{"id":916,"date":"2024-09-23T14:02:24","date_gmt":"2024-09-23T14:02:24","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=916"},"modified":"2025-10-29T07:30:04","modified_gmt":"2025-10-29T07:30:04","slug":"hubspots-new-ai-tool-breeze-simplifies-marketing-automation","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/hubspots-new-ai-tool-breeze-simplifies-marketing-automation-916\/","title":{"rendered":"HubSpot\u2019s New AI Tool \u201cBreeze\u201d Simplifies Marketing Automation"},"content":{"rendered":"<p>HubSpot has taken a big step into the world of artificial intelligence with the launch of its latest innovation\u2014Breeze.\u00a0<\/p>\n<p><a href=\"https:\/\/ir.hubspot.com\/news-releases\/news-release-details\/hubspot-launches-new-ai-breeze-plus-hundreds-product-updates\">Announced<\/a> at HubSpot\u2019s annual Inbound marketing conference, Breeze promises to bring a new level of efficiency and automation to everyday tasks. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-917\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/09\/Screenshot-36.jpg\" alt=\"HubSpot Introduces \u201cBreeze\u201d\" width=\"1683\" height=\"711\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/09\/Screenshot-36.jpg 1683w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/09\/Screenshot-36-300x127.jpg 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/09\/Screenshot-36-1024x433.jpg 1024w\" sizes=\"auto, (max-width: 1683px) 100vw, 1683px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/news\/hubspots-new-ai-tool-breeze-simplifies-marketing-automation-916\/#what-exactly-is-breeze-and-why-should-you-care\" >What Exactly Is Breeze, and Why Should You Care?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/news\/hubspots-new-ai-tool-breeze-simplifies-marketing-automation-916\/#breaking-down-breeze\" >Breaking Down Breeze<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/news\/hubspots-new-ai-tool-breeze-simplifies-marketing-automation-916\/#why-human-oversight-is-still-a-big-deal\" >Why Human Oversight is Still a Big Deal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/news\/hubspots-new-ai-tool-breeze-simplifies-marketing-automation-916\/#hubspots-bigger-picture-more-ai-better-tools\" >HubSpot\u2019s Bigger Picture: More AI, Better Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/news\/hubspots-new-ai-tool-breeze-simplifies-marketing-automation-916\/#what-does-this-mean-for-marketers\" >What Does This Mean for Marketers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.stanventures.com\/news\/hubspots-new-ai-tool-breeze-simplifies-marketing-automation-916\/#the-past-present-and-future-of-ai-in-marketing\" >The Past, Present, and Future of AI in Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.stanventures.com\/news\/hubspots-new-ai-tool-breeze-simplifies-marketing-automation-916\/#what-should-you-do-next-practical-tips-for-marketers\" >What Should You Do Next? Practical Tips for Marketers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.stanventures.com\/news\/hubspots-new-ai-tool-breeze-simplifies-marketing-automation-916\/#key-takeaways\" >Key Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"what-exactly-is-breeze-and-why-should-you-care\"><\/span><b>What Exactly Is Breeze, and Why Should You Care?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Breeze is an AI-powered assistant that HubSpot has seamlessly integrated into its software for marketing, sales, and customer service.\u00a0<\/p>\n<p>It automates repetitive tasks, offers smarter strategies, and delivers real-time information. Unlike AI tools that aim to take over, Breeze is there to assist, not replace.<\/p>\n<p>Karen Ng, HubSpot&#8217;s VP of Product, put it perfectly when she said, \u201c<i>We might help you generate titles or blog content, but we still expect a human to be there<\/i>.\u201d<\/p>\n<p>In short, Breeze handles the heavy lifting, but you still call the shots. That way, you get the best of both worlds: the speed and precision of AI with the creativity and judgment that only humans bring.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"breaking-down-breeze\"><\/span><b>Breaking Down Breeze<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>At its core, <a href=\"https:\/\/www.hubspot.com\/products\/artificial-intelligence\">Breeze<\/a> offers three main features: Breeze Copilot, Breeze Agents, and Breeze Intelligence. These features are built to tackle different aspects of marketing, sales, and customer service, helping you do more with less effort.