{"id":938,"date":"2024-09-25T12:40:37","date_gmt":"2024-09-25T12:40:37","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=938"},"modified":"2026-02-25T18:46:42","modified_gmt":"2026-02-25T18:46:42","slug":"google-criticized-for-favoring-big-brands-over-quality-content","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/google-criticized-for-favoring-big-brands-over-quality-content-938\/","title":{"rendered":"Google Criticized for Favoring Big Brands Over Quality Content"},"content":{"rendered":"<p>Is Google&#8217;s algorithm playing fair with smaller websites, or have the big brands hijacked search results? Cyrus SEO thinks it&#8217;s time for a change.<\/p>\n<p>For years, Google has been the go-to tool for finding answers online. Whether it\u2019s searching for the best noise-canceling headphones or figuring out how to fix a leaky faucet, we trust Google to deliver the most accurate and helpful information.\u00a0<\/p>\n<p>However, a recent tweet from Cyrus SEO has sparked a debate that many of us have quietly noticed but haven\u2019t really discussed out loud: Is Google search still doing its job?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-940\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/09\/Image-symbolizing-the-dominance-of-large-brands-in-Google-search-results.jpg\" alt=\"Image symbolizing the dominance of large brands in Google search results\" width=\"1792\" height=\"1024\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/09\/Image-symbolizing-the-dominance-of-large-brands-in-Google-search-results.jpg 1792w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/09\/Image-symbolizing-the-dominance-of-large-brands-in-Google-search-results-300x171.jpg 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/09\/Image-symbolizing-the-dominance-of-large-brands-in-Google-search-results-1024x585.jpg 1024w\" sizes=\"auto, (max-width: 1792px) 100vw, 1792px\" \/><\/p>\n<p>Cyrus took to X with a thought-provoking open letter to Google, pointing out the flaws in how search results are ranked and dominated by big brands like Forbes and Reddit.\u00a0<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">An open letter to the folks in Google Search:<\/p>\n<p>Listen, I know you recieve a lot of criticism. No matter who you rank on top, folks are likely to complain. I also know you&#8217;re fighting an army of spammers and over-optimized content that threaten the quality of search results. I get\u2026 <a href=\"https:\/\/t.co\/RgHnwh6gHX\">pic.twitter.com\/RgHnwh6gHX<\/a><\/p>\n<p>\u2014 Cyrus SEO (@CyrusShepard) <a href=\"https:\/\/twitter.com\/CyrusShepard\/status\/1838320420942156288?ref_src=twsrc%5Etfw\">September 23, 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>As an everyday user, I couldn&#8217;t agree more with his concerns. It feels like Google&#8217;s results are more about brand visibility than actual expertise, hurting the quality of information we&#8217;re getting.\u00a0<\/p>\n<p>In this article, I\u2019ll explain what Cyrus is saying, what it means for you and me, and why this conversation is more important than ever.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/news\/google-criticized-for-favoring-big-brands-over-quality-content-938\/#cyruss-key-argument-big-brands-small-value\" >Cyrus\u2019s Key Argument: Big Brands, Small Value?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/news\/google-criticized-for-favoring-big-brands-over-quality-content-938\/#the-problem-with-brand-bias\" >The Problem with Brand Bias<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/news\/google-criticized-for-favoring-big-brands-over-quality-content-938\/#are-googles-rankings-making-search-results-worse\" >Are Google\u2019s Rankings Making Search Results Worse?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/news\/google-criticized-for-favoring-big-brands-over-quality-content-938\/#what-needs-to-change-a-user-and-expert-call-for-reform\" >What Needs to Change: A User and Expert Call for Reform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/news\/google-criticized-for-favoring-big-brands-over-quality-content-938\/#the-larger-impact-why-should-we-care\" >The Larger Impact: Why Should We Care?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.stanventures.com\/news\/google-criticized-for-favoring-big-brands-over-quality-content-938\/#where-do-we-go-from-here\" >Where Do We Go From Here?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.stanventures.com\/news\/google-criticized-for-favoring-big-brands-over-quality-content-938\/#what-you-can-do-as-a-user\" >What You Can Do as a User<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.stanventures.com\/news\/google-criticized-for-favoring-big-brands-over-quality-content-938\/#key-takeaways\" >Key Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"cyruss-key-argument-big-brands-small-value\"><\/span><b>Cyrus\u2019s Key Argument: Big Brands, Small Value?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cyrus kicks things off by recognizing Google&#8217;s tough position. It\u2019s easy for people to complain no matter who gets ranked at the top, and Google is constantly under siege from spammers and low-quality, overly optimized content.\u00a0<\/p>\n<p>But, the crux of his argument is simple: consistently ranking big sites like <a href=\"https:\/\/www.forbes.com\/\">Forbes<\/a> or <a href=\"https:\/\/www.reddit.com\/\">Reddit<\/a> at the top of search results is leading to a decline in content quality.