{"id":912,"date":"2024-09-20T11:40:48","date_gmt":"2024-09-20T11:40:48","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=912"},"modified":"2026-02-25T18:42:55","modified_gmt":"2026-02-25T18:42:55","slug":"is-your-seo-agency-doing-a-good-job","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/is-your-seo-agency-doing-a-good-job-912\/","title":{"rendered":"Is Your SEO Agency Doing a Good Job?"},"content":{"rendered":"<p>You\u2019ve hired an SEO agency, signed the contract, and now you\u2019re waiting for results. Weeks, maybe even months, go by and you\u2019re starting to wonder: Is my SEO team doing its job?<\/p>\n<p>This question leaves many business owners scratching their heads. The truth is, SEO isn\u2019t a quick fix, but how do you know if your team is making progress or just spinning its wheels?<\/p>\n<p>Recently, Google\u2019s <i>Search Off the Record<\/i> podcast tackled this issue, featuring SEO experts John Mueller, <a href=\"https:\/\/www.linkedin.com\/in\/okaylizzi\/\">Lizzi Sassman<\/a>, and Erica Varangouli. Their insights shed light on evaluating your SEO agency and ensuring you\u2019re getting what you\u2019re paying for.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-913\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/09\/Screenshot-34.jpg\" alt=\"Is Your SEO Agency Doing a Good Job?\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/09\/Screenshot-34.jpg 1920w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/09\/Screenshot-34-300x169.jpg 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/09\/Screenshot-34-1024x576.jpg 1024w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/news\/is-your-seo-agency-doing-a-good-job-912\/#the-question-that-got-everyone-talking\" >The Question That Got Everyone Talking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/news\/is-your-seo-agency-doing-a-good-job-912\/#seo-is-a-long-game%e2%80%94patience-is-key\" >SEO Is a Long Game\u2014Patience Is Key<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/news\/is-your-seo-agency-doing-a-good-job-912\/#key-takeaways\" >Key Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"the-question-that-got-everyone-talking\"><\/span><b>The Question That Got Everyone Talking<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It all started when John Mueller, part of Google\u2019s search relations team, posted a simple but direct question on <a href=\"https:\/\/www.linkedin.com\/posts\/johnmu_english-google-seo-office-hours-from-july-activity-7219752935675543552-3fne\/\">LinkedIn<\/a>: <i>\u201cHow do you know if your SEO is doing what they claim to be doing?\u201d<\/i><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-914\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/09\/Screenshot-33.png\" alt=\"John Mueller - How do you know if your SEO is doing what they claim to be doing?\" width=\"995\" height=\"534\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/09\/Screenshot-33.png 995w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/09\/Screenshot-33-300x161.png 300w\" sizes=\"auto, (max-width: 995px) 100vw, 995px\" \/><\/p>\n<p>The question sparked a lively discussion among SEO professionals, clients, and agencies. Many business owners are in the same boat\u2014wondering if their SEO strategy is really working.<\/p>\n<p><a href=\"https:\/\/uk.linkedin.com\/in\/varangouli\">Erica Varangouli<\/a>, head of branded content at Riverside and a seasoned SEO expert, weighed in during the podcast, drawing on her 15 years of experience.\u00a0<\/p>\n<p>Having worked on both the agency and client sides, Erica shared some valuable advice on how businesses can gauge the effectiveness of their SEO efforts.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=l3NeAwzogZo\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/l3NeAwzogZo?si=R33ZqTFs3kQFbw5T\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/a>\u00a0<\/p>\n<p>So, what should you look for? Let\u2019s break it down.<\/p>\n<h3><b>Do You Need SEO? The First Step Is Understanding Your Business Needs<\/b><\/h3>\n<p>Before assessing your SEO agency, it\u2019s important to answer one basic question: Do you really need SEO? For most businesses, the answer is yes.\u00a0<\/p>\n<p>According to Erica, if you\u2019re marketing your business online, SEO is critical to being found by potential customers.<\/p>\n<p>Take, for example, a small pizzeria in Italy run by Erica\u2019s friend, Paolo. He\u2019s already well-known locally, but with tourists frequently passing through, Paolo wants to ensure his business pops up when people search for pizza in his town. That\u2019s where SEO comes in. But if Paolo\u2019s already ranking high on Google Maps, does he need an SEO team to boost his presence further?<\/p>\n<p>A good starting point is to do a quick search for your business and see how visible you are compared to your competitors.\u00a0<\/p>\n<p>If you\u2019re not ranking well or there\u2019s room for improvement, consider hiring SEO expertise.<\/p>\n<h3><b>The Importance of a Tailored SEO Strategy<\/b><\/h3>\n<p>Once you decide to hire an SEO agency, the next step is onboarding, where the agency gets to know your business inside and out. This is critical.\u00a0<\/p>\n<p>A strong SEO team won\u2019t just jump into link-building or throwing keywords around\u2014they\u2019ll start by asking detailed questions about your business goals, competitors, and long-term vision.<\/p>\n<p>As Erica points out, <i>\u201cSEO is not math. You don\u2019t just always do the same things. You have to have a good understanding of the business, the industry, the competitors.\u201d<\/i> In other words, SEO strategies need to be personalized.\u00a0<\/p>\n<p>If your agency offers a blanket solution\u2014such as promising X number of backlinks per month without understanding your specific needs\u2014that\u2019s a red flag.<\/p>\n<p>Effective SEO is about building a customized plan that fits your business, not a cookie-cutter approach.<\/p>\n<h3><b>Checking In: Is Your SEO Making Progress?<\/b><\/h3>\n<p>After a few months of working with your SEO agency, you might wonder how things are going.\u00a0<\/p>\n<p>A good SEO team will keep you informed, providing regular updates and reports on their work, what\u2019s working, and what still needs improvement.