<\/p>\n<h3><b>1. Breeze Copilot: Your Personal AI Assistant<\/b><\/h3>\n<p>Think of having an assistant that\u2019s always by your side, ready to help no matter where you are\u2014whether you&#8217;re on your computer, mobile, or inside HubSpot&#8217;s platform. That&#8217;s Breeze Copilot.<\/p>\n<p>Breeze Copilot gives you personalized recommendations based on the data in your HubSpot CRM (customer relationship management system). It might suggest the best time to send an email, or even help you brainstorm blog post ideas.\u00a0<\/p>\n<p>It\u2019s chat-based, so you can ask it questions, and it will respond with insights or suggestions, kind of like having a marketing expert in your pocket.\u00a0<\/p>\n<p>But, the cool thing is, you\u2019re still in control\u2014Copilot gives you ideas, but you decide what to do with them.<\/p>\n<h3><b>2. Breeze Agents: Automating Your Workflows<\/b><\/h3>\n<p>Let\u2019s say you want to run a social media campaign, send out emails, or follow up with potential customers. Typically, you\u2019d need to handle all of these tasks manually or set up complicated workflows. That\u2019s where Breeze Agents come in.<\/p>\n<p>These agents are like little digital workers that can automate entire workflows for you\u2014whether it\u2019s content generation, running social media campaigns, prospecting, or even customer support. And they don\u2019t need much oversight. You just tell them what to do, and they get to work.<\/p>\n<p>But here\u2019s something to keep in mind: Breeze Agents can\u2019t entirely replace the human touch.\u00a0<\/p>\n<p>As Karen Ng points out, \u201c<i>You still need to take a look at what\u2019s generated and decide what to publish<\/i>.\u201d\u00a0<\/p>\n<p>So, while these agents can do most of the grunt work, you&#8217;ll still want to give everything a final review to ensure it meets your brand\u2019s standards.<\/p>\n<h3><b>3. Breeze Intelligence: Supercharged Data Insights<\/b><\/h3>\n<p>The third major feature of Breeze is its Intelligence tool, which combines the customer data you\u2019ve stored in HubSpot with other third-party sources. This means you\u2019re not just relying on what you know about your customers\u2014you\u2019re also getting a richer, fuller picture from external data.<\/p>\n<p>This feature is especially powerful because, as Ng explains, \u201c<i>Your AI is only as good as the data it\u2019s trained on<\/i>.\u201d In other words, better data means smarter decisions.\u00a0<\/p>\n<p>Breeze Intelligence gives you deeper insights, helping you understand your customers better, predict trends, and make informed choices. It\u2019s all about using data in a smarter way to guide your business forward.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-human-oversight-is-still-a-big-deal\"><\/span><b>Why Human Oversight is Still a Big Deal<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now, you might be wondering: if Breeze is so powerful, why does HubSpot still insist on human oversight?<\/p>\n<p>Here\u2019s the thing. AI tools are incredibly fast and can process vast amounts of data, but they\u2019re not perfect. They can generate content, suggest actions, or automate tasks, but they don\u2019t always understand the subtleties of your brand voice or the strategic nuances of your business. That&#8217;s why HubSpot\u2019s approach with Breeze is about AI-assisted work rather than complete AI takeover.<\/p>\n<p>Ng makes it clear that human oversight is crucial. \u201c<i>We really do need eyes on it still<\/i>,\u201d she said, referring to the content and campaigns AI generates.\u00a0<\/p>\n<p>Yes, Breeze can whip up blog posts or email copy, but you still need to ensure everything aligns with your brand&#8217;s voice, goals, and audience.<\/p>\n<p>Bottom line? Breeze helps marketers and business owners rise above the noise, but humans are still needed to make sure the message hits the mark.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"hubspots-bigger-picture-more-ai-better-tools\"><\/span><b>HubSpot\u2019s Bigger Picture: More AI, Better Tools<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Breeze isn\u2019t just a one-off feature. It\u2019s part of a much bigger shift HubSpot is making towards AI-driven tools across its entire platform.\u00a0<\/p>\n<p>In fact, beyond Breeze, HubSpot is also introducing other AI-powered features within its Marketing Hub, including:<\/p>\n<p><b>Content Remix<\/b>: This tool takes your existing video content and repurposes it into clips, audio, or even blog posts. Imagine taking a single webinar and transforming it into multiple forms of content, ready to be used across different platforms.