<\/p>\n<p>When Forbes suddenly ranks at the top for every \u201cbest\u201d product search, from \u201cbest crypto exchange\u201d to \u201cbest CBD gummies\u201d and even \u201cbest headphones,\u201d something doesn\u2019t feel right.\u00a0<\/p>\n<p>Forbes isn\u2019t exactly known for its product reviews. And yet, there it is, dominating search results across a wide range of topics in which it seemingly has little expertise.<\/p>\n<p>As someone who frequently relies on Google Search for product research, I\u2019ve noticed this issue, too.\u00a0<\/p>\n<p>Too often, I\u2019ll click on a link from a major site, only to find it doesn\u2019t give me any real insights or personal experiences.\u00a0<\/p>\n<p>It\u2019s like the content is mass-produced, aimed more at getting clicks than actually helping people. That\u2019s frustrating for users like me who are just trying to find good advice.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-problem-with-brand-bias\"><\/span><b>The Problem with Brand Bias<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>At the heart of Cyrus\u2019s complaint is the issue of \u201c<a href=\"https:\/\/www.stanventures.com\/news\/google-bias-towards-big-brands-220\/\">brand bias<\/a>.\u201d Google seems to be favoring large, well-known websites, regardless of whether their content is actually the best or most relevant. This creates a dangerous cycle.\u00a0<\/p>\n<p>When sites like Forbes or Reddit rank #1 for so many queries, it sends a message to other businesses: ranking well is more about brand power than content quality. And that\u2019s not what Google promised us when they rolled out their \u201c<a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/08\/helpful-content-update\">Helpful Content<\/a>\u201d updates.<\/p>\n<p>Cyrus goes further to say that, in many cases, the big brands aren\u2019t even meeting the standards that Google expects smaller websites to meet.\u00a0<\/p>\n<p>For smaller sites, you need to show personal expertise and real hands-on experience to rank well. However, these requirements seem to be relaxed for larger brands, which can churn out generic content and still land the top spots.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"are-googles-rankings-making-search-results-worse\"><\/span><b>Are Google\u2019s Rankings Making Search Results Worse?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cyrus hits the nail on the head when he says that seeing Forbes and Reddit over and over again doesn\u2019t feel like \u201csearching\u201d anymore.\u00a0<\/p>\n<p>Instead, it feels like Google has \u201cgiven up,\u201d serving the same big names like a fast-food menu with only a couple of choices\u2014none of which are particularly satisfying.<\/p>\n<p>It\u2019s hard not to agree with this analogy! When I search for something specific, I want fresh, diverse perspectives.\u00a0<\/p>\n<p>Instead, I\u2019m seeing the same handful of sites dominating the results, even if they aren\u2019t providing in-depth or helpful content.\u00a0<\/p>\n<p>It\u2019s like going to a buffet and finding out they only serve burgers and fries. Sure, it\u2019s reliable, but is it really what I\u2019m craving?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-needs-to-change-a-user-and-expert-call-for-reform\"><\/span><b>What Needs to Change: A User and Expert Call for Reform<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cyrus doesn\u2019t just point out the problems\u2014he also offers suggestions for improvement. And frankly, they make a lot of sense.\u00a0<\/p>\n<p>Here\u2019s what he proposes:<\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>More Site Diversity<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>First, Cyrus calls for more diversity in the sites that Google ranks highly.\u00a0<\/p>\n<p>It\u2019s not that big brands like Forbes or Reddit should be excluded altogether, but there should be room for smaller, niche websites that offer specialized expertise. These are the sites that often provide the real gems of knowledge, and they deserve a chance to shine.<\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Equal Standards for All Websites<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>Google\u2019s \u201cHelpful Content\u201d update was designed to promote high-quality content, but Cyrus believes that these standards aren\u2019t being applied evenly.\u00a0<\/p>\n<p>Big brands seem to get a pass, while smaller sites are held to much stricter standards. If a smaller site needs to prove its expertise through personal experience and research, shouldn\u2019t big brands have to do the same?<\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Reduce the Brand Bias<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>Finally, Cyrus suggests that Google needs to tone down its reliance on brand signals. Just because a website has a strong offline presence doesn\u2019t mean it\u2019s producing the best content online.\u00a0<\/p>\n<p>At the same time, just because a website isn\u2019t a household name doesn\u2019t mean it isn\u2019t helpful or accurate. Google needs to find a better balance.<\/p>\n<p>From my own perspective as a user, I think these changes would go a long way in improving the quality of search results. I want to feel like I\u2019m discovering new, relevant content, not just being served the same reheated articles from big-name sites that happen to rank well.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-larger-impact-why-should-we-care\"><\/span><b>The Larger Impact: Why Should We Care?