Pedro basically called out Google, saying that this advice didn\u2019t seem to come from the same place as their usual SEO recommendations. He urged Google to check in with their internal experts before sharing advice that could mislead businesses.<\/p>\n<p>All of this raises the question: If all these experts\u2014people with years of experience\u2014are saying AI isn\u2019t ready for these tasks, why did Google even put that poll up in the first place?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-i-think-google-pulled-the-poll\"><\/span><b>Why I Think Google Pulled the Poll<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here\u2019s the thing: Google didn\u2019t offer a public explanation for deleting the poll, but we can take an educated guess. One big reason could be that the poll didn\u2019t align with Google\u2019s own SEO guidelines.\u00a0<\/p>\n<p>Over the years, Google has made it clear that AI-generated content can be risky. They\u2019ve warned businesses that if they use AI to churn out low-quality or irrelevant content, they could get penalized in search rankings. John Mueller and Gary Illyes from Google\u2019s search team have been pretty vocal about this.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-874\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/09\/garry.png\" alt=\"Gary Illyes on using AI for SEO\" width=\"1082\" height=\"661\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/09\/garry.png 1082w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/09\/garry-300x183.png 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/09\/garry-1024x626.png 1024w\" sizes=\"auto, (max-width: 1082px) 100vw, 1082px\" \/><\/p>\n<p>And the advice in that poll? It was basically encouraging people to do exactly what Google\u2019s SEO guidelines have said <i>not<\/i> to do. It feels like someone in Google\u2019s Small Business team dropped the ball by posting that, and the deletion tells me that Google realized they had to cut their losses before the damage got worse.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-problem-with-ai-for-seo\"><\/span><b>The Problem with AI for SEO<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>AI is having its moment right now\u2014there\u2019s no doubt about that. Tools like Gemini, Bard, and even ChatGPT are making waves across industries. But when it comes to SEO, I\u2019m cautious, and you should be too.<\/p>\n<p>A lot of people, myself included, believe that AI can\u2019t fully replace the human touch in SEO.\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-875\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/09\/JM.png\" alt=\"John Mueller says don't use LLMs for SEO\" width=\"1544\" height=\"539\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/09\/JM.png 1544w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/09\/JM-300x105.png 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/09\/JM-1024x357.png 1024w\" sizes=\"auto, (max-width: 1544px) 100vw, 1544px\" \/><\/p>\n<p>Sure, it can help with data-driven tasks like keyword research, but when it comes to understanding context, intent, and the emotional side of what customers want, AI falls flat. This is especially true in local SEO, where businesses thrive on personal connections and understanding their unique audience.<\/p>\n<p>While Google doesn\u2019t explicitly punish content just because it\u2019s AI-generated, it does go after content that feels robotic, generic, or irrelevant. If businesses take Google\u2019s advice and start flooding the web with AI-created content, they could find themselves in hot water.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"googles-love-hate-relationship-with-ai-content\"><\/span><b>Google\u2019s Love-Hate Relationship with AI Content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This isn\u2019t the first time Google has stirred up controversy when it comes to AI and SEO.<\/p>\n<p>For years, they\u2019ve warned against using AI to manipulate search rankings. They\u2019ve said time and time again that quality matters more than quantity, and that content should focus on providing real value to users.\u00a0<\/p>\n<p>So, for Google to suddenly suggest that AI tools like Gemini could be used for SEO felt like a U-turn.<\/p>\n<p>In fact, Google\u2019s algorithms have become better at detecting and rewarding high-quality, original content. This means that if businesses rely too heavily on AI-generated material, they risk being penalized\u2014not for using AI, but for creating low-quality content.<\/p>\n<p>It\u2019s a tricky balance, and it\u2019s one that most businesses aren\u2019t equipped to handle without expert guidance.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"whats-next\"><\/span><b>What\u2019s Next?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The fact that Google pulled the poll tells me they\u2019re probably rethinking their approach to AI in SEO.\u00a0<\/p>\n<p>AI will keep evolving, and I believe it\u2019ll play an even bigger role in marketing and content creation.\u00a0<\/p>\n<p>But Google\u2019s poll deletion shows they know they need to be careful about how they present AI to businesses, especially small ones.<\/p>\n<p>I expect we\u2019ll see Google offer more guidance on how AI can complement human efforts rather than replace them. They might also refine Gemini and other AI tools to better align with SEO best practices, but that\u2019s going to take time.<\/p>\n<p>Meanwhile, businesses should tread lightly and focus on creating content that truly connects with their audience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-you-should-do\"><\/span><b>What You Should Do<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here\u2019s where I stand:<\/p>\n<p><b>AI is a tool, not a solution<\/b>. Use it to assist with tasks like data analysis or drafting, but don\u2019t let it do all the heavy lifting. Your audience wants to hear from you\u2014not from a machine.<\/p>\n<p><b>Follow Google\u2019s SEO guidelines closely<\/b>. AI or not, if you\u2019re creating low-quality content just to rank, it\u2019ll backfire. Make sure your content serves a real purpose and provides value.<\/p>\n<p><b>Local businesses, stay human<\/b>. Focus on what makes your brand and community unique. AI can\u2019t replicate that personal connection.<\/p>\n<p><b>Experiment with AI\u2014but carefully<\/b>. Test it out for smaller tasks, but review everything with a human eye before publishing. AI is only as good as the oversight it gets.<\/p>\n<p><b>Prioritize quality over quantity<\/b>. Sure, AI can generate a ton of content in no time, but what\u2019s the point if that content isn\u2019t engaging or valuable? Stick to what works\u2014high-quality, targeted content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"key-takeaways\"><\/span><b>Key Takeaways<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Google posted, then deleted, a poll on using Gemini AI for SEO after experts heavily criticized it.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Experts warned that AI-generated content could hurt businesses by leading to penalties or low-quality output.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Local SEO is especially difficult for AI to handle because of the human, community-focused elements involved.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Google\u2019s deletion suggests they\u2019re aware of the risks of promoting AI in SEO without proper guidelines.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Use AI with caution\u2014it should complement, not replace, your SEO strategy.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Recently, Google posted a poll on social media asking users how they would use their new AI model, Gemini, for SEO.\u00a0 The poll asked questions about using AI for keyword optimization, content creation, and meta titles, among other tasks.\u00a0 At first glance, it seemed like Google was trying to push AI as a must-have for [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":872,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Using Gemini AI for SEO? 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