Construction company sees 111% growth in lead generation

Norsteel Building is a Pre Engineered Steel & Metal Buildings provider based in Canada. Their website became live in the final quarter of 2019 and the purpose was to find leads from Canada and the US who are interested in buying their pre-engineered steel buildings.

When they approached Stan Ventures, they were getting around 1.5K organic traffic per month from Canada and they were ranking for 35 keywords in the top three positions. 

Background

Norsteel approached Stan Ventures in 2021 after they found that the number of leads generated through their organic traffic was abysmal. 

While the website was getting organic traffic from the US and Canada, we found the traffic wasn’t coming from intent-specific keywords.

However, like most other website owners, Norsteel wanted our support only to build quality backlinks. And since we are especially good at that, we were up for the task. 

In the months ahead, Norsteel realizes the need to improve its content, website architecture, page speed and of course link authority. That’s when they upgraded their plan to Professionally Managed SEO service. 

Link Building

Soon after Norsteel signed up for link building, we shared with them a list of relevant websites with high Domain Authority and real organic traffic. 

Once they approved the list of domains, we made our outreach team contact the website owners asking them for content opportunities. As we are known for providing quality content that has the potential to generate organic traffic, these website owners were happy to accept our offer. 

 Soon after getting the links live, we saw an up-shoot in the organic rankings. 

When they approached Stan Ventures, the website was ranking only for 850 keywords in total and only 35 keywords were ranking in the top three positions. 

However, within three months of quality link building, we successfully increased the number of keywords ranking to a whopping 1.5K. In fact, the number of keywords in the top three positions increased to 56 from 35.

While this was a point where we thought organic growth could be put on auto-pilot, the website saw a massive decrease in traffic in May. This coincided with the May 2022 Google Broad Core Update.

However, we noticed that the dip in traffic was also due to an annual trend in the region.

As is the norm, traffic took a hit. The team at Norsteel was awakened to a new reality which, of course, presented them once again with fewer leads. 

However, after the dip that happened in the second quarter of 2022, Norsteel made a good comeback. 

Managed SEO

Norsteel during the second quarter of 2022 decided to upgrade their SEO plan to Fully managed. This means they now get complete SEO handholding from us, starting from doing the keyword research, improving the content, optimizing the page speed and building quality backlinks. 

We also focused on improving the local presence of the business through Quora, Image submission, local citations & document sharing.

Result

Norsteel now gets an average organic traffic of 3.5K per month as opposed to 1.5k when they first approached us in 2021.

Instead of ranking for 35 keywords in the top three positions, the website ranks for a massive 114 keywords, which is almost a 100% increase in a few months. 

In 2021, Norsteel had only 215 referring domains. Now, they have a total of 722 referring domains.

Norsteel is ranking in Canada in the second position for the most lead-generating keywords “steel buildings” and “pre engineered steel building”.

In fact, over the last two years, the brand has received so much brand recognition that the brand keyword “norsteel buildings” now has a 1.3k search volume, which almost equals the search volume of the generic keyword “steel buildings”