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>At first glance, this might seem like a niche debate for SEO experts, but the reality is, it affects all of us.\u00a0<\/p>\n<p>Every time you search for something on Google, the quality of the information you get is shaped by these rankings.\u00a0<\/p>\n<p>If big brands are dominating the search results, even when their content is mediocre, we\u2019re the ones who suffer.\u00a0<\/p>\n<p>We spend more time sifting through poorly researched content, and in the worst case, we might make bad decisions based on bad advice.<\/p>\n<p>Take a moment to think about the last time you searched for something important\u2014maybe \u201cbest baby stroller\u201d or \u201chow to invest in stocks.\u201d\u00a0<\/p>\n<p>Did the top results actually help you make an informed decision? Or did they just repeat the same general information with little substance? For many of us, it\u2019s the latter.<\/p>\n<p>If Google starts prioritizing smaller, more specialized sites, it could open up a world of better information. You\u2019d be more likely to find someone with deep knowledge of a subject\u2014whether that\u2019s an expert on audio equipment or a professional investor\u2014rather than a generic article from a big name.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"where-do-we-go-from-here\"><\/span><b>Where Do We Go From Here?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So, what\u2019s next? Will Google listen to Cyrus and the growing chorus of users who feel the same way? It\u2019s hard to say.\u00a0<\/p>\n<p>Google has made efforts in the past to improve content quality, but these changes have often come with their own set of challenges.<\/p>\n<p>If Google continues down this path of relying heavily on brand names, we might see even more homogenized search results in the future.\u00a0<\/p>\n<p>Smaller websites with real expertise could continue to be buried under a flood of big-brand content, and the overall quality of search could decline.<\/p>\n<p>But if Google takes action and starts implementing the changes Cyrus is suggesting, the search landscape could look very different\u2014and much better.\u00a0<\/p>\n<p>Imagine a search engine that rewards real expertise, gives smaller sites a chance to rank, and delivers a wider variety of high-quality content. That\u2019s the internet we all want.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-you-can-do-as-a-user\"><\/span><b>What You Can Do as a User<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the meantime, what can you do? There are a few practical steps you can take to make sure you\u2019re getting the best possible information from Google:<\/p>\n<p><b>Be skeptical of the top result<\/b>: Just because a site ranks #1 doesn\u2019t mean it\u2019s the best. Take a look at several results before making a decision.<\/p>\n<p><b>Try more specific search terms<\/b>: If you\u2019re looking for something niche, like expert advice on home coffee roasting, be specific in your search. This can help you avoid generic content from big brands.<\/p>\n<p><b>Check the website\u2019s credibility<\/b>: Look for signs that the site knows what it\u2019s talking about. Does the author have relevant experience? Is the site known for its quality content?<\/p>\n<p><b>Support smaller, specialized websites<\/b>: If you find a smaller website that provides real value, share it. The more traffic these sites get, the better chance they have of rising in the rankings.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"key-takeaways\"><\/span><b>Key Takeaways<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Google is favoring big brands like Forbes and Reddit in search rankings, often at the expense of content quality.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Cyrus SEO and everyday users like myself are calling for more site diversity and equal standards for both big and small websites.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Relying too much on brand signals can lead to a decline in helpful, expert-driven content.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Users should approach search results with caution and explore a wider range of sources for better information.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">The future of Google search could see a positive shift if it adopts more balanced, content-focused ranking criteria.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is Google&#8217;s algorithm playing fair with smaller websites, or have the big brands hijacked search results? Cyrus SEO thinks it&#8217;s time for a change. For years, Google has been the go-to tool for finding answers online. Whether it\u2019s searching for the best noise-canceling headphones or figuring out how to fix a leaky faucet, we trust [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":940,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Criticized for Favoring Big Brands Over Quality Content - Stan Ventures<\/title>\n<meta name=\"description\" content=\"SEO experts argue Google is favoring big brands like Forbes over quality content, calling for more expert-driven search results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stanventures.com\/news\/google-criticized-for-favoring-big-brands-over-quality-content-938\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Criticized for Favoring Big Brands Over Quality Content - 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