<\/p>\n<p>Erica emphasizes that a good SEO team should regularly check in with you, whether through monthly reports, progress meetings, or quick check-ins.\u00a0<\/p>\n<p>You should be seeing updates on metrics like organic traffic, keyword rankings, and the number of your web pages being indexed by Google.<\/p>\n<p>But <a href=\"https:\/\/www.stanventures.com\/blog\/how-long-does-seo-take\/\">SEO takes time<\/a>. You won\u2019t see drastic changes overnight, and patience is essential.\u00a0<\/p>\n<p>However, after a few months, you should see some positive trends and improvements. If you\u2019re not, it\u2019s time to ask your SEO agency some tough questions.<\/p>\n<h3><b>The SEO Audit: What Should You Focus On?<\/b><\/h3>\n<p>One of the first things your SEO agency might do is audit your website. This sounds good, right? Well, it depends.\u00a0<\/p>\n<p>An audit can be incredibly useful, but if it consists of a long list of issues without a clear action plan, it will not do much good.<\/p>\n<p>John Mueller explained it well in the podcast: <i>\u201cThe more important part is that the SEO helps to prioritize with you. There are 500 things here, but here are the five you should focus on first because of your unique situation.\u201d<\/i><\/p>\n<p>In other words, a good SEO team will guide you through what\u2019s important for your business right now. They won\u2019t overwhelm you with technical jargon or a laundry list of fixes.\u00a0<\/p>\n<p>Instead, they\u2019ll help you tackle the most critical issues first, so you can see real progress without getting bogged down by unnecessary tasks.<\/p>\n<h3><b>Red Flags: When to Be Concerned About Your SEO Agency<\/b><\/h3>\n<p>Let\u2019s face it, not all SEO agencies are created equal. Sometimes, the lack of progress is a sign that your team isn\u2019t doing the promised work. So, how can you tell? Here are a few major red flags to watch out for and avoid <a href=\"https:\/\/www.stanventures.com\/news\/avoid-seo-scams-evaluate-your-seo-companys-performance-414\/\">SEO Scams<\/a>:<\/p>\n<p><b>No communication:<\/b> If your SEO agency goes radio silent for weeks or months. Erica warns that no communication for an extended period\u2014say two quarters\u2014should raise alarm bells.<\/p>\n<p><b>Generic solutions:<\/b> If your agency offers cookie-cutter strategies without truly understanding your business, that\u2019s a bad sign. SEO should be personalized and tailored to your specific needs.<\/p>\n<p><b>No prioritization:<\/b> If your agency simply gives you a long list of tasks without helping you understand which ones are most important, it might not be invested in your success.<\/p>\n<p>If you spot any of these red flags, it\u2019s time to re-evaluate your SEO relationship.<\/p>\n<h3><b>Green Flags: Signs Your SEO Agency is Doing a Great Job<\/b><\/h3>\n<p>On the flip side, what are the signs that your SEO team is doing everything right? One surprising green flag is when your SEO expert tells you not to focus on SEO for now.\u00a0<\/p>\n<p>That might sound counterintuitive, but it\u2019s a good sign when your team looks at the bigger picture and advises you on what\u2019s best for your business overall.<\/p>\n<p><i>\u201cWhen someone in SEO tells you to look elsewhere, it might be a green flag,\u201d<\/i> says Erica. It shows that they\u2019re not just focused on SEO metrics but on what truly matters for your business.<\/p>\n<p>Another positive sign? Realistic promises and no <a href=\"https:\/\/www.stanventures.com\/blog\/seo-guarantee\/\">SEO guarantees<\/a>.<\/p>\n<p>If your SEO team is being upfront about what\u2019s achievable and not overpromising results, they\u2019re likely being honest. SEO takes time, and quick fixes or guarantees to rank #1 overnight are usually red flags, not green ones.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"seo-is-a-long-game%e2%80%94patience-is-key\"><\/span><b>SEO Is a Long Game\u2014Patience Is Key<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>At the end of the day, knowing whether your SEO agency is doing a good job comes down to transparency, communication, and realistic expectations.\u00a0<\/p>\n<p>SEO is a long-term strategy, and the right agency will guide you through the process step by step, helping you prioritize what\u2019s important and keeping you informed along the way.<\/p>\n<p>If you\u2019re unsure about your SEO progress, don\u2019t be afraid to ask questions. It\u2019s your business; you deserve to know if your investment is paying off.\u00a0<\/p>\n<p>Remember, <a href=\"https:\/\/www.stanventures.com\/managed-seo-services\/\">managed SEO services<\/a> are about getting sustainable growth, not overnight success.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"key-takeaways\"><\/span><b>Key Takeaways<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Your SEO team should customize their approach to fit your unique business needs.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Regular updates and transparency are key to understanding your SEO progress.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Your SEO team should help you focus on the most important areas for improvement, not overwhelm you with minor issues.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Quick fixes or guarantees are often signs of poor SEO practice.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">SEO takes time\u2014focus on long-term growth, not short-term results.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve hired an SEO agency, signed the contract, and now you\u2019re waiting for results. Weeks, maybe even months, go by and you\u2019re starting to wonder: Is my SEO team doing its job? This question leaves many business owners scratching their heads. The truth is, SEO isn\u2019t a quick fix, but how do you know if [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":913,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is Your SEO Agency Doing a Good Job? - Stan Ventures<\/title>\n<meta name=\"description\" content=\"Unsure if your SEO agency is doing a good job? 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