<\/p>\n<p><b>AI Video Creation<\/b>: Through a partnership with HeyGen, HubSpot is now offering AI-generated videos, making it easier for businesses to create video content on the fly without needing a video team.<\/p>\n<p><b>Social Media Publishing<\/b>: HubSpot is adding support for publishing directly to YouTube and Instagram Reels. This means you can plan and execute your social media strategies all from one platform.<\/p>\n<p><b>Enhanced Analytics<\/b>: HubSpot is also upgrading its marketing analytics and attribution tools, giving businesses more insights into how their campaigns are performing and where their best leads are coming from.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-does-this-mean-for-marketers\"><\/span><b>What Does This Mean for Marketers?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let\u2019s talk about how all of this actually impacts marketers and businesses.\u00a0<\/p>\n<p>Here\u2019s the good news: Breeze is designed to save your time.<\/p>\n<p>You can automate tedious tasks like creating content backlogs, running email campaigns, or following up with leads. This frees you up to focus on bigger-picture strategies, creative work, and personalizing the customer experience.<\/p>\n<p>However, there\u2019s also a bit of a learning curve.\u00a0<\/p>\n<p>To get the most out of Breeze, you\u2019ll need to invest time in training your team on how to use these tools.\u00a0<\/p>\n<p>And while automation is great, you\u2019ll still need to put in the effort to make sure everything aligns with your brand\u2019s goals and messaging.<\/p>\n<p>In other words, AI won\u2019t do all the work for you\u2014but it will make your job easier.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-past-present-and-future-of-ai-in-marketing\"><\/span><b>The Past, Present, and Future of AI in Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>HubSpot\u2019s move into AI isn\u2019t exactly a surprise. Over the years, the company has gradually introduced more automation and data-driven features to help businesses work smarter. But with Breeze, HubSpot is pushing the boundaries of what AI can do for marketing and sales.<\/p>\n<p>Looking ahead, we can expect more companies to follow HubSpot\u2019s lead and embrace AI to handle repetitive tasks.\u00a0<\/p>\n<p>As AI becomes more advanced, we may see even more aspects of marketing, sales, and customer service being automated. However, the human element will always remain important\u2014especially when it comes to creativity, strategy, and customer relationships.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-should-you-do-next-practical-tips-for-marketers\"><\/span><b>What Should You Do Next? Practical Tips for Marketers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019re thinking about jumping on the AI bandwagon, here are some practical steps to help you get started:<\/p>\n<p><b>Start Small<\/b>: Don\u2019t try to automate everything at once. Begin by automating smaller tasks, like generating content ideas or setting up simple email workflows, and then gradually expand.<\/p>\n<p><b>Keep an Eye on Quality<\/b>: Even though Breeze can handle a lot of tasks, always review the content or campaigns it generates. Make sure they\u2019re in line with your brand\u2019s tone and message.<\/p>\n<p><b>Train Your Team<\/b>: To get the most out of Breeze, you\u2019ll need your team to understand how to use it. Invest in training to ensure everyone\u2019s on the same page.<\/p>\n<p><b>Focus on Good Data<\/b>: Breeze Intelligence relies on good data to provide accurate insights. Make sure your CRM data is clean, up-to-date, and comprehensive.<\/p>\n<p><b>Stay Informed<\/b>: AI is constantly evolving. Keep up with the latest developments to ensure you\u2019re always using the best tools available.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"key-takeaways\"><\/span><b>Key Takeaways<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Breeze is HubSpot\u2019s new AI-powered assistant, designed to help businesses automate marketing, sales, and customer service tasks.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">The main features of Breeze include Copilot (personalized recommendations), Agents (workflow automation), and Intelligence (data-driven insights).<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Human oversight is still necessary, as AI can\u2019t replace creativity, strategy, and brand alignment.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">HubSpot is also updating its Marketing Hub with new features like Content Remix, AI video creation, and enhanced analytics.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">While AI will continue to evolve, marketers who combine AI with human insight will have the most success.