254% Increase in Casepoint’s Search Visibility

Overview:

Casepoint offers a secure AI-powered data discovery platform, transforming complex legal, investigatory, and compliance data into actionable insights. With a focus on security and efficiency, Casepoint serves as a trusted partner for organizations needing advanced data discovery and compliance solutions.

Objective:

In 2021, Casepoint engaged Stan Ventures to increase its online presence through a comprehensive SEO strategy. The goal was to make Casepoint’s offerings more discoverable to potential clients in a competitive market.

Challenges:

Competitive Market: The legal tech and data discovery sectors are dominated by established players, making it challenging for Casepoint to achieve top rankings.

Complex Product Offering: Casepoint’s advanced capabilities in legal data discovery and compliance required effective content to communicate its unique value.

Technical Optimization Needs: With an extensive website, Casepoint needed technical SEO improvements to ensure optimal crawling, indexing, and page load speed.

Stan Ventures’ Approach:

Stan Ventures provided a Managed SEO Service package, implementing strategies across On-Page SEO, Technical SEO, Off-Page SEO, and Content Strategy:

1. On-Page SEO Optimization

Keyword Research: Targeting specific informational and commercial intent keywords that potential clients use, optimizing service pages, meta tags, and internal links to align with these search queries.

Content Structure Enhancement: Improved content structure and incorporated schema markup, making it easier for search engines to understand and rank Casepoint’s web pages.

2. Technical SEO Optimization

Crawlability and Site Structure Optimization: Enhanced URL structure, sitemaps, and internal linking for easier navigation and improved SEO performance

Page Speed and Mobile Optimization: Optimized media files and enabled features like lazy loading, reducing page load times and ensuring a smooth mobile experience.

3. Off-Page SEO and Link Building

High-Authority Backlinks: Secured quality backlinks from relevant legal and tech websites, strengthening Casepoint’s domain authority.

Guest Blogging and Brand Mentions: Arranged guest posts on legal and tech blogs to establish Casepoint as an industry thought leader.

4. Content Strategy

• Blog Content and Informational Keywords: Provided content outlines focused on informational keywords, ensuring relevance and user engagement. The topics targeted user queries around data discovery and compliance challenges.
• Thought Leadership Content: Advised on blog content highlighting Casepoint’s unique AI capabilities, positioning the brand as a solution provider for data compliance and discovery needs.

Performance Insights with 2021 vs. 2024 Data (Option for Manual Data Entry)

To provide a complete view of Casepoint’s SEO progress, the following data metrics are available for manual addition, comparing 2021 to 2024:

1. Number of Keywords:

• 2021: 15 Keywords
• 2024: 244 Keywords
• Growth in Keywords: 1526%

2. Organic Traffic:

• 2021: 834
• 2024: 2,957
• Increase in Organic Traffic: 254.56%

3. Number of Blogs Created:

• • 2021: 30
  • 2024: 112
  • Total Blog Count: 4x More Blogs

4. Domain Rating (DR) Increase:

• 2021 DR: 28
• 2024 DR: 45
• DR Increase: 17+

Results:

Through targeted SEO efforts, Casepoint achieved remarkable growth, with significant increases in organic traffic, keyword rankings, and domain authority. Here’s an overview of the results:

Keyword Rankings: The number of ranked keywords grew substantially, boosting visibility.

Enhanced Domain Authority: Quality backlinks and content authority helped improve Casepoint’s domain rating.

Increased Engagement on Blog Content: The SEO-driven blog content saw higher engagement, with users spending more time on pages.

Conclusion:

This case study exemplifies how a well-rounded SEO strategy by Stan Ventures can transform digital presence for brands like Casepoint. By focusing on strategic content, technical excellence, and consistent link-building, Stan Ventures helped Casepoint attract a broader, more relevant audience in a challenging market.

Want to See Similar Results?

Contact Stan Ventures today to learn how our Managed SEO Services can elevate your digital presence.