Doubling Down on Digital Success: The CBD Dog Health Success Story

Founded by Angela Ardolino in 2018, CBD Dog Health is an e-commerce website dedicated to selling CBD-enriched hemp oil to treat medical issues in pets, especially dogs.

When launched in June 2018, the website had fewer than 500 visitors per month. This, however, was a good start as most newbie websites go through a dry phase during the initial months after the launch. 

What made CBD Dog Health unique was the target audience and the products that they sold. At the time, almost no online suppliers sold safe, vegan, non-GMO, full-spectrum CBD formulated specifically for dogs. With a USP that guaranteed success in the long run, Ardolino and her team started adding new products and improvising on the website. 

The first breakthrough happened in January 2020, when Google, for the first time, identified the significance of the website and gave it the much-needed ranking boost. However, what followed was a rocky phase of ranking volatility. 

From an average of 9K+ organic users per month, the website nosedived to just around 3K mark. This trend continued until CBD Dog Health found Stan Ventures as their most trusted SEO partner. This was the time when the website was earning just around $118k per month, which was way less than the intended monthly revenue goal of the website. 

Background

With the rankings going down and the sales dropping due to low organic traffic, the team at CBD Dog Health was looking for an agency partner who could identify what went wrong and develop strategies to push their organic traffic to the next level. 

To understand what went wrong, our team here at Stan Ventures did a detailed website audit that included on-page, content and backlink audits. 

The insights we got from these audits helped us develop a custom, fully managed SEO package for CBD Dog Health. 

On-Page Recommendations

Our team identified that the product pages were not optimized for the right CBD keywords, so the pages failed to rank higher on SERPs. 

Additionally, some of the pages had similar titles, and they were targeting similar keywords. Since the keyword cannibalization issue was apparent, our team worked closely with the CBD Dog Health team to break down the details of the product and map the right keywords to the corresponding product pages. 

We also identified a few keywords within striking distance that in fact, were not used within the content. Additionally, we also found issues within the structuring of the content wherein the hedging tags weren’t assigned correctly. 

The alt text was missing for the images in the product and other pages, and most importantly, the site wasn’t utilizing the full potential of schema markups. 

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Content Recommendations

We analyzed a detailed content gap by putting individual pages within CBD Dog Health against its top competitors. This helped us to identify the keyword and content opportunities that were missed out. 

Our team recommended new as well as add-on content to help category and product pages improve their relevance. While we focused on ranking broad and short-tailed keywords for category pages, the product pages were mapped to rank for buyer intent long-tailed keywords. 

Additionally, we came up with content recommendations for their blogs to target users in the awareness and consideration stage to find value. Finally, we recommended adding the relevant products within each blog so that the users are provided with the right solution. 

Powerful Backlinks

We found new backlink opportunities for CBD Dog Health using our manual blogger outreach strategy. These backlinks were built from sites with high relevance and real organic traffic.

Stressing out to find authority backlinks to your website? We got you covered. Connect with us now.

Monthly Campaign Deliverables

• 49 Real-Traffic Powerful Backlinks 
• 2 Blog Recommendations with Outline
• On-Page & Technical SEO Assistance

Monthly Budget: $8775

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Results

As of 2024, CBD Dog Health’s strategic partnership with Stan Ventures has led to outstanding results:

Organic Traffic: The site now boasts 29.9K organic traffic from Google, a substantial increase from the initial figures.

Keyword Rankings: The number of keywords ranking on Google has surged to 25K, with 856 in the top 3 positions.

Backlink Profile: The backlink profile has grown to 6K backlinks from 1.9K referring domains.

Domain Rating (DR): The DR has impressively reached 56, indicating a strong online authority.

Traffic Value: The estimated conversion of the monthly organic traffic stands at $431k per month.

Future Outlook

CBD Dog Health’s journey with Stan Ventures highlights the power of a well-executed SEO strategy and strong client-agency collaboration. The significant growth in traffic, keyword rankings, and domain authority underscores our commitment to delivering exceptional SEO results.

In light of the remarkable progress we’ve achieved together, our client is now taking an even bolder step forward. With plans to double their investment, we’re poised to not only continue our trajectory of success but to reach new heights of digital excellence. This increased budget is a testament to the confidence and trust in our partnership, and a clear signal of the even more impressive results we aim to achieve together.