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>HubSpot has taken a big step into the world of artificial intelligence with the launch of its latest innovation\u2014Breeze.\u00a0 Announced at HubSpot\u2019s annual Inbound marketing conference, Breeze promises to bring a new level of efficiency and automation to everyday tasks. What Exactly Is Breeze, and Why Should You Care? Breeze is an AI-powered assistant that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":917,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HubSpot\u2019s New AI Tool \u201cBreeze\u201d Simplifies Marketing Automation - Stan Ventures<\/title>\n<meta name=\"description\" content=\"HubSpot\u2019s new AI tool, Breeze, simplifies marketing automation, optimizing campaigns and enhancing engagement for businesses. Discover more\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stanventures.com\/news\/hubspots-new-ai-tool-breeze-simplifies-marketing-automation-916\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HubSpot\u2019s New AI Tool \u201cBreeze\u201d Simplifies Marketing Automation - Stan Ventures\" \/>\n<meta property=\"og:description\" content=\"HubSpot\u2019s new AI tool, Breeze, simplifies marketing automation, optimizing campaigns and enhancing engagement for businesses. Discover more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stanventures.com\/news\/hubspots-new-ai-tool-breeze-simplifies-marketing-automation-916\/\" \/>\n<meta property=\"og:site_name\" content=\"Stan Ventures\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/StanVentures\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-23T14:02:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-29T07:30:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/09\/Screenshot-36.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1683\" \/>\n\t<meta property=\"og:image:height\" content=\"711\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dileep Thekkethil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dthekkethil\" \/>\n<meta name=\"twitter:site\" content=\"@stanventures\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dileep Thekkethil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/hubspots-new-ai-tool-breeze-simplifies-marketing-automation-916\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/hubspots-new-ai-tool-breeze-simplifies-marketing-automation-916\\\/\"},\"author\":{\"name\":\"Dileep Thekkethil\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#\\\/schema\\\/person\\\/87d00ff18daf9650e7c925ae4bf86efb\"},\"headline\":\"HubSpot\u2019s New AI Tool \u201cBreeze\u201d Simplifies Marketing Automation\",\"datePublished\":\"2024-09-23T14:02:24+00:00\",\"dateModified\":\"2025-10-29T07:30:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/hubspots-new-ai-tool-breeze-simplifies-marketing-automation-916\\\/\"},\"wordCount\":1477,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/hubspots-new-ai-tool-breeze-simplifies-marketing-automation-916\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Screenshot-36.jpg\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.stanventures.com\\\/news\\\/hubspots-new-ai-tool-breeze-simplifies-marketing-automation-916\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/hubspots-new-ai-tool-breeze-simplifies-marketing-automation-916\\\/\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/hubspots-new-ai-tool-breeze-simplifies-marketing-automation-916\\\/\",\"name\":\"HubSpot\u2019s New AI Tool \u201cBreeze\u201d Simplifies Marketing Automation - Stan Ventures\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/hubspots-new-ai-tool-breeze-simplifies-marketing-automation-916\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/hubspots-new-ai-tool-breeze-simplifies-marketing-automation-916\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Screenshot-36.jpg\",\"datePublished\":\"2024-09-23T14:02:24+00:00\",\"dateModified\":\"2025-10-29T07:30:04+00:00\",\"description\":\"HubSpot\u2019s new AI tool, Breeze, simplifies marketing automation, optimizing campaigns and enhancing engagement for businesses. Discover more\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/hubspots-new-ai-tool-breeze-simplifies-marketing-automation-916\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.stanventures.com\\\/news\\\/hubspots-new-ai-tool-breeze-simplifies-marketing-automation-916\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/hubspots-new-ai-tool-breeze-simplifies-marketing-automation-916\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Screenshot-36.jpg\",\"contentUrl\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Screenshot-36.jpg\",\"width\":1683,\"height\":711,\"caption\":\"Screenshot 36\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/hubspots-new-ai-tool-breeze-simplifies-marketing-automation-916\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"HubSpot\u2019s New AI Tool \u201cBreeze\u201d Simplifies Marketing Automation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/\",\"name\":\"Stan Ventures\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#organization\",\"name\":\"Stan Ventures\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Stan-Ventures.webp\",\"contentUrl\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Stan-Ventures.webp\",\"width\":2001,\"height\":801,\"caption\":\"Stan Ventures\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/StanVentures\\\/\",\"https:\\\/\\\/x.com\\\/stanventures\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#\\\/schema\\\/person\\\/87d00ff18daf9650e7c925ae4bf86efb\",\"name\":\"Dileep Thekkethil\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g\",\"caption\":\"Dileep Thekkethil\"},\"description\":\"Dileep Thekkethil is the Director of Marketing at Stan Ventures, where he applies over 15 years of SEO and digital marketing expertise to drive growth and authority. A former journalist with six years of experience, he combines strategic storytelling with technical know-how to help brands navigate the shift toward AI-driven search and generative engines. Dileep is a strong advocate for Google\u2019s EEAT standards, regularly sharing real-world use cases and scenarios to demystify complex marketing trends. He is an avid gardener of tropical fruits, a motor enthusiast, and a dedicated caretaker of his pair of cockatiels.\",\"sameAs\":[\"https:\\\/\\\/stanventures.com\\\/news\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/dileep-pradeep-3705aa53\\\/\",\"https:\\\/\\\/x.com\\\/dthekkethil\"],\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/author\\\/admin_7mxgn8tx\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"HubSpot\u2019s New AI Tool \u201cBreeze\u201d Simplifies Marketing Automation - Stan Ventures","description":"HubSpot\u2019s new AI tool, Breeze, simplifies marketing automation, optimizing campaigns and enhancing engagement for businesses. Discover more","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.stanventures.com\/news\/hubspots-new-ai-tool-breeze-simplifies-marketing-automation-916\/","og_locale":"en_US","og_type":"article","og_title":"HubSpot\u2019s New AI Tool \u201cBreeze\u201d Simplifies Marketing Automation - Stan Ventures","og_description":"HubSpot\u2019s new AI tool, Breeze, simplifies marketing automation, optimizing campaigns and enhancing engagement for businesses. Discover more","og_url":"https:\/\/www.stanventures.com\/news\/hubspots-new-ai-tool-breeze-simplifies-marketing-automation-916\/","og_site_name":"Stan Ventures","article_publisher":"https:\/\/www.facebook.com\/StanVentures\/","article_published_time":"2024-09-23T14:02:24+00:00","article_modified_time":"2025-10-29T07:30:04+00:00","og_image":[{"width":1683,"height":711,"url":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/09\/Screenshot-36.jpg","type":"image\/jpeg"}],"author":"Dileep Thekkethil","twitter_card":"summary_large_image","twitter_creator":"@dthekkethil","twitter_site":"@stanventures","twitter_misc":{"Written by":"Dileep Thekkethil","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.stanventures.com\/news\/hubspots-new-ai-tool-breeze-simplifies-marketing-automation-916\/#article","isPartOf":{"@id":"https:\/\/www.stanventures.com\/news\/hubspots-new-ai-tool-breeze-simplifies-marketing-automation-916\/"},"author":{"name":"Dileep Thekkethil","@id":"https:\/\/www.stanventures.com\/news\/#\/schema\/person\/87d00ff18daf9650e7c925ae4bf86efb"},"headline":"HubSpot\u2019s New AI Tool \u201cBreeze\u201d Simplifies Marketing Automation","datePublished":"2024-09-23T14:02:24+00:00","dateModified":"2025-10-29T07:30:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.stanventures.com\/news\/hubspots-new-ai-tool-breeze-simplifies-marketing-automation-916\/"},"wordCount":1477,"commentCount":0,"publisher":{"@id":"https:\/\/www.stanventures.com\/news\/#organization"},"image":{"@id":"https:\/\/www.stanventures.com\/news\/hubspots-new-ai-tool-breeze-simplifies-marketing-automation-916\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/09\/Screenshot-36.jpg","articleSection":["SEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.stanventures.com\/news\/hubspots-new-ai-tool-breeze-simplifies-marketing-automation-916\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.stanventures.com\/news\/hubspots-new-ai-tool-breeze-simplifies-marketing-automation-916\/","url":"https:\/\/www.stanventures.com\/news\/hubspots-new-ai-tool-breeze-simplifies-marketing-automation-916\/","name":"HubSpot\u2019s New AI Tool \u201cBreeze\u201d Simplifies Marketing Automation - Stan Ventures","isPartOf":{"@id":"https:\/\/www.stanventures.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.stanventures.com\/news\/hubspots-new-ai-tool-breeze-simplifies-marketing-automation-916\/#primaryimage"},"image":{"@id":"https:\/\/www.stanventures.com\/news\/hubspots-new-ai-tool-breeze-simplifies-marketing-automation-916\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/09\/Screenshot-36.jpg","datePublished":"2024-09-23T14:02:24+00:00","dateModified":"2025-10-29T07:30:04+00:00","description":"HubSpot\u2019s new AI tool, Breeze, simplifies marketing automation, optimizing campaigns and enhancing engagement for businesses. Discover more","breadcrumb":{"@id":"https:\/\/www.stanventures.com\/news\/hubspots-new-ai-tool-breeze-simplifies-marketing-automation-916\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.stanventures.com\/news\/hubspots-new-ai-tool-breeze-simplifies-marketing-automation-916\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.stanventures.com\/news\/hubspots-new-ai-tool-breeze-simplifies-marketing-automation-916\/#primaryimage","url":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/09\/Screenshot-36.jpg","contentUrl":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/09\/Screenshot-36.jpg","width":1683,"height":711,"caption":"Screenshot 36"},{"@type":"BreadcrumbList","@id":"https:\/\/www.stanventures.com\/news\/hubspots-new-ai-tool-breeze-simplifies-marketing-automation-916\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.stanventures.com\/news\/"},{"@type":"ListItem","position":2,"name":"HubSpot\u2019s New AI Tool \u201cBreeze\u201d Simplifies Marketing Automation"}]},{"@type":"WebSite","@id":"https:\/\/www.stanventures.com\/news\/#website","url":"https:\/\/www.stanventures.com\/news\/","name":"Stan Ventures","description":"","publisher":{"@id":"https:\/\/www.stanventures.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.stanventures.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.stanventures.com\/news\/#organization","name":"Stan Ventures","url":"https:\/\/www.stanventures.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.stanventures.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/06\/Stan-Ventures.webp","contentUrl":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/06\/Stan-Ventures.webp","width":2001,"height":801,"caption":"Stan Ventures"},"image":{"@id":"https:\/\/www.stanventures.com\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/StanVentures\/","https:\/\/x.com\/stanventures"]},{"@type":"Person","@id":"https:\/\/www.stanventures.com\/news\/#\/schema\/person\/87d00ff18daf9650e7c925ae4bf86efb","name":"Dileep Thekkethil","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g","caption":"Dileep Thekkethil"},"description":"Dileep Thekkethil is the Director of Marketing at Stan Ventures, where he applies over 15 years of SEO and digital marketing expertise to drive growth and authority. A former journalist with six years of experience, he combines strategic storytelling with technical know-how to help brands navigate the shift toward AI-driven search and generative engines. Dileep is a strong advocate for Google\u2019s EEAT standards, regularly sharing real-world use cases and scenarios to demystify complex marketing trends. He is an avid gardener of tropical fruits, a motor enthusiast, and a dedicated caretaker of his pair of cockatiels.","sameAs":["https:\/\/stanventures.com\/news","https:\/\/www.linkedin.com\/in\/dileep-pradeep-3705aa53\/","https:\/\/x.com\/dthekkethil"],"url":"https:\/\/www.stanventures.com\/news\/author\/admin_7mxgn8tx\/"}]}},"_links":{"self":[{"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/posts\/916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/comments?post=916"}],"version-history":[{"count":1,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/posts\/916\/revisions"}],"predecessor-version":[{"id":5425,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/posts\/916\/revisions\/5425"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/media\/917"}],"wp:attachment":[{"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/media?parent=916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/categories?post=916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/tags?post=916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}